The best B2B marketing strategies don’t just attract attention; they get real results. If your outreach is falling flat or your leads keep ghosting you, something is wrong. The last thing you want is to invest heavily in campaigns that look good on paper but don’t convert.
A key aspect of B2B marketing is lead generation. According to a 2024 report by Endeavor, 69% of surveyed B2B companies increased their lead generation budgets. So this is one of the important things you should be focusing on.
We’ll walk through the best B2B marketing strategies that generate leads and convert, whether you're a startup chasing your first major deal or a seasoned team aiming to scale.
So read on to find out more.
Here are the best B2B marketing strategies to launch winning marketing campaigns.
Let’s face it. No matter how amazing your product or service is, if you don’t know exactly who needs it, you’ll waste a lot of time, money, and resources marketing it to the wrong audience.
Market research tops the list of the best B2B marketing strategies because it is the most crucial step. To launch successful B2B marketing campaigns, you need to conduct thorough and informed research.
Why?
That’s how you’ll be able to understand your customer’s needs, what drives their needs for your product or service as well as how to stand out from your competitors.
Generally, as one of the best B2B marketing strategies, market research involves gathering information about your target audience. The main purpose is to assess the success of your product or service and ensure your sales team is effectively communicating your company’s value efficiently.
In a nutshell, B2B market research helps companies to:
Understanding your customers' pain points is not an easy task though.
Why?
A typical B2B buying process is a long and winding one.
Here are some ways:
To conduct thorough market research, you can use:
Next up on our list of the best B2B marketing strategies is mobile marketing. For B2B companies, mobile marketing can help to drive demand generation when done right.
According to Statista, mobile devices account for over half of the world’s web traffic:
Image via Statista
Besides, there are over 6.5 million smartphone users globally and the number is expected to increase to 7.9 billion by 2028:
Image via Statista
What does this mean for B2B companies?
Mobile marketing usage is rapidly growing, hence you need to implement a B2B mobile marketing strategy that can help you target the decision-makers in your target companies.
If you don’t have the best B2B marketing strategies that focus on enhancing the mobile experience, then you’re missing out on a lot of great opportunities for mobile traffic and data collection.
This is one of the best B2B marketing strategies for generating interest and educating your target audience.
B2B clients need a lot more information before they make a purchase decision, unlike B2C buyers who often rely on impulses to buy products. By sharing educational content about your products & services, you can make their purchasing decisions easier & faster.
According to a 2025 survey, B2B marketers have employed different types of content for their best B2B marketing strategies. Short articles and posts lead the pack with 92% as illustrated below.
Image via Content Marketing Institute
Furthermore, the same survey shows that 87% of B2B marketers have used it to build trust and 74% to generate demand and leads:
Image via Content Marketing Institute
B2B brands can use this strategy to generate leads, nurture subscribers, and build loyalty with other businesses.
What type of content should you create? You may ask.
The best B2B marketing strategies focus on content that guides potential clients through their buying journey.
To achieve this, you need to develop a deeper understanding of your target businesses– their biggest pain points, content needs and preferences, challenges, and more.
This is where the need to conduct thorough B2B market research comes in. We’ve already mentioned this in our first point.
The best B2B marketing strategies always start with detailed buyer personas. This will help you create content that’s relevant to your target businesses and the channels they prefer.
Remember that the internet is awash with content of all types. More than 6 million blog posts are published every day.
HubSpot leverages different types of content to engage and educate other businesses, boost brand awareness and convert more leads into customers:
Image via HubSpot
Here are practical tips on how to create content targeted to B2B companies:
Pro Tip: Create a content calendar to keep your content marketing efforts well-organized and on track. It will also help you produce valuable content consistently.
One of the best B2B marketing strategies underrated today is referral marketing.
B2B referral marketing is how businesses mobilize loyal businesses or existing customers to refer your brand to others in their networks.
This can either happen through word of mouth, marketing influence, or using a referral marketing program.
Referrals have been a great source of new business for many companies for a while now.
You’re probably wondering why you should build a referral program.
Here are some of the reasons B2B referral marketing ranks high among the best B2B marketing strategies:
There are many referral programs to inspire you out there.
For example, H&R Block runs a generous referral program that promises referrers up to $300 for every successful referral:
Image via H&R Block
Another amazing referral program is by Google Workspace, a company that provides a collection of productivity and collaboration tools to improve the way we work:
Image via Google Workspace
When you recommend Gmail, Google Meet, and other Google tools, you earn a reward for any new user who signs up.
Here are useful tips to launch an effective B2B referral program:
Pro Tip: Invest in referral marketing software to create a referral program with ease and start winning new customers.
Imagine a world where you can promote your product or service directly to your best-fit, highly qualified leads.
You could focus on engaging and delighting high-value accounts.
That’s how account-based marketing works.
This is also one of the best B2B marketing strategies that have gained traction in the past few years because it enables marketers to focus more on highly targeted markets.
