With an ever-changing SEO (search engine optimization) landscape and constantly changing Google algorithms, you want to ensure your website can keep up.
It's why you need the best SEO audit tools to help you identify issues preventing your site from ranking for your target keywords.
And if you find the right one from this list of the best SEO audit tools for your brand, you can leverage it for recommendations on best practices that can help improve your search rankings.
Furthermore, you do want your website ranking so that you can drive more traffic to your site.
And according to a study, pages that appear among the top three spots on search engine results receive 75% of all clicks.
So, which are the best SEO audit tools your brand can use?
This post lists the best SEO audit tools in the market. Use it to find one that can help you track your website, find keywords, run content audits, and so much more.
Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.
Choosing the best SEO audit tools can be challenging, especially if you are new to the world of search engine optimization.
Here are some factors we considered when compiling our list of the best SEO audit tools.
With this list, you can choose the best SEO audit tools depending on the features it offers, plus benefits. Additionally, you can leverage the cons, pricing, and usability level to compare the tools.
And now, let's get started with the best SEO audit tools that can adequately carry out extensive SEO audits to suit the needs of your website.
Image via Semrush
Semrush is one of the best SEO audit tools for people looking to optimize their site for search engines. The tool provides you with reports on what your target audience searches for online and how you can create content that drives traffic.
But as one of the best SEO audit tools, Semrush does more than that.
A Semrush review recently carried out on our site shows that it can help you discover link-building opportunities and tweak aspects of your content to achieve higher rankings.
This online SEO audit tool offers you access to keyword suggestions, keyword ranking difficulty, technical SEO improvements you should perform, and so much more.
Key Features
Pros
Cons
Pricing
Image via Semrush
Tool Level
Usability
Pro Tip: Use Semrush’s position tracking feature to track your keyword positions and find the websites that are competing for your target keywords
Image via Ahrefs
Next on our list of the best SEO audit tools is Ahrefs because it offers a host of features you can use to audit your site, run backlink analysis, conduct keyword research, and improve local SEO.
Additionally, another feature that makes Ahrefs one of the best SEO audit tools is the backlink analysis tool. It updates regularly and can help you discover what link-building strategies work best for your website.
What else does it do to qualify as one of the best SEO audit tools?
Let’s find out.
Key Features
Pros
Cons
Pricing
Image via Ahrefs
Tool Level
Usability
Pro Tip: You can use Ahrefs to check your website for over 160 pre-defined issues or you can add custom issues you would like the tool to check for.
Image via Raven Tools
Raven Tools is one of the best SEO audit and reporting tools used by digital marketing agencies and SEO professionals. With its comprehensive suite of features, Raven Tools can help optimize your website, improve rankings, and increase traffic.
It does all this by providing in-depth analysis of technical SEO issues and site audits, keyword research, competitor analysis, and backlink analysis.
Raven also offers rank tracking and content optimization opportunities, among other handy features that make your life as a digital marketer superbly easy. These include customized reports and dashboards that showcase your SEO performance and progress.
Raven Tools makes it easy to identify issues and generate client reporting. With its advanced features and competitive pricing, it remains one of the top SEO tools on the market.
Key Features
Pros
Cons
Pricing
Image via Raven Tools
Tool Level
Usability
Pro Tip: Use Raven Tool’s spy feature to check your competitor’s websites for the best backlinking opportunities.
Image via Google Search Console
Google Search Console is regarded as one of the best SEO audit tools, especially if you need to analyze your site and report your changes directly to Google.
But that’s not all that makes this one of the best SEO audit tools that can help improve SEO for small businesses and large enterprises alike.
Google Search Console is also a free SEO audit tool with powerful monitoring tools to help you track broken links, web pages, page speed, etc. It also offers data straight from the search engine, meaning that the crawl reports and link data you get shows issues Google identified.
Using it can, therefore, not only help you measure your site’s performance but also rank on the first page of search results if you fix the issues listed.
Key Features
Pros
Cons
Pricing
Tool Level
Usability
Pro Tip: With Google Search Console’s AMP status report, you can pinpoint any SEO issues that are preventing your AMP pages from showing up on Google’s search results pages.
Image via Link-Assistant.Com
What makes Website Auditor one of the best SEO audit tools is the fact that it helps you run quick SEO audits for pre-launch, site migrations, and after-launch checks.
Best of all?
This SEO auditor gives you detailed reports clustered logically into subtopics. It’s also the best SEO audit tool with a self-explanatory interface and recommendations on fixing SEO issues found on your web pages.
