SEO

19 Best SEO Audit Tools in 2022: Features, Cons, Pros, & Pricing

With an ever-changing SEO (search engine optimization) landscape and constantly changing Google algorithms, you want to ensure your website can keep up.

It's why you need the best SEO audit tools to help you identify issues preventing your site from ranking for your target keywords.

And if you find the right one from this list of the best SEO audit tools for your brand, you can leverage it for recommendations on best practices that can help improve your search rankings.

Furthermore, you do want your website ranking so that you can drive more traffic to your site.

And according to a study, pages that appear among the top on search engine results pages receive higher organic traffic.

Image via Ahrefs

So, which are the best SEO audit tools your brand can use?

This post lists the best SEO audit tools in the market. Use it to find one that can help you track your website, find keywords, run content audits, and so much more.

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

19 Best SEO Audit Tools

With this list, you can choose the best SEO audit tools depending on the features it offers, plus benefits. Additionally, you can leverage the cons, pricing, and usability level to compare the tools.

And now, let's get started with the best SEO audit tools that suits the needs of your website.

1. Semrush

Image via Semrush

Semrush is one of the best SEO audit tools for people looking to optimize their site for search engines. The tool provides you with reports on what your target audience searches for online and how you can create content that drives traffic.

But as one of the best SEO audit tools, Semrush does more than that.

A Semrush review recently carried out on our site shows that it can help you discover link-building opportunities and tweak aspects of your content to achieve higher rankings.

This online SEO audit tool offers you access to keyword suggestions, keyword ranking difficulty, technical SEO improvements you should perform, and so much more.

Key Features

  • Comprehensive site audit offering over 130 technical and SEO issues that need fixing
  • Prioritizes issues for you based on notices, warnings, SEO errors, and what needs immediate attention.
  • Offers detailed reports of on-site SEO performance, internal linking, HTTPS,  and crawlability.
  • Schedules reports and enables you to compare optimization progress reports
  • Has a Log File Analyzer to check for crawling nuances
  • Their Position Tracker helps you track daily performance.
  • Ability to run competitor SEO analysis, conduct keyword research, and find link-building opportunities.

Pros

  • Provides data visualizations and graphs that make it easy to comprehend data
  • Offers large quantities of data with everything you need in one place
  • Their link-building tool makes it easy to find opportunities and run outreaches with ease.
  • You can pull many reports in a day from the platform
  • Great customer support across email, chat, and phone.

Cons

  • While it is one of the best SEO audit tools, it can get complex due to the number of customization options and tools available.

Usability

  • Moderately easy to use

Tool Level

  • Intermediate/ Expert

Pricing

  • Free trial with each plan
  • Pro: $119.95 per month
  • Guru: $229.95 per month
  • Business: $449.95 per month

2. Ahrefs

Image via Ahrefs

Next on our list of the best SEO audit tools is Ahrefs because it offers a host of features you can use to audit your site, run backlink analysis, and conduct keyword research.

Additionally, another feature that makes Ahrefs one of the best SEO audit tools backlink analysis tool. It updates regularly and can help you discover what link-building strategies work best for your website.

What else does it do to qualify as one of the best SEO audit tools?

Let’s find out.

Key Features

  • More comprehensive website analysis compared to other paid SEO tools.
  • Groups issues by type, which makes it to understand reports related to SEO performance, localization, incoming links, etc.
  • The Data Explorer makes it easy to customize filters depending on the parameters you want tracked.
  • It’s cloud-based, meaning you can schedule checks, save reports, and log in from anywhere without installing the SEO tool.
  • Crawls even the mobile version of sites.
  • Their on-page SEO checker monitors website health, views backlinks, finds keywords you rank for, etc.
  • Their website authority feature helps you discover the strength of your domain.

Pros

  • Offers in-depth analytics
  • Wide range of features they keep updating
  • Advanced filtering options
  • Great user experience
  • Responsive customer support

Cons

  • No free trial option

Usability

  • Easy to use

Tool Level

  • Beginner/ Intermediate/ Expert

Pricing

  • Lite: $99 (trial starts at $7 for 7 days)
  • Standard: $179 (trial starts at $7 for 7 days)
  • Advanced: $399
  • Agency: $999

3. Netpeak Spider

Image via Netpeak Spider

Digital marketers who want to get their pages combed by a crawler will find that Netpeak Spider is one of the best SEO audit tools.

