Social media plays an important role in any marketing strategy.
To stand out, you need social media management tools that make it easy to handle marketing campaigns while freeing your team to focus on growth-related tasks.
According to research, 49% of brands currently automate their social media management. That’s where these tools come in handy.
With social media management tools, you can post updates with ease, manage audience interactions, and find new opportunities to boost reach. They support your digital and social media strategy while helping ensure you gain tangible results from your efforts.
In fact, 96% of business leaders agree to keep investing in social media marketing to be successful, with 88% noting that social media management software is critical to the success of their social media marketing efforts.
So, which are the best social media management tools for 2024? Let’s explore.
Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.
When creating this list of the best social media management tools, we kept the following factors in mind.
For all the popular tools, we’ve compiled the pros, cons, key features, and pricing plans. Take a look at all the listings before you decide on the best social media management tool for your business.
Image via Sprout Social
As one of the best social media management tools, Sprout Social helps you with everything from publishing, managing social conversations, and tracking performance.
With it, you can automate conversational tasks and create unique social media marketing experiences.
Key Features
Pros
Cons
Pricing
Image via Sprout Social
Tool Level
Usability
Pro Tip: You can use Sprout Social's audience discovery feature to gain insights into your followers and tailor your content strategy accordingly. This can help ensure that your social media messages resonate with your target audience.
Image via Agorapulse
This social media management tool features advanced functionalities including intuitive publishing, listening, a unified social inbox, and insightful analytics.
Basically, it’s among the best social media management tools that enable you to manage conversations, build visibility, and track performance.
Key Features
Pros
Cons
Pricing
Agorapulse offers a 30-day free trial and a free plan. Its paid plans include:
Image via Agorapulse
Tool Level
Usability
Pro Tip: Leverage Agorapulse's unified inbox to streamline your interactions across all social platforms, ensuring no message goes unanswered.
Image via Crowdfire
Crowdfire is a social media management tool that makes it easy for digital marketers to create content for social media, track mentions, publish, and analyze performance.
Additionally, it connects with your Etsy, Shopify, and YouTube account easily. That enables you to schedule video announcements or product updates right from the marketing platform.
Key Features
Pros
Cons
Pricing
Crowdfire offers a free plan with limited features. Its paid plans are:
Image via Crowdfire
Tool Level
Usability
Pro Tip: Use Crowdfire's image curation feature to streamline content creation, ensuring your posts are visually engaging and relevant across platforms like Instagram and Pinterest.
Image via Zoho
Feature-packed social media management tools like Zoho can enable you to build a strong online presence, reach the right audience, and manage multiple accounts.
With it, you can schedule, monitor, publish, respond, and analyze your performance in real-time. It's among the top social media management tools that you can leverage to manage social media accounts.
Key Features
Pros
Cons
Pricing
For Businesses:
Image via Zoho
For Agencies:
Image via Zoho
Tool Level
Usability
Pro Tip: Leverage Zoho's in-depth analytics to refine your content strategy based on follower preferences and performance metrics. This will help you target the right audience more effectively.
Image via SocialBee
Automating your social strategy is easy if you leverage social media management tools like SocialBee. It allows you to curate content, collaborate, and track performance.
Key Features
Pros
Cons
Pricing
Image via SocialBee
Tool Level
Usability
Pro Tip: To maximize your social media impact with SocialBee, start by scheduling a mix of evergreen and time-sensitive content. Use the platform's social media analytics to track performance and adjust your strategy accordingly.
Image via Eclincher
Eclincher is among the best social media management tools you can leverage when growing your brand.
And guess what?
It offers specialized solutions to startups or small businesses, medium businesses, agencies, or enterprises.
Key Features
Pros
Cons
Pricing
Image via Eclincher
Tool Level
Usability
Pro Tip: By using Eclincher's social listening tools, you can monitor your brand’s reputation and engage with your audience in real-time. This ensures a responsive and dynamic social media presence.
Image via Sendible
Social media management tools like Sendible help you execute strategies that drive social media traffic, grow your business, and effectively manage client accounts.
What's more?
Their agency feature makes them stand out among social media management tools. With it, you can migrate clients for free to Sendible and leverage the many specialized features that help you scale your agency.
Key Features
Pros
Cons
Pricing
Sendible offers a 14-day free trial for its lower tier plans while a demo is available for the higher tier plans.
Image via Sendible
Tool Level
Usability
Pro Tip: You can use Sendible’s agency feature to migrate clients to a centralized platform and manage multiple social media profiles in a unified platform.
