Social Media

12 Facebook Marketing Tools to Grow Your Business in 2023

We all want to make the most of our Facebook marketing campaigns.

But oftentimes, we don’t know exactly where to start. Alternatively, we don’t have the resources to do it.

This is exactly where Facebook marketing tools come in handy.

For the longest time, brands kept investing money into Facebook ads to improve their performance on the platform.

Soon though, a number of Facebook marketing tools started cropping up.

These tools are a game-changer.

From content creation to publishing to analytics, they can help you from start to end.

So, in this post, we will share a list of our favorite Facebook marketing tools, their features, pros and cons, and more.

Ready to grow your Facebook marketing ROI?

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

The Top 12 Facebook Marketing Tools in 2023

As of July 2022, Facebook had more than 2.8 billion active users.

And what does that mean for businesses?

Heaps of opportunities.

Think about how a huge chunk of your target audience is probably hanging out on Facebook every single day.

This is what makes it all the more important for you to nail your Facebook marketing strategy.

The best way to do that?

Investing in the right Facebook marketing tools.

As you go deeper into this article, you’ll discover the best ones—both free and paid.

Whether you want to grow your following or boost engagement, you’ll find a tool that fits your needs just right. Let’s get started.

1. ShortStack

Image via ShortStack

ShortStack is one of the best Facebook marketing tools for creating contests, giveaways, and landing pages. Besides, it gives users real-time insights on views, traffic sources, shares, and more.

What else can the tool do, you may ask?

Let’s take a look at its key features.

Features

  • You can use ShortStack to run and simplify drip campaigns on Facebook.
  • The ability to build customized standalone landing pages and mini websites.
  • Innovative games and challenges to engage customers.
  • The option to distribute unique offers and coupons to customers.
  • You can easily embed your promotions across multiple social media.

Pros

  • A free trial is available.
  • A wide variety of templates that can be filtered by category.
  • Extremely responsive and helpful chat support.

Cons

  • It can be a bit expensive for small businesses.
  • It can take a while to get used to all the features.

Tool Level

  • Intermediate/Expert

Usability

  • This is one of the Facebook marketing tools that involve a bit of a learning curve at the start.

Case Study

  • At the start of 2020, Victory Brewing Company initiated a marketing campaign that focused on their Monkey family of beers.
  • The goal was to promote these beers, along with bringing a little laughter to their fans.
  • The company chose to run a long-term contest with the support of ShortStack. 21 prizes were awarded over a course of ten months.
  • During that time, Victory Brewing Company was able to gather over 230K leads, along with 457 hashtag entries from Instagram and Twitter, thus successfully promoting the Monkey beers.

Price

ShortStack offers a free trial for 30 days with limited features. Once your trial ends, you can subscribe to one of the following paid plans:

  • Business: $99/month
  • Agency: $249/month
  • Brand: $499/month
  • Enterprise: Needs to be customized based on your requirements.

Pro Tip: The ShortStack for Teams feature will enable you to invite others to collaborate on Facebook campaigns within the same account.

2. Agorapulse

Image via Agorapulse

Next on our list of Facebook marketing tools is Agorapulse. A social media management software, Agorapulse can help you ramp up your Facebook presence effectively.

The best part?

Its free tool lets you create sweepstakes, contests, and quizzes easily.

As always, before investing in Facebook marketing tools like Agorapulse, you’ll need to explore its features in detail.

So, let’s do that.

Features

  • One of the best Facebook marketing tools to discover trends about your brand via social listening.
  • An Inbox Assistant that will organize your inbox automatically.
  • The ability to plan, collaborate, and publish Facebook posts.
  • Smart recommendations on your next social media move based on customer behavior.
  • The option to track response times for every team member.

Pros

  • Can post to multiple social media platforms from one screen.
  • A simple and clean user interface.
  • This is one of the Facebook marketing tools that have an exceptionally well-designed mobile app.

Cons

  • Its integrations can do with some improvements.
  • The content scheduling workflow could be faster.

Tool Level

  • Beginner/Intermediate

Usability

  • Like most Facebook marketing tools in this list, Agorapulse is very intuitive and easy to use.

Price

Interested users can try Agorapulse for free for 30 days. No credit card is required. Check out its pricing plans below:

  • Free
  • Standard: $49/month per user
  • Professional: $79/month per user
  • Advanced: $119/month per user

Pro Tip: Agorapulse has a number of free tools. The Agorapulse Academy and Facebook Page Barometer are especially worth checking out.