This B2B marketing strategy enables your sales and marketing team to concentrate resources on a set of high-value accounts and convert them into customers.
The strategy leverages personalized campaigns designed to engage best-fit accounts, tailoring marketing messages on the explicit aspects and needs of those accounts.
What makes ABM one of the best B2B marketing strategies is its flexibility. It can be implemented together with content marketing, traditional marketing, and others to find, communicate with, and obtain business accounts.
Here are reasons you should consider account-based-marketing among your best B2B marketing strategies:
Here are handy tips to launch a comprehensive ABM strategy:
If you’re still looking for the best B2B marketing strategies, then try email marketing.
It’s one of the most popular B2B marketing strategies for enhancing customer relationship management.
Arguably, most email marketing campaigns target individuals. However, B2B email campaigns target multiple individuals within a company.
You can launch email marketing campaigns that focus on positioning your brand as a thought leader in the industry.
Generally, B2B companies can use email marketing as one of their best B2B marketing strategies for the following purposes:
According to the 2024 Litmus State of Email survey, 35% of marketers are prioritizing email marketing, with a special focus on crafting automated and triggered emails.
Image via Litmus
Some of the best B2B email campaigns you can send to other companies include:
Asana, a web-based and mobile work management platform designed to support teams with project management and communications, uses email marketing to welcome new users to the platform:
Once you sign up for an account on the platform, you get a warm welcome email informing you about your 14-day free trial and the features you get.
Image via Asana
Asana also uses a clear call to action that stimulates you to get started using your free trial.
Here are practical B2B email marketing strategies to use:
Pro Tip: Email marketing tools can help you make your email marketing strategy even more effective. These tools can be very helpful in nurturing potential customers and turning them into buyers.
Contrary to popular opinion, Influencer marketing is yet another potent tool for B2B marketers and is just as effective for B2B and B2C marketing.
However, the best B2B marketing strategies simply don’t work with any type of influencer. There are a lot of variables that come into play for marketers who choose this path.
A 2025 influencer marketing report indicates that influencer engagement rates are the most important metrics considered by B2B marketers at 54%. This is followed by ROI, and conversion rates as illustrated below.
Image via Top Rank Marketing
Influencer marketing is one of the best B2B marketing strategies a business can adopt. It’s a strategy that involves partnering with key industry leaders or different types of influencers to showcase your brand message to a larger audience and reach new businesses.
B2B influencer marketing can help your business to:
Majority of customers are now shopping on social media, so it makes sense to get your products or services shown on social media channels with influencer partnerships.
That said, while B2B influencer marketing ranks high among the best B2B marketing strategies, it isn’t without challenges. The same report cited above lists the inability to accurately measure ROI as one of the biggest hurdles of using influencer marketing.
Image via Top Rank Marketing
Pro Tip: We also recommend partnering with micro-influencers as they cost less but have a higher engagement rate than influencers with large followings.
Due to the nature of interactions, social media may seem to be more suitable for B2C marketing.
However, B2B marketers use social media platforms like LinkedIn, Facebook, and X to promote their products or services through actionable, educational content and generate qualified leads.
So, this is also one of the best B2B marketing strategies to use.
Social media is one of the best B2B marketing strategies for B2B companies that want to:
Wondering why you should use this strategy?
Here are the reasons:
However, avoid rushing into the newest social media platform, instead, focus on the platforms that your prospective buyers are actively using.
See how Ahrefs uses social media marketing to connect, engage and educate its audiences:
Image via Ahrefs
What if you could get the exposure your company desires, build brand awareness, and generate as many leads as you want without spending too much?
Yes. Implementing a successful B2B search engine optimization strategy can help you drive qualified leads from search engines and improve brand exposure for free.
By creating a powerful demand generation plan that includes search engine optimization, your brand can:
We must mention that search engine optimization is a long-term marketing strategy so you shouldn’t expect quick results. However, it’s one of the best B2B marketing strategies for cost-effectiveness.
Canva, a graphic design platform for creating engaging graphics and presentations, uses super smart SEO strategies to improve its online visibility, increase brand awareness, and reach a huge audience.
Image via Canva
Currently, Canva generates 266.9 million organic search traffic monthly. The graphics design platform also ranks position #1 on Google for terms like “brochure” and “YouTube banner”
Image via Semrush
Aside from ranking at first position, Canva also offers a helpful solution to their website visitors, which explains why the platform ranks for high-volume keywords.
Integrating artificial intelligence (AI) into marketing automation is among the best B2B marketing strategies businesses can adopt.
AI analyzes vast amounts of data, identifying patterns in buyer behavior and enhancing buyer segmentation, tasks that would be time-consuming for humans.
This allows companies to tailor their marketing efforts more precisely, leading to increased engagement and higher conversion rates.
Salesforce is an example of a brand that combines marketing automation with AI. Through its Einstein AI, Salesforce enables brands to automatically boost engagement and build personalized customer journeys.
Image via Salesforce
Tips for Using AI for B2B Marketing
To ensure your best B2B marketing strategies are successful through automation, consider the following tips.
