We all want to make the most of our Facebook marketing campaigns.
But oftentimes, we don’t know exactly where to start. Alternatively, we don’t have the resources to do it.
This is exactly where Facebook marketing tools come in handy.
For the longest time, brands kept investing money into Facebook ads to improve their performance on the platform.
Soon though, a number of Facebook marketing tools started cropping up.
These tools are a game-changer.
From content creation to publishing to analytics, they can help you from start to end.
So, in this post, we will share a list of our favorite Facebook marketing tools, their features, pros and cons, and more.
Ready to grow your Facebook marketing ROI?
Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.
As of April 2024, Facebook had more than 3 billion monthly active users.
And what does that mean for businesses?
Heaps of opportunities.
Think about how a huge chunk of your target audience is probably hanging out on Facebook every single day.
This is what makes it all the more important for you to nail your Facebook marketing strategy.
The best way to do that?
Investing in the right Facebook marketing tools.
As you go deeper into this article, you’ll discover the best ones—both free and paid.
Whether you want to grow your following or boost engagement, you’ll find a tool that fits your needs just right. Let’s get started.
Image via ShortStack
ShortStack is one of the best Facebook marketing tools for creating contests, giveaways, and landing pages. Besides, it gives users real-time insights on views, traffic sources, shares, and more.
What else can the tool do, you may ask?
Let’s take a look at its key features.
Features
Pros
Cons
Pricing
ShortStack offers a free trial for 30 days with limited features. Once your trial ends, you can subscribe to one of the following paid plans:
Image via ShortStack
Tool Level
Usability
Case Study
Pro Tip: The ShortStack for Teams feature will enable you to invite others to collaborate on Facebook campaigns within the same account..
Image via Agorapulse
Next on our list of Facebook marketing tools is Agorapulse. A social media management software, Agorapulse can help you ramp up your Facebook presence effectively.
The best part?
Its free tool lets you create sweepstakes, contests, and quizzes easily.
As always, before investing in Facebook marketing tools like Agorapulse, you’ll need to explore its features in detail. Here are some of the Agorapulse alternatives you would want to check out too.
So, let’s do that.
Features
Pros
Cons
Pricing
Interested users can try Agorapulse for free for 30 days. No credit card is required. Check out its pricing plans below:
Image via Agorapulse
Tool Level
Usability
Pro Tip: Agorapulse has a number of free tools. The Agorapulse Academy and Facebook Page Barometer are especially worth checking out.
Image via SocialPilot
SocialPilot is a powerful social media management tool and among the best Facebook marketing tools available. Using this tool, you can easily manage your Facebook account on the go and give your online presence a boost.
With its social media management features, you can manage anywhere between 10 and 50 social media accounts based on your pricing plan. From bulk scheduling and a content library to AI assistant and detailed analytics, there’s a lot that this tool has to offer.
Features
Pros
Cons
Pricing
A 14-day free trial is available. After that, choose from these plans:
Image via SocialPilot
Tool Level
Usability
Pro Tip: You can easily get client approvals using SocialPilot from within the platform. No more back and forth needed.
Image via Post Planner
Are you struggling to post good content consistently on Facebook? If that’s the case, Post Planner is one of the Facebook marketing tools you need to explore. You can use it to identify top-performing content, schedule posts, and level up engagement.
Post Planner is trusted by thousands of businesses from across the globe.
Why?
Because posts from the tool get 510% more engagement.
Features
Pros
Cons
Pricing
All of Post Planner’s plans come with a 7-day free trial. Check out its paid plans below:
Image via Post Planner
Tool Level
Usability
Pro Tip: Use Post Planner’s ‘Recycle’ feature to queue old social media posts for reposting.
Image via Emplifi
Emplifi is a social media management tool that has a number of features that make it one of the most powerful Facebook marketing tools.
With Emplifi, Facebook marketers can easily manage multiple accounts from one central dashboard.
In addition, it offers an ad manager and social listening tools to help you ace your Facebook marketing strategy.
What else makes it one of the top Facebook marketing tools?
Let’s find out.
