9 Best B2B Lead Generation Tools to Get More Leads in 2024

Are you struggling to generate leads for your B2B business? Finding the right B2B lead generation tools can make all the difference.

But given the plethora of choices, picking the right one can be an uphill task.

To help you out, we've compiled a list of the 9 best B2B lead generation tools that are sure to get you more leads in 2024.

These powerful tools have been tried and tested by experts in the industry. So whether you run a startup or a corporation, these cutting-edge tools can help take your lead generation efforts to new heights.

Of course, you may need to use more than one tool for your needs. In fact, 43% of marketers use two to three B2B lead generation tools to build their contact database.

Image via Outfunnel

How We Chose the Best B2B Lead Generation Tools

Given the sheer number of B2B lead generation tools available in the market, it’s difficult to choose one. That’s why we’ve done the hard work for you and curated a list of tools that cater to different types of clients.

Here are some of the parameters we considered when selecting tools for this list.

• Usability: Good B2B lead generation tools are easy to use and we’ve taken that into account when selecting tools. After all, you don’t want a tool with tons of features that you can’t properly use because of poor user interface.

• Features: We’ve considered both the breadth and depth of features that a tool offers and curated a list of the best tools to meet different needs. All the tools on this list have the necessary features to run successful lead-generation campaigns and collect B2B sales leads in a more efficient way.

• Pricing: We’ve included both free and paid tools on our list of best B2B lead generation tools. The paid tools also range from affordable to premium categories, so that everyone, including small businesses and enterprises finds at least one option that meets their needs and budget.

• Support: How prompt a company is when responding to customer queries and how efficiently it resolves issues is extremely important. That’s why we’ve done our research and chosen trustworthy tools that come with great customer support.

• Customer Reviews: No matter how much you research, only those who use a platform can truly comment on its effectiveness. That’s why we’ve gone through hundreds of customer reviews to ensure that each tool on this list is effective and trustworthy.

The Top 9 B2B Lead Generation Tools

B2B lead generation tools are those that help you generate leads and optimize your lead generation strategies in various ways. Some tools help you acquire leads on your website with opt-in forms and pop-ups. Others let you tap into social media to grow your contact list.

There are also tools that help you grow your contact list by using live chat widgets and chatbots.

Here’s a list of the top tools that you can explore to choose the right fit for your business.

1. LinkedIn Sales Navigator

Image via LinkedIn

If your business has a LinkedIn page, one of the best B2B lead generation tools is undoubtedly LinkedIn Sales Navigator.

Why so?

67 million businesses have a business profile on the platform. And, 72% of marketers say the platform is the top tool to find leads.

It recommends leads and provides insights on your prospects and leads to help you qualify relevant ones and filter out the rest.

That’s not all. With these insights on your leads, you can tailor your lead generation campaigns and messaging for maximum impact.

Let’s take a look at its features, pros, and cons in detail.

Key Features

• Advanced company and lead search.
• Smart Links let you track content engagement metrics.
• Uses machine learning algorithms to recommend new leads based on your preferences and search history.
• Its Inbox Assistant helps organize your inbox automatically.
• Alerts on buyer interest and changes in lead information or activities.
• Integrates with CRM and sales tools including Outlook web.
• Centralized billing for corporate sales on LinkedIn.

Pros

• Provides valuable insights into leads including company size, growth rate, job openings, and recent news.
• You can build custom applications and integrations with the Sales Navigator Application Platform (SNAP).
• One of the best B2B lead generation tools to identify high-quality leads.

Cons

• Features such as buyer alerts and advanced CRM integrations are only available in the premium plans.
• InMails are limited to 50.

Price

Like most B2B lead generation tools, LinkedIn Sales Navigator offers a free trial for 30 days. Here are the details of the plans it offers.

• Core: $99.99 per month
• Advanced: $169.99 per month
• Advanced Plus: Custom pricing

Image via LinkedIn

Tool Level

• Beginner

Usability

• One of the easiest-to-use B2B lead generation platform

Pro Tip: Use LinkedIn Sales Navigator Key Signals to know the best time to reach out to a potential lead.

