At a time when marketers need data to inform email marketing decisions, it's important to capture tracking information such as open rates, locations, clickthroughs, etc.
And for this, you need email tracking software.
It's no longer enough to send an email. You also need to know what content elicits responses from your audience so that you can create more of it.
And with the help of email tracking software, you no longer have to ask questions like whether a lead is hot, or whether they found your content interesting.
These email tracking tools provide data that helps you identify the most active people on your list, the content that fuels engagement, and the best times to reach out to them.
Most importantly, tracking email metrics like open rate, click-through rate, unsubscribe rate, etc., can help you determine your email marketing return on investment.
And guess what?
Most marketers leverage these email metrics to track their marketing success, according to a Litmus study.
Image via Litmus
But what kind of email tracking software can you leverage to measure email effectiveness?
Find out below.
Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.
How We Chose the Best Email Tracking Software
- Features: We evaluate the features offered by various email tracking tools in order to provide a diverse range of options that meet different needs. We also ensure that the software on this list have essential features such as link click tracking and read receipts.
- Compatibility: It's important to ensure that the email tracking software you choose is compatible with the email client you use. Common ones include Gmail, Hotmail, Outlook, and Apple Mail. All the software on this list is checked for such compatibility. We also check whether the tool works seamlessly across popular web browsers, on mobile devices, and with your CRM.
- Price: We understand that every business has different requirements and budgets. This list of email tracking software contains free tools, reasonably priced tools, as well as premium ones. Make sure you clearly assess your requirements before making a choice.
- Reviews: We check out user reviews and testimonials to gain insights into the experiences of others using the software. We make sure to include reputable and trusted software providers that have positive feedback from their users.
- Customer Support: A tool needs to offer more than just great features. We look for email tracking software providers that offer reliable customer support. Additionally, we check if they provide responsive customer service channels, such as email, live chat, or phone support.
19 Email Tracking Software Plus What Makes Them Great
Before we can check out the best email tracking software your business should consider, let's examine how the process of tracking works.
The email tracking software attaches an invisible image pixel to outbound emails. This pixel then helps you detect when a recipient opens your email.
But what should you track with emails?
Open rates: Helps you know if you've got engaging subject lines. Leverage an email subject line analyzer to write compelling subject lines that produce more opens.
Click-through rate: What's the quality of your email copy or content? It should be action-driven, relevant, valuable, and interesting for high click-through rates.
Bounces: Numerous bounces can ruin your IP address reputation.
Unsubscribe rate: If they keep increasing, you need to check your content and whether it meets audience expectations.
Other metrics you can track with robust email tracking software include:
- Email link clicks
- The number of times a recipient opened an email
- Replies
- Emails marked as spam
- Email templates that generate more clicks, replies, and opens
- Sales professionals who drive more opens, clicks, and replies
- Content or links that generate more clicks
And now that you know what to track, here are the email tracking software successful marketers leverage:
Image via Mailchimp
With a robust email tracking software like Mailchimp, businesses of all sizes can manage and measure their email marketing campaigns.
Being a versatile platform, it offers a wide range of features to streamline email creation, distribution, and analysis.
With its powerful analytics, Mailchimp helps businesses track the performance of their emails in real-time. The software also provides detailed reports on open rates, click-through rates, and other key metrics, ensuring that you can optimize your strategies for better performance.
What else can you do with this email tracking software solution? Read on.
Key Features
- Custom-coded email templates that can be tailored to fit brand aesthetics
- Automate email campaigns based on user behavior and preferences
- Customer Journey Builder to set up email automation workflows and triggers
- Target specific audiences by dividing contacts into segments based on various criteria including lifetime value and likelihood to purchase
- Comprehensive insights into campaign performance, including open rates and click-through rates
- Integration with 300+ applications, enhancing functionality and reach
- Automatically determine the best times to send emails to maximize engagement.