3. MobileMonkey

Image via MobileMonkey

Are you looking for Facebook marketing tools to take your Facebook Messenger marketing to the next level?

With MobileMonkey, you can easily create bots that work in web chat, SMS, as well as Facebook. You can also use it to send out Messenger broadcasts and automatically respond to comments on Facebook posts.

Read on to learn why it belongs to the list of the best Facebook marketing tools.

Features

  • An omnichannel approach makes it possible to see conversations across messaging apps in a unified inbox.
  • The ability to send notifications, promos, and updates to contacts in Facebook Messenger.
  • The option to add an automated answering service to your Facebook page and capture critical information.

Pros

  • Efficient integrations with various apps.
  • A variety of resources in several formats including recorded videos, live chats, a Facebook community, and more.

Cons

  • Extremely frequent updates can overwhelm users.
  • The interface can do with some improvements.

Tool Level

  • Beginner/Intermediate/Expert

Usability

  • Despite the vast set of features, MobileMonkey is one of the easiest-to-use Facebook marketing tools.

Case Study

  • Movimientos Sagrados, or Sacred Movements, wanted to generate high-quality leads for its meditation classes.
  • They leveraged the MobileMonkey chatbot program to converse with prospects and address common pain points.
  • Over time, the average class size increased by 50%, and acquisition costs went down by a hefty 87%.

Price

MobileMonkey doesn’t come with a free trial. It offers different plans for different products. For more details on pricing and information, it is best to contact their sales team.

Pro Tip: Confused about the tool’s features? Check out their website for free tutorials, tools, and training.

4. Post Planner

Image via Post Planner

Are you struggling to post good content consistently on Facebook? If that’s the case, Post Planner is one of the Facebook marketing tools you need to explore. You can use it to identify top-performing content, schedule posts, and level up engagement.

Post Planner is trusted by thousands of businesses from across the globe.

Why?

Because posts from the tool get 510% more engagement.

Features

  • You can publish posts on five of the biggest social platforms.
  • The ability to schedule social media posts in seconds.
  • Discover viral content on social platforms by sorting for virality, likes, or shares.
  • Access the world’s largest web-database of quotes and conversation starters.
  • An easy-to-use Library to store and organize all your content.

Pros

  • One of the most intuitive and easy-to-use Facebook marketing tools.
  • A wide variety of paid plans.

Cons

  • There is no mobile app.
  • You can only register one person on their lower-tier plans.

Tool Level

  • Beginner/Intermediate

Usability

  • Post Planner is easy to use for both experts and beginners.

Price

All of Post Planner’s plans come with a 7-day free trial. Check out its paid plans below:

  • Starter: $7/month
  • Growth: $27/month
  • Business: $47/month
  • Agency: $97/month
  • Enterprise: $197/month

Pro Tip: Use Post Planner’s ‘Recycle’ feature to queue old social media posts for reposting.

5. Emplifi

Image via Emplifi

Emplifi is a social media management tool that has a number of features that make it one of the most powerful Facebook marketing tools.

With Emplifi, Facebook marketers can easily manage multiple accounts from one central dashboard.

In addition, it offers an ad manager and social listening tools to help you ace your Facebook marketing strategy.

What else makes it one of the top Facebook marketing tools?

Let’s find out.

Features

  • Smart social media scheduling tool to publish videos, carousel ads, images, posts, and stories.
  • Predictive AI and content grading allow you to tailor content for your Facebook audience.
  • Custom dashboard allows you to track key metrics across global and regional organic and paid campaigns.
  • Social listening and competitor analysis.

Pros

  • In-depth Facebook page insights.
  • Shop Sync™ syncs the Facebook catalog and social shops with inventory management systems.
  • Allows you to segment existing customers based on their affinities and behaviors.

Cons

  • Unlike most Facebook marketing tools, Emplifi does not offer customer support for content creation.
  • Customer service needs improvement.

Tool Level

  • Beginner

Usability

  • The interface is simple and intuitive.

Price

Available on request.

Pro Tip: You can integrate Emplifi’s conversational AI with Messenger to streamline customer service.

6. DrumUp

Image via DrumUp

Next up in our list of Facebook marketing tools is DrumUp—a tool that streamlines the process of finding and posting engaging content consistently.

Just enter your keywords and the content API scours the internet for relevant posts and displays them in the content feed.

It not only finds engaging stories but ranks and queues them so that you can quickly share them on Facebook. After all, these are the features you would expect from top-notch Facebook marketing tools.

