Digital Marketing

13 Email Marketing Tools Successful Brands Leverage

You’ve likely come across numerous email marketing tools claiming to offer you the best features your business will ever need for your campaigns.

Finding the best email marketing software then becomes a challenging task.

But it shouldn’t be, especially if you know what features your business considers crucial, requirements for your email marketing campaigns, and your budget.

With this information, you can comfortably pick one email marketing service among the many that can help you nurture relationships with your audience and drive returns.

And guess what?

Consumers love emails.

According to marketing projections, 4 in 5 people in the US will use email in 2021 at least once a month. Additionally, according to another study, they prefer to get communications from brands through email.

Image via SmarterHQ

However, the trick to getting into their inbox and not spam folder is knowing how to choose email marketing tools that fulfill your marketing goals. They should help you create strong connections, push subscribers to take action, and increase sales.

And in this post, we make it easy to choose one of the best email marketing tools by listing key features, pros, cons, and pricing plans.

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

How We Choose the Best Email Marketing Tools for Your Business

  • Ease of Use: We prioritize the user experience by assessing how intuitive and beginner-friendly each email marketing tool's interface is. We consider factors such as ease of navigation, clear menu structures, and the simplicity of creating campaigns, automation workflows, and templates. Complex platforms with steep learning curves are avoided.
  • Features: We look into the depth and variety of features offered by each tool. Robust features like segmentation, automation, and analytics are a must. The ability to create and customize email templates, design landing pages, and integrate with other tools adds value to a tool's feature set. We identify tools that align with different business needs and objectives.
  • Pricing: We analyze the pricing tiers, considering the features offered at each level and how they scale with the growth of your subscriber list. Our aim is to recommend tools that offer cost-effectiveness and value, ensuring that businesses receive the desired features without overstretching their budget. We prefer transparent pricing and no hidden fees.
  • User Reviews: We analyze user reviews and testimonials to gain insights into real-world experiences with the tools. We consider both positive and negative feedback, focusing on aspects such as customer support responsiveness, ease of setup, and user satisfaction. Platforms with overall high satisfaction and ratings make the cut.
  • Integration and Support: We assess the range and quality of integrations available, ensuring that users can streamline their workflows and enhance productivity. Additionally, we evaluate customer support options, including available channels, response times, and the availability of helpful resources like tutorials, guides, and a knowledge base.

The Top Email Marketing Tools for Your Business

Why care about choosing the best email marketing tools?

Email marketing is affordable, and with the right email marketing tools, you can easily access analytics that help you improve campaigns for better results.

What’s more?

You can use these email marketing tools to nurture leads, increase traffic, build brand awareness, move customers along their journey, and so much more.

Most importantly, though, email marketing drives great returns on investment (ROI).

According to recent statistics, email returns an average ROI of $36 for every $1 marketers spend in the US.

Image via Litmus

So, are you now ready to discover the best in email marketing tools?

Let’s dive in.

1. Email Marketing Tool by HubSpot

Image via HubSpot

HubSpot is among the top email marketing tools because it offers you everything to grow your business with email. It gives you access to a landing page builder, newsletter software, customer relationship management, a form builder, and so much more.

Integrating their CRM also enables you to track your emails, schedule messages, and log all audience interactions with your business. This then makes it easy to grow your email list and personalize messaging.

Key Features

  • All in one platform with marketing automation, SEO tools, social media tools, CRM, etc.
  • Easy contact management
  • Detailed analytics with the ability to A/B test different details in your email marketing campaigns
  • Landing pages optimized for different devices
  • A form builder to create sign-up forms optimized for one click
  • Personalization features to tailor messaging, offers, content, etc., depending on user information and behavior.
  • Integration with popular tools
  • Ad campaign tracking
  • Customizable pre-built templates

Pros

  • Easy to use
  • Extensive resource library
  • All-in-one CRM, marketing, and sales features
  • Great customer support
  • Customizable templates
  • Numerous integrations
  • Standard and custom reports

Cons

  • Prices increase as your database grows
  • Most features like A/B testing and SEO tools are only available with paid versions.
  • Not suitable if you only need email marketing tools

Pricing

  • Free – $0 per month
  • Starter – $18 per month
  • Professional – $800 per month
  • Enterprise – $3600 per month

Image via HubSpot

Usability

  • Easy to use

Tool Level

  • Beginner/ Intermediate/ Expert

Pro Tip: Use the form builder, CRM, and email marketing features in tandem for best results.