Key Features
Pros
Cons
Pricing
Image via Link-Assistant.com
Tool Level
Usability
Pro Tip: Save time by using Website Auditor’s scheduler to automate site audits and produce daily, weekly, and monthly reports based on any audit schedule you choose.
Image via ContentKing
Packed with features that help you optimize your website, ContentKing easily qualifies for the category of the best SEO audit tools.
With this tool, you can easily find and fix on-site SEO issues, track your keyword rankings, and get detailed reports on your progress. As stated on ContentKing’s website, it is the only tool that offers real-time, 24 x 7 website monitoring and change tracking.
What's more, you can tailor the audit suite to focus only on what matters most to your business and skip the rest.
Take a look at its features before determining if ContentKing is one of the best SEO audit tools for your business.
Key Features
Pros
Cons
Pricing
Tool Level
Usability
Pro Tip: With ContentKing’s SEO alerting feature, you can monitor your site 24/7 and get alerts when changes or issues occur. This will help you stay one step ahead at all times.
Image via SEOptimer
The best SEO audit tools are powerful, multi-functional, and comprehensive. SEOptimer ticks the right boxes, whether it is technical SEO audit, keyword research, or content audit.
That’s not all. You can rely on its free growth hacking tools to fine-tune your content to boost your ranking on search engines.
Let’s see what features the tool has to make us include it in the list of the best SEO audit tools.
Key Features
Pros
Cons
Pricing
SEOptimer offers many free tools for SEO. If you want advanced features, you will need to upgrade to one of these paid plans.
Image via SEOptimer
Tool level
Usability
Pro Tip: Getting overwhelmed by all the technical SEO terminologies? Explore SEOptimer’s detailed guides to get explanations on SEO issues in simple terms and expert SEO best practices.
Image via Seolyzer
Seolyzer is one of the best SEO audit tools you can use for web crawling, log, and SEO analysis.
Why so?
The free tool helps you understand how your website is viewed by Google. By collecting information left by crawling bots in the log files, Seolyzer helps you formulate your SEO KPIs.
What’s more, unlike Google Search Console where the results of the analysis are visible after a few days, you can view the SEO audit data in real-time.
In addition, you can use Seolyzer to identify page speed issues, redirects, and error codes. After all, these are the features you would expect from the best SEO audit tools.
Let’s take a closer look at this tool’s features.
Key Features
Pros
Cons
Pricing
*Exchange rate: €1 = $1.08
Image via Seolyzer
Tool level
Usability
Pro Tip: Use Seolyzer to find which of your web pages has weak content that needs to be updated.
Image via SEOquake
SEOquake is a powerful SEO audit tool that can help you quickly assess the health of your website and identify potential areas for improvement.
What makes it one of the best SEO audit tools?
The easy-to-use browser extension helps you view crucial SEO data for your website, while tracking links, page rank, domain data, and much more.
You can also use SEOquake to compare your website against your competitors.
What’s more, you can get a detailed SERP analysis, estimate keyword difficulty, and check your site for mobile compatibility.
The best part? It's completely free.
Check out the features, pros, and cons of this tool to see if it really belongs to the list of the best SEO audit tools.
Key Features
Pros
Cons
Pricing
Tool level
Usability
Pro Tip: Use SEOquake’s SEO bar to get an instant , real-time SEO summary of any webpage you browse.
Image via Moz
Next up in our list of the best SEO audit tools is Moz. With this tool, you can get detailed SEO metrics and an overview of your site’s traffic.
As one of the most comprehensive tools on the market, Moz covers a wide range of issues, from on-page factors and technical SEO to link building.
Like other best SEO audit tools we’ve talked about, Moz is designed to help you identify and fix any issues that may be holding back your website's SEO.
The tool crawls your website and looks for common SEO issues, such as missing title tags, duplicate content, broken links, and more. Once the tool has collected all the data, it generates a report that you can use to fix the issues.
Whether you're a beginner or an expert, Moz is one of the best SEO audit tools that can help you boost your brand’s online presence.
Now, let’s take a deeper look at its features, pros, and cons.
Key Features
Pros
Cons
Pricing
As expected from the best SEO audit tools, Moz offers many free SEO tools. These are the different paid plan tiers.
Image via Moz
Tool level
Usability
Pro Tip: Optimize your keyword research by using Moz to generate a list of relevant keyword suggestions for your web pages.