And how is this different from others in this list of the best SEO audit tools?

The website crawler acts like a search engine and helps you detect SEO problems affecting each of your pages.

Additionally, Netpeak Spider is among the best SEO audit tools for digital marketers who want to focus only on certain sections or categories rather than audit entire websites. This then helps save time while also making it possible to concentrate on auditing and fixing problems on crucial areas of your site.

Key Features

  • It helps you spot over 100 issues related to website optimization.
  • Checks over 80 SEO parameters, including robot.txt, relevant tags, redirects, etc
  • Integrates data from Search Console, Google Analytics, and Yandex.Metrica.
  • Their PageRank checker tracks internal linking issues and distribution across pages.
  • It has an XML Sitemap generator, an in-built source code, and HTTP header analysis.
  • Allows you to crawl more than one domain.
  • Has competitive research analysis and content optimization features.

Pros

  • Detailed reports
  • Integrates with other analytic tools like Google Search Console and Google Analytics
  • User-friendly interface
  • Customizable crawl settings
  • Advanced scraping features

Cons

  • It needs downloading for you to use it.

Usability

  • Moderately easy to use

Tool Level

  • Intermediate/ Expert

Pricing

  • Freemium: $0
  • Lite: $6 for one access per month
  • Pro: $39 for one access per month
  • Business: $99 for one access per month

4. Google Search Console

Image via Google Search Console

Google Search Console is regarded as one of the best SEO audit tools, especially if you need to analyze your site and report your changes directly to Google.

But that’s not all that makes this one of the best SEO audit tools.

Google Search Console is also a free SEO audit tool with powerful monitoring tools to help you track broken links, web pages, page speed, etc. It also offers data straight from the search engine, meaning that the crawl reports and link data you get shows issues Google identified.

Using it can, therefore, not only help you measure your site’s performance but also rank on the first page of search results if you fix the issues listed.

Key Features

  • URL Inspection tool to check how Google crawls your site.
  • Search Results Report gives you an overview of your site’s content performance.
  • Their Discover Report helps you find out how people discover or interact with your site.
  • The Google Index Report helps you discover how your content performs on search.
  • They have a Coverage Report to help you discover indexed and non-indexed pages.
  • A Sitemaps Report feature to find errors in your sitemap.
  • Their Core Web Vitals report enables you to track user experience once on your site.

Pros

  • Offers customizable data displays
  • In-depth analytic reports when compared to other free SEO tools
  • Helps you monitor audience demographics and actions
  • Gets you direct access to data from Google
  • Completely free

Cons

  • You can not use it for competitive analysis.

Usability

  • Like most in this list of the best SEO audit tools, Google Search Console is easy to use

Tool Level

  • Beginner/ Intermediate/ Expert

Pricing

  • Free

5. Website Auditor by Link-Assistant.Com

Image via Link-Assistant.Com

What makes Website Auditor the best SEO audit tool is the fact that it helps you run quick SEO audits for pre-launch, site migrations, and after-launch checks.

Best of all?

This SEO auditor gives you detailed reports clustered logically into subtopics. It’s also the best SEO audit tool with a self-explanatory interface and recommendations on fixing SEO issues found on your web pages.

Key Features

  • Checks pages for numerous HTML coding and site structure issues
  • Sends notifications in case of broken links or problems with your HTML code
  • Checks for loading problems and HTTP status codes
  • Their website audit analyzes link structures while helping you keep track of social media popularity.
  • Monitors domain ranking factors
  • Generates  XML sitemaps, uploads them to your website, and submits them to search engines.
  • It helps you oversee how search engines index and crawl your site

Pros

  • Detailed reports
  • Comprehensive audits and content optimization feature
  • TF-IDF SEO tool to improve page authority and relevance
  • Ability to customize crawler settings
  • Thorough audits of on-page and technical SEO issues

Cons

  • The numerous tools available can overwhelm beginners.

