While Mailchimp is a great platform to send emails and newsletters, it’s sometimes not the best choice for every business out there. Luckily, you can leverage many other free and paid Mailchimp alternatives to run successful email marketing campaigns.
And guess what?
Comparing Mailchimp alternatives will help you find the tool that best suits your business needs in terms of functionality and pricing.
But why is it important to use the right email marketing tools?
Well, for one, you want your emails to stand out in your recipients' inboxes. Secondly, you want the ability to create brand awareness, nurture leads, and retain them with the help of email marketing.
Email marketing delivers solid results. It delivers the best ROI compared to any other marketing technique. For every dollar you spend on email marketing, you get $40 in return.
Image via Omnisend
However, while getting such results from your email marketing requires a good strategy, you also require the best email marketing tools to help you along the way.
And Mailchimp is not the only option you have. There are various Mailchimp alternatives to suit different needs and fit different budgets.
Not sure which of the Mailchimp alternatives to choose?
Well, we have curated a list of Mailchimp alternatives you can leverage below plus features that make them stand out.
How We Choose the Best Mailchimp Alternatives
With so many email service providers available in the market, how did we choose the best Mailchimp alternatives? Here’s what we considered:
- Features: The best Mailchimp alternatives must have features similar to or better than those of Mailchimp. We prioritized tools with modern-looking templates, dedicated landing page builders, artificial intelligence integration, and robust analytics.
- Price: We’ve also considered pricing. As Mailchimp is an affordable tool, the best Mailchimp alternatives mustn’t be too pricey. In this list, the costliest tool starts at $45 per month. A number of tools have free plans.
- Customer support: We’ve only added tools with great customer support – written, voice, and one-on-one.
- Ease of use: In this post, we’ve left out tools that are too complicated to use. The best Mailchimp alternatives must be easy to use with little to no learning curve.
- Reviews: Before including any tool in this list, we’ve scoured trustworthy review sites. If a tool is vouched for by a lot of real customers, then it must be great. Any tool with lots of negative reviews has been excluded from this list.
What Makes an Email Marketing Platform Great?
Before we get into the Mailchimp alternatives you can use, let's check out features you should consider as you hunt for the next email marketing tool.
- Email marketing automation
- Email surveys
- Third-party integrations
- In-depth email analytics
- Dedicated customer service
- Scalable pricing
- Mobile optimization
- Spam testing
Now that you know the functionalities to look for when choosing an email marketing tool, here is a review of the best Mailchimp alternatives you can consider.
But first, an in-depth review of Mailchimp and the features it offers.
Mailchimp Review
Image via Mailchimp
The drag-and-drop editor, its intuitive dashboard, and its free plan have made Mailchimp popular over the years. However, some brands may find the tool expensive, especially when accessing advanced features that help with segmentation and email automation.
Overall, Mailchimp offers great functionalities you can leverage to take your email campaigns to the next level. It is also a great marketing automation platform.
But what features are these?
Take a look.
Key Features
- Built-in form and landing page builder
- Different types of campaign options
- Facebook ads campaign tools
- Ability to code your email templates or leverage those offered by Mailchimp
- Basic email automation features, including Google remarketing ads, auto-responses, abandoned cart emails, etc.
- Website and commerce plans with built-in marketing tools
Pros
- Intuitive interface
- Mobile responsive templates
- Neatly designed and in-depth reports
Cons
- Most templates are outdated
- Basic A/B testing tool
- Most automation features are packaged as expensive add-ons
- Poor customer support
Pricing
- Free: $0 for up to 500 contacts
- Essentials: Starts at $13 per month
- Standard: Starts at $20 per month
- Premium: Starts at $350 per month
Image via Mailchimp
Usability
- Easy to use
Tool Level
- Beginner
Pro Tip: Leverage the test email marketing feature to see how your professional marketing emails look before sending them to recipients.
As you can see, Mailchimp does have some good features you can leverage to run successful email marketing campaigns. However, the market is filled with numerous Mailchimp alternatives you can choose from if this platform’s functionalities fail to tick all the right boxes for your brand.
