19 Best Ahrefs Alternatives (Free and Paid) for All Your SEO Needs

Why should you know about the best Ahrefs alternatives?

In today’s competitive market, the need for search engine optimization is at an all-time high.

And that only makes sense.

When done right, search engine optimization can help brands understand as well as reach new customers quickly.

However, SEO can be time-consuming and overwhelming at best. And Google’s constant algorithm updates don’t make things any easier.

But there’s good news.

There are a number of online tools—both free and paid, that you can delegate your SEO tasks to.

As you may already know, Ahrefs is one of the best SEO tools in use today. From backlink analysis to keyword research to competitor analysis, Ahrefs comes with a suite of spectacular features. These can help you boost your website’s traffic and ranking significantly.

That being said, Ahrefs can be a bit expensive for small businesses and freelancers.

So, in this article, we bring to you 19 of the best Ahrefs alternatives. While some of them offer better features, the rest are simply more cost-efficient.

The point being—there’s going to be something for everybody.

Let’s get started.

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

How We Chose the Best Ahrefs Alternatives

• Ease of Use: The best Ahrefs alternatives should have an intuitive and user-friendly interface. It allows you to navigate and access the tool's functionalities easily. You will find that our list consists of options that are beginner-friendly. They offer tutorials, guides, and other resources to help users get started.

• SEO Toolkit: Any tool that can replace Ahrefs needs to offer a comprehensive SEO toolkit. We have selected the best Ahrefs alternatives based on the strength of their SEO toolkit. This includes comprehensive keyword research tools, related keyword suggestions, site audits, SERP analysis, and more.

• Features and Functionality: Other than SEO, we have picked Ahrefs alternatives that have similar or equivalent capabilities as Ahrefs. We have prioritized options that offer important features, such as backlink analysis, competitor analysis, rank tracking, brand monitoring, and integrations.

• Data Accuracy: Data accuracy and comprehensiveness are important considerations when choosing the best Ahrefs alternatives. Our focus is on tools that offer reliable and up-to-date information regarding keywords, backlinks, search volumes, and other relevant metrics.

• Pricing and Plans: One of the main reasons for picking the best Ahrefs alternatives is to find more affordable options. Our list includes free tools, such as Keyword Planner and SEOquake. We’ve also included tools that offer multiple plan tiers that meet the needs of different businesses.

Top Ahrefs Alternatives to Consider in 2025

Did you know that Google accounts for almost 89.74% of all the online searches done using search engines?

And even if you manage to get on the first page of Google, it’s the top positions that count. The first search result gets an average click rate of 27.6% and this number decreases drastically as you move down the page, reaching 2.4% for the 10th spot.

Image via Backlinko

These numbers only go to reiterate the importance of SEO for businesses.

If you don’t manage to cut through the internet noise, you will never be found by leads. And this is exactly why there is a growing demand for online SEO tools.

However, finding the right one for your needs will require some digging around.

So, we’ve handpicked 19 of the best Ahrefs alternatives that will improve your SEO and eventually your bottom line.

Continue reading this Ahrefs alternatives breakdown to discover their features, pros, cons, and more.

1. Semrush

Image via Semrush

First on our list of Ahrefs alternatives has to be Semrush. Semrush positions itself as an online visibility management platform and is trusted by 10 million marketing professionals worldwide.

What’s so good about this tool, you may ask?

Let’s find out why Semrush is one of the best Ahrefs alternatives.

Key Features

• Advanced keyword research is made possible by a massive database of 20 billion keywords.
• The Semrush Writing Assistant checks the SEO potential of written content in real-time.
• Using Semrush, users can unveil their competitors’ marketing strategies in minutes.
• It shows detailed insights in the form of beautiful charts and figures that are easy to comprehend.
• The tool helps you find the most suitable keywords for PPC campaigns, thus optimizing your advertising spend.
• Provides you with a list of broken links related to your as well as your competitors’ domains.
• Semrush provides SEO analysts with an SEO toolkit to conduct site audits.
• Similar to Ahrefs’s site explorer, Semrush can provide you with SEO data related to any website or URL.

Pros

• Spectacular keyword analysis that separates organic keywords by difficulty level.
• Semrush acts as a one-stop shop for optimizing all sorts of online content.
• Provides SERP analysis and search volume for keywords.
• You can connect your site’s Google Analytics and Search Console to Semrush.

Cons

• The interface could do with some design improvements.
• Since there are so many things this platform does, it can be hard to focus on what you really need.
• It’s a bit expensive compared to other Ahrefs alternatives.

Pricing

This is one of the Ahrefs alternatives that comes with a free trial for 14 days. It also offers a free plan with certain limitations on your ability to pull out data. To make the most of the tool, consider subscribing to one of its three paid plans:

• Pro – $139.95/month
• Guru – $249.95/month
• Business – $499.95/month

Image via Semrush

Tool Level

• Intermediate/Expert

Usability

• Since Semrush has so many features, it can be a bit difficult to navigate at the start. Still, it is the best Ahrefs alternative so far.