Features
Pros
Cons
Pricing
Tool Level
Usability
Pro Tip: You can integrate Emplifi’s conversational AI with Messenger to streamline customer service.
Image via DrumUp
Next up in our list of Facebook marketing tools is DrumUp—a tool that streamlines the process of finding and posting engaging content consistently.
Just enter your keywords and the content API scours the internet for relevant posts and displays them in the content feed.
It not only finds engaging stories but ranks and queues them so that you can quickly share them on Facebook. After all, these are the features you would expect from top-notch Facebook marketing tools.
Features
Pros
Cons
Pricing
Here are the pricing plans for DrumUp:
Image via DrumUp
Tool Level
Usability
Pro Tip: Utilize the tool's scheduling feature to optimize the timing of your social media posts.
Image via Canva
Looking for Facebook marketing tools that allow you to design and schedule posts with ease? You’ll want to explore Canva, a user-friendly graphic design tool that makes it easy to create high-quality visuals for your Facebook posts, ads, and videos.
With plenty of free templates and a drag-and-drop editor that you can use to create any kind of design you need.
Additionally, Canva’s wide range of tools and features make it easy to customize your designs to match your brand’s unique style.
Features
Pros
Cons
Pricing
Canva offers a free forever plan that comes with free templates and stock photos. To access advanced features, you’ll need one of the paid plans.
Here are the paid plans.
Image via Canva
Tool Level
Usability
Pro Tip: Leverage Canva’s social media masterclass tutorials on creating Facebook cover pages, stories, posts, and graphics.
Image via Creatopy
Facebook marketing tools can come in various forms. Some help with content planning and others help you design visuals for your marketing campaign. Creatopy belongs to the latter category.
Even if you are a novice, you can create professional looking Facebook ads using Creatopy's user-friendly Facebook ad design tools.
Take a look at the features to see if it's one of the ideal Facebook marketing tools for your business.
Features
Pros
Cons
Pricing
There are three different pricing packages and you can try them all out with a free trial.
Image via Creatopy
Tool Level
Usability
Pro Tip: You can download and save your Facebook ads in GIF, JPG, PNG, or MP4 files and reuse your old designs to save time.
Image via Hootsuite
To create impactful Facebook marketing campaigns, you’’ll need an all-in-one social media marketing tool with a built-in Facebook ads manager. And this is exactly what Hootsuite offers.
As one of the popular Facebook marketing tools, Hootsuite allows you to manage all social media channels in one place. It allows you to create, schedule, promote, and track Facebook ads and posts.
In addition to providing in-depth social media analytics, it makes it easy to schedule and publish content on your Facebook page and other social platforms.
Features
Pros
Cons
Pricing
Like most Facebook marketing tools, Hootsuite offers a 30-day free trial of its Professional and Team plans.
Image via Hootsuite
Tool Level
Usability
Pro Tip: You can use the Bulk Composer to create and schedule multiple posts across various social channels.
Image via Sendible
Are you a Canva user? If you are looking for Facebook marketing tools that integrate with Canva, you can give Sendible a try.
In addition to Canva integration, Sendible provides users with expected features, such as content scheduling, team collaboration, social media monitoring, and reporting.
Let’s see what else makes it one of the best Facebook marketing tools.
Features
Pros
Cons
Pricing
Like most Facebook marketing tools in this list, Sendible offers a free trial and three paid packages.
Image via Sendible
Tool Level
Usability
Pro Tip: Save Facebook post content that you want to use repeatedly in the ‘Content’ section to save time and effort.
Image via Fanpage Karma
Want Facebook marketing tools that let you analyze content and find trending topics?
Right from helping you create tailored content for your Facebook audience and monitoring social activities, to calculating content scores for each Facebook post, Fanpage Karma does it all.
What’s more, you can track your competitors’ business pages and compare your strategy with theirs to identify gaps, if any.
Features
Pros
Cons
Pricing
The free forever plan offers limited features and allows you to manage just one Facebook account. Check out their paid plans:
Image via Fanpage Karma
Tool Level
Usability
Pro Tip: Compare multiple Facebook pages to discover trends in any timeframe.