In the list below, we review Mailchimp alternatives and list the features they offer so that you can make an informed decision.
Let's get started.
11 Email Marketing Tools You Can Consider as Mailchimp Alternatives
Use this detailed comparison on Mailchimp alternatives to choose a platform that meets your needs.
1. Omnisend
Image via Omnisend
Why is Omnisend among the leading Mailchimp alternatives you can use?
It's an all-in-one email automation, email marketing, and SMS tool.
And in addition to these features, Omnisend is among Mailchimp alternatives that offer tools to execute successful ecommerce marketing strategies.
Key Features
- Rich library of templates to create shoppable messages
- Drag-and-drop content editor plus the ability to offer dynamic discount codes
- An automation library with workflows for each step of the customer journey
- Robust segmentation features
- Customizable forms, pop-ups, landing pages, wheel of fortune, etc., to capture contact details
- Detailed automation and campaign reports
- Centralized platform to help you manage numerous channels, including SMS messages, online marketing, social media, and retargeting under one roof
- Easily manage multi-store accounts from one dashboard
Pros
- Numerous integrations
- Intuitive interface and simple onboarding process
- Competitive pricing compared to other tools
- Robust automation capabilities
Cons
- Limited design options
Pricing
- FREE: You can start for free with 250 contacts and 500 emails per month
- STANDARD: Starts at $16 per month for 500 contacts and 6000 emails
- PRO: Starts at $59 per month for 500 contacts and unlimited emails
Image via Omnisend
Usability
- Easy to use
Tool Level
- Beginner
Pro Tip: Leverage Omnisend’s Product Picker feature to add products from your store into your newsletter or email, along with their descriptions, pictures, and pricing.
2. ActiveCampaign
Image via ActiveCampaign
If you are a dedicated email marketing professional, ActiveCampaign is one of the Mailchimp alternatives you should consider.
Why?
It’s one of the best Mailchimp alternatives with robust automation workflows that make it possible to create virtually any email marketing campaign you could want. Additionally, it has great deliverability rates and in-depth reports on different parameters.
Key Features
- Various types of email campaigns, including standard, automated, RSS triggered, autoresponder, etc.
- Numerous mobile-friendly templates and the ability to design your own
- Drag and drop email builder
- Email content personalization options
- Ability to import contacts from third-party services, including Asana, FreshBooks, BigCommerce, etc.
- Powerful features for creating and optimizing landing pages
- Ability to create automated emails, SMS marketing automation workflows, lead nurturing campaigns, social media ads, etc.
- Sales CRM to help with contact management and lead prioritization
- Unified inbox and live chat feature
Pros
- Mobile-friendly templates
- Numerous integrations
- Detailed reports
- Great support
- Powerful automation features compared to other email marketing platforms
Cons
- No free plan available
- Steep learning curve
- A/B testing restricted to text previews and subject lines
Pricing
- Lite: Starts at $29 per month for 1,000 contacts
- Plus: Starts at $49 per month for 1,000 contacts
- Professional: Starts at $149 per month for 2,500 contacts
- Enterprise: Custom pricing
Image via ActiveCampaign
Usability
- Moderately easy to use
Tool Level
- Intermediate
Pro Tip: Use their list clean-up feature to ensure that your email marketing list only contains people who engage with your messages.
3. MailerLite
Image via MailerLite
Another one of the best Mailchimp alternatives is MailerLite, an email marketing tool with numerous features to boost your email marketing campaigns.
What's more?
It's among Mailchimp alternatives with great features for startups and small businesses looking for an affordable but powerful email marketing solution.
Key Features
- Drag and drop editor
- Email personalization with dynamic content
- Photo editing tool
- Mobile optimized templates and newsletters
- Pop-up forms
- Landing page templates and the ability to create yours from scratch
- Ability to create and launch a website you can optimize for SEO and advertise products
- Robust automation platform
- Ability to A/B test various elements, including subject lines, email signature, content, etc.
Pros
- Numerous integrations
- Feature-packed free plan
- Good customer support
- Easy to use automation tools
Cons
- The initial registration process takes time
- Limited template options
Pricing
A 14-day free trial is available.