Pros
- Easy to navigate and use, even for beginners
- Provides detailed insights into email performance
- Offers extensive integration options with several platforms and tools
- Offers a free plan to use to features
Cons
- MailChimp’s pricing can become expensive as your subscriber list grows, especially for small businesses
Pricing
- Free: $0/month for 500 contacts
- Essentials: $13/month for 500 contacts
- Standard: $20/month for 500 contacts
- Premium: $350/month for 10000 contacts
Image via Mailchimp
Tool Level
Usability
- This email tracking software solution is easy to use
Pro Tip: Use A/B testing to refine your subject lines and email designs, and leverage segmentation to ensure that your messages are tailored to the right audience.
Image via Mailsuite
Mailsuite is an email tracking software perfect for startups and small businesses, as well as freelancers who want a straightforward tool. It's a simple-to-use tool with a sleek interface that makes email tracking simple.
Most importantly, it's an email tracking software that tells you exactly when your recipient opened their mail and from what device.
Key Features
- Mailsuite campaign to send group emails to up to 200 people
- Easily track emails sent to segments of your audience
- Link tracking feature to track link opens, time of open, and how many times someone clicked on a link.
- Mailsuite revival to know if someone starts showing interest in your old emails
- Monitor reply to tell you when someone doesn't reply to your email
- Hot conversations to tell you when an email gets opened a lot in a short time
- Available chrome extension
Pros
- Daily reports
- Not opened reminders in 24 or 48 hrs
- Active email indicator
- Seamless Gmail integration
Cons
- This email tracking software solution offers few features with the free plan.
Pricing
- Free: $0 per month
- Pro: $5.99 per month
- Advanced: $9.99 per month
Image via Mailsuite
Tool Level
Usability
- It’s an easy-to-use email tracking software solution.
Pro Tip: Use Mailsuite's Revival feature to send strategically timed follow-up emails to disengaged leads to offer additional value propositions.
Image via Boomerang
Boomerang is a popular email tracking software designed to enhance gmail management. This software offers a Chrome extension that integrates seamlessly with Gmail and Outlook.
The features offered goes beyond basic email tools to include meeting scheduling, follow-up reminders, and email tracking. With Boomerang, you can streamline your workflow, save time, and ensure important messages don't get lost in the shuffle.
Key Features
- Schedule emails to be sent at a specific time in the future.
- Archive emails to declutter your inbox and have them reappear at a chosen time.
- Boomerang lets you schedule emails to return to your inbox at a specific time.
- Simplify the process of scheduling meetings by proposing multiple times directly in your email.
- Email tracking functionality to see if your emails are being opened and if recipients click on any links you include.
- Automated reminders
Pros
- Boomerang works seamlessly with Gmail and Outlook, and its mobile apps allow you to manage emails and meetings on the go.
- Mobile app is available for iOS and Android users.
Cons
- Limited customization freedom for email tracking and reminders.
Pricing
- Basic: Free
- Personal: $4.97 per month, billed annually
- Pro: $14.98 per month, billed annually
- Premium: $49.98 per month, billed annually
Image via Boomerang
Tool Level
Usability
Pro Tip: Archive emails and schedule them to reappear at a specific time so you can follow up at the right moment.
Image via MailTag
One of the crucial features that make MailTag stand out as an effective email tracking software is its marketing automation platform.
With it, you can run automated follow-ups that improve your replying speed and sales conversion rates.
What else makes us include this tool in our list of the best email tracking software? Let’s see.
Key Features
- Read receipts with details including link-click rates, open rates, and more in real-time
- Increase open rates by choosing the right time to deliver emails
- Detailed charts and email analytics on your dashboard
- A signature generator that adds your profile picture changes the design and lists prospect information
- Team statistics and productivity insights
- Unlimited email scheduling
- Available chrome extension
Pro
- Automated follow-ups
- Advanced insights
- Unlimited email tracking
- Available on mobile
Cons
Pricing
MailTag offers a 2-week free trial. The paid plan includes:
- Pro: $12.99 per month per user billed monthly
Image via MailTag
Tool Level
Uasbility
Pro Tip: Add a personal touch to your emails with a professional signature that includes your photo and relevant prospect information.
