In 2024, marketing will be more challenging than ever before owing to changed consumer behavior and cut-throat competition.
If you want to stay relevant and competitive, leverage the best B2B marketing tools and up your marketing game.
Is that really needed?
Of course, it is, especially since 91% of B2B marketers say marketing automation is “very important.”
You need it, too!
Image via WebFX
Luckily, you have found the right post. We are going to review, in detail, 23 B2B marketing tools that are creating waves in 2024. For each of these B2B marketing tools, we will give an overview of key features, pros and cons, usability, tool level, and pricing.
Harness our insights to identify B2B marketing tools that meet your business needs and budget perfectly.
Sounds good, right?
Then, let’s get started.
Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.
B2B marketing tools can optimize and expedite all your business processes – be it task management, content creation, or reporting. But all these business areas can be streamlined only when you use the best B2B marketing tools.
However, selecting the right B2B marketing tools is no mean task. To simplify your tool selection and comparison, we have written this honest and accurate B2B marketing tools roundup. Check it out.
Image via Instapage
Standing out among the top B2B marketing tools for smart marketers is Instapage. This tool is a powerful landing page builder that's designed to optimize conversion rates.
Instapage offers businesses the ability to create, test, and personalize landing pages without requiring extensive coding knowledge. Its intuitive drag-and-drop interface allows for rapid page creation.
Meanwhile, Instapage has some even more advanced features, such as robust A/B testing and an AI content generator. These allow businesses to maximize their landing pages’ lead generation potential.
Key Features
Pros
Cons
Pricing
While Instapage doesn't have a free plan, it does offer a 14-day trial where you can try out its features. These are its paid plans:
Image via Instapage
Usability
Tool Level
Pro Tip: Utilize the dynamic text replacement feature to tailor your landing pages to different audience segments, boosting relevance and conversion rates.
Image via Unbounce
Websites are like storefronts for digital brands. And among the B2B marketing tools on this list, none transforms your website into a conversion machine like Unbounce does. From pop-ups to sticky bars, the AI-led tool can help you build all sorts of conversion touchpoints to convert visitors into customers easily.
Unbounce offers two products:
What’s more?
Unlike many B2B marketing tools, Unbounce offers a library of customizable templates to give your website an impressive look and feel.
As you would expect from top notch B2B marketing tools, Unbounce offers seamless integration enabling you to manage all your marketing activities from one window. Additionally, you get customized solutions for different industries and campaign types. Pick what you need and pay only for that!
In short, Unbounce has everything marketing agencies need from B2B marketing tools.
Key Features
Pros
Cons
Pricing
Image via Unbounce
All plans include unlimited landing pages, pop-ups, and sticky bars. To try them out, register for a 14-day free trial today!
Usability
Tool Level
Pro Tip: Set your brand fonts, sizes, and text elements before designing your landing page. It ensures consistency with your website and saves you time.
Image via Salesforce
There are very few B2B marketing tools that offer end-to-end marketing assistance. Salesforce’s Marketing Cloud Account Engagement (formerly known as Pardot) is one of them.
Using Salesforce, you can optimize all your marketing functions – from lead generation to ROI measurement.
This is one of the B2B marketing tools designed for enterprises that require a marketing solution that can handle a burgeoning customer base.
What else?
With AI-led personalization, Marketing Cloud Account Engagement can create dynamic campaigns and content that are tailored to each user’s unique needs. Not many B2B marketing tools can claim to offer you real-time alerts, intelligent lead nurturing, and prospect tracking that Salesforce does. You can use these features to design personalized customer experiences.
Key Features
Pros
Cons
Pricing
Image via Salesforce
Usability
Tool Level
Pro Tip: Add a simple form asking why people unsubscribe. This will help you refine your email strategy and keep engaged subscribers happy.
Image via Clearbit
For data-driven marketing, Clearbit is one of the best B2B marketing tools. It identifies leads early, tracks tem rigorously, and alerts you instantly so that you can close sales in time.
In addition, it converts faceless leads into relatable personas for you to pursue with spot-on content and messaging.
What else?