Image via Hootsuite
A user-friendly interface and robust features make Hootsuite one of the best social media management tools for streamlining your social media marketing efforts.
A noteworthy feature of Hootsuite is its ability to centralize multiple social media accounts in one convenient location. So, you don’t need to keep logging in and out of various platforms.
Additionally, this social media management software provides an array of tools to schedule and publish posts across different social media platforms simultaneously.
Key Features
Pros
Cons
Pricing
Hootsuite offers a 30-day free trial. The paid plans are as follows:
Tool Level
Usability
Pro Tip: To maximize Hootsuite's efficiency, use its bulk scheduling feature to upload and schedule multiple posts at once. This allows you to save time and ensure consistent content across your multiple social networks.
Image via Buffer
Buffer is a powerful social media management tool that has gained immense popularity among individuals and businesses alike. With its intuitive interface and comprehensive features, Buffer simplifies the process of scheduling, publishing, and analyzing social media content across multiple platforms.
With Buffer, you can create a content calendar to efficiently manage your online presence across major social media platforms such as Facebook, Twitter, LinkedIn, and more.
It also provides robust social media analytics tools that enable you to track the performance of your social media posts.
Let’s look at the features that make it one of the best social media management tools.
Key Features
Pros
Cons
Pricing
Buffer offers customers to try out all the features on any of the paid plans for 14 days. Here are its paid plans:
Image via Buffer
Tool Level
Usability
Pro Tip: To maximize your use of Buffer, use its customized posting schedules to post your content for peak engagement. Combine this with the AI assistant to generate content ideas that resonate with your audience.
Image via Sprinklr
If you want to create personalized customer experiences online, then Sprinklr is one of the best social media management tools to do it.
With Sprinklr, you can do a whole bunch of things. For starters, it offers robust social media monitoring features. It also makes it easy to publish content on multiple social media channels from a single platform.
Its robust analytics capabilities help you understand how effective your social media marketing strategies are.
Advanced listening and monitoring features help you keep track of keywords, hashtags, and mentions related to your brand so you can stay on top of the latest trends, monitor customer sentiment, and even address issues.
Let’s look at some of the features of this social media management platform.
Key Features
Pros
Cons
Pricing
Image via Sprinklr
Tool Level
Usability
Pro Tip: Leverage Sprinklr’s AI-powered social listening and analytics features to consistently adapt your social media strategy by tracking brand mentions, monitoring customer sentiment, and identifying trends in real time.
Image via Later
Later is one of the most popular social media management tools among individuals and businesses alike. It has become a go-to platform for scheduling, analyzing, and optimizing social media content across various platforms.
Besides content scheduling capabilities, Later also provides an intuitive visual planner that allows you to preview your social media feed before publishing. It’s an incredibly useful feature for Instagram users who want to curate a visually appealing and cohesive feed.
With Later, you can drag and drop images to rearrange the order of your posts. You can also upload images or videos, add captions, stickers, and other engaging elements, and schedule them to be published at specific times.
Later is, without a doubt, one of the best social media management platforms for content creators and social media marketers.
Key Features
Pros
Cons
Pricing
For Individuals and Small Teams:
Image via Later
For Agencies:
Image via Later
Tool Level
Usability
Pro Tip: Use Later's Visual Planner to drag and drop posts and preview your Instagram feed before publishing to maintain a consistent aesthetic.
Image via MeetEdgar
If you’re looking for cloud-based social media management tools that can be accessed from anywhere, you need MeetEdgar. It offers several tools for effective social media management and to improve your social media performance.
You can create a library of content that you can schedule to post on any social media platform. This means that you can create a stockpile of content ahead of time, so you don't have to worry about coming up with new ideas every day.
There’s more.
The smart composer can help you write social media updates that are engaging and informative. You can also repurpose your old content, which is a great way to keep your social media feed fresh and engaging.
Which features make it one of the best social media management apps? Let’s take a look.
Key Features
Pros
Cons
Pricing
MeetEdgar offers a 7-day free trial. The paid plans are as follows:
Image via MeetEdgar
Tool Level
Usability
Pro Tip: Take full advantage of MeetEdgar's content library and category-based scheduling to organize your posts effectively. By automating evergreen content, you can keep your social media feed consistently active without manually scheduling every post.
Image via Planable
Planable is one of the best social media management tools that helps streamline your social media workflow. It centralizes all social media content and collaborations in one place, which eliminates the need for scattered spreadsheets, email threads, and multiple tools.