2.  Unbounce

Image via Unbounce

Marketers expect the best B2B lead generation tools to make it easy to acquire leads.

And this is exactly the forte of Unbounce.

It has all the tools and solutions you need to build and manage your contact lists, along with content writing tools to write stellar content.

What else?

Unbounce stands out from other lead generation tools by providing a collection of customizable landing page templates that you can use for your website.

Easy integration with other B2B marketing tools helps streamline your marketing efforts from a single platform.

Key Features

• Pre-optimized landing page templates and Smart Builder help design landing pages quickly.
• AI tools to help create content that converts.
• Drag-and-drop builder for pop-ups and sticky bars.
• Personalized recommendations on all aspects of building high-converting web pages including headlines and layouts.
• AI-powered Smart Traffic technology that automatically directs visitors to a page from which they’re likely to convert.
• Integrates with your sales and CRM tech stack including tools like HubSpot, Marketo, and Salesforce.

Pros

• Easy to use landing page and popup builder that helps optimize your landing page for conversion.
• A wide range of templates for landing pages and copy.
• A/B testing to build high-performing pages.
• Conversion tracking tools and insights.

Cons

• Expensive compared to other B2B lead generation tools.
• Customer support is not responsive.

Price

There is a 14-day free trial on offer to try out any of these paid plans:

• Build: $99/month
• Experiment: $149/month
• Optimize: $249/month
• Concierge: Starts at $649/month

Image via Unbounce

Tool Level

• Beginner/Intermediate

Usability

• Easy to use

Pro Tip: You can use Unbounce’s templates to create high quality lead generation forms, even if you have no design skills.

3.  HubSpot

Image via HubSpot

Have a HubSpot account? If yes, you can leverage the free B2B lead generation tools the platform offers.

It has all the tools and solutions you need to build and manage your contact lists in addition to engaging them with stellar content.

The free version of this marketing and lead generation software solution helps you attract qualified leads and convert them into customers. There are also paid versions, which offer more advanced features for B2B lead generation.

Of course, if your sales team is new to B2B lead generation, they can make use of the extensive resources HubSpot offers on the topic to get started.

Although HubSpot’s B2B lead generation tools are free, it’s important to go through the features before deciding if they are the right choice for your business.

Key Features

• Ability to create web pages, online forms, and pop-ups to record leads' contact information.
• Option to use the online forms as landing pages.
• Option to integrate forms with follow-up emails to maximize lead generation.
• Lead data gets automatically synced with HubSpot CRM.
• Ability to embed a live chat widget within your website to capture leads and engage them.
• Built-in analytics with lead generation and conversion statistics.

Pros

• Free B2B lead generation tools that you can plug into your website.
• Easy integration with HubSpot CRM and marketing software.
• Customizable forms and pop-ups.
• Free AI chatbot builder.

Cons

• Customization and follow-up emails are only available with the premium paid plans.
• To get the best results, you have to integrate the lead gen tool with HubSpot’s marketing and CRM software solution.

Price

For Individuals & Small Teams

• Free
• Sales Hub Starter: $20/seat/month
• Starter Customer Platform: $20/seat/month
• Sales Hub Professional: $890/month for 3 seats

Image via Hubspot

For Businesses & Enterprises

• Sales Hub Professional: $890/month for 3 seats
• Sales Hub Enterprise: $3,600/month for 5 seats

Image via Hubspot

Tool Level

• Beginner

Usability

• Easy to use compared to many other HubSpot alternatives.

Pro Tip: Save time and resources by using Hubspot’s AI and automation features to automate your prospecting and lead nurturing process.

4.  Swordfish

Image via Swordfish

B2B lead generation tools come in various forms. Some, like HubSpot and Unbounce, help you build and optimize landing pages and online forms with ease.

Others, like Swordfish, help you find contact information from various online sources within seconds.

While it is built to make recruitment easy for businesses, it also offers features like reverse search and file upload to make it easy to find, organize, and manage your contacts.