Usability

  • Moderately easy to use

Tool Level

  • Intermediate/ Expert

Pricing

  • Website Auditor Professional $149 per year
  • Website Auditor Enterprise $349 per year

6. ContentKing

Image via ContentKing

Packed with features that help you optimize your website, ContentKing easily qualifies for the category of the best SEO audit tools.

With this tool, you can easily find and fix on-site SEO issues, track your keyword rankings, and get detailed reports on your progress. As stated on ContentKing’s website, it is the only tool that offers real-time, 24 x 7 website monitoring and change tracking.

What's more, you can tailor the audit suite to focus only on what matters most to your business and skip the rest.

Take a look at its features before determining if ContentKing is one of the best SEO audit tools for your business.

Key Features

  • Real-time, 24 x 7 monitoring of website performance.
  • Instant alerts on content and technical SEO issues including broken links, removed titles, missing H1 headings, meta descriptions changes, etc.
  • Proprietary Change Tracking™ tracks SEO changes and search engine activity.
  • Advanced configuration options to customize issue parameters.
  • Segmenting and filtering options to gain granular visibility of SEO data.

Pros

  • Real-time website monitoring and change tracking
  • Search engine activity monitoring
  • Customizable, instant SEO alerts
  • Cloud-based app
  • Live, granular reports

Cons

  • Unlike others in the list of the best SEO audit tools, ContentKing does not offer rank and link tracking.

Usability

  • Easy to use

Tool Level

  • Beginner

Pricing

  • Contact the sales team for pricing information.

7. SEOptimer

Image via SEOptimer

The best SEO audit tools are powerful, multi-functional, and comprehensive. SEOptimer ticks the right boxes, whether it is technical SEO audit, keyword research, or content audit.

That’s not all. You can rely on its free growth hacking tools to fine-tune your content to boost your ranking on search engines.

Let’s see what features the tool has to make us include it in the list of the best SEO audit tools.

Key Features

  • Free web analytics tools to generate keywords, XML sitemap, and custom meta tags.
  • Easy to validate headers, title tag, font size, legibility, internal links, and external links.
  • Checks website load speed.
  • DIY SEO tool crawls the entire website and gives suggestions to optimize your site.
  • Monitors keyword rankings and website performance.
  • SEOptimer identifies technical SEO issues that could be impacting site ranking.
  • Instant notifications on issues or changes that impact SEO.

Pros

  • Track SEO efforts across 70 countries
  • Quick view of your site’s performance, usability, and security
  • Bulk SEO reporting of SEO audits

Cons

  • Limited web crawls on all paid options
  • Meta information is not scanned for keywords

Tool level

  • Beginner/Intermediate

Usability

  • Like most others in this list of the best SEO audit tools, SEOptimer is easy to use.

Pricing

SEOptimer offers many free SEO tools. If you want advanced features, you will need to upgrade to one of these paid plans.

  • DIY SEO: $19 per month
  • White label custom reports: $29 per month
  • White Label and Embedding: $59 per month

8. Seolyzer

Image via Seolyzer

Seolyzer is one of the best SEO audit tools you can use for web crawling, log, and SEO analysis.

Why so?

The free tool helps you understand how your website is viewed by Google. By collecting information left by crawling bots in the log files, Seolyzer helps you formulate your SEO KPIs.

What’s more, unlike Google Search Console where the results of the analysis are visible after a few days, you can view the SEO audit data in real-time.

In addition, you can use Seolyzer to identify page speed issues, redirects, and error codes. After all, these are the features you would expect from the best SEO audit tools.

Let’s take a closer look at this tool’s features.

Key Features

  • Log analysis to identify issues including error messages, poor response time, and crawl volume that impact SEO.
  • Segment web pages based on the most crawled pages.
  • Analyzes HTTP status codes, page performance, new pages, and mobile responsiveness.
  • Measure the outcome of SEO efforts on each web page or by category.
  • Cross-reference crawl results with Googlebot to identify inactive and orphan pages.

Pros

  • Real-time log analysis
  • Efficient SEO KPI monitoring
  • Per page performance tracking

Cons

  • Free plan limits crawler and log analysis to one website per month

Tool level

  • Beginner/Intermediate

Usability

  • Like most others in this list of the best SEO audit tools, SEOptimer is easy to use.