Case Study

• Learning with Experts is a global classroom community that offers a range of online courses.
• Back when they approached one of Semrush’s agency partners, Re:signal, they had the poorest organic visibility as compared to competitors.
• Re:signal used Semrush to help Learning with Experts improve their online visibility. Together, they identified keywords opportunities, improved site health and structure, and created new blog content.
• The result? A 59.5% growth in organic sessions, driving a 94.9% boost in revenue.

Pro Tip: Join the Semrush All-Stars Facebook group for advanced marketing discussions and the opportunity to learn about upcoming Semrush features.

2. Moz

Image via Moz

Millions of digital marketing experts place their trust in Moz to rank first on the search engine results page. Founded in 2004, this Ahrefs alternative is especially useful if you work in a highly competitive field—for instance, travel.

This Ahrefs alternative allows you to learn everything about what your competitor is doing right (and wrong). Similar to Ahrefs, with Moz, you can even compare your visibility on Google with your competitors side-by-side.

Given the ease of SEO, MOZ is one of the best Ahrefs alternatives for beginners. Needless to say, Moz also comes with a range of other powerful features such as site audits, traffic analytics, keyword suggestions, etc.

Key Features

• With a feature-rich SEO toolkit, Moz is one of the few Ahrefs alternatives that can crawl any website on demand (up to 500,000 pages) to conduct site audits and pinpoint SEO-related issues such as broken links, missing title tags, and more.
• A feature exclusive to Moz is Page Authority (PA). In simple words, PA is a score ranging from 1 to 100, which predicts how well a page will rank on Google.
• A Keyword Explorer tool that unearths data on all important metrics such as search volume, keyword difficulty score, and so on.
• Similar to Ahrefs’s site explorer, Moz’s domain overview tool can provide you with SEO data related to any website or URL.

Pros

• Moz comes with a Chrome extension called MozBar, which is available with all the subscription plans.
• A bunch of guides, tutorials, posts, and community forums for new users to get acquainted with the tool.
• Provides SEO analysts with SERP analysis and search volume for desired keywords.
• You can connect your site’s Google Analytics and Search Console to Moz.

Cons

• Its dashboards are quite complex and hard to understand compared to other Ahrefs alternatives.
• Depending on the plan you are subscribed to, the number of actions you can perform can be limited.
• Most useful features can only be accessed via Moz Pro.

Pricing

Interested users can try this Ahrefs alternative for free for 30 days. Check out the pricing plans for Moz Pro below:

• Starter – $49/month
• Standard – $99/month
• Medium – $179/month
• Large – $299/month

Image via Moz

Tool Level

• Beginner/Intermediate/Expert

Usability

• Moz is extremely easy to use even for beginners.

Pro Tip: Use Moz’s “are questions” feature to find popular queries that you can then address in your blog posts. This will present you with several opportunities to get your content in the Google SERP’s Featured Snippets.

3. Serpstat

Image via Serpstat

Serpstat markets itself as an all-in-one SEO platform for professionals and ranks highly among the best Ahrefs alternatives. It is packed with several useful optimization features that are beneficial for digital marketing agencies, in-house SEO teams, SMBs, and enterprises alike.

Let’s find out what makes Serpstat such a good Ahrefs alternative.

Key Features

• Serpstat leverages keywords collection and analysis based on regional search results.
• A powerful text analytics tool that helps optimize any page’s textual content for search engines as well as readers.
• One of the best rank tracker tools that unearths a wealth of possibilities for users to rank better on search engines.
• Serpstat offers API access for every tool with every paid pricing plan.
• The ability to spy on competitors’ ads and optimize ad spending.

Pros

• A variety of languages are supported by Serpstat’s keyword database.
• Advanced SEO toolkit for SEO needs that won’t break the bank.
• The tool is constantly improving itself—for instance, 25,000 keywords are updated every minute.
• Compared to Ahrefs, it doesn’t have all the SEO tools.

Cons

• Site audits for websites with a large number of pages can take really long.
• Its backlink analysis tool has room for growth.

Pricing

You can start using Serpstat for free and test out its features. Once satisfied, you can opt for one of the following paid plans:

• Individual – $59/month
• Team – $119/month
• Agency – $479/month
• Enterprise – Custom pricing

Image via Serpstat

Tool Level

• Intermediate/Expert

Usability

• Serpstat comes with a slight learning curve.

Pro Tip: If you’re struggling to get acquainted with Serpstat’s many features, check out Serpstat Academy—a free learning center for new users, that will help you come off with flying colors.

4. SE Ranking

Image via SE Ranking

Next up on our list of the best Ahrefs alternatives is SE Ranking. It is a comprehensive online solution for SEO and online marketing professionals. However, it’s not your usual SEO toolkit. It also comes with powerful social media analytics tools, giving users more bang for the buck.