2. Litmus

Image via Litmus

Litmus is a one-stop shop for all your email marketing needs. From email design and personalization to testing and analytics, this platform enables it all.

That said, it’s a little different from the rest of the email marketing tools. It doesn’t directly let you send emails. Instead, you can only build and test them to perfection before sending them.

Its quality checks, in particular, work very well to ensure your emails will appear exactly as you want on all devices and clients.

What makes Litmus even more unique is the fact that it enables you to check your emails for over 40 accessibility checks, so your emails can be accessed and read by all.

This email marketing tool also provides you with collaboration tools so your team can review the emails and ensure they tick all the right boxes.

Litmus also integrates with tools like Trello, Google Drive, Slack, and others to streamline your workflow and ensure the smooth roll out of your email campaigns.

Key Features

  • Reusable HTML templates and brand assets so you don’t have to repeat the same process every time you launch your email campaigns
  • Code and no-code email builders so you can choose the extent to which you want to customize your emails
  • Previews of emails on 100+ email clients so your emails are designed to perfection for each platform.
  • AI personalization recommendations to drive results from your email campaigns
  • Integration with numerous email providers like Mailchimp, HubSpot, Klaviyo, etc.

Pros

  • In-depth analytics with opens, dark mode usage, etc.
  • Spam test helps you increase deliverability

Cons

  • Can’t send emails using the tool

Pricing

  • Basic – $99 per month
  • Plus – $199 per month
  • Enterprise – Custom
  • Litmus Personalize – Custom

Image via Litmus

Usability

  • Easy to use

Tool Level

  • Beginner/ Intermediate

Pro Tip: Check if the tool integrates with your email sending tool before choosing to go ahead with it.

3. Moosend

Image via Moosend

As one of the email marketing tools, you can leverage, Moosend has robust automation workflows and a very user-friendly interface. It’s great for beginners and businesses that want to launch email campaigns without hassle.

It’s also one of the advanced email marketing tools that automate repetitive tasks, thus making it easy for marketers to focus on building audience relationships. You can use it to manage multiple email campaigns, design newsletters, and optimize your lead nurturing strategy.

Key Features

  • Drag-and-drop email editor to customize newsletters
  • Marketing automation tools with pre-built templates in different categories
  • Custom opt-in forms you can use to build email lists on social networks or websites.
  • Intuitive interface
  • A/B testing features
  • In-depth reports and actionable analytics
  • Numerous integrations
  • Drag-and-drop editor to create landing pages
  • Easy to use funnel builder

Pros

  • Powerful marketing automation workflows
  • Quick customer support
  • Free plan with many features
  • Easy to use interface
  • Numerous professional and simple templates

Cons

  • You need paid plans to access landing page features, priority support, and custom reporting
  • Fewer integrations compared to other plans
  • Basic sign-up forms

Pricing

  • Free – $0 per month
  • Pro – $9 per month
  • Enterprise – custom pricing

Image via Moosend

Usability

  • Easy to use

Tool Level

  • Beginner/ Intermediate/ Expert

Pro Tip: Use the funnel builder to create and test your sales funnels to figure out which one drives the best results.

4. Brevo (formerly Sendinblue)

Image via Sendinblue

Brevo (formerly Sendinblue) is one of the email marketing tools that allows you to send high-volume emails at an affordable price. It’s great for companies of all sizes and designed for accessibility.

This email marketing software enables you to create and optimize landing pages in minutes, communicate with customers easily via chat and retarget customers via Facebook.

Best of all?

Unlike other email marketing tools, Brevo offers a free plan that gives you access to features like SMS marketing, advanced segmentation, automation workflows, etc.

