White-Label AEO for Agencies

White Label AEO: Sell AI Visibility Under Your Own Name

Your clients are asking whether they show up in ChatGPT. You can build a team to answer that, or you can front ours. We deliver the whole programme under your brand and never contact your client.

  • Your brand on every report and every call
  • We never contact your clients
  • Every statistic carries a dated source
Attrock's own AI citations
66
Google AI Mode
citations held
21
AI Overviews
citations held
18
Perplexity
citations held
2
ChatGPT
citations held

We run this programme under our own name before we run it under yours. Attrock’s own site holds 217 citations across AI platforms, spanning 97 distinct pages. The counts below are ours and dated. Show them to a prospect as the engine behind your offer.

DR 74 Domain Rating3,166 referring domains10+ years running programmes30+ specialists
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A headline client outcome: metric, window, client or category.

Source · window · FP-ID

What Is White Label AEO?

White label AEO is an arrangement where your agency sells and fronts an AI visibility engagement, and we deliver it under your brand. Your name on the reports, your people on the calls, our bench doing the measurement, page work and citation earning. It differs from referral in one way that matters. You keep the client.
What referring the work out gets you
A Finder’s Fee
  • One-time payment
  • The client now belongs to someone else
  • No control over quality
  • No recurring revenue
What white-labelling gets you
A New Service Line
  • Recurring margin on every retainer
  • The client relationship stays yours
  • Our method, your standards
  • No hires, no ramp, no tooling spend

Why Agencies Are Adding This Now

01

Your Clients Are Already Asking

The board at every client is asking whether the brand shows up in AI answers. An agency without an answer looks like it is behind, whatever its rankings say.

The question is arriving whether you have a service or not
02

Building the Bench Takes a Year

Per-engine measurement, extractability scoring, citation outreach and reporting are four different skills. Hiring and ramping them is slow and expensive.

We already have the bench
03

The Category Rewards Honesty, Which Is Rare

In eight ranking AEO agency pages, five showed no AI-specific client result at all, their proof was borrowed from SEO.

Most of your competitors are bluffing · FP-22
04

The Tooling Is the Expensive Part

Citation indexes, prompt-run infrastructure and scoring rubrics cost more to build than to rent. You rent ours by fronting the engagement.

Colytics scoring runs underneath every report

White Label, Reseller and Referral Partner: What Each One Means Here

A referral partner sends the client to us and steps back. A reseller sells our programme under our name. A white-label partner sells and fronts it under their own name, and we stay invisible. This page is about the third.

What This Is Not

A referral scheme with a finder’s feeA reseller deal where our name appearsA tool licence you resellA subcontractor you have to manage

Your client still needs crawlable, rendered, reasonably authoritative pages. If they do not, we tell you before you sell, so you never front a programme that cannot work.

Who Usually Comes to Us

SEO Agencies Whose Clients Ask About ChatGPT
The rankings report is green and the client is still asking. You need a second column, and a team to fill it.
Content and PR Agencies Adjacent to the Work
You already earn coverage and write pages. AI visibility is the measurement layer you do not have, and the target list you do not know.
Agencies That Tried to Build It and Stalled
Someone read the guides, ran a few prompts, and produced a deck. Nobody could produce a baseline a client would sign.
Consultancies Fronting a Retainer With No Delivery Bench
You have the relationship and the strategy. You need the hands, the tooling and the reporting, under your name.
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A result from this service line: metric moved, window, client or category.

Source · window · FP-ID

Why This Is Urgent for Agencies Specifically

The client question arrives before the service exists, and the first agency to answer it with a real baseline tends to keep the account. For agencies that means the window is now, while most competitors are still relabelling SEO. The ones who wait inherit clients who already found an answer elsewhere.

Your Clients’ Buyers Are Already Doing This

94% of business buyers report using AI in their buying process. (Forrester, Buyers’ Journey Survey 2025)

B2B buyers. Sample and geography undisclosed. · C3

And the Click Is Going Anyway

In the first four months of 2026, 68.01% of Google searches ended without a click, up from 60.45% in 2024. (SparkToro / Similarweb, 2026)

US, browser-based. Excludes the Google mobile app. · C7

What Not Having an AEO Answer Costs an Agency

The Client Goes Looking
A brand asking about AI visibility and getting a shrug starts a search. The agency that answers with a dated baseline usually ends up with the whole account.
Your Retainer Gets Repriced
Rankings alone are being commoditised. An agency without a citation column is negotiating from the weaker side of the table.
A Bluff Gets Found Out
Relabelling SEO as AEO works until the client runs their own prompts. Then it costs you the trust that took years to build.
The Build Never Finishes
Hiring for four skills, buying three tools and writing a rubric is a year of overhead. The window is shorter than that.