Pricing

  • Free: $0 for 1 website and 10,000 URLs
  • Lite: Approx $41 (€ 39)* for 3 websites and 100,000 URLs per month
  • Advanced: Approx $72.60 (€ 69) for 5 sites and 200,000 URLs per month
  • Premium: Approx 261.98( € 249) for 10 sites and 1,000,000 URLs per month
  • Enterprise: Custom pricing

*Exchange rate: €1 = $1.05 

9. SEOquake

Image via SEOquake

SEOquake is a powerful SEO audit tool that can help you quickly assess the health of your website and identify potential areas for improvement.

What makes it one of the best SEO audit tools?

The easy-to-use browser extension helps you view crucial SEO data for your website, while tracking links, page rank, domain data, and much more.

You can also use SEOquake to compare your website against your competitors.

What’s more, you can get a detailed SERP analysis, estimate keyword difficulty, and check your site for mobile compatibility.

The best part? It's completely free.

Check out the features, pros, and cons of this tool to see if it really belongs to the list of the best SEO audit tools.

Key Features

  • Detailed SEO diagnostics including website health check and SERP analysis.
  • Interactive SEO Bar gives you a summary of the website you are visiting.
  • SEO Dashboard to view page rank, backlinks, and domain data.
  • Analysis of external and internal links, anchor texts, and URLs.
  • Keywords research to help you fine-tune keyword density and placement.
  • URL comparison allows you to compare 15 competitor URLs.

Pros

  • Easy to use browser extension
  • Printable SEO data
  • Granular SEO diagnostics
  • Data from best SEO audit tools such as Semrush and social media

Cons

  • Unlike other best SEO audit tools, SEOquake does not offer suggestions for improvement.

Tool level

  • Beginner

Usability

  • Easy to use

Pricing

  • Free

10. Moz

Image via Moz

Next up in our list of the best SEO audit tools is Moz. With this tool, you can get detailed SEO metrics and an overview of your site’s traffic.

As one of the most comprehensive tools on the market, Moz covers a wide range of issues, from on-page factors and technical SEO to link building.

Like other best SEO audit tools we’ve talked about, Moz is designed to help you identify and fix any issues that may be holding back your website's SEO.

The tool crawl's your website and looks for common SEO issues, such as missing title tags, duplicate content, broken links, and more. Once the tool has collected all the data, it generates a report that you can use to fix the issues.

Whether you're a beginner or an expert, Moz is one of the best SEO audit tools that can help you boost your brand’s online presence.

Now, let’s take a deeper look at its features, pros, and cons.

Key Features

  • Moz Pro monitor automatically crawls your site to identify issues such as missing title tags, broken redirects, and more.
  • Page Optimization Score and tailored recommendations for on-page optimization based on page and keywords.
  • Keyword research including keyword difficulty, ranking potential, and keyword suggestions
  • SERP analysis and keyword ranking performance.
  • Checks for broken and suspicious links.
  • True Competitor helps identify websites that are competing for your SERPs.

Pros

  • A wide range of free SEO tools
  • Detailed SEO metrics and custom reports
  • Desktop and mobile optimization
  • On-page content optimization
  • Responsive customer support

Cons

  • Smaller marketing teams may find the paid plans expensive.

Tool level

  • Beginner

Usability

  • Moz is easy to set up and operate

Pricing

As expected from the best SEO audit tools, Moz offers many free SEO tools. These are the different paid plan tiers.

  • Standard plan: $99 per month
  • Medium plan: $179 per month
  • Large plan: $299 per month
  • Premium plan: $599 per month

11. WebFX SEO Checker

Image via WebFX

If you run a startup or have a small marketing team, you may be looking for the best SEO audit tools that are not only free but also easy to use. SEO Checker by WebFX meets this criteria.

As one of the best SEO audit tools, WebFX is a great choice when it comes to crafting a strong SEO strategy. Apart from a quick SEO audit, you can use WebFX’s free tools to build the FAQ page and find keywords and blog titles that help boost your SEO performance.

