Creating content that stands out can be a challenge, especially with the growing demand and tight deadlines. What if you could make the process faster and easier, without sacrificing quality?
Well, the good news is that many content marketers have found a solution. In fact, recent studies show that 90% of content marketers plan to leverage AI in 2025, up from 83.2% in 2024.
Why the shift?
They have discovered AI content writing tools' capabilities to streamline content creation, improve readability, generate topic ideas, and even fine-tune tone and style.
The challenge is choosing the best AI content writing tools. Don’t worry—we’ve got you covered. After extensive testing, we’ve curated a list of the top AI content writing tools for 2025, so you can find the perfect match for your content strategy.
So, are you ready to explore the top AI content writing tools?
Let’s get started.
Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.
As you can see in this list of the best AI content writing tools, there are many options available in the market. Different tools serve different purposes, such as keyword research, grammar check, or readability check.
So, how do you pick the best AI content writing tools?
Here are some tips.
Writing quality content consistently can be a challenge even for the pros. It needs to be full of insights, tips and information that provides some value to the readers.
Content writing tools and AI content checkers can help you iron out the glitches by detecting fluff that will help you publish more insightful and valuable content.
Are you a newbie eager to learn how to start a blog or a seasoned writer looking to monetize your skills? Irrespective of your mastery over the content creation process, this list of the best AI content writing tools is a must-read for you.
So let's get going.
Image via ContentShake AI
ContentShake AI is a powerful AI writing tool built by Semrush. It’s your all-in-one content assistant that enables you to speed up and scale your content creation efforts.
All you need to do is select a content idea and the tool will start working its magic. You can generate up to 25 content ideas weekly and rewrite content as much as you want. You can also generate a full SEO article in 6+ different languages.
This is one of the powerful AI content writing tools that has a lot to offer, from finding trending topics and high search volume keywords to writing content.
Let’s take a look at some of its other features that make it stand out from other AI content writing tools.
Key Features
Pros
Cons
Pricing
You can use the tool for free. The free version includes all basic features of the tool. Paid plan costs $60/month.
Image via ContentShake AI
Tool Level
Usability
Pro Tip: Leverage this free tool to quickly generate outlines for your articles, saving time in content writing.
Image via SE Ranking
Do you want to beat your competitors and see your articles rank high on search engine results pages? Then you definitely have to give SE Ranking’s AI writing tool a try.
This AI content generator will assist you at every stage of the content creation process, from discovering keywords your competitors rank for to creating briefs and writing well-optimized articles. By following the recommendations on text structure and keyword usage, you’ll significantly improve the content score of new and existing articles.
Besides evaluating the article against SERP competitors, it’s one of the AI content writing tools that checks the content's quality and readability to ensure that your writing is equally attractive to readers as it is to search engines.
The AI content marketing tool is also valuable when you’re experiencing writer’s block or deadlines are fast approaching. Simply select a paragraph, and artificial intelligence will rewrite it for you.
Key Features
Pros
Cons
Pricing
If you are already subscribed to SE Ranking, you can add content marketing to your writing arsenal. You can use the 14-day free trial and access the content writing tool with two free limits.
Here’s what the paid plans are worth:
Image via SE Ranking
Increasing your limits require additional costs:
Tool Level
Usability
Pro Tip: Use the content audit feature to identify and update underperforming content, boosting overall site performance
Image via Grammarly
Grammarly is every writer's staple!
Since this is one of the AI content writing tools that is integrated with Google Docs, almost everyone uses it subconsciously to elevate the quality of their content.
While typing, the writing app runs in the background, providing real-time suggestions for grammar, punctuation, and spelling.
Whether you’re using Grammarly for business writing or academics, you can set writing goals and receive tailored suggestions according to your target audience and writing style.
For academic writing, Grammarly can identify the main ideas in your paper and suggest ways to improve. Also, if you use the AI writing tool for school essays, Grammarly enables you to insert an acknowledgment that you used the tool for integrity.
The premium version even has a plagiarism checker, ensuring the originality of your write-up.
How does it compare with other AI content writing tools?
Find out.