Image via AtomPark
For a web-based email tracking software that suits your needs, use Atomic Email Tracker.
Why is this?
This email tracking software enables you to monitor and compare the effectiveness of different email campaigns you run.
Key Features
- Track the percentage of recipients who received emails and opened them
- Find out what devices your email recipients use to open emails
- Click tracking in real-time
- Discover the time they open and the countries they open from
- Visualize effectiveness by comparing the results from different email marketing campaigns
Pros
- Integrates easily with any mass mailing program
- Intuitive interface
- Detailed reports
Cons
- Unlike most email tracking software, no free plan is available with AtomPark.
Pricing
You can try the free demo version or choose from two payment options.
- Monthly: $12.85
- Annually: $79.85 + 2 months free
Image via AtomPark
Tool Level
Usability
Pro Tip: Track your open rates and CTRs over time to establish benchmarks. This helps you measure progress and identify areas for improvement.
Image via Streak
For users looking for user-friendly email tracking software, Streak is a good option. It integrates seamlessly within your existing Gmail interface, allowing you to see if and when your recipients open your emails.
What’s more?
Streak goes beyond basic open tracking by displaying the number of times an email has been opened and even notifying you when it happens.
Key Features
- Unlimited tracking
- Real-time notifications via browser popup or email
- Multiple account support
- Track email opens and forwards with details
- Scheduled sending
Pros
- Simple and easy to use
- Allows for prompt follow-up actions through real-time notifications
Cons
Pricing
- Pro: $59 per user/month
- Pro+: $89 per user/month
- Enterprise: $159 per user/month
Image via Streak
Tool Level
Usability
- An easy to use email tracking software
Pro Tip: Use the “opened multiple times” notification to identify highly interested recipients. Move these to the top of your follow-up queue for a personalized message that capitalizes on their strong interest.
Image via Intelliverse
With an email tracking software like Intelliverse, you access insights that make it possible to make sales calls at the right time.
What's more?
This free email tracking software has a Google Chrome extension and Microsoft Outlook Plugin that makes it easy to plan follow-ups strategically.
Key Features
- Find out how many times recipients opened an email, devices used, plus location
- Follow up reminders
- Ability to reconnect with recipients who start opening your emails again
- Privacy in that the email marketing software does not access email content sent
Pros
- Real-time notifications
- Unlimited email tracking
- Detailed reports to help you generate more deals
Cons
- This email tracking software solution only works with Gmail.
Pricing
- This email tracking software is completely free
Tool Level
Usability
Pro Tip: Use the open notifications and insights on open times to schedule follow-up calls when recipients are most likely engaged.
Image via HubSpot
HubSpot is one of the email marketing tools that also acts as an email tracking software. This then makes it the perfect, all-in-one marketing arsenal for people running email campaigns.
And by leveraging this email service provider, you can tell when a prospect becomes a lead and spend more time closing them.
As a comprehensive email tracking software, HubSpot offers a wide range of features. Check it out here.
Key Features
- Real-time notification the second a prospect opens emails, downloads, or clicks a link
- HubSpot email tracking makes it easy to follow up when your brand is top of mind with the prospects since you can reach out at the right time.
- Access each lead's history from which emails, documents, or links they opened to when they did it.
- Easily send tracked emails from the HubSpot CRM, then control when or how you receive notifications
- Determine when leads view your documents and what pages they spend time reading
- Available Chrome extension
Pros
- The email tracking software is available for Outlook, Office 365, G Suite, and Gmail users
- In-depth reports on tracked emails
- Built-in email sequences
- Predictive lead scoring
Cons
- The email tracking feature is not standalone but a part of the Sales Hub package from HubSpot.
Pricing
Tool Level
Usability
- An easy-to-use email tracking software solution.