Key Features

  • Robust automation workflows
  • Easy to use interface
  • Social media tools to create Facebook retargeting ads
  • Customizable email designs
  • Targeted SMS to connect directly with customers
  • Drag-and-drop feature to build landing pages
  • In-depth reports and insights
  • Machine learning-powered feature that helps you send emails at the right time
  • A/B testing functionalities

Pros

  • Ease of use
  • Simple drag-and-drop email editor
  • Personalization features
  • Numerous templates
  • Workflow editor with robust marketing automation features
  • Google Analytics integration

Cons

  • Few integrations
  • Multiple users only available with paid plans
  • Limited emails with the free email marketing plan

Pricing

  • Free – $0 per month
  • Starter – $25 per month
  • Business – $65 per month
  • BrevoPlus – custom pricing

Image via Brevo

Usability

  • Easy to use

Tool Level

  • Beginner/ Intermediate/ Expert

Pro Tip: Integrate the tool with Google Analytics to get more in-depth insights from your email campaigns.

5. Campaign Monitor

Image via Campaign Monitor

Ease of use and numerous features to get your emails going distinguishes Campaign Monitor from other email marketing tools.

This email marketing service enables you to easily track customer journeys and access analytics with each pricing plan.

What’s more?

Campaign Monitor is intuitive, with numerous rich templates that help with lead generation and contact management. It’s also one of the email marketing tools available at a competitive price.

Key Features

  • Easy to use and well-organized navigation
  • Numerous professional and responsive templates
  • Great email building tool with drag-and-drop functionality
  • Robust segmentation and list management tools
  • Robust automation capabilities with the visual journey designer
  • Link Review Tool to flag broken hyperlinks in your emails
  • Analytics and actionable insights
  • Numerous integrations

Pros

  • Numerous templates
  • Flexible segmentation features
  • Numerous marketing automation features
  • Real-time reports
  • Ease of use

Cons

  • No builder for landing pages
  • No chat options

Pricing

  • Free trial available
  • Lite – $11 per month
  • Essentials – $19 per month
  • Premier – $149 per month

Image via Campaign Monitor

Usability

  • Easy to use

Tool Level

  • Beginner/ Intermediate/ Expert

Pro Tip: Use the visual journey designer to understand how your automation stacks up. Then, analyze the results and tweak your strategy.

6. EmailOctopus

Image via EmailOctopus

As one of the standout email marketing tools, EmailOctopus is suitable for businesses of different sizes.

Best of all?

EmailOctopus is affordable, cloud-hosted, and easy to use for different email marketing campaigns.

This email marketing software enables you to integrate forms, build drip email sequences, customize templates, and generate customized reports.

Key Features

  • Ease of use with a simple onboarding process
  • Real-time analytics few minutes after launching email campaigns
  • Numerous landing page templates and the ability to design original ones
  • Automated and easy to use email editor
  • Numerous integrations
  • Easy marketing automation
  • Email preview
  • Responsive and customizable email templates with an easy-to-use editor

Pros

  • Good customer support
  • Great deliverability
  • Ease of use
  • Fully automated setup
  • Transparent analytics

Cons

  • Limited segmentation
  • Limited form options
  • Lacks advanced ecommerce capabilities

Pricing

  • Starter – $0 per month
  • Pro – $8 per month

Image via EmailOctopus

Usability

  • Easy to use

Tool Level

  • Beginner/ Intermediate/ Expert

Pro Tip: Use the real-time analytics features to gauge the response to personalized emails and accordingly tweak your campaigns.

7. SendPulse

Image via SendPulse

SendPulse is one of the multichannel email marketing tools with features you need to run digital marketing campaigns through emails, SMS, chatbots, and more.

It’s a great email marketing platform for medium-sized and small businesses, including those who want more than a newsletter for their digital marketing campaigns.

Additionally, SendPulse makes it possible to send emails that reach audiences at the right time with in-depth analytics that can boost conversion rates.

Key Features

  • Intuitive and user-friendly interface
  • Combines channels including email, SMS, and chatbots
  • Professional email templates with a drag-and-drop editor
  • Automation 360 to help you send web push notifications, create SMS flows, etc.
  • Subscriber ratings to help you segment and send personalized messaging
  • A/B testing capabilities for different subject lines and body content
  • Easy integrations with CMS and CRM systems
  • Web push notifications
  • Advanced segmentation capabilities

Pros

  • A/B testing functionalities
  • Ease of use
  • Detailed analytics
  • SMS marketing
  • Simple email builder

Cons

  • Challenging interface
  • Limited email marketing features on free plan

Pricing

Two pricing plans are available: subscription-based and pay as you go.