- Free for 0-1000 subscribers
- Growing Business: Starts at $9/month for up to 500 subscribers
- Advanced: Starts at $18/month for 500 subscribers
- Enterprise: Custom pricing
Image via MailerLite
Usability
- Easy to use
Tool Level
- Beginner
Pro Tip: Leverage their dynamic pop-up forms, embed forms, and landing pages to attract new subscribers from different marketing platforms you use.
4. Moosend
Image via Moosend
As one of the Mailchimp alternatives, Moosend automates repetitive email marketing tasks so you can concentrate on improving conversion rates and nurturing relationships.
What's more?
It's among Mailchimp alternatives that offer real-time analytics so that you can continuously improve your email marketing strategy for better results.
Key Features
- Drag-and-drop editor
- Automation workflows for onboarding, sending abandoned cart emails, lead scoring, etc.
- Smart segments, forms, and automated workflows for email personalization
- AI-based recommendations to help you sell more of the products your customers want
- User behavior analytics to help you keep track of audience action on the website
- Forms and landing pages to gather contact details
- Refine tool to test subject lines before hitting send on emails
Pros
- Flexible pricing plans
- Powerful analytics
- Intuitive campaign editor
- Robust automation workflows
Cons
- Compared to competitors, Moosend's integrations are limited
Pricing
- Free Trial: $0 (30 days)
- Pro: Starts at $9 per month for 500 subscribers
- Enterprise: Custom plan
Image via Moosend
Usability
- Easy to use
Tool Level
- Beginner
Pro Tip: Use heatmap analytics to track subscribers' scroll patterns and understand what they like most.
5. Constant Contact
Image via Constant Contact
Constant Contact stands out among Mailchimp alternatives because it's a one-stop shop for small businesses that want to delve deep into email marketing.
What's more?
Constant Contact is among Mailchimp alternatives that make it easy to create content for social media, comment, reply to messages, schedule, and view analytics.
Key Features
- Drag-and-drop editor with numerous templates
- Social media promotion tools
- Contact management tools
- Robust automation workflows, including triggered email series, welcome emails, advanced segmentation, etc
- Tools to help you increase ecommerce sales
- Robust contact list management
- Real-time email analytics
- Ability to run surveys and polls on social media and email
- Dynamic sign up forms
- Event management tools
Pros
- Good customer service
- High deliverability rates
- Intuitive interface
- Great resources
Cons
- Limited A/B testing functionalities
- Limited automation options
Pricing
A 30-day free trial option is available. Here are the paid plans that it offers:
- Lite: Starts at $12 per month
- Standard: Starts at $35 per month
- Premium: Starts at $80 per month
Image via Constant Contact
Usability
- Easy to use
Tool Level
- Beginner
Pro Tip: If you have an online shop, you can leverage Constant Contact’s advanced segmentation feature to gather data directly from the ecommerce platform. This way, you can correctly target audiences at various stages of their customer journey.
6. HubSpot
Image via HubSpot
HubSpot is an all-in-one marketing platform with a lot of advanced functionalities, making it one of the top Mailchimp alternatives.
It is one of the preferred choices of many small, medium, and large businesses because it offers email marketing, sales tools, CRM, website builder, automation workflows, and so much more, in a single platform.
Hubspot gives you in-depth insight into how your marketing efforts affect the customer experience.
From hundreds of customizable templates to an easy drag-and-drop editor, HubSpot offers countless optimization features to help your small business grow. That’s what makes it one of the best Mailchimp alternatives in the market.
Overall, Mailchimp and HubSpot offer similar capabilities, but HubSpot offers them on a much more comprehensive level.
HubSpot also offers a wider variety of advanced automation features and a much more robust CRM, making it one of the top Mailchimp alternatives.