Pro Tip: Leverage the lead history. See which emails, documents, and links each lead interacts with. Segment your leads based on this activity to send more targeted campaigns.
Image via Mixmax
Mixmax is one of the best email tracking software for businesses that rely on Gmail for marketing. Apart from the expected real-time email tracking, Mixmax offers document downloads and link-tracking features.
What’s more, Mixmax is also one of the email signature generators you can use to add branding signatures to your emails.
Launched in 2014, Mixmax is one of the most affordable email tracking software for startups and small sales teams.
That said, let’s take a look at the features, pros, and cons of this email tracking software solution.
Key Features
- Person-based tracking feature allows Gmail users to see who opens the emails, how they engage with them over time and which part of emails they read.
- Create text or message alerts on Slack and email based on how your targets’ email engagement.
- Get insights into link clicks and attachment downloads with the Opened Attachment Stats feature.
- See which recipient opened your email when you send emails to a group.
- Track email engagement in real-time and filter by a global view, sequence, or an individual.
- Integrates easily with LinkedIn and Salesforce to streamline CRM and social data.
Pros
- Automated email sequences to personalize campaigns
- Real-time tracking
- Custom email templates
- Good customer support
Cons
- This is a device-specific email tracking software solution
- Supports only the G-suite platform
Pricing
- Free: $0 per month
- SMB: $34 per user per month
- Growth: $65 per user per month
- Growth + CRM: $89 per user per month
- Enterprise: Custom pricing
Image via Mixmax
Tool Level
Usability
Pro Tip: Set up alerts to trigger for specific engagement actions like link clicks. This way, you can jump on hot leads while they're interested, increasing conversion rates
Image via Yesware
Looking to take the guesswork out of your email outreach campaigns? We recommend that you give Yesware, a popular email tracking software, a try.
This email tracking software comes with a robust toolkit your sales team can use to track email outreach, test its performance and share it easily to achieve faster results.
And, you can combine Yesware with the top email marketing services for designing automated email campaigns.
Key Features
- Get instant notification when someone views attachments, clicks on links, or opens your email.
- The software helps you send personalized emails with pre-built templates.
- Track multiple formats of email attachments including DOCX, PDFs, CSV, PPTs, MP4, and others.
- Get insights into weekly and daily email performance on ‘My Dashboard.’
- Discover the highest converting campaigns and templates with Template and Campaign Reports.
- Schedule meetings and send personalized meeting links by integrating Yesware with Gmail and Outlook calendars.
- Automate emails and follow-ups.
Pros
- Available for Outlook and Gmail users
- In-depth reports
- Automate emails and follow-ups
- Bulk contact import
- Collaboration tools
Cons
- Lack of mail merge feature
- Salesforce integration only available with premium plans
Pricing
- Free: $0 per month
- Pro: $19 per seat per month
- Premium: $45 per seat per month
- Enterprise: $85 per seat per month
- Custom: Contact the company for pricing details
Image via Yesware
Tool Level
Usability
- One of the easiest to use email tracking software
Pro Tip: Leverage Yesware's calendar integration to schedule meetings directly from your emails. This streamlines the process and improves your chances of booking calls.
Image via Email Analytics
Email Analytics is a platform that’s purpose-built for email tracking. This email tracking software enables you to easily see the number of emails sent and received by your team every day. Additionally, it gives you great insights into the days when your email activity was the maximum and when it was lower.
In addition, this email tracking tool shows email response times, email traffic, and more to help you dive deeper into the performance of your email campaigns.
Key Features
- Easy filtering of emails based on email client (Gmail/Outlook)
- Team management features to compare team’s productivity
- Visibility into the top senders and receivers
- Easy tracking of email sending and receiving
Pros
- Granular insights into emails
- Easy to use
- Great visibility into team productivity
- Simplified pricing system
Cons
- Doesn’t offer a free plan
Pricing
Email Analytics offers a 14-day free trial. The plans include:
- Pro: $15 per inbox per month
- B2B Email Outreach: $1,000 per month
Image via Email Analytics
Tool Level
Usability
- All the features and tools are easy to use in this email tracking software.