None of this shows up in your rankings dashboards, which is why most agencies find out from a churned client.

Straight Answers

What Agency Owners Ask Us First

Five questions we get on nearly every first call from an agency, answered before you ask them. The first two are about trust, because a white-label arrangement lives or dies on whether we stay invisible. We answer those without hedging.

"Do You Ever Contact Our Clients?"

Never. Not to upsell, not to check in, not after the engagement ends.

Your brand is on every report, every deck and every call. If a client needs a technical voice on a call, one of ours joins as a member of your team, introduced by you.

This is in the agreement, in writing, before anything starts.

"What If the Client Asks Who Does the Work?"

That is your call, and agencies answer it differently. Many say "our AI visibility team" or "our delivery partner" and leave it there.

We will never contradict whatever you decide to say. If you choose to name us, that is fine too, and some agencies find it strengthens the pitch.

We do not publish a partner list.

"What Margin Is Realistic?"

We do not publish partner pricing, and we will not quote a margin on this page. What we do is tell you our delivery cost before you price the client.

You set the client price. We never see it. The scoping call gives you a real number to build on rather than a bracket.

Most partners price against the value of the account, not our cost.

"Is There a Minimum Number of Clients?"

No. One client is fine to start, and most partners start with one.

We would rather you front one engagement well than sell five you cannot service. The onboarding is the same either way, and the second client is easier than the first.

Volume terms exist, and we discuss them when you have volume.

"Can We Put Our Brand on Colytics?"

On the reports, yes. On the platform itself, not yet.

Colytics is in beta and stays Colytics-branded inside the product. The scores, the share-of-voice tables and the prompt coverage all export into reports that carry your name.

A branded platform view is on the roadmap, and we will not promise a date.

What You Get on a First Call, Free
Whether your client’s category is one where AI visibility is measurable yet, and what a first baseline would show them.
What We Will Not Do
Contact your client, publish you as a partner, quote a margin we cannot stand behind, or let you sell a programme that cannot work.
If the score says you don’t need us, we’ll say so.
How the Work Runs

How a White-Label Engagement Runs

Every partner engagement runs the same five steps in the same order. We scope with you before you sell. You sell and front it. We baseline under your brand. We deliver the page work and citation earning. You present the monthly report, which we prepare in your template. Nothing reaches the client without passing through you.

Scope With You, Before You Sell

You bring the client context. We tell you whether the category is measurable, what a baseline would likely show, and what our delivery cost is. You then price it.

Output: a scoping note you can sell from, with our cost stated

You Sell and Front It

Your proposal, your contract, your kick-off. We provide a deck, a scoping template and a proposal skeleton in your branding if you want them.

Output: a closed engagement, entirely in your name

Baseline Under Your Brand

Share of voice and prompt coverage across four engines, against three competitors the client names. Frozen prompt set, signed off through you.

Output: a signed baseline on your letterhead

We Deliver, You Stay in Front

Extractability scoring, page rebuilds, citation earning on the retrieval-set map. Every draft and every placement goes to you first.

Output: delivery you can inspect before the client sees it

Monthly Report, Your Template

Same prompts, same engines, same scoring version. We prepare it in your format. You present it. Model updates are flagged so you are never caught claiming one.

Output: a report you can stand behind, in your name
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What these steps produced: baseline figure, re-measured figure, window.

Source · window · FP-ID
See the system behind the page work

What’s Included for a Partner

Every partner engagement carries the full programme: measurement, page work and citation earning, plus the enablement to sell it. What changes between partners is how much of the client-facing work you want to keep. Some front everything. Some hand us the technical calls. Both are fine.
Delivery

The Full Programme, White-Labelled

Baseline, extractability scoring, page rebuilds, citation earning and monthly re-measurement, all under your brand.

Enablement

Sales Deck and Proposal Skeleton

A deck explaining AI visibility in buyer terms, a scoping template and a proposal skeleton, all in your branding.