Key Features
- Advanced email automation
- A robust CRM that makes customer management easier
- Landing page editor
- Signup forms and popups
- Email segmentation features
- Seamless integration with Chat, Chatbots, and CRM
- A/B testing and Analytics
Pros
- Easy to use platform
- 7-day free trial
- Convenient, as it offers everything in one place
Cons
- Requires a 12-month contract
- Gets expensive quickly
- No A/B testing in the starter packages
Pricing
- Starter: $20 per month
- Professional: $890 per month
- Enterprise: $3600 per month
Image via HubSpot
Usability
- Easy to use
Tool Level
- Beginner/Intermediate
Pro Tip: Combine the CRM, marketing automation, and email marketing features of the platform to create email campaigns that deliver a tailored experience to each of your customers.
7. Brevo (Formerly SendinBlue)
Image via Brevo
If you want to make professional email marketing easier, Brevo is a great Mailchimp alternative you must consider.
Like Mailchimp, Brevo can also accommodate many aspects of digital marketing for your business. From email drip campaigns to automation to social media advertising, Brevo can do all of it, and more.
With Brevo, you can upload unlimited contacts, have many integrations, send transactional emails, send SMS, and get access to sales CRM.
Even as a free user, you get numerous segmentation options, loads of email and SMS personalization options, and real-time reporting and analytics.
With a friendly UI and amazing SMS marketing options, this email service provider is an excellent choice among the various Mailchimp alternatives listed here.
Key Features
- Wide range of automation features
- Email builder and campaign manager
- Advanced contact manager to manage large volumes of emails
- Large email templates library
- Email marketing automation
- Transactional email management
- Time optimization, powered by Machine Learning, helps you send emails at optimal times
Pros
- Advanced email automation features
- Low-cost plans
- Intuitive interface for a seamless user experience
- Free CRM software
- Easy personalization options
Cons
- Limited features on the Free and Starter plans
- Limited drag and drop email options
- Workflow can be a little difficult to design
- Tech support is lacking
Image via Brevo
Usability
- Easy to Use
Tool Level
- Beginner/Intermediate
Pricing
- Free: Free with unlimited contacts and up to 300 emails per day
- Starter: $25 per month
- Business: $65 per month
- BrevoPlus: Custom pricing
Pro Tip: If you are looking for Mailchimp alternatives on a budget, Brevo gives you the best value for money. It is one of the most affordable email marketing services available in the market.
8. GetResponse
Image via GetResponse
Next in line of Mailchimp alternatives worth trying is GetResponse because it offers lots of pro features.
Founded in 1998, GetResponse now offers so much more than just email marketing services. It is an all-in-one online marketing solution for businesses of all sizes.
Along with email marketing features, GetResponse also offers ecommerce features, a chat tool, a website builder, landing pages, and automated sales funnel. GetResponse offers almost all the features that other popular email marketing service providers offer, and more at a very competitive price.
The marketing automation feature is worth mentioning because it allows you to set up automated campaigns based on triggers, such as sales or location. It will be hard to find an email marketing service that offers such powerful automation features.
GetResponse uses AI to analyze the behavior, preferences, needs, and habits of your website visitors to offer tailored recommendations to make your email marketing campaigns even more effective.
All this makes GetResponse one of the top Mailchimp alternatives.
Key Features
- Easy-to-use drag-and-drop editor
- Advanced segmentation tools
- Personalized emails to suit your business needs
- Free email templates
- A/B testing option for maximum effectiveness
Pros
- Powerful list automation
- Design and spam testing
- Conversion Funnel makes creating sales funnels and landing pages easy
- Monitor your social media from your GetResponse account
- Strong marketing features, even on the free plan
Cons
- Email automation only available on high-tier plans
- No phone support for low-priced plans
- Limited split-testing functionality
Pricing
- Free: Includes up to 500 contacts
- Email Marketing: $15.58 per month
- Marketing Automation: $48.38 per month
- Ecommerce Marketing: $97.58 per month
Image via GetResponse
Usability
- Fairly easy to use
Tool Level
- Intermediate
Pro Tip: Use the conversion funnels feature to simplify funnel creation for your email campaigns.
9. AWeber
Image via AWeber
If you are looking for Mailchimp alternatives that offer plenty of integrations and features, then AWeber is worth considering.