Pro Tip: Integrate Email Analytics with project management or CRM software to gain a holistic view of your team's workload and communication patterns.
Image via Saleshandy
Seamless email tracking, automated campaigns, and email finder- Saleshandy offers all that you expect from an email tracking software.
With a simple interface, the all-in-one email tracking solution helps you simplify your email campaign.
Continue reading to get insights into this software’s features, pros, cons, and pricing details.
Key Features
- Get verified data including email address, full name, and job title for searched profiles with email finder.
- Create personalized messages with pre-built email templates and track their performance.
- Track links, email opens, and engagement on Outlook and Gmail.
- Automate follow-up emails and set up triggers to boost email responses.
- Use custom fields and merge tags to personalize the content of each stage of the follow-up.
- AI Writing Assistant to optimize your email templates and messages.
- Send mass mails to 5000 recipients with the mail merge feature.
Pros
- Real-time email tracking
- A wide range of useful features
- Powerful integrations
- Easy to configure
- Good customer support
Cons
- Team email reporting is available only with the Plus plan
- The software does not tell you which individual/individuals opened the email when there are multiple recipients.
Pricing
In addition to a free forever basic plan, Saleshandy offers a 14-day trial for all paid plans.
- Outreach Starter: $36 per month
- Outreach Pro: $99 per month
- Outreach Scale: $199 per month
- Outreach Scale Plus: $299 per month
Image via Saleshandy
Tool Level
Usability
- The email tracking software has a simple interface and is easy to use.
Pro Tip: Saleshandy's AI Writing Assistant can help you craft compelling email copy. Use it to brainstorm subject lines, greetings, and even body content to optimize your email marketing efforts.
Image via LeadBoxer
To optimize your sales process, you need to get a good grasp on customer behavior and be able to deliver targeted marketing campaigns.
Unlike other email tracking software listed here, LeadBoxer goes a step further to give you rich insights into customer behavior.
That’s not all. The software lets you segment your leads with an automatic lead score, making it easy for you to personalize your marketing communication.
What else can LeadBoxer do? Let’s find out.
Key Features
- Track all digital touch points of your prospects including website and email behavior (views, email opens, clicks, and downloads).
- Automatically capture leads from newsletter subscriptions, logins, and white-paper downloads.
- Rich firmographic data of leads including their location, size, domain, industry, and social profiles.
- Dynamic Leadscore to rank your leads based on over ten parameters.
- Segment your leads based on various filters including industry, company name, size, pages viewed, or geographic data.
- Offline research is easy thanks to the ability to export lead data as CSV files.
- Weekly emails alerting you of top leads and their Leadscores.
- Lead sharing features ensure your leads are channeled to the right sales executive.
Pros
- Full visibility of leads and email campaigns
- Seamless integration with Gmail, Outlook, LinkedIn, and CRM
- Easy to filter and export lead data
- Dynamic lead scoring
Cons
- An old-fashioned dashboard
- Can be expensive for smaller sales teams
Pricing
If you are just starting out and have basic requirements, you can opt for LeadBoxer’s free plan.
- Free: $0 (€0) per month
- Starter: Approx $95 (€80) per month when billed annually
- Basic: Approx $145 (€121) per month when billed annually*
- Professional: Approx $245 (€205) per month when billed annually
- Enterprise: Approx $402 (€371) per month when billed annually
*Conversion rate: €1 = $1.09
Image via LeadBoxer
Tool Level
Usability
- An intuitive interface ensures the tool’s ease of use.
Pro Tip: Outdated or inaccurate tracking data can skew your lead scoring and segmentation. Regularly remove inactive leads and update contact information to ensure the effectiveness of your campaigns.
Image via Mailbutler
Most email tracking software we have talked about until now cater to Gmail and Outbox. But, how can you track your email engagement if you use Apple Mail?
