What is an SEO Report and Why is it Important?

If you’re new to SEO and don’t know, we don’t judge!

An SEO Report is a document or presentation that summarizes a website’s Search Engine Optimization efforts and what they’ve amounted to over time.

SEO is reported on 4 common timeframes.

You can do a:

  • Monthly report
  • Quarterly report
  • 6-month report
  • Yearly report

A monthly template is recommended as you get to view core SEO issues with your client’s website, get feedback, and work on them the next month.

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Why Do You Need an SEO Report Template?

You can be an SEO beginner. Total newbie. Trying to deliver your first website project.

You can also be an experienced SEO professional. You’ve done the work, gotten your feet wet in the woods, and achieved the coveted “expert” status.

Or maybe, you’re somewhere in between.

Regardless of which category you fall into, SEOs share a common problem: Measuring & displaying the value of your work!

An SEO Report makes it possible to put the value in quantifiable metrics + torchlight the progress and pitfalls of your SEO campaigns.

And an SEO Report Template makes it even easier.

You don’t need to spend time on design or coming up with copy ideas to figure out which metrics to add.

We’ve already done that for you.

With our free SEO Report Template, you get to

  • See what's working—so you can do more of that
  • See what's NOT working—so you pull the plug & restrategize before more resources are wasted

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Not Just for Employees

Apart from displaying the value of your SEO campaigns to your seniors, you can use our SEO Report Template for your clients.

Want to come off as the trustworthy professional you are?

Then, you need our free SEO Report Template.

In summary, here are 13 of the most important reasons why you need an SEO report template:

Track progress. An SEO report template helps you monitor your website's performance over time, allowing you to see improvements and areas that need attention to supercharge your growth.Measure success. With an SEO report template, you can quantify the impact of your efforts, such as increased organic traffic, higher search engine rankings, and improved conversion rates.Identify issues. The template enables you to spot SEO-related problems quickly, like broken links, duplicate content, technical SEO issues, backlink gaps, keyword issues, or slow-loading pages.
Competitive analysis. You can compare your SEO metrics with competitors and gain valuable insights to refine your strategies so that you always have an edge in your industry.Client communication. For agencies or freelancers, an SEO report template facilitates clear and concise communication with clients, showcasing the value of your services.Focus on key metrics. The template allows you to focus on essential SEO metrics, avoiding information overload and staying focused on what matters most so you can improve your SEO.
Track goals. Use the template to set specific SEO goals and easily monitor your progress toward achieving them. This can help you understand when they need tweaking.Visualize data. An SEO report template organizes data into visual charts and graphs, making it easier to understand and present to stakeholders. This is what you need to show your performance to clients.Save time. By having a predefined format, you save time generating reports and can allocate more effort to implementing your SEO strategies. All you have to do is enter the data!
Data-driven decision making. An SEO report template empowers you to make informed decisions based on data, helping you create more impactful SEO campaigns for your clients’ brands.ROI measurement. For businesses investing in SEO, the report helps determine the return on investment (ROI) and justifies the allocation of resources to SEO campaigns.Accountability and transparency. An SEO report fosters accountability among the team, as it provides a detailed record of actions taken and their results. It also helps win client trust.

When you repeatedly show how SEO investment boosts the bottom line, you can

  • Confidently bring up the “pay increase” conversation with your boss
  • Earn amazing referrals (more SEO clients = more cash)
  • Snag a great testimonial

So, stop the wait. Get your report now.

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What’s Included in This SEO Report Template?

Our comprehensive SEO report template cuts across all the key aspects of website SEO that decision-makers care for.

It also includes SEO goals for the coming months.

The template covers insights on:

  • Technical SEO wins & loopholes
  • Organic sales conversions
  • Keyword ranking progress
  • Link building campaigns
  • New referring domains
  • Backlinks growth
  • Money keywords
  • Search visibility

Here’s an in-depth look into the sections of the free SEO report template:

SEO Highlights for the Month

This section will be used to highlight some impressive SEO wins and standout issues of the month.


This section of our free SEO report template will provide detailed information on important KPIs, including progress of search visibility and organic sales conversions.

Search visibility or keyword ranking report is a measure of how well your website is ranking for relevant keywords in search engines. This is important because it determines how many people are able to find your website when they search for products or services you offer.

Organic sales conversions are a measure of the number of sales generated through your organic search efforts. This is important because it shows how effective your SEO efforts are at driving revenue.

Organic Traffic Metrics

The perfect SEO report template provides data on the organic traffic to your website, including your ranking progress per keyword segment, an overview of how your money keywords are ranking, and non-branded organic traffic progress.