Created in 1998, AWeber is an email marketing tool that lets you do a lot of things like create a mailing list, automate your email marketing, design newsletters, analyze statistics related to your email marketing campaigns, and more.
AWeber is competitively priced, and the pricing increases only with the number of subscribers.
If you are new to email marketing software, you can try out their Free plan that allows you to include up to 500 subscribers.
What’s more?
You get access to most of the features of AWeber on the Free plan, as long as your mailing list has less than 500 subscribers.
Besides automation, AWeber offers A/B testing and analytics that allow you to use your own domain in links. This makes it a lot easier to track clicks and product sales.
There is something that AWeber offers that no other alternatives to Mailchimp offer. They offer not 1 but 3 different mobile apps, for statistics, on-the-go lead capturing, and email curation.
AWeber offers custom forms and landing pages that help to grow your email list faster. The intuitive drag-and-drop builder helps you create professional marketing emails, and pre-built autoresponders help you welcome new subscribers.
Key Features
- Integrates with a wide range of partner applications
- Allows high-volume sending
- Easy-to-use editor with a wide range of content blocks
- Good selection of responsive email templates
- Good list segmentation makes managing new subscribers easy.
- Activity dashboard for greater convenience
- A/B testing and analytics
Pros
- Smart Designer Email tool helps you create stunning emails in seconds.
- List management tools to organize and manage your subscribers.
- Email web analytics feature offers sales tracking.
- Lots of beautiful landing page templates
Cons
- The standard email builder does not allow converting RSS to email templates.
- Advanced features lacking, such as sophisticated marketing automation.
Pricing
- Free: Can include up to 500 subscribers
- Lite: $12.50 per month
- Plus: $20 per month
- Unlimited: $899 per month
Image via AWeber
Usability
- Easy to use
Tool Level
- Beginner/Intermediate
Pro Tip: AWeber allows you to create images with Canva. Add visual content to your emails to capture the attention of your contacts and make your email marketing campaigns more effective.
10. Mailjet
Image via Mailjet
Are you looking for affordable Mailchimp alternatives? Then you must try Mailjet.
But affordability isn’t the only thing that makes it a great Mailchimp alternative. Mailjet takes delivery rates very seriously, making them the ideal choice for transactional emails.
This email marketing platform is very easy to use for designing and sending your newsletters, email marketing campaigns, and automated emails. Create an email from scratch or choose from a wide range of pre-designed templates.
Powerful collaboration tools help you create emails with your team directly in the Email Editor. You can review, comment, or make changes to the emails in real-time.
Track, monitor, and analyze customer engagement and email deliverability in real-time. Access all the information you need on the Statistics Dashboard to make data-driven decisions for your email marketing campaigns.
Key Features
- Powerful email builder with collaboration tools to collaborate with your team in real-time.
- Mailjet’s infrastructure can auto-scale to send a huge volume of emails.
- Contact list management to organize and manage your contact list
- Option to personalize emails according to your users’ needs.
- Option to expand your contact list by creating a subscription widget.
- Email automation features that allow you to send emails at the right time.
- A/B testing features that allow you to optimize your campaigns.
Pros
- Affordable
- Easy to handle tools
- Send high-volume of emails in minutes
- Good deliverability
- User-friendly interface
Cons
- Limited segmentation options
- No phone or live chat support
- Automation features are lacking compared to other platforms
Pricing
- Free: Can send up to 200 emails per day
- Essential: $15 per month
- Premium: $25 per month
- Custom: Available on request
Image via Mailjet
Usability
- Easy to use
Tool Level
- Beginner
Pro Tip:Before you start auto scaling with Mailjet, it’s better to start slow and increase your email volume gradually.
11. Zoho Campaigns
Image via Zoho Campaigns
Zoho Campaigns is so comprehensive yet affordable. If you’re in the market for a Mailchimp alternative that checks all the boxes at a low price, then Zoho Campaigns is your best bet.
It’s an email marketing software designed to help businesses of all sizes create, automate, and track email marketing campaigns to engage with their target audience more effectively.