What else makes us include WebFX in our list of the best SEO audit tools?

Take a look.

Key Features

  • SEO Checker crawls the site and scores individual SEO parameters on a scale of 0 to 100.
  • Checks meta tags, images, links, and site speed along with suggestions for improving it.
  • Assesses the URL parameters including length, format, and optimization.
  • Actionable insight into the content format, length, and optimization.
  • Evaluates XML sitemap, robots.txt file, and more.
  • FAQFox gives you a list of FAQs that can help boost your SEO score.
  • Keyword research tool offers high-quality keywords to boost visibility.
  • Blog Post Generator gives you trending topics to ace your content marketing strategy.

Pros

  • Free SEO tools
  • Content writing support
  • Quick SEO audit
  • Great customer support

Cons

  • Unlike most in this list of the best SEO audit tools, WebFX’s SEO audit toolkit is not comprehensive.

Tool level

  • Beginner

Usability

  • Like most others in the list of the best SEO audit tools, WebFX is easy to use.

Pricing

  • Free

12. Ubersuggest

Image via Ubersuggest

You may already know that Ubersuggest is one of the best SEO tools you can use to beat the competition. But, can it also be used to do an SEO audit for your site?

Absolutely!

Ubersuggest offers an SEO Analyzer tool that detects all the SEO issues impacting your website’s health and traffic. The other reason to include it in our list of the best SEO audit tools is that it is completely free.

What’s more, like most others in the category of the best SEO audit tools, Ubersuggest gives you detailed instructions on how to fix SEO issues.

Take a look at its features, pros, and cons before deciding if this is the right tool for your business.

Key Features

  • SEO Analyzer detects all SEO errors after you enter the URL.
  • Offers suggestions by prioritising each solution based on ease of implementation and potential traffic impact.
  • Video tutorials offer detailed instructions on solving SEO issues.
  • Analyzes site speed, backlinks, overall traffic metrics, and domain score.
  • Competitor analysis to find your competitors’ link building and content strategy.

Pros

  • Free SEO audit tool
  • Excellent video tutorials
  • Offers keyword research, competitive analysis, and content ideas
  • Chrome extension

Cons

  • Limits on daily SEO reports.

Tool level

  • Beginner

Usability

  • Like most others in the list of the best SEO audit tools, Ubersuggest is easy to use.

Pricing

While the SEO Analyzer tool is free, it limits URL searches to 3 per day. Apart from monthly paid plans, Ubersuggest offers a lifetime subscription offer, something very few on the list of the best SEO audit tools offer.

  • Free: Up to 3 searches per day
  • Individual: $12 per month
  • Business: $20 per month
  • Enterprise: $40 per month

13. Long Tail Pro

Image via Long Tail Pro

Long Tail Pro is well-known as a powerful keyword research tool that helps you find profitable keywords to target for your business.

Did you also know that Long Tail Pro is one of the best SEO audit tools you can use to audit your site’s technical and on-page SEO? It identifies technical SEO issues like page loading speed and broken links apart from carrying out a detailed SERP analysis.

That’s not all. In addition to a site audit, this tool provides keyword difficulty scores and valuable insights into the trending topics. You can also use it to spy on your competitors’ backlink and keyword strategies.

Let’s see what else it offers to be called one of the best SEO audit tools.

Key Features

  • Site Audit identifies technical SEO issues including site load speed, internal links, and on-page SEO.
  • Rank Tracker analyzes keywords and website URL to offer historical data on your site’s ranking.
  • Detailed SERP and backlink analysis.
  • Identifies trending topics and offers content writing assistance.
  • Keyword competitiveness score and domain names.
  • Checks keyword competition and search engine ranking for specific keywords.

Pros

  • Accurate rank tracker
  • Comprehensive site audit and keyword research
  • Competitor analysis
  • In-depth SERP analysis

Cons

  • Unlike most in this list of the best SEO audit tools, Long Tail Pro does not offer a comprehensive SEO audit.

Tool level

  • Beginner

Usability

  • As expected of the best SEO audit tools, Long Tail Pro is easy to use.