Before deciding to invest in B2B lead generation tools like Swordfish, we recommend that you evaluate the features, pros, and cons.

Key Features

• Smart Builder and pre-optimized templates to build custom landing pages quickly.
• File upload feature enriches your database by adding job title, name, company, cell phone number, location, social profiles, and personal and business emails.
• Reverse search helps you look for leads by email, address, social profile, name, or phone number.
• Allows you to find missing contact information in your Google contacts list to build a robust email database for more efficient email marketing.
• Verifies emails and US phone numbers for deliverability and line availability.

Pros

• Easy-to-use Chrome extension.
• Real-time validation of phone numbers and email.
• A database of over 3 billion profiles.
• Bulk search and bulk contact list enrichment.

Cons

• Third-party integrations can be better.
• Not one of the comprehensive B2B lead generation tools.

Price

You can explore the features of Swordfish with a 7-day free trial after which you’ll need to upgrade to one of these plans.

• Biz Dev: Contact sales
• Recruiter: Contact sales
• Real Estate: Contact sales
• API: Contact sales

Image via Swordfish

Tool Level

• Beginner

Usability

• Easy to use

Pro Tip: With Swordfish’s prospecting feature, you can find targeted leads using filters like company location, title, and industry tags.

5. Dripify

Image via Dripify 

Dripify ranks among the best B2B lead generation tools, particularly for those leveraging LinkedIn to connect with prospective customers. This powerful lead generation software tool automates the entire LinkedIn prospecting process, from sending connection requests to following up with personalized messages.

Dripify ensures that your outreach efforts are consistent and targeted, allowing you to focus on closing deals rather than the tedious tasks of manual lead generation. This makes it an invaluable asset for sales teams, marketers, and recruiters who rely on LinkedIn to identify and engage with target leads.

What sets Dripify apart from other lead generation software tools is its sophisticated safety features. By simulating human behavior and controlling activity levels, Dripify reduces the risk of your account being flagged or restricted, even as it helps you scale your outreach.

Key Features 

• Dripify creates an automated sales funnel with time delays and smart conditions for personalized, sequential outreach.
• It provides advanced LinkedIn search and targeting capabilities to identify ideal prospects and B2B sales leads.
• The tool includes a team collaboration interface for coordinated prospecting efforts.
• Dripify’s analytics dashboard offers insights into campaign performance and engagement metrics.
• It supports integration with popular CRM systems and 1,000+ business and marketing tools via Zapier.
• The platform includes safety features to ensure compliance with LinkedIn’s usage policies.
• Dripify offers multi-account management for agencies or larger sales teams.

Pros

• User-friendly interface
• Effective LinkedIn automation
• Secure and scalable lead generation
• Automates LinkedIn prospecting at scale
• Allows users to exceed standard LinkedIn invitation limits
• Detailed performance analytics

Cons

• Limited to LinkedIn platform

Price

Like other B2B lead generation tools, Dripify offers a free trial (7 days). It’s paid plans are:

• Basic: $59/user/month
• Pro: $79/user/month
• Advanced: $99/user/month

Image via Dripify

Tool Level

• Intermediate

Usability

• Easy to use

Pro Tip: Use Dripify’s Smart Inbox to prioritize and manage conversations with your most engaged prospects, ensuring timely follow-ups and improved conversion rates.

6. Leadpages

Image via Leadpages

Leadpages is one of the inbound B2B lead generation tools that help you capture your website or blog visitor information.

As expected of a good lead generation tool, it offers landing pages, popups, and online form builders that are easy to use.

Leadpages also offers a variety of templates that are designed to be visually appealing and optimized to get more qualified leads.

Businesses can customize these templates with their own branding and messaging to create optimized landing pages that are aligned with their brand.

Is it one of the right B2B lead generation tools for your business?

Find out.

Key Features

• Pre-built website and landing page templates for various industries and use cases.
• Drag-and-drop landing page and website builder that requires no coding skills.
• Smart technology predicts your landing page’s performance and offers step-by-step suggestions to make it a high-converting one.
• Tools to build lead capture forms, pop-ups, and alert bars.
• AI-engine helps create SEO friendly content.

