At a time when marketers need data to inform email marketing decisions, it's important to capture tracking information such as open rates, locations, clickthroughs, etc.
And for this, you need email tracking software.
It's no longer enough to send an email. You also need to know what content elicits responses from your audience so that you can create more of it.
And with the help of email tracking software, you no longer have to ask questions like whether a lead is hot, or whether they found your content interesting.
These email tracking tools provide data that helps you identify the most active people on your list, the content that fuels engagement, and the best times to reach out to them.
Most importantly, tracking email metrics like open rate, click-through rate, unsubscribe rate, etc., can help you determine your email marketing return on investment.
And guess what?
Most marketers leverage these email metrics to track their marketing success, according to a Litmus study.
Image via Litmus
But what kind of email tracking software can you leverage to measure email effectiveness?
Find out below.
Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.
Before we can check out the best email tracking software your business should consider, let's examine how the process of tracking works.
The email tracking software attaches an invisible image pixel to outbound emails. This pixel then helps you detect when a recipient opens your email.
But what should you track with emails?
Open rates: Helps you know if you've got engaging subject lines. Leverage an email subject line analyzer to write compelling subject lines that produce more opens.
Click-through rate: What's the quality of your email copy or content? It should be action-driven, relevant, valuable, and interesting for high click-through rates.
Bounces: Numerous bounces can ruin your IP address reputation.
Unsubscribe rate: If they keep increasing, you need to check your content and whether it meets audience expectations.
Other metrics you can track with robust email tracking software include:
And now that you know what to track, here are the email tracking software successful marketers leverage:
Image via Mailchimp
With a robust email tracking software like Mailchimp, businesses of all sizes can manage and measure their email marketing campaigns.
Being a versatile platform, it offers a wide range of features to streamline email creation, distribution, and analysis.
With its powerful analytics, Mailchimp helps businesses track the performance of their emails in real-time. The software also provides detailed reports on open rates, click-through rates, and other key metrics, ensuring that you can optimize your strategies for better performance.
What else can you do with this email tracking software solution? Read on.
Key Features
Pros
Cons
Pricing
Image via Mailchimp
Tool Level
Usability
Pro Tip: Use A/B testing to refine your subject lines and email designs, and leverage segmentation to ensure that your messages are tailored to the right audience.
Image via Mailsuite
Mailsuite is an email tracking software perfect for startups and small businesses, as well as freelancers who want a straightforward tool. It's a simple-to-use tool with a sleek interface that makes email tracking simple.
Most importantly, it's an email tracking software that tells you exactly when your recipient opened their mail and from what device.
Key Features
Pros
Cons
Pricing
Image via Mailsuite
Tool Level
Usability
Pro Tip: Use Mailsuite's Revival feature to send strategically timed follow-up emails to disengaged leads to offer additional value propositions.
Image via Boomerang
Boomerang is a popular email tracking software designed to enhance gmail management. This software offers a Chrome extension that integrates seamlessly with Gmail and Outlook.
The features offered goes beyond basic email tools to include meeting scheduling, follow-up reminders, and email tracking. With Boomerang, you can streamline your workflow, save time, and ensure important messages don't get lost in the shuffle.
Key Features
Pros
Cons
Pricing
Tool Level
Usability
Pro Tip: Archive emails and schedule them to reappear at a specific time so you can follow up at the right moment.
Image via MailTag
One of the crucial features that make MailTag stand out as an effective email tracking software is its marketing automation platform.
With it, you can run automated follow-ups that improve your replying speed and sales conversion rates.
What else makes us include this tool in our list of the best email tracking software? Let’s see.
Key Features
Pro
Cons
Pricing
MailTag offers a 2-week free trial. The paid plan includes:
Image via MailTag
Tool Level
Uasbility
Pro Tip: Add a personal touch to your emails with a professional signature that includes your photo and relevant prospect information.
Image via AtomPark
For a web-based email tracking software that suits your needs, use Atomic Email Tracker.
Why is this?
This email tracking software enables you to monitor and compare the effectiveness of different email campaigns you run.
Key Features
Pros
Cons
Pricing
You can try the free demo version or choose from two payment options.
Image via AtomPark
Tool Level
Usability
Pro Tip: Track your open rates and CTRs over time to establish benchmarks. This helps you measure progress and identify areas for improvement.
Image via Streak
For users looking for user-friendly email tracking software, Streak is a good option. It integrates seamlessly within your existing Gmail interface, allowing you to see if and when your recipients open your emails.
What’s more?
Streak goes beyond basic open tracking by displaying the number of times an email has been opened and even notifying you when it happens.
Key Features
Pros
Cons
Pricing
Image via Streak
Tool Level
Usability
Pro Tip: Use the “opened multiple times” notification to identify highly interested recipients. Move these to the top of your follow-up queue for a personalized message that capitalizes on their strong interest.
Image via Intelliverse
With an email tracking software like Intelliverse, you access insights that make it possible to make sales calls at the right time.
What's more?
