What is an SEO Audit and Why is it Important?

An SEO audit involves checking the off-page, on-page, and technical SEO aspects of a website to find and fix issues.

A thorough SEO audit can help you optimize your website to improve SEO rankings,  search visibility, and overall SEO performance.

An SEO audit can help you identify various issues, such as:

  • Pages that are not properly indexed
  • Broken links or redirection errors
  • Other crawlability and indexing issues
  • Thin or duplicate content
  • Lack of keyword optimization
  • Pages with no meta descriptions or titles
  • Use of heavy or unnecessary code
  • Improper use of or lack of canonical tags
  • Image loading or size issues
  • Slow-loading or non-mobile-friendly pages

An SEO audit can help you find and fix these issues to improve your site performance and SERP (search engines results pages) rankings. And our SEO audit template is exactly what you need to conduct a detailed SEO audit so your site ranks high on Google search results.

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Why Do You Need an SEO Audit Template?

Conducting an SEO audit involves a lot of small tasks and missing anything critical can diminish the results of your audit.

Think of it as a clockwork machine with various moving parts and each cog is important to ensure the machine works. If you remove even the smallest part, the machine will fail.

Similarly, to conduct a successful SEO audit, you need a comprehensive list of things to do and tips to do them right.

That’s what an SEO audit template can help you with.

Our SEO audit template is designed to help you conduct a thorough audit from start to end, without missing even a single task.

Want to know the best part?

It doesn’t matter if you’re a beginner or an expert, this SEO audit template will work perfectly for you.

Here’s a quick overview of what this SEO audit template can do for you.

  • Give you a step-by-step process of how to conduct an SEO audit.
  • Offer a complete SEO checklist of everything you need to do.
  • Make sure that you don’t overlook or miss anything important.
  • Help you understand the nuances of off-page and on-page SEO.
  • Provide a framework that can be used by anyone for consistent results.

Having an SEO audit template is like having a boat while navigating a perilous sea. It can help guide you in the right direction and ensure you don’t stray from your destination.

What’s Included in This SEO Audit Template?

This in-depth SEO audit template covers all aspects of SEO—on-page, technical, and off-page.

From identifying duplicate content to fixing broken links, this ultimate SEO audit template is all you need to audit your website.

Here’re the details of what’s included in our SEO audit template.

Off-Page SEO Audit Checklist

While the main focus of an SEO audit is often on on-page and technical aspects, you can’t ignore off-page SEO during an audit. This SEO audit template will, therefore, include a complete list of things to check for when doing an off-page SEO audit.

Some of the key points included in this template are:

On-Page SEO Audit Checklist

This SEO audit template will cover a complete checklist of things to do when conducting an on-page SEO audit. This will ensure that your content is fresh, relevant, and properly optimized.

Some important elements include:

  • Image optimization
  • Keyword optimization
  • Metadata optimization
  • URL structure
  • H1, H2, and H3 tags
  • Content freshness
  • Internal links

Technical SEO Audit Checklist

As part of a site audit, you also need to check the technical aspects of your website, such as usability and accessibility. Our SEO audit template will include a list of things you need to check and correct in this regard.

Here are some key elements of a technical audit included in this SEO template:

  • Mobile-friendliness
  • Website/page speed test
  • Multiple versions of the site
  • Indexability and crawlability
  • Zombie pages on the site
  • Navigation and usability
  • Structured data

SEO Audit Tools and Resources

You can’t conduct a comprehensive SEO audit manually. You’ll need multiple tools to handle various aspects of an SEO audit. This SEO audit template will provide links to all relevant SEO audit tools and resources you’ll need.

Some popular tools included in this SEO audit template include:

  • Semrush
  • Ahrefs
  • Screaming Frog
  • Google Analytics
  • Mobile-Friendly Test
  • PageSpeed Insights
  • Google Search Console

Download the Free SEO Audit Template

How to Use This SEO Audit Template

Here’s a step-by-step process of how you should use this template.

  1. Download this template using the download buttons on this page
  2. Use it as a checklist and complete each task step-by-step
  3. Make use of all the tools and resources for each step.
  4. Track and measure your website performance after a month.


Q1. What is an SEO audit template?

A. An SEO audit template is a resource that provides a step-by-step process or framework of how to conduct a complete SEO audit. It includes all the aspects of SEO including on-page, off-page, and technical elements.

A good SEO audit template should not just mention the steps you need to take, but should also provide SEO tools and resources you can use to conduct an audit.

Q2. Why do I need an SEO audit template?

A. An SEO audit template can give you a strategic direction when performing your site audit. This ensures that you don’t miss any crucial task or overlook an important aspect during your audit.

Basically, having an SEO audit template can save you a lot of time and hassle and create a streamlined process that anyone can follow. So, irrespective of who does the audit, you will get consistent results if you have a preset SEO audit template.

Q3. How do you do an SEO audit?

A. There are two primary ways of doing an SEO audit—doing it yourself or hiring a professional to do it for you.

If you hire an agency to provide SEO services, they’ll take care of the process end to end and provide you with detailed performance reports. However, it will also cost extra, raising your SEO audit costs.

If you choose to do it yourself, you will need to complete a long list of tasks, but it will be free, except for the cost of the tools you use. To simplify the process further, you can use our SEO audit template, which has everything you need to know to conduct SEO audits.

Q4. What is an SEO audit checklist?

A. An SEO audit checklist is a comprehensive document that lists every small thing you need to do to conduct an SEO audit. While an SEO audit template provides a broad framework, a checklist is more detailed, by nature.

We recommend using the SEO audit template as the starting point and adding things under each section to make your own customized checklist.

Q5. How can I do an SEO audit for free?

A. You can conduct a free SEO audit by using our SEO audit template as your guide and doing it yourself, instead of investing in the SEO services of an agency. You will also need a good SEO audit tool.

Ready to Conduct an SEO Audit Like a Pro?

Download our FREE SEO audit template today and conduct an SEO audit of your website. No need to invest in expensive SEO services when this template empowers you to do it yourself.