Key features
- Contact path tracing allows you to map customers to their specific stages in the customer journey
- Dynamic personalization with a simple drag-and-drop editor
- Interactive emails that include polls, surveys, and GIFs
- A/B testing to find out what works and what doesn’t
- Pre-defined workflows
Pros
- A collection of modern and aesthetically-pleasing email templates
- Trigger abandoned cart messages for unfinished purchases
- Mobile app on Apple Store and Google Play
- Send-time optimization
- SMS marketing
Cons
- Spam management is not very effective
- The footer customization is not flexible
- Analytics is not very detailed
Pricing
- 14-day free trial for all paid plans
- Forever free plan for up to 1,000 contacts
- Standard: Starts at $5/month for up to 1,000 contacts
- Professional: Starts at $7.50/month for up to 1,000 contacts
Image via Zoho Campaigns
Usability
- Fairly easy to use
Tool Level
- Beginner/Intermediate
Pro Tip: Leverage the send time optimization feature to ensure you hit the recipients’ inboxes at the right time for maximum impact.
FAQs
Q1. What can I use instead of MailChimp?
A. The best Mailchimp alternatives you can use for email marketing include:
- Omnisend
- ActiveCampaign
- MailerLite
- Moosend
- Constant Contact
- Zoho Campaigns
Q2. What is a cheaper alternative to MailChimp?
A. If you consider the number of subscribers for each plan, then some of the cheaper Mailchimp alternatives you can use for email marketing include:
- Omnisend
- MailerLite
- Moosend
- Constant Contact
Q3. Why is MailChimp not good?
A. Some of the reasons why marketers opt for Mailchimp alternatives include:
- Outdated templates
- A basic A/B testing tool
- Limited automation tools
- Poor customer support
Q4. Who are the competitors of MailChimp?
A. Mailchimp alternatives in the email marketing industry include:
- Omnisend
- ActiveCampaign
- MailerLite
- Moosend
- Constant Contact
- HubSpot Email Marketing
- ConvertKit
- Zoho Campaigns
- Brevo
Q5. Does Google have something like Mailchimp?
A. You can leverage Google Workspace for a service like Gmail. However, you won't get the kind of dedicated email marketing features that Mailchimp offers.
Q6. Which email marketing software solution is the best?
A. Some email marketing software with great features include:
- Omnisend
- ActiveCampaign
- MailerLite
- Moosend
- Constant Contact
- Mailchimp
Q7. Why is Mailchimp so expensive?
A. Their paid plans are contact-based, which means your price can rise rapidly with an increase in the number of contacts.
Contacts include subscribers and unsubscribers still receiving transactional emails or receiving ads. Additionally, it includes nonsubscribers interacting with your business via linked ecommerce sites or app integrations.
It’s one of the reasons people go for Mailchimp alternatives like Constant Contact or Moosend that offer better pricing for a higher number of contacts.
Q8. What are some websites similar to Mailchimp?
A. Here are some mailchimp alternatives that offer almost all the tools and features offered by Mailchimp:
- Omnisend
- ActiveCampaign
- MailerLite
- Moosend
- Constant Contact
Q9. What are some important features of a Mailchimp alternative?
A. If you are looking for a Mailchimp alternative, we recommend you look for the following features:
- Drag and drop editor
- Automation
- A/B split testing
- Third-party integrations
- Great customer support
Q10. What Mailchimp alternatives have the best automation features?
A. The Mailchimp alternatives with the best automation features are:
- Omnisend
- ActiveCampaign
- HubSpot
- Constant Contact
- GetResponse
Get Your Email Marketing Automation Going With Robust Mailchimp Alternatives
To find the ideal Mailchimp alternatives your business can leverage for email marketing, you need a lot of testing.
Go through the features mentioned in the comparison review above, choose one or several that fit your bill, and make use of their free trial offers.
Then, once you start using these Mailchimp alternatives, it'll be easy to figure out which one fits your needs the best.
Still not sure how to run successful email campaigns even with these Mailchimp alternatives? Well, you can post your questions in the comments section or leverage our email marketing services to grow your brand.
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