Unlike most other B2B marketing tools, Clearbit provides company-level insights, such as employee composition, industry classification, preferred marketing tech stack, and more. Armed with holistic, AI-powered insights, you can create laser-sharp marketing campaigns that boost your conversion rate.
Want to know the best part?
Built from the ground up, Clearbit integrates seamlessly with your current tech stack (HubSpot, salesforce, Canva, etc.). After all, businesses prefer B2B marketing tools that ensure there is no out-of-sync data across teams and processes.
Key Features
Pros
Cons
Pricing
Usability
Tool Level
Pro Tip: Level up your website personalization with Clearbit Reveal. Identify companies visiting your site to tailor messaging and offers for high-value leads.
Image via GetResponse
Next in our list of B2B marketing tools is GetResponse – a one-stop solution to all your marketing needs.
How so?
It is one of the best B2B marketing tools you can use to build contact lists, landing pages, forms, and pop-ups to drive website traffic. Send beautiful emails and keep contacts engaged with your brand. This is also one of the ideal B2B marketing tools for ecommerce brands that can leverage the tool to sell aggressively from within the platform and skyrocket their revenue.
Unlike most B2B marketing tools in this genre, GetResponse is quite affordable. Their plans start from as low as $10 per month, which means solopreneurs and small sales teams can use the tool to level the game with enterprises.
Key Features
Pros
Cons
Pricing
For a free custom domain for one year, you must commit to a 12-month or 24-month GetResponse plan.
Image via GetResponse
Usability
Tool Level
Pro Tip: Set up automated emails that follow up with people based on what they do with your emails. This helps nurture leads with timely, relevant messages through your sales funnel.
Image via Buffer
For small businesses, it’s challenging to find B2B marketing tools that are features-rich as well as affordable. That’s where Buffer enters the picture.
Used by over 160K small businesses to grow their social media presence, Buffer is stuff that dreams—and top-notch B2B marketing tools—are made of.
Now you’d ask what a social media marketing tool is doing in a list of B2B marketing tools. But the truth is that social media marketing is the foundation on which B2B marketing rests, generating leads, direct sales, awareness, and authority for brands. That’s why Buffer deserves to be on this list!
Anything else?
Buffer automates and optimizes social media management, helping sales teams create content apart from publishing, and tracking. Let’s take a closer look at its specs and features that make it one of the best B2B marketing tools for 2024:
Key Features
Pros
Cons
Pricing
Image via Buffer
Usability
Tool Level
Pro Tip: Boost your social sharing with Buffer's browser extensions. Share content directly from any webpage you visit, saving time and streamlining your social media workflow.
Image via Canva
Yeah, you’re wondering what a visual tool is doing among the list of B2B marketing tools. Well, you can’t ignore the immense power of visuals in B2B marketing in 2024.
Fortunately, Canva is among the best B2B marketing tools with intuitive design features to help you create engaging, versatile visual content.
So, why does it earn a spot here?
Furthermore, over 55% of B2B marketers agree that visual content is very important in their marketing strategies.
Image via Venngage
And the icing on the cake: Canva is one of the B2B marketing tools you can use comfortably without design skills or experience!
Key Features
Pros
Cons
Pricing
Like other B2B marketing tools, Canva offers a free plan. Others are:
Image via Canva
Tool Level
Usability
Pro Tip: Leverage Canva's AI-powered Magic Edit tool to transform marketing images. Swap objects or backgrounds entirely for a more unique and impactful visual.
Image via BuzzSumo
One of the oldest B2B marketing tools, BuzzSumo can help you with building your content strategy.
How, you ask?
It spots trending topics in your niche and among your target audience, allowing you to capitalize on what's hot and generate a resonating content marketing strategy. You can improve your engagement and conversion rates by including these trending topics in your content strategy.
But BuzzSumo goes beyond just topics.
Unlike many other B2B marketing tools, BuzzSumo uncovers channels your audience frequents and identifies influencer marketing opportunities. This information allows you to craft targeted content strategies for the platforms where your prospects hang out and connect with influencers who can amplify your message.