Pricing

  • Monthly Starter: $37 per month
  • Monthly Pro: $67 per month
  • Monthly Agency: $147 per month

14. SEO Site Checkup

Image via SEO Site Checkup

SEO Site Checkup is one of the best SEO audit tools to improve your website’s SEO. It provides you with a detailed report of your website’s SEO health, including insights on how to improve your website’s ranking in search engines.

It offers a suite of tools, many of which are free, that you can use to create sitemaps, check backlinks, monitor keywords, analyze competitors, and audit other SEO issues.

In other words, SEO Site Checkup has all that you would expect from the best SEO audit tools.

Let’s take a look at its features, pros, and cons.

Key Features

  • Quick overview of uptime and loading speed of websites.
  • Automate website monitoring for defined time intervals.
  • Analyzes backlinks’ quantity and quality.
  • Offers suggestions to resolve issues related to SEO.
  • Tracks weekly changes automatically of 30+ SEO variables.
  • Compares SEO parameters including mobile usability, SEO issues, and security of 5 competitors simultaneously.

Pros

  • Automated website monitoring
  • Responsive design
  • Over 50 free SEO tools
  • Custom SEO reports
  • Tutorials and knowledge base

Cons

  • SEO Site Checkup is not among the best SEO audit tools that offer real-time SEO reports.

Tool level

  • Beginner

Usability

  • As expected of the best SEO audit tools, SEO Site Checkup is easy to use.

Pricing

  • 7-day free trial
  • Basic: $ 29.95 per month
  • Webmaster: $49.95 per month
  • Professional: $89.95 per month

15. Deepcrawl

Image via Deepcrawl

Deepcrawl is an excellent tool for large marketing projects because it crawls millions of pages and provides end-to-end technical SEO solutions. The cloud-based tool helps identify and resolve technical issues that impact your SEO efforts.

It deserves to be called one of the best SEO audit tools as it helps you spy on your competitor's site structure and SEO strategy.

Deepcrawl’s website crawler offers granular data on the technical health of your site that is key to boosting your SEO performance. It is one of the best SEO audit tools you can rely on to assess website architecture, avoid penalties, and enrich user experience.

If you are not convinced yet that it is indeed one of the best SEO audit tools for your business, take a look at its features.

Key Features

  • SEO Analytics Hub gives rich SEO insights to boost your site’s technical health and traffic.
  • SEO Monitor Hub gives an overview of multiple domains and websites in addition to customizable alerts on changes.
  • SEO Automation Hub leverages 200 SEO tests to identify SEO errors.
  • Scalable crawler scours massive websites with billions of links and millions of URLs.
  • Special SEO audit of e-commerce pages.
  • Provides backlink metrics and extracts schema and breadcrumbs.

Pros

  • Fast website crawler
  • Automated SEO tests and scheduled crawling
  • Customizable SEO dashboard
  • Granular technical SEO insights

Cons

  • The plethora of information Deepcrawl offers can be challenging to process
  • Does not offer keyword research

Tool level

  • Intermediate/Expert

Usability

  • Unlike most others in the list of the best SEO audit tools, Deepcrawl is moderately easy to use.

Pricing

  • Contact the sales team for pricing information.

16. SpyFu

Image vis SpyFu

Next in this roundup of the best SEO audit tools is SpyFu. From the name of the tool, it’s easy to guess that it helps you spy on your competitors’ SEO tactics.

However, the tool does much more than competitor analysis to offer keyword research, SERP analysis, backlink building, and rank tracking.

With smart SEO improvement suggestions and actionable intel, you can remove the guesswork out of your SEO strategy.

In short, SpyFu is one of the best SEO audit tools you can use to get an edge on your competition and drive more traffic to your website.

What else makes us include SpyFu in our list of the best SEO audit tools?

Find out.

Key Features

  • Identifies the problems occurring due to Google Updates.
  • Discovers ranking opportunities.
  • Eliminates junk and duplicate backlinks.
  • Analyzes competitors’ keywords and shows the ones they rank for.
  • Compares your competitors’ valuable content with yours.
  • Tracks your site’s historical SEO performance.

Pros

  • Comprehensive competitor analysis
  • Branded SEO reports
  • Graphic data visualization

Cons

  • Unlike most in this list of the best SEO audit tools, SpyFu’s interface appears a bit cluttered.