Scoping

Pre-Sale Category Check

Before you sell, we tell you whether the category is measurable and what a baseline would likely show. No fronting a programme that cannot work.

Reporting

Your Template, Our Method

Monthly reports prepared in your format with the method stated, model updates flagged, and every statistic sourced.

Support

Technical Voice on Calls

When a client needs the measurement explained, one of ours joins your call as a member of your team.

Terms

No Client Contact, in Writing

The non-contact commitment is in the agreement. We do not publish partners and we do not upsell around you.

The Honest Comparison

White-Labelling Us vs Hiring vs Freelancers vs Referring Out

Four ways an agency can answer the AI visibility question, and three of them are defensible. Hiring wins if you have the volume to justify four skills. Freelancers are cheapest if you can manage them. Referring out is honest if you do not want the revenue. Here is where each one breaks.
  White-label Attrock Hire in-house Freelancers Refer out
Time to first client baseline Weeks Months, after hiring Weeks, if you find the right one Weeks, not yours
Client relationship stays yours Yes, always Yes Yes No
Recurring margin Yes Yes, after ramp Yes, thin No, finder’s fee at best
Per-engine measurement tooling Included You buy and build it Usually missing Theirs
Citation earning capacity Included A second hire Rarely Theirs
Management overhead Low; one relationship High; four skills High; several people None
Where it breaks Wrong fit if you want to own the IP Breaks before the volume arrives Breaks when one person leaves Breaks when the client stays with them

We don’t name rival agencies here. That tells you about our marketing, not your decision.

Proof

What We’ve Actually Moved

Two kinds of proof, labelled so you can tell them apart. AI-visibility results are recent and few because the category is young. Everything below is what you would show a prospect as the engine behind your offer. It is labelled the way we would want you to label it.
AI Visibility · Named Client
32 → 305 citations

WhenAvailable’s AI citations grew from 32 to 305 between February and August 2026.

Ahrefs, 28 Feb → 31 Aug 2026. Post-May baseline, concentrated across just 24 cited pages. Named with permission on file. · FP-10
Delivery Record · Named Client
1 post & 9 brand mentions a month, 17 months

For WhenAvailable we published one blog post a month and earned nine brand mentions a month, every month, for 17 months.

Delivery record, Nov 2024 → Apr 2026. · FP-14
Classic Search Capability, Not an AEO Result

WhenAvailable’s organic traffic grew from 3,020 to 9,127 monthly visits over 17 months, a 202% increase.

WhenAvailable went from 117 to 648 page-one keywords, a 453% increase, over 17 months.

Semrush / Ahrefs, Nov 2024 → Apr 2026. · FP-11, FP-12, Labelled classic search deliberately. It is not an AI-visibility result.

One Partner Engagement Still in Measurement

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Prompt coverage and share of voice, quarter over quarter, against three named competitors.

Source · window · FP-ID

Prompt coverage and share of voice for a partner-fronted client, quarter over quarter

A quarter-over-quarter prompt-coverage and share-of-voice result, measured against three named competitors.

Needs before this can be published: a Gate-2 case study and client permission on file. Plus the frozen prompt-set ID, a declared measurement basis, and a canonical case-study URL.

Empty on purpose. Better an empty slot than a number we cannot source.

Read the full case studies
Who Does the Work

You’re Not Hiring a Freelancer. You’re Hiring a Team.

Fronting an AI visibility engagement means having measurement, technical review, page work and citation earning behind you. No one hire covers all four, which is why agencies that try to build it stall. You get the whole bench, invisible, weighted by each client’s baseline.
30+ specialists10+ years running programmes100+ clients15+ countries served
A Bench, Not a Single Point of Failure
More than 30 specialists, working from a 6,000 sq ft office in Jaipur with team members in the US, India, Kenya, Cyprus and France. (attrock.com · FP-5)
Ten Years of Programmes, Not a Pivot Last Quarter
Over ten years running digital marketing programmes, across more than 100 clients in 15+ countries. (attrock.com · FP-6)
Brands We Have Delivered For
BigCommerce, GetResponse, LivePerson and IMH. (attrock.com · FP-9, delivery only. No outcome is claimed for these names on this page.)

One person stays accountable end to end: Gaurav Sharma, who founded Attrock.

Meet the team
Pricing & Engagement

How Much Does White Label AEO Cost?