Pros

• Built-in real time analytics of pages.
• A/B testing to find the best headlines and copy.
• Easy to use checkout widget.
• One of the affordable B2B lead generation tools.

Cons

• A/B testing is not available with the standard plan.
• Customization options are limited compared to other B2B lead generation tools.

Price

Leadpages offers a 14-day free trial to try out the features before upgrading to one of these paid plans.

• Standard: $37 per month
• Pro: $74 per month
• Conversion: $697 per month

Image via Leadpages

Tool Level

• Beginner/Intermediate

Usability

• Easy to use

Pro Tip: Ditch the clunky spreadsheets and use Leadpages leads library to filter, sort, and score your leads more efficiently.

7.  Leadfeeder

Image via Leadfeeder

Looking for B2B lead generation tools that help you find companies who are interested in your offerings?

You can consider Leadfeeder.

It gives you insights into the companies who have visited your website. You can use these to create personalized outreach campaigns and convert leads to customers using social media marketing strategies and email marketing.

Apart from website visitor tracking, Leadfeeder also offers account-based marketing and prospecting tools to nurture B2B sales leads.

The best part? It also offers a free forever plan with limited features, making it one of the best B2B lead generation tools for startups and small businesses.

Check out the tool’s features to make an informed decision.

Key Features

• Identifies web visitors including company names.
• Tracks the behavior of your web visitors and helps identify remote workers based on dynamic and static IPs.
• Offers lead scoring and segmentation based on demographic and behavioral filters.
• Leadfeeder Contacts™ helps filter based on their seniority and job role to find decision makers.
• Uses machine learning and daily updates to maintain data accuracy.
• Allows you to send notifications to your team when companies visit your site.

Pros

• Integrates with popular tech stack including marketing automation tools.
• Leadfeed Connectors enrich data with firmographic information.
• Real-time alerts on new leads.
• Helps identify anonymous website visitors.

Cons

• Team collaboration tools need improvement.
• The time range filter can be confusing for some users.

Price

You can explore the features of the Premium plan with a free trial. Like many other B2B lead generation tools, Leadfeeder does not ask you to provide credit card details for the trial.

• Free
• Paid: $165/month

Image via Leadfeeder

Tool Level

• Beginner

Usability

• Easy to use

Pro Tip: By installing Leadfeeder tracker script in your website, you can use Leadfeeder to generate leads from your website traffic, even without email opt-in forms!

8. OptinMonster

Image via OptinMonster

OptinMonster is one of the powerful B2B lead generation tools that allow you to design a variety of forms and pop-ups with gamification features.

It offers a suite of tools and features designed to obtain qualified leads and increase conversions, including a form builder to create customizable opt-in forms, pop-ups, and landing pages.

As one of the best lead generation software, OptinMonster is known for its ease of use, flexibility, and advanced targeting options, making it a popular choice for businesses of all sizes and industries.

What makes OptinMonster one of the best B2B lead generation tools?

Let’s take a look.

Key Features

• Pre-built templates and a drag-and-drop editor to create and customize opt-in forms that match your branding and messaging.
• Helps you build different types of opt-in forms to optimize your lead generation tactics, including scroll boxes, floating bars, inline forms, and lightbox pop-ups.
• Exit-Intent® technology tracks visitor behavior and triggers a targeted opt-in form to appear when they are about to leave.
• Allows page-level targeting where you can set opt-in forms to appear on specific pages.
• OnSite Retargeting® shows tailored content to returning and new visitors.

Pros

• Split testing helps create high-converting forms.
• Responsive customer support.
• Affordable plans.
• Beautiful templates that are easy to customize.

Cons

• Analytics need improvement.
• Integrations are not as robust as what other B2B lead generation tools offer.

Price

Unlike other B2B lead generation tools, OptinMonster offers a full refund if you are not happy with the platform after using it for 14 days.

• Basic: $8/month
• Plus: $20/month
• Pro: $29/month
• Growth: $49/month

Image via OptinMonster

Tool Level

• Beginner

Usability

• Easy to use

Pro Tip: Use OptinMonter’s advanced scheduling features to display time-sensitive campaigns to your customers in their different time zones.