Image via WebFX
If you run a startup or have a small marketing team, you may be looking for the best SEO audit tools that are not only free but also easy to use. SEO Checker by WebFX meets this criteria.
As one of the best SEO audit tools, WebFX is a great choice when it comes to crafting a strong SEO strategy. Apart from a quick SEO audit, you can use WebFX’s free tools to build the FAQ page and find keywords and blog titles that help boost your SEO performance.
What else makes us include WebFX in our list of the best SEO audit tools?
Take a look.
Key Features
Pros
Cons
Pricing
Tool level
Usability
Pro Tip: Use WebFX’s powerful on-page SEO audit feature to find and fix web pages with keyword stuffing.
Image via Ubersuggest
You may already know that Ubersuggest is one of the best SEO tools you can use to beat the competition. But, can it also be used to do an SEO audit for your site?
Absolutely!
Ubersuggest offers an SEO Analyzer tool that detects all the SEO issues impacting your website’s health and traffic and helps you optimize your SEO content strategy. The other reason to include it in our list of the best SEO audit tools is that it is completely free.
What’s more, like most others in the category of the best SEO audit tools, Ubersuggest gives you detailed instructions on how to fix SEO issues.
Take a look at its features, pros, and cons before deciding if this is the right tool for your business.
Key Features
Pros
Cons
Pricing
While the SEO Analyzer tool is free, it limits URL searches to 3 per day. Apart from monthly paid plans, Ubersuggest offers a lifetime subscription offer, something very few on the list of the best SEO audit tools offer.
Image via Ubersuggest
Tool level
Usability
Pro Tip: Use Uber Suggest to find high performing content with promising backlink opportunities that can improve your site’s SEO performance.
Image via Screaming Frog
Screaming Frog is an SEO spider tool that allows you to crawl websites of various sizes for broken links and other anomalies. It is one of the best SEO audit tools you can use in 2024 because it has an intuitive user face that makes SEO audits as seamless as possible.
Screaming Frog is equipped with various features, such as XML sitemap generation, site visualizations, JavaScript rendering, AMP crawling and validation, and much more.
In addition to all these features, you can also use the tool to collect data on blocked URLs, canonicals, structured data, etc. It uses an md5 algorithmic check to find duplicate duplicate content or partially duplicated elements like headings, page titles, and descriptions. What’s more? It offers a feature-rich free version suitable for small business owners who are on a tight budget but want to create great SEO optimized content.
Let’s discuss some more of the key features that make it a great SEO audit tool.
Key Features
Pros
Cons
Pricing
Screaming Frog offers a limited free version and a paid plan. It also offers options to buy licenses to crawl more than 500 URLs using the free version.
Plans
Licenses
Image via Screaming Frog
Tool level
Usability
Pro Tip: Get deeper insights into your site’s SEO performance by integrating screaming frog with Google Analytics.
Image via SEO Site Checkup
SEO Site Checkup is one of the best SEO audit tools to improve your website’s SEO. It provides you with a detailed report of your website’s SEO health, including insights on how to improve your website’s ranking in search engines.
It offers a suite of tools, many of which are free, that you can use to create sitemaps, check backlinks, monitor keywords, analyze competitors, and audit other SEO issues.
In other words, SEO Site Checkup has all that you would expect from the best SEO audit tools.
Let’s take a look at its features, pros, and cons.
Key Features
Pros
Cons
Pricing
Image via SEO Site Checkup
Tool level
Usability
Pro Tip: Use SEO Site Checkup to create custom branded SEO reports that make your brand appear more professional.
Image via Lumar
Lumar, previously called Deepcrawl, is an excellent tool for large marketing projects because it crawls millions of pages and provides end-to-end technical SEO solutions. The cloud-based tool helps identify and resolve technical issues that impact your SEO efforts.
It deserves to be called one of the best SEO audit tools as it helps you spy on your competitor's site structure and SEO strategy.
Lumar’s website crawler offers granular data on the technical health of your site that is key to boosting your SEO performance. It is one of the best SEO audit tools you can rely on to assess website architecture, avoid penalties, and enrich user experience.
If you are not convinced yet that it is indeed one of the best SEO audit tools for your business, take a look at its features.
Key Features
Pros
Cons
Pricing
Tool level
Usability
Pro Tip: Improve your website’s accessibility by using Lumar’s unique AI-generated suggested solutions to increase your accessibility score.
Image vis SpyFu
Next in this roundup of the best SEO audit tools is SpyFu. From the name of the tool, it’s easy to guess that it helps you spy on your competitors’ SEO tactics.