Subscription-Based Plans:

  • Free for up to 500 subscribers
  • Standard – Starts at $6.40 per month, billed annually
  • Pro – Starts at $7.68 per month, billed annually
  • Enterprise – Starts at $10.75 per month, billed annually
  • VIP – Custom pricing

Image via SendPulse

Pay As You Go Plans:

  • Free – $0 per month
  • Standard – $32 per month
  • Pro – $38.40 per month
  • Enterprise – $53.76 per month
  • VIP – custom pricing

Image via SendPulse

Usability

  • Easy to use

Tool Level

  • Beginner/ Intermediate/ Expert

Pro Tip: Use a mix of SMS, email, and chatbots to make the most out of this email marketing tool.

8. Constant Contact

Image via Constant Contact

As one of the popular email marketing tools, Constant Contact is known for its attractive templates, numerous features, and versatility.

It’s an easy-to-use email marketing software and has all the basic features you need to automate your emails, set events, upload products, and increase sales to your online store.

Key Features

  • Numerous email templates you can customize
  • Numerous integrations
  • Smart email editor to customize emails that stand out
  • Basic automation features
  • Innovative ecommerce tools to help grow your online store
  • Easy email setup and template edit
  • Numerous niche products, including those that help you with social media, digital product selling, etc.
  • Comprehensive reporting with real-time tracking tools
  • Additional tools to manage live events, online surveys, coupons, donations, etc.

Pros

  • Great for managing registrations, tickets, events, invitations, etc.
  • Social media marketing and ad tools
  • Wide range of integrations
  • Great email deliverability
  • Responsive templates

Cons

  • Limited customization
  • Few tagging options, thus making it hard to personalize or automate
  • A/B testing capabilities are limited

Pricing

  • Free trial available
  • Lite – $12 per month
  • Standard – $35 per month
  • Premium – $80 per month

Image via Constant Contact

Usability

  • Easy to use

Tool Level

  • Beginner/ Intermediate/ Expert

Pro Tip: Use the tool to promote your events through social media and combine it with email marketing for best results.

9. Benchmark Email

Image via Benchmark Email

Benchmark Email offers guided workflows that can help you achieve your campaign goals. It’s one of those email marketing tools that's affordable and easy to use.

Additionally, Benchmark Email is among the email marketing tools with numerous integrations that make it easy to coordinate marketing campaigns on various platforms.

Key Features

  • Drag-and-drop email builder that’s easy to use
  • Wide choice of flexible templates that are mobile-responsive
  • Easy to navigate dashboard
  • Landing page builder with the ability to customize and brand your own.
  • In-depth analytics, including social media and geotracking reports
  • Advanced marketing automation features
  • Online survey templates
  • Customer tracking features
  • Extensive segmentation options

Pros

  • Ease of use
  • Ability to A/B test subject lines, sending times, etc
  • Landing page builder
  • Mobile optimized emails
  • Excellent customer service

Cons

  • Few email marketing features available with the free plan
  • Total price increases as your subscribers increase
  • Reported deliverability issues

Pricing
Two pricing plans are available: subscription-based and send-based pricing.

Subscription-Based Plans:

  • Free – $0 per month
  • Lite – $9.99 per month
  • Pro – $15 per month
  • Enterprise – custom pricing

Image via Benchmark

Send-Based Pricing Plans:

  • 10K emails – $39 per month
  • 50K emails – $149 per month
  • 100K emails – $249 per month
  • 500K emails – $799 per month
  • 1M emails – $1,299 per month

Usability

  • Easy to use

Tool Level

  • Beginner/ Intermediate/ Expert

Pro Tip: Send-based pricing might turn out to be costly if you have low volumes.

10. Mailchimp

Image via Mailchimp

Mailchimp is one of the popular email marketing tools many marketers rely on. It has an easy-to-use drag-and-drop builder to create campaigns, automate messages, and track results.

Additionally, Mailchimp’s automated customer journeys, multivariate testing, and advanced analytics features allow businesses to optimize their marketing strategies.

You also get access to ready-made templates and integrations with ecommerce platforms like Shopify and WooCommerce. Overall, it's a great option for businesses looking for a platform to help them engage customers and drive sales.