No worries. Mailbutler comes to your rescue. As one of the best Apple Mail extensions, this email tracking software helps streamline your email tracking and scheduling.
Loaded with a range of useful features, this tracking software has been named an Industry Leader and a High Performer.
Here are the features, pros, and cons of this software.
Key Features
- Get insights into how often and when emails are opened with Mailbutler’s seamless email tracking feature.
- The email tracking software also shows you the recipient’s location and the type of device they used to open the email.
- Mailbutler helps you optimize your campaigns by showing you the best time to send your emails.
- Pre-built email signature templates fast-track your email campaigns.
- You can recall an email you have sent with the Undo Send feature.
- Mailbutler allows you to set a task or add notes to ensure that you take the necessary action at the right time.
- Ready-made email templates that can also be customized based on your needs.
Pros
- Integrates with Apple Mail, Outlook, and Gmail
- Calendar linking
- Snooze or schedule emails
- Multi-device capabilities
Cons
- Sometimes, the software can slow down Apple Mail
- Lack of iPhone integration
Pricing
As expected from top email tracking software, Mailbutler gives you a 14-day free trial with all the paid plans.
- Tracking: $4.95 per user per month
- Professional: $8.95 per user per month
- Smart: $14.95 per user per month
- Business: $32.95 per user per month
Image via Mailbutler
Tool Level
Usability
Pro Tip: Use Mailbutler's insights to see when recipients open emails and what devices they use. Schedule emails for optimal open rates based on this data.
Image via Autoklose
If you are looking for an email tracking software that lets you find verified B2B leads, and track email opens and bounce rates, you can give Autoklose a try.
While the email tracking tool supports Office365, Gmail, and Outlook, it has the capabilities you need to automate your email campaign.
But, before you make a decision to invest in this software, you may want to know more about its key features, pros, and cons. So, here we go.
Key Features
- Real-time analytics allows you to get instant access to email campaign stats.
- Track email opens, bounce rates, delivery rates, and link click-through rates.
- You can create personalized emails with Email Campaign Management feature.
- A/B test your email templates with Email Sequence Templates and save the best performing sequence.
- Contact management tool helps you organize, update, and segment your contacts.
- Create teams and track your sales team’s productivity.
Pros
- Real-time analytics and reports
- Verified B2B contacts
- Easy integration with CRM, sales intelligence, and productivity tools
- Intuitive dashboard
- A/B testing
Cons
- No free version
- Only the higher tiers offer B2B access
Pricing
All the paid plans come with a 14-day free trial.
- Auto Kloser: $59.99 per user per month
- Advanced Kloser: $69.99 per user per month
- Accelerated Kloser: $99.99 per user per month
Image via Autoklose
Tool Level
Usability
- Interfaces are straightforward and easy to use.
Pro Tip: A/B test your email subject lines, content, and CTAs (call to action) with Email Sequence Templates to find the winning formula for your audience.
Image via Veloxy
If you rely on Salesforce, one of the best email tracking software to use is Veloxy. The AI-powered software is designed for Salesforce CRM and helps you track email activities, contacts, and leads.
Best of all, you can optimize sales analytics, email marketing, Salesforce automation, and sales productivity – all from one single place.
Here’s why we think it belongs to this list of great email tracking software for 2024.
Key Features
- Inbox Sidebar lets you access customer data right from your inbox.
- Plugins enable tracking of emails on Gmail and Outlook.
- Get granular insights with email tracking by location, time, day, and device.
- Schedule emails and send them to your contacts on Salesforce from within Veloxy.
- Veloxy Sales AI gives you smart notifications on who and when to email.
- Create email drip campaigns with pre-built templates.
- Login from any internet-enabled device – including Android and iPhone devices-to create and manage your email marketing campaign.
- Generate new leads with insights on your recipients’ email forwards.