The intuitive content calendar in Planable provides an overview of all scheduled posts, making it easy to visualize and plan your social media strategy.
Collaboration is at the heart of Planable, enabling teams to work together efficiently. You can invite team members, assign roles, and define permissions, ensuring smooth collaboration without compromising security.
What features make this social media management software so popular among digital marketers? Let’s take a look.
Key Features
Pros
Cons
Pricing
Planable provides a free plan for up to 50 posts. Its paid plans are as follows:
Image via Planable
Tool Level
Usability
Pro Tip: Use Planable’s approval workflows to streamline content reviews by setting clear steps for approvals, ensuring that all stakeholders sign off on posts before they go live.
Image via Oktopost
Oktopost stands out as one of the best social media management tools, especially for B2B marketers. It offers a comprehensive feature set, a user-friendly interface, and social media analytics capabilities.
It also provides social media analytics tools that give detailed reports on your social media marketing efforts. These reports show you how many people are seeing your posts, how often they are engaging with them, and where your traffic is coming from.
Oktopost goes beyond basic social media management by offering robust employee advocacy features. It allows businesses to harness the power of their employees' social networks by encouraging and enabling them to share branded content.
Key Features
Pros
Cons
Pricing
Tool Level
Usability
Pro Tip: To maximize Oktopost’s impact, take advantage of its employee advocacy feature to amplify your content’s reach. Encourage employees to share branded posts with their networks to enhance engagement and drive traffic from new sources.
Image via Post Planner
Post Planner is a powerful social media management tool that simplifies and enhances the process of creating, scheduling, and analyzing content across various social media platforms.
One of the standout features of Post Planner is its content discovery capabilities. It provides users with a vast library of curated content, including articles, images, and videos, sourced from reputable and relevant sources.
The scheduling functionality of Post Planner is a major time-saver. Another noteworthy feature of Post Planner is its ability to automate repetitive tasks. Users can create reusable post templates, saving time and effort when creating similar content or running recurring campaigns.
Key Features
Pros
Cons
Pricing
Post Planner offers a free plan and a 7-day free trial for all the paid plans, which are as follows:
Image via Post Planner
Tool Level
Usability
Pro Tip: Use Post Planner's content discovery feature to consistently find and share high-performing content from reputable sources. Then, combine it with automated scheduling to maintain a steady posting frequency.
Q1. What kind of tools do you use for social media management?
A. Social media management tools can help you automate social tasks, manage conversations with audiences, monitor brand mentions, and analyze performance. Some of the most popular social media management tools include:
Q2. Which is the best social media management tool?
A. The best social media management tools include:
For details and features about these social media management tools, check out the details in the post above.
Q3. What are social media tools?
A. Social media tools make it easy for social media managers to publish, perform competitive analysis, listen to conversations online, and analyze performance.
Q4. Should I use a social media management tool?
A. Yes. The best social media management tools make it possible to do the following activities:
Q5. Which tools does a social media manager need?
A. Tools that social media managers need include:
Q6. Which is better: Buffer or Hootsuite?
A. It depends on what you need social media management tools to help you with.
Hootsuite is ideal for scheduling, publishing, replying to messages, and monitoring performance. It also offers collaboration tools, and management of team members, and integrates other third-party apps. However, it’s among social media management tools that require paid plans to access the most advanced functionalities.
On the other hand, Buffer is great for scheduling, publishing, and analyzing performance. It has a more robust analytic feature than Hootsuite, but it's also available at a higher price than Hootsuite.
Q7. Why are social media tools important?
A. Social media tools can help you:
Q8. What is social media automation?
A. Social media automation refers to leveraging software that helps you handle time-consuming tasks needed to grow your social media presence. These can include tasks like curating content, scheduling, publishing, getting performance reports, etc.
Q9. Which social media management tool has the best analytics?
A. Social media management tools with great analytics include:
Q10. Are there any free social media scheduling tools?
A. Free scheduling tools include:
Your brand can easily manage multiple social accounts, save time, organize, and manage conversations with the best social media management tools.
Additionally, social media management tools allow you to monitor keywords, competitors, sentiments, and performance.
It's, therefore, crucial to cautiously choose a social media management tool that suits your business needs. It should have features that make it easy to grow your online presence while also staying within your budget.
Do you have any questions about any of the social media management tools mentioned above? Please feel free to share them in the comments section.
Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.
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