This free email tracking software has a Google Chrome extension and Microsoft Outlook Plugin that makes it easy to plan follow-ups strategically.
Key Features
Pros
Cons
Pricing
Tool Level
Usability
Pro Tip: Use the open notifications and insights on open times to schedule follow-up calls when recipients are most likely engaged.
Image via HubSpot
HubSpot is one of the email marketing tools that also acts as an email tracking software. This then makes it the perfect, all-in-one marketing arsenal for people running email campaigns.
And by leveraging this email service provider, you can tell when a prospect becomes a lead and spend more time closing them.
As a comprehensive email tracking software, HubSpot offers a wide range of features. Check it out here.
Key Features
Pros
Cons
Pricing
Tool Level
Usability
Pro Tip: Leverage the lead history. See which emails, documents, and links each lead interacts with. Segment your leads based on this activity to send more targeted campaigns.
Image via Mixmax
Mixmax is one of the best email tracking software for businesses that rely on Gmail for marketing. Apart from the expected real-time email tracking, Mixmax offers document downloads and link-tracking features.
What’s more, Mixmax is also one of the email signature generators you can use to add branding signatures to your emails.
Launched in 2014, Mixmax is one of the most affordable email tracking software for startups and small sales teams.
That said, let’s take a look at the features, pros, and cons of this email tracking software solution.
Key Features
Pros
Cons
Pricing
Image via Mixmax
Tool Level
Usability
Pro Tip: Set up alerts to trigger for specific engagement actions like link clicks. This way, you can jump on hot leads while they're interested, increasing conversion rates
Image via Yesware
Looking to take the guesswork out of your email outreach campaigns? We recommend that you give Yesware, a popular email tracking software, a try.
This email tracking software comes with a robust toolkit your sales team can use to track email outreach, test its performance and share it easily to achieve faster results.
And, you can combine Yesware with the top email marketing services for designing automated email campaigns.
Key Features
Pros
Cons
Pricing
Image via Yesware
Tool Level
Usability
Pro Tip: Leverage Yesware's calendar integration to schedule meetings directly from your emails. This streamlines the process and improves your chances of booking calls.
Image via Email Analytics
Email Analytics is a platform that’s purpose-built for email tracking. This email tracking software enables you to easily see the number of emails sent and received by your team every day. Additionally, it gives you great insights into the days when your email activity was the maximum and when it was lower.
In addition, this email tracking tool shows email response times, email traffic, and more to help you dive deeper into the performance of your email campaigns.
Key Features
Pros
Cons
Pricing
Email Analytics offers a 14-day free trial. The plans include:
Image via Email Analytics
Tool Level
Usability
Pro Tip: Integrate Email Analytics with project management or CRM software to gain a holistic view of your team's workload and communication patterns.
Image via Saleshandy
Seamless email tracking, automated campaigns, and email finder- Saleshandy offers all that you expect from an email tracking software.
With a simple interface, the all-in-one email tracking solution helps you simplify your email campaign.
Continue reading to get insights into this software’s features, pros, cons, and pricing details.
Key Features
Pros
Cons
Pricing
In addition to a free forever basic plan, Saleshandy offers a 14-day trial for all paid plans.
Image via Saleshandy
Tool Level
Usability
Pro Tip: Saleshandy's AI Writing Assistant can help you craft compelling email copy. Use it to brainstorm subject lines, greetings, and even body content to optimize your email marketing efforts.
Image via LeadBoxer
To optimize your sales process, you need to get a good grasp on customer behavior and be able to deliver targeted marketing campaigns.
Unlike other email tracking software listed here, LeadBoxer goes a step further to give you rich insights into customer behavior.
That’s not all. The software lets you segment your leads with an automatic lead score, making it easy for you to personalize your marketing communication.
What else can LeadBoxer do? Let’s find out.
Key Features
Pros
Cons
Pricing
If you are just starting out and have basic requirements, you can opt for LeadBoxer’s free plan.
*Conversion rate: €1 = $1.09
Image via LeadBoxer
Tool Level
Usability
Pro Tip: Outdated or inaccurate tracking data can skew your lead scoring and segmentation. Regularly remove inactive leads and update contact information to ensure the effectiveness of your campaigns.
Image via Mailbutler
Most email tracking software we have talked about until now cater to Gmail and Outbox. But, how can you track your email engagement if you use Apple Mail?
No worries. Mailbutler comes to your rescue. As one of the best Apple Mail extensions, this email tracking software helps streamline your email tracking and scheduling.
Loaded with a range of useful features, this tracking software has been named an Industry Leader and a High Performer.
Here are the features, pros, and cons of this software.
Key Features
Pros
Cons
Pricing
As expected from top email tracking software, Mailbutler gives you a 14-day free trial with all the paid plans.
Image via Mailbutler
Tool Level
Usability
Pro Tip: Use Mailbutler's insights to see when recipients open emails and what devices they use. Schedule emails for optimal open rates based on this data.
Image via Autoklose
If you are looking for an email tracking software that lets you find verified B2B leads, and track email opens and bounce rates, you can give Autoklose a try.