B2B outreach marketing is about reaching out to potential business customers through direct communication. It is one of the best B2B marketing strategies you can turn to if you’re struggling to meet your sales targets.
B2B Outreach marketing includes sending emails, social media messages, calls, and even in-person networking.
The goal is to build relationships, introduce products or services, and create opportunities for sales. Many businesses use this approach to connect with decision-makers.
For your best B2B marketing strategies to work through outreach marketing, consider the following tips.
In summary, B2B outreach marketing remains one of the best B2B marketing strategies for businesses looking to boost sales. With a smart plan and persistence, businesses can connect with the right people and turn leads into long-term customers.
Paid Search and PPC (Pay-Per-Click) are among the best B2B marketing strategies for generating leads and driving sales.
Paid search means running advertisements on search engines like Google or Bing. Businesses bid on keywords, so their ads appear when people search for related terms.
PPC is a model where businesses pay only when someone clicks their ad. It’s a fast way to get in front of potential customers who are actively searching for your products or services.
So, how do these two affect your best B2B marketing strategies?
Unlike strategies like organic SEO, which take time, PPC puts businesses right at the top of search results. It also allows for precise targeting, so businesses can show ads to the right audience. This means more clicks from people who are interested.
Paid searches are common when you look up services and products on search engines like Google. Here are some examples from Robert Kennedy College that appear at the top of the search results.
Image via Google
As one of the best B2B marketing strategies, here are some tips you can use to get the most out of paid searches.
Wrapping up our list of the best B2B marketing strategies is networking and industry events.
These events bring companies together to connect, share ideas, and build relationships. Whether it's a trade show, conference, or business meetup, these gatherings help businesses find new opportunities.
Talking to the right people can lead to new deals, partnerships, or referrals. Companies that regularly attend these events stay up-to-date with industry changes and learn about new tools and strategies.
Hubspot INBOUND is an example of a networking event done right as far as B2B marketing is concerned. The event is typically held annually for three days, offering businesses the opportunity to transform their prospects by meeting the right people.
Image via HubSpot Inbound
To make the most of these events, businesses should follow a few key steps:
Learning about the best B2B marketing strategies is one thing and developing a killer B2B marketing strategy is another.
After going through all 13 best B2B marketing strategies discussed above, you’re probably wondering:
How can I develop a powerful strategy that generates great results?
To get the most out of the best B2B marketing strategies, follow these practical tips:
Determine Your Brand Positioning
The first step to developing a fruitful strategy is to determine where your business stands in the market.
Define Your Target Market
Even the best of the best B2B marketing strategies won’t help you if you don’t have a clear picture of who you’re marketing your product or service to in mind.
Conduct thorough research and define your target customers and their buying process.
Set Clear Goals
Set goals that are:
Try Different Marketing Channels
When conducting a competitive analysis, you will uncover different types of marketing channels your competitors are actively using as well as those that they are yet to use.
At the very best, you will find that most B2B companies leverage Facebook marketing, X, Instagram, YouTube and LinkedIn for B2B sales.
Determine Your Marketing Tactics
Next, identify the best B2B marketing strategies that will help you achieve your goals as well as a solid plan for how you will use each tactic.
The best marketing strategies are those that will enable you to reach your audience, effectively deliver your message, and get prospects to act the way you want.
Lastly, analyze and refine your strategy.
Q1. What are the best B2B marketing strategies?
A. Follow these practical B2B marketing strategies to grow your business:
Q2. What are the typical B2B buying stages?
A. The typical B2B purchase process involves multiple stages before a purchase happens. First, a prospect recognizes there is a problem.
The prospect then evaluates available solutions by conducting thorough research, then selects a supplier, and proceeds to approve the supplier, and then starts building long-term relationships.
Q3. What is the best platform for B2B?
A. With over 1 billion users in more than 200 countries, LinkedIn is the world’s largest professional network and the best platform used by a majority of B2B marketers.
One of the best B2B marketing strategies you can use on LinkedIn includes posting articles, industry updates, and case studies to stay visible. Ensure you keep your content useful, and people will pay attention.
Q4. Why is B2B marketing important?
A. With an effective B2B marketing strategy you can:
Q5. What is a B2B marketing model?
A. B2B, otherwise known as business-to-business, is a model that involves the exchange of product, services or information between two businesses. It involves using some of the best B2B marketing strategies like mobile marketing, account-based marketing, SEO, and more.
That concludes our in-depth analysis of the best B2B marketing strategies. As you can see, the way businesses promote their products and services to other businesses has changed drastically.
Additionally, business customers have evolved significantly.
What does this mean?
To launch an effective B2B marketing strategy, you need to keep your audience in mind. This will help you avoid wasting your marketing efforts.
If you’re stuck, we hope these 13 best B2B marketing strategies and examples will inspire your marketing campaigns.
Still not sure where to begin?
Use our professional search engine optimization, lead generation, and influencer marketing services to accelerate your growth and connect with the right business audience.
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