Tool level

  • Beginner

Usability

  • Easy to use.

Pricing

  • Basic: $49 per month
  • Professional: $79 per month

17. Seomater

Image via Seomater

Seomater is a unique tool that offers a variety of features to help you optimize your website for search engines.

But, why do we think it belongs to the list of the best SEO audit tools?

You can use SEOmater to track your website's performance, compare it to your competitors, and get detailed reports on your progress. What’s more, it combines on-page, off-page, and technical SEO auditing to emerge as one of the best SEO audit tools for marketers who want to go beyond technical audits.

The best part? You can take a hands-off approach by auto-scheduling the site crawling.

If you are not yet convinced that it is one of the best SEO audit tools for your business, take a look at its features.

Key Features

  • Auto-schedule website crawling with SEO Monitoring Alerts.
  • Website Audit feature scans the site and generates a report on SEO areas that need improvement.
  • Competitor Analysis gives an overview of your competitors’ SEO performance and progress.
  • Crawler Report offers insights on technical SEO issues including redirect chains and broken links.
  • Checks for missing structured data, HTML metatags, backlinks, and page speed.
  • Audits the anchor text, number of internal links, and their function.
  • Audits content quality and accessibility.
  • Evaluate social media integrations and mentions.

Pros

  • White-label SEO audit reports
  • Auto-scheduling feature for SEO audit
  • Comprehensive on-page, off-page, and technical SEO audits
  • Social media monitoring

Cons

  • Unlike most in the category of the best SEO audit tools, Seomater lets you compare only two competitor websites.

Tool level

  • Beginner

Usability

  • Easy to use.

Pricing

  • Pay As You Go: $5 for up to 1 project and 100 crawls per project
  • Small Business:$19 per month
  • Professional: $49 per month
  • Unlimited: $179 per month

18. Oncrawl

Image via Oncrawl

Last in this list of the best SEO audit tools (but not the least) is Oncrawl. As one of the most advanced SEO audit tools in the market, Oncrawl leverages data science and machine learning to offer smart SEO solutions.

The web crawling and website analysis tool helps you track, analyze, and improve your website’s SEO performance. It has a range of tools in its arsenal including Oncrawl Insights, Oncrawl SEO Crawler and Log Analyzer that combine to gather an impressive array of data points.

Apart from thorough SEO audits, Oncrawl is undoubtedly one of the best SEO audit tools you can use to predict SEO trends, automate crawling tasks, and segment the SEO data.

Check out the interesting features that make Oncrawl one of the best SEO audit tools.

Key Features

  • SEO Crawler performs detailed site audits,daily monitoring of sites, and technical checkups.
  • Analyzes 300 million+ URLs per crawl to give 1200 data points on SEO performance.
  • Customize crawls based on list of URLs, virtual robots.txt,  JS crawling, crawl speed, DNS override, and crawl scheduling etc.
  • Audits SEO parameters such as backlinks, architecture, indexibility, HTML quality, content quality, and duplication.
  • Log Analyzer offers real-time analysis of log files and live bot monitoring.
  • Oncrawl Genius uses data science and machine learning to detect SEO performance changes, automate tasks and generate quality content.

Pros

  • Advanced SEO trends prediction and monitoring
  • Customized site crawling
  • Powerful data segmentation
  • Expert SEO help, workshops, and resources

Cons

  • Unlike most in this list of the best SEO audit tools, the advanced options Oncrawl offers can be confusing for new users.

Tool level

  • Intermediate/Expert

Usability

  • Involves a bit of a learning curve.

Pricing

  • Explorer: $69 per month
  • Business: $249 per month
  • Infinite & Beyond: Custom pricing

19. SE Ranking

Image via SE Ranking

SE Ranking is the best SEO audit tool with a crawler capable of crawling up to 1000 pages in record time. You can also use it to let Google know which pages you need crawled and get detailed reports on what needs fixing for better ranking.

What’s more?

This SEO auditing tool lets you check your Core Web Vitals, find out how many pages you have indexed, get the total number of backlinks, and so much more.