Features

  • Sophisticated content recommendation engine helps discover engaging and relevant content for your target audience.
  • Custom post scheduling.
  • Option to post your blogs on Facebook and other social accounts by linking them.

Pros

  • Provides hashtag suggestions.
  • Easy to use Chrome and Slack extensions.
  • Email and technical support available.

Cons

  • The free account allows you to manage only one social account.
  • Analytics are available only in the premium plans.

Tool Level

  • Beginner

Usability

  • One of the easiest-to-use Facebook marketing tools.

Price

Like most Facebook marketing tools, DrumUp offers a free trial and a free forever plan with limited features. The packages fall under three different categories:

Content Discovery API

  • Starter: $79/month billed annually
  • Business: Starting from $199/month

Social Media Management & Content Curation

  • Free
  • Starter: $15/month
  • Pro: $39/month
  • Business: $79/month

All-in-one Content Marketing

  • Level 1: $495/month
  • Level 2: $995/month

Pro Tip: Utilize the tool's scheduling feature to optimize the timing of your social media posts.

7. Canva

Image via Canva

Looking for Facebook marketing tools that allow you to design and schedule posts with ease? You’ll want to explore Canva, a user-friendly graphic design tool that makes it easy to create high-quality visuals for your Facebook posts, ads, and videos.

With plenty of free templates and a drag-and-drop editor that you can use to create any kind of design you need.

Additionally, Canva’s wide range of tools and features make it easy to customize your designs to match your brand’s unique style.

Features

  • Over a million free templates, stock photos, and graphics.
  • 100 + brand kits to customize your Facebook posts.
  • Schedule posts on Facebook and 7 other social platforms.
  • Easily export your graphics in a variety of formats, including JPG, PNG, and PDF.

Pros

  • Easy to create high-quality animations, videos, and graphics.
  • Free forever plan.
  • 24/7 customer support.

Cons

  • Content scheduler, premium templates, and branding kit only available with the paid plan.
  • Unlike most Facebook marketing tools, Canva does not offer analytics.

Tool Level

  • Beginner/Intermediate

Usability

  • Easy to use.

Price
Canva offers a free forever plan that comes with free templates and stock photos. To access advanced features, you’ll need one of the paid plans.

  • Canva Free
  • Canva Pro: $12.99/month per person
  • BusCanva for Teams (up to 5 people): $14.99/month

Pro Tip: Leverage Canva’s social media masterclass tutorials on creating Facebook cover pages, stories, posts, and graphics.

8. Creatopy

Image via Creatopy

Facebook marketing tools can come in various forms. Some help with content planning and others help you design visuals for your marketing campaign. Creatopy belongs to the latter category.

Even if you are a novice, you can create professional looking Facebook ads using Creatopy's user-friendly Facebook ad design tools.

Take a look at the features to see if it's one of the ideal Facebook marketing tools for your business.

Features

  • A wide range of templates to choose from to create static and animated ads (display, image, and video ads) compatible with Facebook and other platforms.
  • Option to customize creative elements, animation, workflows, and HTML5 animation for any platform.
  • Easy-to-use online video maker and editing tools.

Pros

  • Brand kit and prebuilt stock images and videos.
  • Team collaboration tools.
  • Easy to create an entire Facebook ad campaign.

Cons

  • Reports and analytics are available only with the expensive paid plan.
  • Unlike most Facebook marketing tools, Creatopy offers no free plan.

Tool Level

  • Beginner/Intermediate

Usability

  • Creatopy is an easy-to-use Facebook advertising tool.

Price
There are three different pricing packages and you can try them all out with a free trial.

  • Create: $17/month/editor
  • Automate: $35/month/editor
  • Custom: Contact sales

Pro Tip: You can download and save your Facebook ads in GIF, JPG, PNG, or MP4 files and reuse your old designs to save time.

9. Hootsuite

Image via Hootsuite

To create impactful Facebook marketing campaigns, you’’ll need an all-in-one social media marketing tool with a built-in Facebook ads manager. And this is exactly what Hootsuite offers.

As one of the popular Facebook marketing tools, Hootsuite allows you to manage all social media channels in one place. It allows you to create, schedule, promote, and track Facebook ads and posts.

In addition to providing in-depth social media analytics, it makes it easy to schedule and publish content on your Facebook page and other social platforms.