While the email tracking tool supports Office365, Gmail, and Outlook, it has the capabilities you need to automate your email campaign.
But, before you make a decision to invest in this software, you may want to know more about its key features, pros, and cons. So, here we go.
Key Features
Pros
Cons
Pricing
All the paid plans come with a 14-day free trial.
Image via Autoklose
Tool Level
Usability
Pro Tip: A/B test your email subject lines, content, and CTAs (call to action) with Email Sequence Templates to find the winning formula for your audience.
Image via Veloxy
If you rely on Salesforce, one of the best email tracking software to use is Veloxy. The AI-powered software is designed for Salesforce CRM and helps you track email activities, contacts, and leads.
Best of all, you can optimize sales analytics, email marketing, Salesforce automation, and sales productivity – all from one single place.
Here’s why we think it belongs to this list of great email tracking software for 2024.
Key Features
Pros
Cons
Pricing
You can try out the features of this email tracking software with a 14-day free trial before subscribing for any of the plans:
Image via Veloxy
Tool Level
Usability
Pro Tip: Use the Inbox Sidebar to pull up relevant customer information directly within your inbox. This eliminates the need to switch between applications, saving you time and effort.
Image via Klenty
Link tracking, email scheduling, and validation – Klenty ticks all the right boxes when it comes to email tracking. Apart from real-time alerts on email opens, this email tracking software allows you to optimize email campaigns by giving you insights into the emails with the best open rates.
That’s not all. Klenty gives you a range of tools to scale lead generation and automate your sales process.
That said, it’s time to look at the features, pros, and cons of this email tracking software in more detail.
Key Features
Pros
Cons
Usability
Pricing
Like most email tracking software, Klenty offers a 14-day free trial and has these paid plan categories:
Image via Klenty
Tool Level
Usability
Pro Tip:: Use UTM parameters in your links to track which links your prospects are clicking on within your emails. This can help you understand what content resonates most with them and tailor future emails accordingly.
Image via Clari
Groove by Clari is a sales automation and email tracking software that offers a wide range of features to help businesses increase their sales. An easy-to-use interface and the ability to create and send automated sequences of emails are two of its plus points.
It also integrates with CRM systems like Salesforce, helping teams capture and update customer interactions automatically.
Wondering what else this email tracking software can do? Take a look at its features, pros, and cons.
Key Features
Pros
Cons
Pricing
Contact the sales team for a pricing plan tailored to your unique use case.
Tool Level
Usability
Pro Tip: Use the real-time email tracking feature to prioritize follow-ups and tailor your outreach based on engagement data to ensure that your communications are timely and relevant.
Image via Polymail
Last on our list of email tracking software is Polymail. It’s a powerful email management solution designed to optimize communication workflows.
Whether you want to enhance your team’s productivity, or maintain a seamless connection with your contacts, this tool will come in handy.
What’s more, its user-friendly interface and unique approach make it a popular choice for individuals and businesses.
But what is it that this tool can do for you? Let’s find out.
Key Features
Pros
Cons
Pricing
Polymail offers a 7-day free trial for its paid plans.
Image via Polymail
Tool Level
Usability
Pro Tip: Use Polymail's shared templates to ensure your team uses consistent messaging and branding in their emails.
Q1. What is email tracking software?
A. An email tracking software is a tool that makes it possible to track emails and access analytic data like click volume, open rates, number of downloads, etc.
Q2. Is tracking email legal?
A. Yes. So long as the intended recipient gives consent.
Q3. How can I track an email for free?
A. Leverage email tracking software like:
Q4. Which is the best free email tracker?
A. The best free email tracking tools include:
Q5. How do I know if my email is being tracked in Outlook?
A. Use these steps if using an email client like Outlook:
Q6. What are the best email tracking software tools?
A. The best email tracking software includes:
Access details of features, pricing, pros, and pricing of these email tracking software from the post above.
Q7. What is the best alternative to MailTrack?
A. Email tracking software you can use instead of MailTrack include:
Q8. What is the best email tracker for Gmail?
A. Gmail email tracking software include:
Q9. How do you add a tracker to Gmail?
A. Use these steps:
Q10. How do you track an email address?
A. Use their IP address.
Image via Gmail
Email tracking software makes it easy to access all the information you need to make sales decisions fast. They help your sales teams pinpoint prospects as they move through the funnel, thus making it possible to tweak your messaging to suit their needs.
So, what email tracking software will your business try first?
Share your experience and whether the email tracking software you choose meets your business needs.
Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.
Are you leveraging the best online course platforms to sell your skills, experience, and knowledge?…
Conversion rates and lead generation hacks for ecommerce brands go hand-in-hand. In fact, we can…
Undoubtedly, Thinkific is among the best EdTech platforms for creating, marketing, and selling online courses.…
Do you struggle to write catchy headlines? Are you looking for headline writing tips that…
Why bother finding the best image compression tools? Image compression or resizing is a process…
Why do you need native advertising platforms? If you’re looking for new ways to reach…