Key Features

  • Intuitive dashboard with all crucial metrics available
  • Detailed reports with possible easy-to-follow fixing recommendations
  • Powerful page crawler
  • Ability to customize settings depending on parameters you want to track
  • XML sitemap generator
  • Core Web Vitals tracking feature
  • SEO monitoring alerts for issues with your CSS, JavaScript, and images

Pros

  • Easy to use
  • Connects to Google Analytics for more in-depth reports
  • Vast resource library
  • Superfast audits thanks to the powerful page crawler
  • Groups issues depending on the severity

Cons

  • No dedicated 24/7 customer support

Usability

  • Easy to use

Tool Level

  • Beginner/ Intermediate/ Expert

Pricing

  • Business: starts at $189 per month for website audits of 700000 pages
  • Pro: starts at $89 per month for audits of 250000 pages
  • Essential: starts at $39 per month for website audits of 40000 pages.

FAQs

Q1. What is an SEO Audit Tool?

A. The best SEO audit tools help you review your website for issues that could be preventing your site from ranking.

Q2. How do I do an SEO audit?

A. Use these steps to conduct an SEO site audit:

  • Use any tool from the list of the best SEO audit tools to crawl your website for structural and SEO issues.
  • Use Google Search Console to check if they can index your site.
  • Use the SEO report from the audit tool to crawl issues, duplicate content, thin content, etc.
  • Use Google PageSpeed Insights to ensure your site loads fast.
  • Leverage Google Analytics to check your organic traffic
  • Check your backlink profile from the best SEO audit tool you chose, identify broken links and fix them.
  • Fix any pending issues depending on reports from the best SEO audit tools, PageSpeed Insights tool, etc.

Q3. How to add an SEO audit tool to your website?

A. In most cases, the best SEO audit tools will let you upload your links to their site and conduct an analysis.

On the other hand, on a tool like Google Search Console, you add your site as a property on the tool and Google Analytics, then verify that the site is your own before you can use it.

Q4. What is the best SEO audit tool?

A. Choose the right one for your business from this list of the best SEO audit tools:

  • Semrush
  • Ahrefs
  • Netpeak Spider
  • Google Search Console
  • Website Auditor
  • SEOquake
  • SEOptimer
  • SpyFu
  • Oncrawl
  • Deepcrawl

For a detailed look at these tools and their features, check out our post on the best SEO audit tools.

Q5. What does an SEO audit tool include?

A. Some of the features to expect in the best SEO audit tools include:

  • Comprehensive website audit
  • Competitive analysis
  • Keyword research and tracking
  • SERP rank tracker
  • Backlink Checker
  • Domain analytics

Q6. Are SEO audit tools useful?

A. Yes, they are.

Using the best SEO audit tools is the recommended way to track problems with your website that prevent you from ranking so that you can fix them.

Q7. What are some of the best free SEO Audit tools?

A. The best SEO audit tools you can use for free include:

  • Semrush
  • Google Search Console
  • Netpeak Spider
  • WebFX free SEO Checker
  • Ubersuggest
  • SEOptimer
  • Seolyzer
  • Moz
  • SEOquake

Q8. What are the best on-page SEO analysis tools?

A. Use this list of the best SEO audit tools to find the tool you can use to run on-page analysis:

  • Ahrefs
  • SEO Crawler
  • Moz Pro
  • Screaming Frog
  • Google’s PageSpeed Insights

Improve Site Performance with the Best SEO Audit Tool

With the best SEO audit tools, you can analyze your site and get recommendations on what actions to take to improve your search performance.

However, you must ensure that your choice of the best SEO audit tools fits within your budget, has comprehensive features, and offers easy-to-understand reports.

Need additional details on how to choose the best SEO audit tools for your website? Comment below, and we can provide more details to help you out.

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

Gaurav Sharma

Gaurav Sharma is the Founder and CEO of Attrock, a results-driven digital marketing company. Grew an agency from 5-figure to 7-figure revenue in just two years | 10X leads | 2.8X conversions | 300K organic monthly traffic | 5K keywords on page 1. He also contributes to top publications like HuffPost, Adweek, Business2Community, TechCrunch, and more.

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