Image via Sprout Social
One of the most important reasons why marketers look for Facebook marketing tools is to save time and automate posting.
And, like most other Facebook tools listed here, Sprout Social helps you do just that. It's an all-in-one platform that simplifies social media management for businesses of all sizes. You can manage your social presence, engage with customers, and analyze performance across multiple channels..
Check out its features to find out if it’s the right Facebook marketing tool for you.
Features
Pros
Cons
Pricing
Image via Sprout Social
Tool Level
Usability
Pro Tip: Get the most out of Sprout Social by utilizing its social listening features. Track brand mentions, industry trends, and competitor activity to stay ahead of the curve.
Image via Buffer
Buffer is a popular Facebook marketing software that can help you build your audience and grow your business.
It has features for easy planning, scheduling, and publishing impressive Facebook posts for meaningful engagement.
The tool can measure and compare post performance, access quality reports, and receive recommendations to boost engagement and sales.
And the best part?
Buffer's browser extension integrates with WordPress and other tools. This makes content discovery, saving, and distribution easy across your Facebook pages.
Let's explore Buffer’s features so you can make an informed choice.
Features
Pros
Cons
Pricing
Buffer provides a 14-day trial for every pricing plan. Check out their pricing plans:
Image via Buffer
Tool Level
Usability
Pro Tip:Opt for the agency pricing if you’ve got multiple channels and clients. It’ll make the packages more affordable.
Q1. How efficient are Facebook marketing tools for users?
A. Facebook marketing tools can help marketers make the most of their Facebook campaigns. They can help with:
Q2. What are some of the best Facebook marketing tools?
A. Some of the best Facebook marketing tools are:
Q3. What is the necessity of Facebook marketing tools?
A. Facebook has come to be the biggest social media platform. You can take your business to the next level by marketing it on Facebook.
However, oftentimes, business owners don’t know where to start from or lack the necessary resources for the same.
This is where Facebook marketing tools become important. From content curation to scheduling to posting to monitoring, these Facebook marketing tools can help you from start to end, at a cost that won’t burn a hole in your pocket.
Q4. What are some free good Facebook marketing tools or software?
A. Agorapulse is one of the best free Facebook marketing tools. It can help you plan, schedule, and post engaging content on your Facebook business page.
What’s more, you may ask?
Agorapulse is one of the Facebook marketing tools that can help you understand customer behavior, monitor brand mentions, and measure overall campaign performance.
Q5. What are the best Facebook tools for brands and marketers?
A. Some of the best Facebook marketing tools for brands and marketers are as follows:
These Facebook marketing tools enable marketers to plan and publish content on Facebook, create ads, boost engagement, and gather real-time insights about their brand and audience.
Q6. What are the best Facebook marketing tips?
A. Here are some of the best Facebook marketing tips to grow your business:
Q7. What are the Facebook business tools?
A. Facebook offers a plethora of tools for businesses to grow.
And the best part?
Most of these Facebook marketing tools are free.
Here are some of the best ones:
Q8. What are the benefits of Facebook marketing?
A. Facebook marketing has several advantages for businesses of all kinds.
For starters, it can help brands reach a wide audience, understand them, and keep them engaged. Facebook can also help you create a buzz around your products and services, and create a demand for them.
What’s more, when done right, Facebook campaigns can drive traffic to your website, thus improving your bottom line.
Q9. Is Facebook or Instagram a good marketing tool?
A. Both Facebook and Instagram are extremely powerful tools for growing your business.
When done right, both platforms can help you reach a new audience, market your products, and make more revenues.
That being said, Facebook is generally better suited for older audiences.
There is no one-size-fits-all answer to that question.
That being said, no matter which of these Facebook marketing tools you choose, you’ll be able to make your brand shine on the platform.
With the right tool, you can post the right content at the right time, start important conversations, and build meaningful relationships.
Over time, the money you invested in the tool will pay off in the form of loyal customers and better revenues.
And isn’t that the goal?
So, what are you waiting for? Test out the Facebook marketing tools of your choice, and start growing your business.
Are there any other Facebook marketing tools you have tried? How did they help your online marketing strategy? Tell us in the comments below.
Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.
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