Key Features

  • Versatile email templates and design options
  • Automation workflows and segmentation for targeted campaigns
  • A/B testing and detailed analytics
  • Integrations with various platforms
  • Email client testing across devices

Pros

  • User-friendly interface
  • A wide range of templates
  • Suitable for both beginners and advanced users
  • Good deliverability rates
  • Multivariate testing
  • Robust reporting

Cons

  • Some advanced features are only available in higher-priced plans
  • Limited support options for the free plan
  • Limited personalization

Pricing

  • Free – $0 per month
  • Essentials – $13 per month
  • Standard – $20 per month
  • Premium – $350 per month

Image via Mailchimp

Usability

  • Easy to use

Tool Level

  • Beginner/ Intermediate

Pro Tip: Use the ecommerce marketing integrations offered by the platform to drive sales for your products/services.

11. Drip

Image via Drip

Drip positions itself as an ecommerce marketing automation tool. It's designed to help online businesses drive more sales through personalized email workflows.

You can use it to send targeted messages like cart abandonment emails and win-back sequences based on customer actions. Drip also has robust segmentation and tracking capabilities, as well as support for personalizing email campaigns.

Drip integrates with a variety of other marketing tools and platforms, such as Shopify, Facebook Ads, and more.

The platform’s detailed reports provide insights into how customers are engaging with email campaigns, allowing businesses to optimize their marketing strategies.

Key Features

  • Drag-and-drop workflow builder
  • Ecommerce-focused email marketing platform
  • Advanced segmentation and personalization
  • Automation workflows and behavioral triggers
  • Integration with popular ecommerce platforms
  • Comprehensive analytics, tracking, and reporting

Pros

  • Powerful automation capabilities
  • Advanced tagging and segmentation
  • Customizable workflows for specific user behaviors
  • Deep integration with ecommerce platforms
  • In-depth reporting and insights

Cons

  • Learning curve for beginners
  • Pricing might be higher compared to some other options
  • Some features require technical setup

Pricing

  • Free trial available
  • 2,500 people on your email list – $39 per month
  • 5,000 people on your email list – $89 per month
  • 10,000 people on your email list – $154 per month
  • 100,000 people on your email list – $1,199 per month
  • 180,001 + people – custom pricing

Image via Drip

Usability

  • Intermediate/ Advanced

Tool Level

  • Intermediate/ Expert

Pro Tip: Consider using the tool only if you’ve got the right technical skills to set it up to use it to its full potential. Else, it makes sense to opt for other tools that don’t require technical expertise.

12. Mailjet

Image via Mailjet

Mailjet is an email marketing tool that enables you to create beautiful emails without writing any code. This makes it the perfect tool for anyone who doesn’t have any technical knowledge.

What makes Mailjet even better is the fact that it helps teammates collaborate in real-time so your organization can quickly launch impactful email campaigns.

The tool also provides loads of email templates that you can customize with ease and launch your email campaigns.

Additionally, Mailjet offers you email APIs that enable you to use the more technical side of emails.

What’s more?

The real-time collaboration features offered by Mailjet also ensure that your team will always be on the same page and can speedily launch your email campaign. The Enterprise plan also comes with deliverability management services where you get a dedicated account manager who’ll help you get the most out of your email marketing budget and put your business on the path to growth.

Key Features

  • Email list segmentation for personalization
  • Email automation features with welcome and onboarding emails
  • A/B testing and contact management features
  • Email verification tools to increase your deliverability

Pros

  • Offers a free forever plan
  • Provides numerous email APIs
  • Robust A/B testing features

Cons

  • Lack of phone or live chat support

Pricing

  • Free
  • Essential – Starts at $15/month
  • Premium – Starts at $25/month
  • Custom – Upon request

Image via Mailjet

Usability

  • Easy to use

Tool Level

  • Beginner

Pro Tip: Use email previews feature to ensure your emails appear as you want them to on various devices and clients.

13. MailerLite

Image via MailerLite

MailerLite is a powerful email marketing tool that enables you to launch email campaigns, create landing pages, websites, sign up forms, and more.

One of the standout features of this email marketing tool is the ability to send transactional emails to your customers with hyper personalization. Additionally, it offers an AI-powered drag-and-drop email editor to speed up your email creation process.