By publishing engaging content on these channels, you can grab the attention of prospects, which helps generate leads and drive web traffic.
This tool does many other things for your B2B marketing, making it one of the most popular B2B marketing tools. Let's learn about the other features that make it a staple in the B2B marketing toolkit.
Key Features
Pros
Cons
Pricing
Like other B2B marketing tools, BuzzSumo offers a 30-day free trial and up to 50 searches before purchasing a subscription.
It also includes the following paid plans:
Image via BuzzSumo
Usability
Tool Level
Pro Tip: Set up alerts for trending topics in your industry so you can identify breakout content and capitalize on new opportunities.
Image via OptinMonster
The next entrant in our roundup of top B2B marketing tools is OptinMonster. This powerful lead generation platform can help you increase conversions, reduce card abandonment, and expand your contact list.
However, it goes way beyond these.
OptinMonster boasts diverse conversion tools, including lightbox pop-ups, gamified wheels, floating bars, and scroll boxes. These attention-grabbing mechanisms engage website visitors, nudging them toward your desired conversion goals.
Is that all?
Not really.
With generic marketing losing its effectiveness, OptinMonster smoothly integrates with top marketing automation platforms. You get to launch targeted email campaigns and customize the customer journey.
Moreover, OptinMonster integrates with Google Analytics and other analytics tools to provide valuable visitor data. Analyzing this data lets you identify high-performing marketing channels, refine your keyword research strategy, and tailor your content marketing efforts accordingly.
As one of the leading B2B marketing tools, OptinMonster has tailor-made solutions for marketing agencies, ecommerce, and publishers to help them reach their conversion goals in record time.
How does that happen?
Read on to learn more about the key features that make OptinMonster one of the sought-after B2B marketing tools.
Key Features
Pros
Cons
Pricing
Image via OptinMonster
Usability
Tool Level
Pro Tip: Use field mapping to easily add custom fields like name, company, or interests, letting you capture more valuable lead data directly in your signup forms.
Image via HubSpot
Marketing Hub by HubSpot puts all your B2B marketing tools under one easy-to-operate platform to optimize your marketing efforts.
Right from social media, ads, email marketing, search engine optimization, to your landing pages, Marketing Hub has marketing automation tools that will boost your conversions.
The reporting analytics are detailed as you would expect from top-notch B2B marketing tools. Your leads, conversions, and website traffic are categorized by source. This lets you optimize your sales conversions, and the website visitor identification tool tells you where your web traffic is coming from.
And that’s not all.
You can also access all the ads you place on your website and social media platforms from a single point. As a result, you can easily track their performance.
Marketing Hub is a comprehensive B2B marketing tool that maximizes website traffic. It helps you attract and convert traffic from all possible channels, including search engines.
Key Features
Pros
Cons
Pricing
Unlike most B2B marketing tools, HubSpot offers different prices to different groups as follows:
For individuals and small teams
Image via HubSpot
For businesses and enterprises
Image via HubSpot
Usability
Tool Level
Pro Tip: Use Smart Rules to personalize your website content based on where your leads come from. Show targeted messages to different visitors, boosting engagement and conversions.
Image via Sprout Social
This is one of the few B2B marketing tools that maximizes your organization’s social interactions online and helps in generating leads. It’s rooted in three functions including:
Any business’s social interactions heavily impact its marketing stats, including online content. Not many B2B marketing tools can plan, schedule, and organize your social media campaigns across all your platforms like Sprout Social can.
It also tracks the performance of different strategies and makes predictions for better ones in the future.
Part of this social media management focus is directed towards fulfilling customer expectations. Modern businesses expect B2B marketing tools that offer cutting-edge features such as client response chatbot to improve customer engagement. This is exactly what you will get from Sprout Social.
Sprout Social has numerous features. Read on:
Key Features
Pros
Cons
Pricing
Sprout Social is among the top intelligence and social media marketing and intelligence tools with a free 30-day trial. For more features, it has the following paid plans:
Image via Sprout Social
Usability
Tool Level
Pro Tip: Use tags to identify content gaps in your Publishing Calendar. Plus, find perfect visuals faster by filtering the Asset Library using the same tags you use in your Calendar Notes.