However, the tool does much more than competitor analysis to offer keyword research, SERP analysis, backlink building, and rank tracking.
With smart SEO improvement suggestions and actionable intel, you can remove the guesswork out of your SEO strategy.
In short, SpyFu is one of the best SEO audit tools you can use to get an edge on your competition and drive more traffic to your website.
What else makes us include SpyFu in our list of the best SEO audit tools?
Find out.
Key Features
Pros
Cons
Pricing
SpyFu is currently offering a limited time offer of the Basic plan at $9/month and a Pro plan at $49/month
Image via SpyFu
Tool level
Usability
Pro Tip: You can improve your social outreach strategy by using SpyFu to find promising influencer marketing opportunities.
Image via Seomator
Seomator is a unique tool that offers a variety of features to help you optimize your website for search engines.
But, why do we think it belongs to the list of the best SEO audit tools?
You can use Seomator to track your website's performance, compare it to your competitors, and get detailed reports on your progress. What’s more, it combines on-page, off-page, and technical SEO auditing to emerge as one of the best SEO audit tools for marketers who want to go beyond technical audits.
The best part? You can take a hands-off approach by auto-scheduling the site crawling.
If you are not yet convinced that it is one of the best SEO audit tools for your business, take a look at its features.
Key Features
Pros
Cons
Pricing
Image via Seomator
Tool level
Usability
Pro Tip: Optimize your landing page for conversion by using Seomator to analyze and fix its mobile friendliness.
Image via Oncrawl
Last in this list of the best SEO audit tools (but not the least) is Oncrawl. As one of the most advanced SEO audit tools in the market, Oncrawl leverages data science and machine learning to offer smart SEO solutions.
The web crawling and website analysis tool helps you track, analyze, and improve your website’s SEO performance. It has a range of tools in its arsenal including Oncrawl Insights, Oncrawl SEO Crawler and Log Analyzer that combine to gather an impressive array of data points.
Apart from thorough SEO audits, Oncrawl is undoubtedly one of the best SEO audit tools you can use to predict SEO trends, automate crawling tasks, and segment the SEO data.
Check out the interesting features that make Oncrawl one of the best SEO audit tools.
Key Features
Pros
Cons
Pricing
Image via Oncrawl
Tool level
Usability
Pro Tip: You can set up multiple crawl profiles on Oncrawl, which allows you to build different crawl strategies for different aspects of your SEO.
Image via SE Ranking
SE Ranking is the best SEO audit tool with a crawler capable of crawling up to 1000 pages in record time. You can also use it to let Google know which pages you need crawled and get detailed reports on what needs fixing for better ranking.
What’s more?
This SEO auditing tool lets you check your Core Web Vitals, find out how many pages you have indexed, get the total number of backlinks, and so much more.
Key Features
Pros
Cons
Pricing
Image via SE Ranking
Tool Level
Usability
Pro Tip: Don’t forget your image SEO! Use SE Ranking to optimize image file names and file sizes.
Q1. What is an SEO Audit Tool?
A. The best SEO audit tools help you review your website for issues that could be preventing your site from ranking.
Q2. How do I do an SEO audit?
A. Use these steps to conduct an SEO site audit:
Q3. How to add an SEO audit tool to your website?
A. In most cases, the best SEO audit tools will let you upload your links to their site and conduct an analysis.
On the other hand, on a tool like Google Search Console, you add your site as a property on the tool and Google Analytics, then verify that the site is your own before you can use it.
Q4. What is the best SEO audit tool?
A. Choose the right one for your business from this list of the best SEO audit tools:
For a detailed look at these tools and their features, check out our post on the best SEO audit tools.
Q5. What does an SEO audit tool include?
A. Some of the features to expect in the best SEO audit tools include:
Q6. Are SEO audit tools useful?
A. Yes, they are.
Using the best SEO audit tools is the recommended way to track problems with your website that prevent you from ranking so that you can fix them.
Q7. What are some of the best free SEO Audit tools?
A. The best SEO audit tools you can use for free include:
Q8. What are the best on-page SEO analysis tools?
A. Use this list of the best SEO audit tools to find the tool you can use to run on-page analysis:
With the best SEO audit tools, you can analyze your site and get recommendations on what actions to take to improve your search performance.
However, you must ensure that your choice of the best SEO audit tools fits within your budget, has comprehensive features, and offers easy-to-understand reports.
Need additional details on how to choose the best SEO audit tools for your website? Comment below, and we can provide more details to help you out.
Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.
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