Job Summary
We are looking for a highly energetic and detail-oriented individual to join our team as a Content Analyst. The ideal candidate should have a strong grasp of content strategy, and analytical thinking. This role involves evaluating and optimizing content performance, identifying content gaps, and collaborating with cross-functional teams to improve visibility, engagement, and conversions.
Responsibilities and Duties:
- Understanding the content requirements and assigning them to the right person, then reviewing and delivering it to the concerned person.
- Understand content scheduling
- Understanding of Trello, GDrive, and Slack
- Understand Content Marketing
- Collaborate with designers and writers to produce high-quality content
- Deliver engaging content regularly and inspire team members
- Edit, proofread, and improve the content
- Curate content and know-how of its distribution
- Formulating a cross-platform content strategy
- Content Planning for SaaS, eCommerce, and all sorts of businesses
- Understand Guest Posting and Outreach
- Understanding Copywriting
- Ideate on activities, online marketing tools, collaborations, and campaigns to drive consumer recall and reach
- Manage content across all platforms, including email and social media
Requirements:
- Minimum 3-5 years of experience in content marketing
- Excellent communication and writing skills in English
- Proficiency in MS Office and Google Drive
- Understanding of web publishing requirements
- The editorial mindset with an ability to predict audience preferences
- Hands-on experience with SEO, web traffic metrics, and other online tools
- Project management skills and attention to detail