Key Features
Pros
Cons
Pricing
Grammarly offers a free plan with limited checks for grammar, spelling, and punctuation. For more advanced features like tone check and word choice options, they offer two paid plans:
Image via Grammarly
Tool Level
Usability
Pro Tip: Enable the Chrome extension to improve your writing across all platforms, from emails to social media posts
Image via Jasper AI
Jasper AI is one of the generative AI content writing tools that streamlines writing workflows for marketing teams.
Its suite of tools includes features for content creation, brand voice customization, and AI-driven image editing. By integrating with existing marketing processes, Jasper AI helps marketers to embed AI into their strategies.
Jasper AI also integrates with existing workflows through its Chrome extension. For marketers looking for efficient AI content writing tools, Jasper is a strong contender.
Key Features
Pros
Cons
Pricing
Jasper AI offers a 7-day free trial for all plans. However, you may have to subscribe to any of the plans to continue enjoying the features:
Image via Jasper AI
Tool Level
Usability
Jasper is best suited for marketing professionals and teams seeking to integrate AI into their content marketing workflows. While there is a learning curve, the platform provides resources to assist users in maximizing its capabilities.
Pro Tip: To maintain consistency across all your marketing materials, take full advantage of Jasper's brand voice and style guide features and configure your settings to align with your brand identity.
Image via HubSpot
The next one in this list of the top AI content writing tools needs no introduction. HubSpot, after all, is one of the most sought-after CRMs, marketing, content marketing, and AI tools out there.
The AI Blog Writer is among the AI content writing tools on HubSpot. It creates compelling blog posts faster than you can say, “AI blog writer.” All you need to do is provide the keywords or topic, and the tool will do the research and writing. Afterward, you can begin the editing process and add your brand voice and audience preferences.
Key Features
Pros
Cons
Pricing
You can get started for free with the HubSpot AI Blog Writer. To unlock advanced features, you will need to upgrade to one of HubSpot’s Content Hub premium plans with flexible pricing options tailored to your needs:
Image via HubSpot Content Hub
Image via HubSpot Content Hub
Tool Level
Usability
Pro Tip: Use HubSpot's AI Blog Writer to brainstorm topics and create SEO-optimized content, ensuring it resonates with your audience and drives traffic.
Image via Writesonic
Compared to some of the top AI content writing tools, Writesonic is a tool that integrates with several marketing tools for easier marketing content creation.
With features such as its real-time research and planning, you can gather updated data for your content plans and marketing strategies.
Additionally, its one-click publishing feature allows you to generate and instantly publish content across multiple platforms, including social media, WordPress, and others.
What makes it unique from other AI content writing tools?
Let’s find out.
Key Features
Pros
Cons
Pricing
Just like some AI content writing tools, Writesonic offers a free plan that allows limited access to some features. To access most or all of the features, you can opt for any of the paid plans:
Image via Writesonic
Tool Level
Usability
Pro Tip: To maximize the effectiveness of Writesonic, invest time in training the AI to understand your brand's voice and style. This customization will ensure that the content generated aligns with your brand identity.
Image via Hemingway
Hemingway Editor is an advanced editing tool to help you stay on top of your game as a professional writer in 2025.
It flags passive voice, hard-to-read sentences, and grammar mistakes, among others. With these features, you can surely create content that’s clear, concise, and easy to understand.
You can shuffle between the writing and editing modes to instantly incorporate the suggestions into the write-up.
What's more, once you have finished writing, you can push your blog post directly on WordPress or Medium right away.
Hemingway Editor offers a free online version, but with the paid desktop app, you can write anywhere without internet connectivity.
How does this compare to other AI content writing tools?
Let’s take a look at its features.
Key Features
Pros
Cons
Pricing
Hemingway Editor offers a paid desktop app that runs on Windows and Mac. It also has a premium online version with a 14-day free trial and up to 200 sentence corrections.
Here are the pricing for each version:
Image via Hemingway
Hemingway Editor Plus:
Image via Hemingway Editor
Tool Level
Usability
Pro Tip: Focus on reducing hard-to-read sentences and using active voice to get an excellent readability score.
Image via Rytr
As one of the leading AI content writing tools, Rytr has garnered a strong reputation among copywriters, marketers, and entrepreneurs.
Its versatility spans a wide range of use cases—from email responses to social media captions and ads—making it a go-to tool for diverse writing needs.
With Rytr, users can provide specific commands to generate content, and customize the tone of voice to ensure it aligns with their brand.