Every partner engagement is scoped to the client’s baseline rather than sold from a tier list. We tell you our delivery cost before you price the client. The deliverable set below does not change. What changes is the weighting, the page volume and the depth of off-site work. You set the client price.

One Programme Per Client, Scoped Before You Sell

All three workstreams, every engagement. You get our cost first, then you price.

Measure

  • Baseline across four AI engines, your brand
  • Frozen prompt set, signed through you
  • Share of voice against three named competitors
  • Page-level extractability scoring
  • Monthly re-measure on the same version

Deliver

  • Comparison and category pages rebuilt
  • Question headings with front-loaded answers
  • Sourced, dated claims on every statistic
  • Citation earning on the retrieval-set map
  • Render, robots and AI-crawler audit

Enable

  • Sales deck and proposal skeleton, your branding
  • Pre-sale category check
  • Monthly report in your template
  • Technical voice on your calls
  • Non-contact commitment in writing
What Moves the Number
  • The client’s baseline, same as a direct engagement
  • How much client-facing work you keep
  • Number of engines that carry volume in the category
  • Existing third-party coverage the client has
  • Markets and languages in scope
  • Whether the client’s site renders server-side

A client with clean rendering and strong review coverage sits at the light end. A client with neither sits at the heavy end, and we tell you that before you sell. The free score tells us which you are.

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Time from start to first measurable citation gain, and the scope behind it.

Source · window · FP-ID
Free, no contract. It is also how we scope the quote.

White Label AEO: FAQs

These are the questions agency owners send us before a first call, answered here so you do not have to ask them. Where the honest answer is that referring the work out suits you better, that is the answer we have given.
What Does White Label AEO Include?

The full AI visibility programme delivered under your brand: per-engine baseline, frozen prompt set, extractability scoring, page rebuilds, citation earning and monthly re-measurement.

Plus the enablement to sell it: a deck, a scoping template, a proposal skeleton and a pre-sale category check.

Everything the client sees carries your name. Everything technical is ours.

Do You Ever Contact Our Clients?

Never, and it is in the agreement in writing. Not to upsell, not to check in, not after the engagement ends.

If a client needs a technical voice on a call, one of ours joins as a member of your team, introduced by you.

We do not publish a partner list, so a client cannot find us through you.

Can We Use Your Numbers in Our Pitch?

Yes, with the register IDs and dates attached, because that is how they stay defensible.

Our own citation counts, our named client results and our teardown findings are all available to partners with their sourcing intact.

What we will not do is let a partner reword a register sentence, for the same reason we do not.

What Margin Should We Expect?

We do not publish partner pricing or quote a margin here. We tell you our delivery cost on the scoping call, before you price the client.

You set the client price and we never see it.

Most partners price against the value of the account rather than against our cost.

Is There a Minimum Commitment?

No minimum number of clients. One is fine to start, and most partners start with one.

Each client engagement is a monthly retainer, cancellable, same as a direct engagement.

Volume terms exist and are discussed once there is volume to discuss. Nobody is asked to commit to a pipeline they do not have yet.

Can We Brand the Colytics Platform?

The reports, yes. The platform itself stays Colytics-branded while it is in beta.

Scores, share-of-voice tables and prompt coverage all export into reports in your template.

A branded platform view is on the roadmap, and we will not promise a date for it. Partners who need it now export the data into their own dashboards.

What Happens if the Client Wants to Leave Your Agency?

The client is yours, contractually and in practice. We have no relationship with them and no way to contact them.

If a client leaves you, they leave the programme. We do not pick them up.

That is the whole point of the non-contact commitment, and it is why we put it in writing rather than leaving it as a handshake.

Do We Need Any AEO Expertise to Sell This?

Enough to have the first conversation, and the deck is built to give you that.

The scoping call is where the technical depth comes in, and one of ours can join it as part of your team.

Partners who want to go deeper get the same playbook we give clients.

How Is This Different From Referring the Client to You?

Referral pays a fee once and the client becomes ours. White-label keeps the client, the relationship and the recurring margin with you.

Referral is the honest choice if you do not want the revenue or the account management.

Most agencies who ask us this end up white-labelling, because the client asked them, not us.

Find Out If Your Clients’ Categories Are Measurable Yet

Run the free score on one client. It shows which buyer questions already name them, which name a competitor, and whether you can sell a real baseline there. No contract, and no call required.

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