Image via LeadsRx
Unlike most B2B marketing tools in the marketing world, LeadsRx maximizes your return on ad spending (ROAS) by minimizing wasted ad spend.
As one of the most dynamic B2B marketing tools in the industry, LeadsRx uses data analytics, client history, and the multi-touch attribution model to boost marketing performance.
With data from this marketing tool, digital marketers can reduce the cost of client acquisition as you increase returns.
Like many B2B marketing tools do, LeadsRx uses a single tracking pixel to keep tabs on all relevant data across your platforms. It's called Universal Tracking Pixel, and it monitors your website visits, tracks conversion, ad placement, and other website analytics.
Businesses prefer B2B marketing tools that safeguard their client’s data privacy and LeadsRx does not disappoint in this aspect. It is suitable for both small and large marketing teams alike.
Here are its key features:
Key Features
Pros
Cons
Pricing
LeadsRx offers three main tiers, all of which require contacting sales for custom pricing:
Image via LeadsRx
Usability
Tool Level
Pro Tip: Use LeadsRx Journey™ to track every touchpoint influencing app installs and in-app actions. See exactly what's driving app growth and optimize your marketing budget for better results.
Image via HotJar
By monitoring your consumer behavior and responses, B2B marketing tools provide the information you need to retain your client base. That’s one of Hotjar’s main specializations: understanding the user.
Hotjar maps out every detail of your client’s interaction with your site. The detailed visuals it provides in turn help strengthen your marketing efforts.
How so?
Information such as what clients click on most, scroll over, and spend little time on help determine what changes to make to your page.
It doesn’t stop there.
After making these changes, you can determine further what works and what doesn’t. You do this using their heatmaps, graphical reports drawn from your client’s interaction with your site.
Several other B2B marketing tools can monitor and compare consumer behavior over different devices like Hotjar.
Key Features
Pros
Cons
Pricing
Hotjar has standard plans, but it also allows you to mix and match products and plans to build your own bundle. Here are the Hotjar Observe plans:
Image via HotJar
Usability
Tool Level
Pro Tip: Uncover hidden website issues with Hotjar's friction score surveys. Gather valuable feedback to pinpoint pain points and optimize your website for a smoother UX.
Image via Chilli Piper
This is one of the best B2B marketing tools to help you schedule meetings with your clients easily. Imagine this: a qualified lead visits your website, brimming with interest. Traditionally, this would trigger a flurry of emails, phone calls, and calendar gymnastics to schedule a meeting with a salesperson.
Chili Piper cuts through this time-consuming mess with automatic lead routing.
Once your site gets interested visitors, the tool offers them a meeting with the most suitable salesperson on your team to discuss their interests further. As one of the most efficient B2B marketing tools, Chili Piper’s intelligent matching ensures the lead receives personalized attention from a salesperson best equipped to address their needs.
They can then book a meeting by choosing from the salesperson’s available time slots.
After this initial engagement, the B2B tool helps make client follow-ups and reports on each interaction's results. Here are the features that make Chili Piper feature in the top B2B marketing tools list.
Here are the features that make Chili Piper feature in the top B2B marketing tools list.
Key Features
Pros
Cons
Pricing
Like other B2B marketing tools, Chili Piper offers several tiers:
Image via Chili Piper
Usability
Tool Level
Pro Tip: Create custom meeting templates for different types of meetings. This streamlines meeting scheduling, reduces no-shows, and automates tasks, saving valuable time.
Image via Zoho
Zoho has multiple B2B marketing tools, but the Zoho Marketing Plus software rolls them all into one. Across all your marketing channels, it lets you create a wide reach and engage your clients from a single platform.
Using one platform, the marketing team monitors your email campaigns, tracks survey performance, and views engagements on your social posts.
Zoho is one of the most comprehensive B2B marketing tools that gives you omnichannel messaging and emailing, collection of feedback, and reporting statistics. The end result is impactful marketing.