Users can instruct Rytr's AI with commands to generate specific content. Rytr allows users to create custom tones of voice, ensuring content aligns with their brand.
Let’s see what sets Rytr apart from other AI content writing tools.
Key Features
Pros
Cons
Pricing
Similar to most AI writing generators, Rytr offers a free forever plan with no credit card required. The paid plans include:
Image via Rytr
Tool Level
Usability
Pro Tip: Use Rytr's “My Voice” feature to create a personalized tone of voice profile. This will allow the AI generator tool to generate content that aligns with your brand's specific style.
Image via Evernote
Evernote is a notes app that helps you remember everything from your everyday life.
But, what is it doing in the list of AI content writing tools?
You can use it for different purposes, such as taking notes, making to-do lists, and writing blog posts or articles.
As a content writer, you can use tags to categorize notes based on topics, projects, or clients. The AI writing assistant also offers multiple note templates, such as story premise and character profile, which is great for creative writers.
This powerful tool comes in handy when handling large writing projects, as it allows you to create structured content for outlines, scripts, or plans. Because Evernote can be accessed offline, you can write anywhere and anytime you feel inspired.
Then, when you’re back online, Evernote automatically saves all your notes and syncs them on your devices.
Key Features
Pros
Cons
Pricing
Like most AI content writing tools, Evernote offers a free plan with limited storage and uploads. The paid plans are in four categories:
Image via Evernote
Tool Level
Usability
Evernote is one of the simplest AI content writing tools to use and is easy to get started with. It can help you boost your productivity and get more organized. Evernote is available on all major platforms, including Windows, Mac, iOS, and Android. You can use it on your computer, your phone, or your tablet.
Pro Tip: Pair this awesome tool with keyword research to create a swipe file of related keywords for creating SEO-friendly content.
Image via ProWritingAid
ProWritingAid is one of the advanced AI content writing tools that offer style editing grammar checks for writers of all kinds.
It is designed to check smaller pieces of content like blog posts, articles, and news to more comprehensive documents like stories with plots and characters.
ProWritingAid is affordable and super easy to use. It is also compatible with Mac and Windows browsers. You can easily access this editing tool while working on Google Docs or Microsoft Word and utilize its live editing suggestions.
Key Features
Pros
Cons
Pricing
ProWritingAid has a free version, but you can get an unlimited word count with the following paid plans:
Image via ProWritingAid
Tool Level
Usability
Pro Tip: Customize the style settings of this AI writing software to match your brand voice, maintaining consistency across pieces
Image via Copy.ai
If you’re looking for a way to create optimized content without much struggle, Copy.ai might just be the best bet.
The SEO content writing software’s AI-driven workflows help marketing teams with ideation, drafting, and publishing various content, including marketing copy, blog posts, product descriptions, social media content ideas, and more. This ensures a consistent brand voice across all platforms.
Additionally, Copy.ai is one of the AI content writing tools that empowers users to transform raw transcripts from interviews, events, or sales calls into compelling written content swiftly. It also supports multiple languages, broadening its applicability for global users.
Key Features
Pros
Cons
Pricing
In addition to its free plan, CopyAI offers paid plans that are either self-serve or tailored.
Image via CopyAI
Tool Level
Usability
Pro Tip: To maximize Copy.ai’s effectiveness, experiment with different prompts and workflows to find the best results for your specific needs.
Image via Kontent.ai
This content platform is quite distinct from other AI content writing tools. Kontent.ai is an AI-powered content management system (CMS) that streamlines content creation and delivery across multiple channels.
It enables content teams to plan, create, and optimize content efficiently, ensuring consistency and compliance, especially in regulated industries like healthcare and insurance.
Unlike most AI content writing tools, which focus mainly on content generation, Kontent.ai provides a centralized hub for managing all content and assets. It makes organizing and controlling user access easier.
With AI assistance, tasks such as generating texts, summaries, translations, and variants are simplified.
Key Features
Pros
Cons
Pricing
Kontent.ai has a flexible pricing model that depends on the business's needs and specific requirements, like the number of users, content types, and content items.
Image via Kontent.ai
Tool Level
Usability
Pro Tip: Regularly use the Mission Control dashboard to monitor content operations, identify bottlenecks, and ensure timely content delivery.