Pros
- AI sales assistant
- Seamless integration with Salesforce
- Robust email and location tracking
- Multi-device support
Cons
- Uploading your own list of prospects can be time-consuming
- Veloxy may not support other plugins for Salesforce
Pricing
You can try out the features of this email tracking software with a 14-day free trial before subscribing for any of the plans:
- Veloxy: $65 per month
- Company plan: $899 per month
Image via Veloxy
Tool Level
Usability
- This email tracking software is easy to use.
Pro Tip: Use the Inbox Sidebar to pull up relevant customer information directly within your inbox. This eliminates the need to switch between applications, saving you time and effort.
Image via Klenty
Link tracking, email scheduling, and validation – Klenty ticks all the right boxes when it comes to email tracking. Apart from real-time alerts on email opens, this email tracking software allows you to optimize email campaigns by giving you insights into the emails with the best open rates.
That’s not all. Klenty gives you a range of tools to scale lead generation and automate your sales process.
That said, it’s time to look at the features, pros, and cons of this email tracking software in more detail.
Key Features
- Link tracking, email scheduling, follow-up templates, and reminders to streamline email campaigns.
- Klenty automatically validates all the emails that you import into the tool.
- Create personalized emails with the Email Campaign Management feature.
- Track open rates, unsubscribes, replies, and bounces to optimize your campaign.
- Safeguard domain reputation with Custom Domain Tracking
- Reduce bounce rates with Email Validation that verifies your email lists.
- Seamlessly import contacts from CRM, Google Sheets, or CSV.
Pros
- A/B testing
- Agency dashboard to streamline campaigns
- LinkedIn and CRM integration
- Supports all email service providers
Cons
- Analytics reports offer limited filtering options
- Only 500 emails can be sent from one account per day
Usability
- While there is a bit of a learning curve involved in using the tool, responsive customer support and tutorials offer guidance.
Pricing
Like most email tracking software, Klenty offers a 14-day free trial and has these paid plan categories:
- Startup: $50 per user per month when billed annually
- Growth: $70 per user per month when billed annually
- Pro: $100 per user per month when billed annually
- Enterprise: Custom pricing
Image via Klenty
Tool Level
Usability
- While there is a bit of a learning curve involved in using the tool, responsive customer support and tutorials offer guidance.
Pro Tip:: Use UTM parameters in your links to track which links your prospects are clicking on within your emails. This can help you understand what content resonates most with them and tailor future emails accordingly.
Image via Clari
Groove by Clari is a sales automation and email tracking software that offers a wide range of features to help businesses increase their sales. An easy-to-use interface and the ability to create and send automated sequences of emails are two of its plus points.
It also integrates with CRM systems like Salesforce, helping teams capture and update customer interactions automatically.
Wondering what else this email tracking software can do? Take a look at its features, pros, and cons.
Key Features
- Syncs all email interactions with Salesforce, ensuring data accuracy and reducing manual entry
- Create and schedule multi-step email sequences to automate follow-ups
- Supports engagement across multiple channels, including SMS, LinkedIn, and phone calls, all within the same platform
- Customize outreach based on specific customer segments, roles, or products
- Customizable workflows to match your business processes
- Revenue-critical alerts for critical actions based on real-time engagement data.
- Streamlined contact management right from your inbox
Pros
- Allows immediate response to customer interactions.
- Strong integration with Gmail, Outlook, and CRM
- Simplified prospect management
- Supports scaling of personalized outreach efforts without sacrificing quality
- Adaptable to unique business needs and processes
Cons
- Occasional syncing delays
- Some functionalities are tied to Salesforce, limiting flexibility for users
Pricing
Contact the sales team for a pricing plan tailored to your unique use case.
Tool Level
Usability
Pro Tip: Use the real-time email tracking feature to prioritize follow-ups and tailor your outreach based on engagement data to ensure that your communications are timely and relevant.
Image via Polymail
Last on our list of email tracking software is Polymail. It’s a powerful email management solution designed to optimize communication workflows.
Whether you want to enhance your team’s productivity, or maintain a seamless connection with your contacts, this tool will come in handy.