As one of the most well-rounded B2B marketing tools in the market, Zoho lets you interact with your audience directly through events, webinars, presentations, and other campaigns.
And finally, Marketing Plus is how you coordinate your clients and marketing team. This is essential, especially when running multiple marketing campaigns. As one of the most sought-after B2B marketing tools, Zoho makes it easier to assign tasks and monitor progress.
The file management system is also centralized and easily accessible by team members.
Other features are listed below:
Key Features
Pros
Cons
Pricing
Image via Zoho
Usability
Tool Level
Pro Tip: Harness the Customer Journey Mapping tool to understand how people engage with your brand in their journey. Use this info to enhance their journey and ultimately win them over.
Image via ZoomInfo
Automated workflows driven by external and internal analytics are at the core of most B2B marketing tools. ZoomInfo MarketingOS is one such tool.
MarketingOS has trigger-based display adverts that encourage social interactions with clients.
These display ads help you land high-value clients as they are personalized to each of their needs. This is one of the ideal B2B marketing tools to launch informed campaigns targeting customers more inclined to make purchases based on their company position.
It engages your site visitors in persuasive conversations that eventually convert them into clients. The forms your clients fill out provide different fields based on their specific details.
From there, these forms get optimized for maximum conversions.
This is one of the best B2B marketing tools to expand your contact list as it connects you to numerous other businesses, their contact information, and addresses. As your contact list grows, so does your potential customer base!
Here are some of ZoomInfo’s popular features:
Key Features
Pros
Cons
Pricing
ZoomInfo pricing is based on credit usage, number of licenses, and features and functionality. Three plans are available, but you must contact sales for detailed pricing information.
Image via ZoomInfo
Usability
Tool Level
Pro Tip: Use ZoomInfo account-based marketing capability to identify key decision-makers. Target your display ads on other platforms and reach the right people at the right companies.
Image via SurveyMonkey
Not many B2B marketing tools focus solely on surveys because it’s often simply one of many functions. Surveys, however, are an impactful marketing tool, as per the success SurveyMonkey has had with its software.
Using the SurveyMonkey marketing tool, you seek insights directly from clients to drive revenue and boost your marketing skills.
Customers usually have a bigger sway than company PR. Therefore, positive customer-based feedback will more likely gain traction for your business.
Similarly, taking action based on market research forms a more impactful basis for future improvements.
Hence the importance of a survey tool to your marketing strategy and B2B marketing tools’ arsenal.
Survey Monkey transforms this feedback into reviews, client testimonials, case studies, and infographics that build your brand.
It has four B2B marketing softwares for this:
Key Features
Pros
Cons
Pricing
SurveyMonkey offers 3 plan tiers, for teams, individuals, and Enterprises.
Team Plans
Image via SurveyMonkey
Individual Plans
Image via SurveyMonkey
Usability
Tool Level
Pro Tip: Ask follow-up questions only when needed, based on answers to previous ones. This keeps the surveys concise and relevant without overwhelming applicants.
Image via Brandwatch
Brandwatch is one of the most analytical of all the B2B marketing tools on the market.
Here's how some of its features work:
Its search tool collects information about the content of your marketing channel from all over the internet. It then categorizes and analyzes this information by relevance.
The result is detailed reports on trends and real-time feedback. This information forms the basis for future B2B marketing strategies.
Is that it?
No. Unlike many B2B marketing tools, Brandwatch is AI-based, which automates most functions including its analysis of all the information gathered and the predictions it makes.
You get data-driven insights fast. Not many B2B marketing tools can offer you custom visualization tools that give you more than 50 ways to view these analyses like Brandwatch does.
The reports can be exported and shared among team members in different document forms instantly.
What else?
You can also share your reports live with other members of your company.
Key Features
Pros
Cons
Pricing
Brandwatch offers 3 main solutions, with standard to enterprise plans available for each. However, you need to contact customer care for detailed pricing info.
Image via Brandwatch
Usability
Tool Level
Pro Tip: Leverage Brandwatch AI to enhance social listening to uncover trends and audience insights you might miss. Use this intel to inform your marketing strategy.