What makes this tool even better is the fact that it has something to offer for all email marketing purposes. Need to launch a newsletter and accept paid subscriptions? MailerLite has got you covered.

Want to verify emails in your subscriber list before sending your campaigns to improve your deliverability? You’ve got those features too.

In fact, this email marketing tool offers dedicated features for ecommerce stores too. This helps you sell digital products and integrate your ecommerce store to grow your sales.

Key Features

  • Email automation features to send targeted emails to your customers and get them to buy products from you
  • Built-in website and blog builders that enable you to promote your brand and also get new sign-ups for your email lists
  • Landing page and sign up form creation tools to increase your email list size and consequently increase your sales
  • Email analytics features help you track the progress of your email campaigns and give you insights into their success or failure

Pros

  • Fast and reliable customer support
  • Free plan available

Cons

  • Customer support is limited after 30 days for free plan

Pricing

  • Free plan available
  • Growing Business – $9/month
  • Advanced – $18/month
  • Enterprise – Custom

Image via MailerLite

Usability

  • Easy to use

Tool Level

  • Beginner/ Intermediate

Pro Tip: Use the AI-powered email editor to draft emails on the go and launch multiple email campaigns. Also, use it to personalize your emails to drive better results from your campaigns.

FAQs

Q1. What is the best email marketing tool?

A. Email marketing tools with the best features include:

  • HubSpot
  • Moosend
  • Sendinblue
  • Constant Contact
  • Campaign Monitor

For more of these email marketing software and their features, check out the post above.

Q2. What tools do you use for email marketing?

A. The best email marketing tools I’d recommend are:

  • HubSpot
  • Moosend
  • Sendinblue
  • Constant Contact
  • Benchmark Email

Q3. Is Email Marketing Easy?

A. Yes, it is.

If you build your email marketing strategy around concepts like segmentation, automation, optimization, personalization, and analytics, you can reach the right people and convince them to convert.

Q4. What are email marketing tools?

A. Email marketing tools are applications you leverage to create emails, test them, optimize, deliver personalized messages, and report.

Q5. How can I send 10000 emails?

A. Most free email marketing tools will not allow you to send that many emails at once. However, you can leverage a paid email marketing tool like Sendinblue to send them.

Q6. What are the best/top email marketing tools/platforms/software?

A. Some of the best email marketing software include:

  • HubSpot
  • Moosend
  • Sendinblue
  • Benchmark Email
  • EmailOctopus

Q7. How can I send bulk emails?

A. The most reliable way is through email marketing services. This way, you can personalize messages to your recipients while also preventing them from being marked as spam.

Q8. How can I send bulk emails for free?

A. You can send free bulk emails with email marketing tools like:

  • SendPulse: 15000 emails per month for up to 500 subscribers
  • Sendinblue: 300 emails a day

Q9. What is the best free tool for email marketing?

A. Free email marketing tools that deliver include:

  • HubSpot
  • Sender
  • SendPulse
  • Mailchimp

Q10. What is better than Mailchimp?

A. Mailchimp’s alternative email marketing platforms include:

  • Sendinblue
  • Constant Contact
  • Moosend
  • Campaign Monitor
  • HubSpot
  • SendPulse

Which of These Email Marketing Tools Will You Choose

With these email marketing tools, your business can scale campaigns that nurture leads, drive them to conversion, and build loyalty.

Fortunately, most of the email marketing tools we’ve listed above have a free plan you can leverage to test out features before committing.

And as a precaution, choose an email marketing platform with advanced features that help you fulfill email campaign goals at an affordable price.

What’s more?

The email marketing software should be easy to use with customizable features that help you design emails that suit your brand look.

Still having trouble identifying an email marketing platform that would suit your business needs. Comment below, and we can offer additional tips on choosing the best paid and free email marketing tools.

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

Gaurav Sharma

Gaurav Sharma is the Founder and CEO of Attrock, a results-driven digital marketing company. Grew an agency from 5-figure to 7-figure revenue in just two years | 10X leads | 2.8X conversions | 300K organic monthly traffic | 5K keywords on page 1. He also contributes to top publications like HuffPost, Adweek, Business2Community, TechCrunch, and more.

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