Web analytics tools are essential for data-driven marketers keen on measuring and optimizing their online performance.
With the right analytics platforms, you can track key metrics such as:
These insights can help you improve your website design, content, user experience, and marketing campaigns.
In this article, we will review the 9 best web analytics tools that you can use to grow your online business.
Whether you need a simple or advanced tool, a free website analytics solution or a paid one, we have something for you.
Read on to discover the best web analytics tools for your needs.
Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.
Owing to waning patience levels, people are leaving websites quicker than ever. In fact, you get just a few seconds to impress any new visitor.
What does this mean?
It means that right from the design to the speed to the content, everything on your site must be on-point.
If this sounds daunting, remind yourself that you’ve got help to rely on.
Web analytics tools can help you curate the best experiences for website visitors, thus helping your business grow.
As you go deeper into this article, you’ll learn about some of the best tools—both free and paid, their features, pros and cons, difficulty levels, and more.
Read on to grow your website traffic.
Image via HubSpot
HubSpot is one of the spectacular web analytics tools that’s loaded with features. Using the software, you can get a complete rundown of your website’s performance on every level.
The best part?
It also doubles up as one of the best social media marketing tools.
Features
Pros
Cons
Price
HubSpot offers a 14-day free trial for its Professional and Enterprise plans. Check out pricing details below:
Image via HubSpot
Tool Level
Usability
Pro Tip: Use HubSpot to create trackable events on your website seamlessly.
Image via Google Analytics
Google Analytics is one of the most popular web analytics tools, and for good reason. It will fetch insightful website data so that you leave no stone unturned in optimizing your site. What’s more, it is hosted off-site, keeping your data safe and secure.
And the best part?
It’s a free tool.
Features
Pros
Cons
Price
Tool Level
Usability
Pro Tip: Create advanced segments on Google Analytics to monitor traffic based on specific criteria.
Image via Clicky
If you’re looking for any of the simple, to-the-point web analytics tools, Clicky would be the best choice for you. Over 1.3 million websites depend on this tool to analyze and react to their site traffic in real-time.
Like most analytics platforms, Clicky will help you access critical traffic data so that your website performs at its best.
Features
Pros
Cons
Price
Clicky offers a free 21-day trial to all new users. After your trial expires, you can choose one of the following plans:
Image via Clicky
Tool Level
Usability
Pro Tip: To get even more bang for the buck, use Clicky’s spectacular tools for Twitter analytics.
Image via Matomo
Matomo is one of the most popular web analytics tools available today. It's an open-source platform that allows you to track and analyze your website traffic, conversions, and user behavior.
With Matomo, you get actionable insights into how customers interact with your site, what they're looking for, and how you can improve their experience.
Features
Pros
Cons
Price
A 21-day free trial for Matomo Cloud is available.
Image via Matomo
Tool Level
Usability
Pro Tip: Invest time to explore Matomo's customization options. Then, set up goals that align with your website or campaign objectives.
Image via Mixpanel
If you're looking for web analytics tools to help measure and optimize your product performance, you might want to check out Mixpanel.
Mixpanel is a powerful product analytics tool that lets you track how and why users engage, convert, and retain across devices and platforms. And no, you won't even need SQL to explore your data.
Features
Pros
Cons
Price
Mixpanel allows you to build your plan based on your monthly event volume.
Image via Mixpanel
Tool Level
Usability
Pro Tip: Use Mixpanel’s segmentation feature to create targeted campaigns and improve user engagement.
Image via Woopra
As one of the leading web analytic tools for understanding user behavior, Woopra aims to help businesses optimize experiences and conversions.
The tool does this by providing detailed insights into visitor behaviors and journeys. It collects and analyzes data from various sources, such as websites, mobile apps, email campaigns, and CRM systems.
Features
Pros
Cons
Price
Image via Woopra
Tool Level
Usability
Pro Tip: Use Woopra’s segmentation and profile-building tools to collect data from a wide variety of sources in one place for better data analysis.
Image via Kissmetrics
Among the best web analytics tools, Kissmetrics stands tall for its in-depth analysis of customer behavior and engagement. With strong cohort analysis and segmentation tools, it provides marketers with the insights they need to optimize conversion funnels.
The best part? Even non-technical teams can use this website analytics tool to get essential insights across different channels and platforms.
Features
Pros
Cons
Price
Kissmetrics offers a free trial and flexible pricing plans based on your needs.