Features

  • Hootsuite Planner allows you to manage all published content across social media accounts.
  • Content libraries, video publishing, and image editing tools speed up content creation.
  • Option to monitor social media trends, boost posts, and respond to queries via a unified dashboard.
  • Ability to integrate chatbots with your business page to streamline customer service.

Pros

  • Multi-channel audience insights and Facebook analytics.
  • Brand mention and trend monitoring help get strategic insights.
  • Easy integration with CRM and social listening tools.

Cons

  • Post scheduling feature needs improvement.
  • Expensive for small businesses.

Tool Level

  • Intermediate/Expert

Usability

  • It takes time for new users to learn all the features that Hootsuite offers.

Price
Like most Facebook marketing tools, Hootsuite offers a 30-day free trial of its Professional and Team plans.

  • Professional: $49/month per user
  • Team: $249/month for 3 users
  • Business: $739/month for 5 users
  • Enterprise: Custom pricing

Pro Tip: You can use the Bulk Composer to create and schedule multiple posts across various social channels.

10. Sendible

Image via Sendible

Are you a Canva user? If you are looking for Facebook marketing tools that integrate with Canva, you can give Sendible a try.

In addition to Canva integration, Sendible provides users with expected features, such as content scheduling, team collaboration, social media monitoring, and reporting.

Let’s see what else makes it one of the best Facebook marketing tools.

Features

  • Publish content across multiple social media platforms from a single interface.
  • Schedule posts, track conversation threads, and monitor social media analytics.
  • Track conversations on business Facebook page to identify and respond to customer queries in a timely manner.
  • Use calender view to see past and present posts on Facebook and other social channels.

Pros

  • Seamless integration with Canva, Google Drive, and Dropbox.
  • Real-time insights into brand mentions, hashtags, trending topics, and competitors.
  • Content curation tool and in-depth Facebook analytics.

Cons

  • Social listening feature needs improvement.
  • Limited customization options for reports.

Tool Level

  • Beginner

Usability

  • Easy to use

Price
Like most Facebook marketing tools in this list, Sendible offers a free trial and three paid packages.

Content Discovery API

  • Creator: $29/month
  • Traction: $89/month
  • Scale: $199/month

Pro Tip: Save Facebook post content that you want to use repeatedly in the ‘Content’ section to save time and effort.

11. Fanpage Karma

Image via Fanpage Karma

Want Facebook marketing tools that let you analyze content and find trending topics?

Right from helping you create tailored content for your Facebook audience and monitoring social activities, to calculating content scores for each Facebook post, Fanpage Karma does it all.

What’s more, you can track your competitors’ business pages and compare your strategy with theirs to identify gaps, if any.
Features

  • A unified interface to schedule and publish posts on Facebook and other platforms.
  • A unified inbox to view and respond to queries from your Facebook account.
  • Daily, weekly, and monthly view of your content calendar.
  • Granular content analysis and ranking to help you discover trending topics.

Pros

  • Powerful reporting features.
  • Automated workflows and team collaboration.
  • List view and color coding give a quick view of the status of your posts.

Cons

  • More tutorials needed to help users discover the capabilities of this Facebook tool.
  • Telephone support not available for the basic plan.

Tool Level

  • Beginner/Intermediate

Usability

  • A user-friendly Facebook tool.

Price
The free forever plan offers limited features and allows you to manage just one Facebook account.

  • Free
  • Bronze: $69/month
  • Silver: $199/month
  • Gold: $299/month
  • Platinum: $799/month

Pro Tip: Compare multiple Facebook pages to discover trends in any timeframe.

12. SocialBee

Image via SocialBee

One of the most important reasons why marketers look for Facebook marketing tools is to save time and automate posting.

And, like most other tools listed here, SocialBee helps you do just that. Whether it is importing blogs, finding fresh content, automating content publishing, or analyzing your campaigns, you can do it all with SocialBee.

Check out its features to find out if it’s the right Facebook marketing tool for you.

Features

  • Schedule content categories and time-sensitive posts while setting an expiration date for posts.
  • Use a unified dashboard to create and publish posts for Facebook Groups, pages, and profiles.
  • Provides insights into the performance of your social media content, including metrics like engagement and reach.
  • Offers post preview and customization to allow you to post fresh content consistently.

Pros

  • Generates hashtags to boost your posts’ reach.
  • Integrates with Canva, Zapier, URL Shortener, and Media Editor.
  • Collaboration tools.

Cons

  • The user interface needs improvement.
  • Some users report a software slowdown after creating an entire post.