9.  FindThatLead

Image via FindThatLead 

Next up on this list of B2B lead generation tools is FindThatLead.

Built exclusively for B2B sales prospecting, FindThatLead helps you do exactly what the name suggests—find new leads.

What else?

It helps your sales team save time by making it easy to find email and other contact information for leads with a simple search tool.

Finding local companies that may be interested in your offerings is also easy with this tool. Go ahead and explore its features to know if it is the right tool for your business.

Key Features

• Pre-optimized landing page templates and Smart Builder help build pages quickly.
• AI tools to help with instant copy generation.
• Get business emails by entering the company name or domain.
• Advanced algorithm verifies emails to optimize the deliverability of email lead gen campaigns.
• Helps you find local prospects and their contact details based on keywords and location.
• Finds verified email addresses from social media profiles including Instagram, LinkedIn, Facebook, and others.
• One-click prospector tool to find leads based on defined criteria.

Pros

• Reverse email lookup to help fill the gaps in your contact database.
• Useful integrations with tools like Zapier and HubSpot.
• Fast and responsive customer support.
• Reliable email data for email marketing purposes.

Cons

• Lack of integration with Google Sheets.
• CRM integration needs improvement.

Price

FindThatLead offers two tiers of paid plans in addition to a free plan.

• Free Trial: 3 days
• Starter: $49/month
• Ultimate: $99/month

Image via FindThatLead

Tool Level

• Beginner/Intermediate

Usability

• While there is a learning curve involved, there are resources that guide a new user on making the most of the features.

Pro Tip: Need more compelling copy for your cold emails? Use FindThatLead’s AI to draft tailored emails and launch targeted campaigns.

FAQ

Q1. What is an effective B2B lead generation tool?
A. There are many B2B lead generation tools that help marketers quickly and easily generate leads such as:

• HubSpot
• Unbounce
• Leadpages
• Swordfish
• FindThatLead

Q2. How can I generate B2B leads?

A. Generating B2B leads requires a thoughtful and strategic approach. Start by defining your ideal customer profile and targeting customers who fit that criteria.

Create content tailored for your targets, leverage search engine optimization for organic lead generation, and use email campaigns to nurture leads.

You can also utilize B2B lead generation tools such as HubSpot, LinkedIn Sales Navigator, or LeadFuze to capture leads on your website and blogs.

Q3. What tools are used for lead generation?

A. We have listed some of the best B2B lead generation tools in this blog post. Compare them to find the best lead generation tool for your business.

Q4. What is the best B2B lead generation?

A. The best sources of leads for B2B companies are social media, email marketing, and SEO. Paid advertising tactics, such as targeted ads (Google Ads, Facebook Ads, LinkedIn Ads, etc.), can also help you reach your ideal target audience and find leads quickly.

Ultimately, the best B2B lead generation strategy for your business will depend on your unique situation. So it's important to experiment with different approaches and track your results to find what works best for you.

Q5. What are 4 efficient lead generation strategies for B2B marketers?

A. Here are the strategies you can use for B2B lead generation:

• Creating high-quality content such as blog posts, whitepapers, ebooks, and others is one of the most successful lead gen strategies.
• Sending personalized emails to prospects can help nurture and convert them into paying customers.
• Focusing your marketing efforts on specific high-value accounts.
• Leveraging social media platforms like LinkedIn, Twitter, and Facebook to build relationships with prospects, share content, and generate leads.

Get Started With Lead Generation

As you know, B2B lead generation tools can be a great asset for any business, regardless of size.

They help capture leads and increase your online presence while automating the process so you don’t have to spend hours manually doing it yourself.

The 9 B2B lead generation tools listed here are great options for businesses looking to take their lead generation efforts up a notch.

Whether you choose one or several from this list, these B2B lead generation tools will set you up for success and help grow your business faster than ever before.

For best results, combine these tools with Attrock’s content marketing and search engine optimization services to get the best results.