Image via Bizzabo
As most businesses market in the virtual space, there’s an increased need for B2B marketing tools with a more human interactive experience. Bizzabo’s Event Experience OS is the expert software for this.
By making your in-person, hybrid and virtual events more riveting, Bizzabo’s cutting-edge B2B marketing tools ensure they achieve maximum impact.
In this case, maximum impact means unforgettable moments that build connections with your audience. It also means building a name for your brand.
All this results in the main goal of every organization: increased revenue and growth.
These results aren’t just speculative. You can measure them!
With Event Experience OS of this B2B marketing tool, you get AI-powered stats and analysis to track performance and return on events (ROE). The data is collected in real-time and personalized to maximize its relevance.
Here are a few of its features:
Features
Pros
Cons
Pricing
Image via Bizzabo
Usability
Tool Level
Pro Tip: Use the Production App for custom on-the-fly overlays, backgrounds, and more. You don’t need an extra team, just a branded and professional event.
Image via Eventbrite
Event management B2B marketing tools build your conversion around the community you create. With Eventbrite, you get both an event planning and ticketing tool that easily integrates with your site.
So besides interacting with your audience during events, you can sell them tickets right from your website.
Eventbrite also has customizable email marketing templates.
You also get to connect with people from over 170 countries looking for events to attend. With this kind of access, there’s a wide range of connections to make and build your brand.
As you can expect from top-rated B2B marketing tools, Eventbrite offers analytics that helps you track the tickets sold, email campaigns, and event attendance.
Key Features
Pros
Cons
Pricing
Image via Eventbrite
Usability
Tool Level
Pro Tip: Be transparent and use a clear disclaimer if you plan to add attendees to your mailing list. This builds trust and keeps your audience happy.
Image via Calendly
B2B marketing tools such as Calendly eliminate the struggles of alternating communication when scheduling meetings.
This way your team can focus on more important things, such as turning these meetings into actual sales.
When you use seamless scheduling B2B marketing tools such as Calendly, your meetings aren’t just leads. They’re marketing campaigns. You’re asking your site visitor to take action.
This makes your chances of turning traffic into conversions much higher.
Calendly reduces the time wasted in between, e.g. filling forms, and connects prospects to the right people faster.
How do you track performance?
Integrating Calendly to tools such as Google Analytics is easy. By doing so, you can track your marketing campaigns from a single platform.
Its integration with other CRM tools is also quite easy, and through this, you get to track consumer behavior as well.
Key Features
Pros
Cons
Pricing
Image via Calendly
Usability
Tool Level
Pro Tip: Connect Calendly with your CRM and marketing automation tools to automatically add new contacts and schedule follow-ups after webinars or other marketing events.
Image via Litmus
Email marketing is an integral aspect of most B2B marketing tools. But for Litmus, it is its sole focus.
As expected from industry-leading B2B marketing tools, Litmus does everything from email building, design, personalization, testing, and even analytics.
It runs tests on thousands of emails across different platforms to ensure they’re refined before you send them to clients.
Like many other top notch B2B marketing tools, Litmus easily integrates with most other email apps and service providers, making this process even faster.
The email checklist feature gives you a quick overview of everything before hitting that send button. This further reduces the possibility of errors in your message campaigns.
And it doesn’t stop at that: Litmus provides a platform for your teams to collaborate. You can assign tasks, clients, and accounts, and monitor their progress from a single platform.
From this dashboard, teams can communicate with each other by leaving comments, making edits, and so on.
Key Features
Pros
Cons
Pricing
Image via Litmus
Usability
Tool Level
Pro Tip: Integrate Litmus with your email marketing tool to automatically test new campaigns. Test your emails before sending to ensure they look perfect across different inboxes.
Image via Saleshandy
Built for small and medium-sized businesses, Saleshandy is another one of the many B2B marketing tools focused on email optimization.
One outstanding feature is their email analytic reports. It analyzes the engagement rate of your audience, including email bounce rates, open rate, and reply rate.
Your campaign performance can be tracked from these reports, as well.