Image via Peppertype
If you’re searching for the best AI content writing tools that allow you to analyze your content's ROI and overall performance, you might want to try Peppertype.
The platform includes an SEO writing assistant to help create optimized, search-engine-friendly content.
Peppertype.ai also provides grammar checks, content suggestions, and the ability to create and add engaging graphics. Automated content audits are available to assess word count, readability, and detect plagiarism.
Key Features
Pros
Cons
Pricing
Peppertype offers a free trial for users to explore its features. You must book a demo to get specific pricing details.
Tool Level
Usability
Pro Tip: Take advantage of the automated audit feature to consistently ensure your content meets quality standards. Regularly review your content ROI and analytics to optimize your content strategy.
Image via Buffer
Looking to turbocharge your social media content creation? Then, Buffer AI assistant might be the best bet. It is one of the top AI content writing tools to help you brainstorm ideas, rewrite content, and craft platform-specific posts.
It also tailors your messages for different platforms. You can transform a single post into multiple formats, optimizing content for Instagram, LinkedIn, and X.
What’s more? You can also easily tweak your content's tone, length, and style with just a click. Let’s see its features compared to other AI content writing tools.
Key Features
Pros
Cons
Pricing
Like most AI content writing tools, Buffer offers a free forever plan allowing users to connect up to 3 channels. The paid plans include:
Image via Buffer
Tool Level
Usability
Pro Tip: To maximize the effectiveness of Buffer's AI Assistant, combine its AI-generated suggestions with your unique insights and brand voice.
Image via Copymatic
The goal of every content marketer is to create highly personalized content to drive engagement and conversions. One of the AI content writing tools that can help with that is Copymatic.
This AI tool offers features to generate article elements like titles, introductions, and outlines, streamlining the content creation process. You can create different content types, including social media ads, ecommerce copy, website copy, and blog content.
For SEO purposes, it assists in generating optimized meta tags and SEO headlines for landing pages. That’s not all. Copymatic includes a grammar check and sentence rewriter to enhance the quality of the generated text.
Key Features
Pros
Cons
Pricing
Image via Copymatic
Tool Level
Usability
Pro Tip: To get the best out of the tool, provide detailed and specific instructions when inputting your product or content details. The more information you give the AI, the better the generated content will be.
Q1. What are AI content writing tools?
A. Quality content is mandatory to engage your audience. But we know for a fact that ideas sometimes fail, taglines fall flat, and content fails to impress.
AI content writing tools are AI-powered software programs designed to assist bloggers, journalists, storytellers, and all kinds of content creators in churning out highly engaging content day after day.
These online writing tools help elevate the quality of a written piece and make it SEO-friendly.
Q2. Which app is used for AI content writing?
A. Currently, Grammarly is one of the most extensively used AI content writing tools by writers.
Why is it so popular? One apparent reason is that Google owns this writing tool. The edits it suggests will make your content more suitable for all search engines.
The ease of use is yet another reason why Grammarly is so popular. And then, of course, Grammarly is free!
Q3. Why are AI content marketing tools necessary?
A. AI content marketing tools are necessary because they save time and enhance efficiency. They help create personalized content, optimize for SEO, and automate repetitive tasks, allowing marketers to focus on strategy and improve overall campaign effectiveness. This leads to better engagement and higher ROI.
Q4. Do AI content writing tools impact your SEO strategy?
A. Well-optimized content is an essential pillar of any SEO strategy. Google's complex algorithm poses a massive challenge to content writers in writing blog posts that engage the readers and impress the search engines.
That's where AI content writing tools work their magic. Developers build this writing software based on Google's expectations, thus helping writers produce content for search engine optimization.
Q5. How to choose an appropriate AI content writing tool?
A. There are plenty of good AI content writing tools on the market. Here’s what you need to consider while choosing a tool that helps you create content that matters:
There you have it, the fifteen best AI content writing tools you should consider in 2025.
Each of the above-mentioned editing tools focuses on elevating the overall quality of a given piece of content.
Choose the most appropriate tool and try it yourself based on the kind of content creation tasks you handle. Additionally, for expertly crafted, high-quality content, you can rely on Attrock's content writing service, where skilled writers deliver exceptional results tailored to your needs.
Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.
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