  • Ranking progress per keyword segment. This section will display how your website is ranking for different keyword segments, such as product keywords, service keywords, and location keywords. You’ll be able to see your average ranking for each keyword segment, as well as your progress over time.
  • Money keywords ranking overview. Here, you’ll see how your website is ranking for your most important keywords. You’ll be able to see your average ranking for each money keyword, as well as your progress over time.
  • Non-branded organic traffic progress. Show how much organic traffic your website is getting that’s not from branded searches. This is a good indicator of how well your website is ranking for general, non-branded keywords. You’ll be able to see your total non-branded organic traffic, as well as your progress over time.

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In this section of the SEO report template, you’ll demonstrate the growth of your client's backlink profile. The template has space for new referring domain highlights, link prospects contacted, links acquired, and overall success rate.

  • New referring domain highlights. On this page, you’ll highlight a list of the top new referring domains that have been acquired since the last report. Include the domain name, domain rating, number of links from that domain, and the total traffic to the domain for the month.
  • Link prospects contacted. This is the number of link prospects that were contacted since the last report.
  • Links acquired. Total number of links that were acquired since the last report. This number should include different types of links. So add up all your acquired directory links, links from blog posts, and more.
  • Success rate. As you’ll see in the template, this is space for a success percentage and a short comment on whether it’s high or low.

SEO Health Overview

This section mainly focuses on technical SEO metrics. Here, you’ll visualize the “Health Score” of your client’s website. You’ll then compare it to that of the previous month.

Health score reflects the proportion of internal URLs on your site that don’t have technical SEO errors. The better the SEO health of your website, the higher will its chances of ranking at the top of the SERPs be.

Outlook for the Next Month

The last part of our free SEO report template will provide a summary of the SEO objectives for the following month. It’ll also include strategies to achieve those goals.

For example, an SEO objective might be to increase organic traffic to your website by 10%. The strategies that could be used to achieve this objective include:

  • Conduct a backlink gap analysis and determine how to fill it
  • Focus on top-of-funnel keywords during keyword research
  • Optimize the client's website for speed and performance
  • Build more quality backlinks to the website
  • Increase the quality of content on the website

How to Use Our SEO Report Template

Here’s a simple step-by-step process for using this free template:

  1. Download the template
  2. Make a copy of the template
  3. Go over the content
  4. Choose which SEO reporting tool you want to draw data from (Google Analytics & Semrush are recommended platforms)
  5. Replace the placeholder texts and screenshots with your clients' information
  6. Update your SEO report every month

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Q1. What do SEO reports look like?

A. SEO reports are documents that summarize a website's performance in search engine rankings and organic traffic.

SEO report templates typically include key SEO metrics, such as keyword rankings, organic traffic trends, backlink profiles, and on-page SEO performance. Visual charts and graphs are often used to present data in a clear and easy-to-understand format.

Q2. What is the SEO report?

A. An SEO report is a detailed overview of a website's search engine optimization (SEO) efforts and results. It assists businesses and website owners in tracking the effectiveness of their SEO strategies and identifying areas for improvement.

The report may cover various aspects of SEO, such as keyword performance, traffic sources, site audits, and competitor analysis.

Q3. What should be included in an SEO monthly report?

A. A monthly SEO report should contain key metrics to assess the performance and progress of a website's SEO efforts. The following are some of the most important elements to include:

  • Backlink data
  • Keyword rankings
  • Changes to content
  • Organic traffic trends
  • Top-performing pages
  • Changes to the website's structure

Additionally, the report may include a comparison of current results with previous months to track overall growth. This can give clients a clearer picture of where their website’s headed.

Q4. What is the KPI for an SEO report?

A. KPI stands for key performance indicator. It’s a critical metric used to measure the success of SEO efforts and is usually listed in an SEO report. Some common SEO KPIs include:

  • Keyword rankings for target keywords
  • Number of quality backlinks acquired
  • Conversion rate from organic traffic
  • Organic traffic growth

These KPIs help evaluate the effectiveness of the SEO strategy and identify areas that need improvement.

Q5. How do you measure SEO success?

A. SEO success can be measured through various metrics and KPIs. Some key factors include:

  • Higher click-through rates (CTR) in search results
  • Improved keyword rankings for target keywords
  • Enhanced conversion rates from organic traffic
  • Increased organic traffic
  • User engagement
  • Time on page
  • Bounce rate

Consistent growth in these metrics over time demonstrates successful SEO strategies and practices.

Ready to Create Detailed SEO Reports with Ease?

Download our FREE SEO Report template and take charge of attribution. No more guesstimates on the impact of your SEO campaigns. Know for sure what your service brings to the table and showcase your credibility as an SEO professional.