This is one of the ideal B2B marketing tools to use if you are looking for email marketing automation with numerous email templates. This feature lets you manage your interactions and track performance.
Furthermore, the LinkedIn Email Finder feature helps you connect with professionals. It provides you with accurate email addresses of potential clients in real-time.
An added bonus? You’ll get other details such as their name and job title.
Key Features
Pros
Cons
Pricing
Saleshandy has three major solutions, namely Cold Emailing, B2B Lead Finder, and Agency. The Cold Emailing and Agency solutions have same plan tiers, namely:
Image via Saleshandy
B2B Lead Finder
Image via Saleshandy
Usability
Tool Level
Pro Tip: Leverage Saleshandy AI to supercharge your prospecting. Predict lead conversion based on engagement patterns, helping your team focus on high-potential deals and close more sales.
Image via Leadfeeder
As the name suggests, Leadfeeder is one of the B2B marketing tools you need for filing your sales funnel with more quality leads.
You don’t have to worry about losing out on potential customers who visit your site but don’t fill out your signup form
How does it work?
Leadfeeder adds a tracking script to your website. This helps you identify companies that are visiting your site.
Leadfeeder also lets you set up automations that send the leads you collect directly to your CRM.
You can filter these leads based on factors like time spent on your site, company size, location, and how often they visit your site. It prevents you from wasting time on unqualified leads.
To make things even easier for you, Leadfeeder provides contacts of the decision-makers in these companies.
Your work is to follow up on these contacts and nurture them into becoming loyal customers.
You can opt to receive email notifications when specific companies on your target list visit your website. It helps you follow up quickly, while they’re still interested.
Key Features
Pros
Cons
Price
Image via Leadfeeder
Usability
Tool Level
Pro Tip: Leverage Leadfeeder's traffic acquisition analysis to identify your most effective marketing channels and assets. Use this data to optimize your lead generation efforts.
Image via Ahrefs
A comprehensive SEO toolset, Ahrefs is one of the most indispensable B2B marketing tools for digital marketing users.
Originally known for its backlink analysis capabilities, Ahrefs has evolved into a multifaceted platform that covers nearly every aspect of SEO.
From keyword research and competitor analysis to site audits and rank tracking, Ahrefs provides marketers with data-driven insights to improve their online visibility and organic search performance.
Key Features
Pros
Cons
Pricing
Ahrefs offers free limited access to Site Audit and Site Explorer. However, you must subscribe to its paid plans to get better value. These include:
Image via Ahrefs
Usability
Tool Level
Pro Tip: B2B marketers can leverage Ahrefs' competitor analysis features to understand their target audience's search intent. This will help you tailor your content strategy to address their specific needs and pain points.
Q1. What are the tools to be used for B2B marketing campaigns?
A. There are many B2B marketing tools around, top being:
Q2. What are B2B marketing strategies?
A. For B2Bs, the best marketing strategies include:
Q3. What are the main tools for marketing B2B and B2C companies?
A. The best B2B marketing tools include:
The best B2C marketing tools include:
Q4. How is B2B marketing different from B2C marketing?
A. The top ways B2B marketing differs from B2C marketing are:
B2B marketers rely on driving purchase-decisions logically whereas B2C marketers rely on emotions for driving decisions.
Customer relationships are the focal point of B2B marketing to win referrals and repeat business. In B2C marketing, user experience is a priority since it plays a critical role in winning conversions.
For B2Bs, brand consistency and recognition are important since they help cement authority and credibility. These are important for B2Cs as well, but they are garnered through purpose-driven messaging.
Q5. What are some good examples of B2B marketing?
A. Some great B2B marketing examples are:
Q6. What are five marketing tools for B2B?
A. While there are numerous B2B marketing tools around, these five shine through:
That’s it, folks!
That’s our roundup of the best B2B marketing tools for 2024. As you can see, we’ve covered B2B marketing tools spanning all needs and budgets.
So, go ahead and pick B2B marketing tools that are a good fit for your B2B business. And don’t forget to try them out before buying them.
It would be great if you could share your tool experience with us in the comments below.
Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.
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