Image via Kissmetrics
Image via Kissmetrics
Tool Level
Usability
Pro Tip: Leverage Kissmetrics' cohort analysis to identify trends and patterns within specific user groups. This allows for targeted strategies that resonate with the unique needs and behaviors of your audience.
Image via Chartbeat
Chartbeat is one of the most popular web analytic tools that helps publishers and digital media creators and companies measure and optimize their online content. It provides real-time insights into how readers engage with articles, videos, podcasts, and more.
Features
Pros
Cons
Price
Tool Level
Usability
Pro Tip: Set up alerts for surges in website traffic or engagement to monitor your site’s key performance indicators. Also, use Engaged Minutes instead of pageviews. It gives a much deeper understanding of how readers are interacting with your content.
Image via Statcounter
Last on our list of the best web analytics tools is Statcounter. Trusted by over 2 million websites worldwide, this analytics platform will feed you with actionable insights on each of your site’s unique visitors.
All you have to do?
Insert a unique code generated by Statcounter on your website, and get going.
Features
Pros
Cons
Price
Statcounter gives users the chance to test out all the features from its Premium plan for free for 30 days. It also has a plan that’s free forever. Let’s check out its plans:
Image via Statcounter
Tool Level
Usability
Pro Tip: Sync your Google Keywords data with Statcounter, and unearth the terms people are using to find your website.
Q1. What is web analytics?
A. Web analytics is the process of collecting, reporting, and analyzing website data. It can help you understand more about your site visitors, along with pointing out what’s working and what isn’t.
When done right, it will help you retain customers, boost site traffic, and improve your bottom line.
Q2. Which web analytics tool is best?
A. Some of the best web analytics tools are:
Q3. What do web analytics tools do?
A. Web analytics tools can measure your site’s performance based on key metrics such as session duration, traffic, bounce rate, new visitors, etc. They give you an overview of how your site is performing, along with pointing out areas for improvement.
Q4. How do web analytics tools function?
A. Most web analytics tools work by using JavaScript code to track every new visitor, every click, and any other user activity on the site.
Q5. How do I get website analytics?
A. You can get website analytics easily through one of the many online tools mentioned in this article. All you need to do is pick a website analytics software of your choice, create an account on it, and start monitoring data.
Q6. Why are web analytics tools important?
A. Web analytics tools can help you unearth key insights on your website’s performance. They also empower you to understand your visitors’ behavior, create a better user experience, and improve your SEO results.
The best part?
Many of these tools are extremely easy to use and don’t require you to have technical knowledge.
Q7. Which web analytics tools should beginners use?
A. Clicky and Statcounter are spectacular tools for beginners. These tools provide high-quality data on traffic metrics and are incredibly easy to use and learn on the go.
What’s more, they come with free plans that are perfect for beginners with basic requirements.
Q8. What is the future of web analytics?
A. The web analytics market is expected to be valued at $7.05 billion by 2026, with a CAGR of 15.2%. This clearly goes to say that web analytics is here to stay and the web analytics tools will be of utmost importance.
Owing to the rising popularity of marketing automation and online shopping, the importance of a high-performing website will only magnify.
Q9. What are the most reliable free web analytics tools?
A. The most reliable free web analytics tool is undoubtedly Google Analytics. It will fetch insightful web traffic analytics data, along with helping you keep close tabs on all other elements of your site.
The tool also has advanced bot filtering capabilities which ensure that your data is as accurate as possible. Moreover, it integrates seamlessly with multiple other tools.
Q10. Which is the best web analytics tool for eCommerce?
A. Some of the best web analytics tools for eCommerce are:
The choice of your web analytics tools would largely depend on the size of your business, your budget, and your requirements.
Remember—there is no one-size-fits-all solution when it comes to web analytics tools.
What works for your competitor, won’t necessarily work for you.
That being said, no matter which tool you go for, you’ll be paving the way for a website that performs better, and visitors that are more satisfied.
Don’t you want that?
So, keep this listicle handy, pick a web analytics tool of your choice, and uncover opportunities you might have missed all this while.
Are there any effective web analytics tools that you’ve used in the past? If yes, in what way did that tool improve your website’s performance? Do share your experience in the comments below.
Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.
Have you ever heard that startups are just small businesses in their initial stages? This…
Did you know that your employees can be your biggest advocates? Not surprisingly, an increasing…
As businesses grow increasingly competitive, the only way for companies to survive is to be…
Social media plays an important role in any marketing strategy. To stand out, you need…
As AI-powered content creation surges, the line between human and machine-generated text blurs. This is…
For over a decade, Fiverr has connected businesses, marketers, and freelancers from all over the…