Tool Level

  • Intermediate/Expert

Usability

  • Involves a learning curve

Price

SocialBee offers separate pricing plans for small businesses and for large agencies. While there is a 14-day free trial, there is no free forever plan.

Standard Plans

  • Boostrap: $19/month
  • Accelerate: $39/month
  • Pro: $79/month

Agency Plans

  • Pro25: $79/month
  • Pro50: $149/month
  • Pro75: $279/month
  • Pro100: $379/month

Pro Tip: You can select the option for any of your posts to requeue after they get published.

FAQs

Q1. How efficient are Facebook marketing tools for users?

A. Facebook marketing tools can help marketers make the most of their Facebook campaigns. They can help with:

  • Creating engaging content
  • Scheduling content
  • A/B testing
  • Running Facebook ad campaigns
  • Organizing contests and quizzes
  • Monitoring conversations about brands
  • Analyzing the efficacy of Facebook campaigns

Q2. What are some of the best Facebook marketing tools?

A. Some of the best Facebook marketing tools are:

Q3. What is the necessity of Facebook marketing tools?

A. Facebook has come to be the biggest social media platform. You can take your business to the next level by marketing it on Facebook.

However, oftentimes, business owners don’t know where to start from or lack the necessary resources for the same.

This is where Facebook marketing tools become important. From content curation to scheduling to posting to monitoring, these Facebook marketing tools can help you from start to end, at a cost that won’t burn a hole in your pocket.

Q4. What are some free good Facebook marketing tools or software?

A. Agorapulse is one of the best free Facebook marketing tools. It can help you plan, schedule, and post engaging content on your Facebook business page.

What’s more, you may ask?

Agorapulse is one of the Facebook marketing tools that can help you understand customer behavior, monitor brand mentions, and measure overall campaign performance.

Q5. What are the best Facebook tools for brands and marketers?

A. Some of the best Facebook marketing tools for brands and marketers are as follows:

  • ShortStack
  • Agorapulse
  • MobileMonkey
  • Post Planner
  • Emplifi

These Facebook marketing tools enable marketers to plan and publish content on Facebook, create ads, boost engagement, and gather real-time insights about their brand and audience.

Q6. What are the best Facebook marketing tips?

A. Here are some of the best Facebook marketing tips to grow your business:

  • Make sure your bio is optimized.
  • Stay true to your niche and target audience.
  • Experiment with various forms of content till you find out what works best for you.
  • Post content consistently.
  • Improve response time.
  • Make it a point to measure the effectiveness of your campaign.

Q7. What are the Facebook business tools?

A. Facebook offers a plethora of tools for businesses to grow.

And the best part?

Most of these Facebook marketing tools are free.

Here are some of the best ones:

  • Facebook Messenger
  • Canvas
  • Ads Manager
  • Business Manager
  • Facebook Pixel
  • Audience Network
  • Facebook Blueprint

Q8. What are the benefits of Facebook marketing?

A. Facebook marketing has several advantages for businesses of all kinds.

For starters, it can help brands reach a wide audience, understand them, and keep them engaged. Facebook can also help you create a buzz around your products and services, and create a demand for them.

What’s more, when done right, Facebook campaigns can drive traffic to your website, thus improving your bottom line.

Q9. Is Facebook or Instagram a good marketing tool?

A. Both Facebook and Instagram are extremely powerful tools for growing your business.

When done right, both platforms can help you reach a new audience, market your products, and make more revenues.

That being said, Facebook is generally better suited for older audiences.

Which Facebook Marketing Tool Should You Choose?

There is no one-size-fits-all answer to that question.

That being said, no matter which of these Facebook marketing tools you choose, you’ll be able to make your brand shine on the platform.

With the right tool, you can post the right content at the right time, start important conversations, and build meaningful relationships.

Over time, the money you invested in the tool will pay off in the form of loyal customers and better revenues.

And isn’t that the goal?

So, what are you waiting for? Test out the Facebook marketing tools of your choice, and start growing your business.

Are there any other Facebook marketing tools you have tried? How did they help your online marketing strategy? Tell us in the comments below.

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

Gaurav Sharma

Gaurav Sharma is the Founder and CEO of Attrock, a results-driven digital marketing company. Grew an agency from 5-figure to 7-figure revenue in just two years | 10X leads | 2.8X conversions | 300K organic monthly traffic | 5K keywords on page 1. He also contributes to top publications like HuffPost, Adweek, Business2Community, TechCrunch, and more.

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