What’s more, its user-friendly interface and unique approach make it a popular choice for individuals and businesses.
But what is it that this tool can do for you? Let’s find out.
Key Features
- Receive instant notifications when recipients open your emails or click on links.
- Schedule emails to be sent at optimal times.
- Collaborative features such as shared templates, comments, and assignments.
- Set reminders and ensure important follow-up emails are never forgotten.
Pros
- Real-time email tracking
- User-friendly interface
- Seamless integration with Slack and Salesforce
Cons
- Not available for Android users
- No free plan
Pricing
Polymail offers a 7-day free trial for its paid plans.
- Basic: $13 per user per month
- Premium: $29 per user per month
- Enterprise: $59 per user per month
Image via Polymail
Tool Level
Usability
- This email tracking tool is very easy to use.
Pro Tip: Use Polymail's shared templates to ensure your team uses consistent messaging and branding in their emails.
FAQ
Q1. What is email tracking software?
A. An email tracking software is a tool that makes it possible to track emails and access analytic data like click volume, open rates, number of downloads, etc.
Q2. Is tracking email legal?
A. Yes. So long as the intended recipient gives consent.
Q3. How can I track an email for free?
A. Leverage email tracking software like:
- Mailchimp
- Mailsuite
- Mailbutler
- Mixmax
- Yesware
- Saleshandy
Q4. Which is the best free email tracker?
A. The best free email tracking tools include:
- Mailchimp
- Mailsuite
- HubSpot
- Mailbutler
- Mixmax
- Yesware
- Saleshandy
Q5. How do I know if my email is being tracked in Outlook?
A. Use these steps if using an email client like Outlook:
- Go to tools
- Choose email accounts
- Select the change or properties button
- If the simple mail transfer protocol or post office protocol is a proxy server, then your mail is monitored.
Q6. What are the best email tracking software tools?
A. The best email tracking software includes:
- Mailchimp
- Mailsuite
- Boomerang
- MailTag
- HubSpot Free Email Tracking Software
- Streak
- Atomic Email Tracker
- Intelliverse Email Tracker
- Saleshandy
- Mixmax
- Mailbutler
- Veloxy
- Klenty
- ..and others.
Access details of features, pricing, pros, and pricing of these email tracking software from the post above.
Q7. What is the best alternative to MailTrack?
A. Email tracking software you can use instead of MailTrack include:
- Mailchimp
- MailTag
- Atomic Email Tracker
- MailTracker by Hunter
- GetNotify
- Saleshandy
- Email Analytics
- Yesware
- Mixmax
- Klenty
- Groove
- Veloxy
- Autoklose
Q8. What is the best email tracker for Gmail?
A. Gmail email tracking software include:
- Mailsuite
- HubSpot Free Email Tracking Software
- Mixmax
- Mailbutler
- Yesware
- LeadBoxer
- Email Analytics
Q9. How do you add a tracker to Gmail?
A. Use these steps:
- Install the email tracking software you choose either by getting it from the Chrome Web Store or their main site.
- Click on connect to Gmail account, then log in.
- Once you complete the installation, ensure you've enabled the tracker in your Gmail account. You can do this by composing and sending a test email, then check if there's a checkmark next to the email in your sent folder.
Q10. How do you track an email address?
A. Use their IP address.
- Go to the email header from the three vertical dots on the left-hand side of the email you want to track, and choose Show Original.
Image via Gmail
- A new page opens with the plain text version of your email. The text you find before your email begins is your header.
- Paste this information in an online headline analyzer like MxToolbox or Message Header Analyzer.
- The results displayed can then tell you the location, IP address, and name of the sender.
What Email Tracking Software Will You Pick?
Email tracking software makes it easy to access all the information you need to make sales decisions fast. They help your sales teams pinpoint prospects as they move through the funnel, thus making it possible to tweak your messaging to suit their needs.
So, what email tracking software will your business try first?
Share your experience and whether the email tracking software you choose meets your business needs.
Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.