Now, there’s a reason why over 1 million people worldwide use this Ahrefs alternative.

Let’s find out!

Key Features

• A robust keyword grouping tool that helps users segment keywords and plan the SEO architecture of their website.
• Users can get deep insights into their competitors’ website traffic dynamics including traffic estimate, traffic cost, and keywords driving traffic to their website.
• Comprehensive marketing checklists that provide detailed and customized strategies based on the best SEO practices.
• A spectacular site audit tool that scans everything down to the finest details—from web pages to links to images to website speed.

Pros

• The customer support team is prompt and reliable.
• The data-rich reports generated by the tool are extremely in-depth yet easy to read.
• It is competitively priced.

Cons

• SE Ranking needs to be made more mobile-friendly.
• Sometimes, the backlink database seems incomplete, making it an unreliable Ahrefs alternative.
• Compared to Ahrefs, SE Ranking doesn’t have all the necessary SEO tools.

Pricing

SE Ranking offers a 2-week free trial without the need for a credit card. Browse through its paid plans here:

• Essential – $65/month
• Pro – $119/month
• Business – $259/month

Image via SE Ranking

Tool Level

• Beginner/Intermediate

Usability

• It is extremely easy to use for SEO experts and beginners alike.

Pro Tip: Consider delegating your social media marketing tasks to SE Ranking to make the most of your money.

5. Mangools

Image via Mangools

Widely touted for its ease of use, visualizations, and spectacular UX, Mangools is a bit different from the rest of the Ahrefs alternatives.

Unlike Ahrefs, it’s not a bunch of integrated features. Instead, it is a bundle of five completely different tools, viz. KWFinder, SERPChecker, SERPWatcher, LinkMiner, and SiteProfiler.

This Ahrefs alternative is trusted by big names such as Alexa, Skyscanner, Airbnb, and Adidas, and for good reason.

Key Features

• Mangools’ keyword analysis tool generates keywords you can easily rank for, along with the most accurate keyword difficulty.
• The SERPChecker unravels the weak and strong points of your competitors, thus empowering you to outrank them.
• The SERPWatcher leverages rank tracking in more than 50k locations.
• Mangools comes with a vast database of almost 10 trillion backlinks.

Pros

• The data that Mangools produces is extremely accurate.
• Mangools accepts payments by credit/debit cards, bank transfers, and even cryptocurrency.
• A beautiful UI that is very easy to navigate.
• A dedicated rank tracking tool.

Cons

• It would be great if Mangools charged on a per-tool basis.
• It lacks some principal features such as site auditing.

Pricing

Interested users can use this Ahrefs alternative for free for 10 days. After the end of the free trial, you can subscribe to one of the following plans:

• Mangools Entry – $29/month
• Mangools Basic – $49/month
• Mangools Premium – $69/month
• Mangools Agency – $129 per month

Image via Mangools

Tool Level

• Beginner/Intermediate

Usability

• The main reason why Mangools is one of the best Ahrefs alternatives is its ease of use and trillions of backlinks data.

Pro Tip: Mangools comes with several special discounts for new users. While some of them are offered on occasions such as Black Friday and Cyber Monday, you may also be lucky to get a special time-limited early-bird discount after registration.

6. BuzzSumo

Image via BuzzSumo

Unlike other Ahrefs alternatives mentioned in this list, BuzzSumo isn’t directly related to SEO and isn’t a full-fledged Ahrefs alternative. However, BuzzSumo is one of the best content marketing tools whose content ideas are effective.

Now, we know what you’re thinking—why does BuzzSumo make it to the list of best Ahrefs alternatives?

It’s simple. Content marketing and SEO are closely related to each other. If the content is the king, the content ideas generator should be the kingmaker.

After all, your site won’t rank if its content isn’t up to the mark, will it? Here are the reasons why this Ahrefs alternative is awesome for searching for content ideas and marketing.

Key Features

• BuzzSumo generates thousands of relevant keywords and content ideas by browsing topics, trends, and forums.
• BuzzSumo has the world’s largest index of social media engagement data, and brings users the most popular content in any niche.
• A suite of tools to help you identify relevant influencers on Instagram, Twitter, and the web.
• BuzzSumo empowers users to monitor social media comments, trends, brand mentions, industry updates and more, so that you never miss a beat.

Pros

• BuzzSumo has up to 5 years of content performance data to help marketers with content ideas.
• BuzzSumo offers several filtering options based on language, geography, domain, and more.
• One of the very few Ahrefs alternatives that come with a free trial as well as a free account.

Cons

• BuzzSumo can be a little expensive for small businesses and solo entrepreneurs.
• BuzzSumo doesn’t offer necessary SEO tools such as keyword rank tracking, traffic analysis, etc. Hence, it cannot be considered as a complete Ahrefs alternative.

Pricing

Interested users can avail of a free trial for 30 days. Unlike most other Ahrefs alternatives, BuzzSumo also offers a free plan with the limitation of 10 searches a month. Check out its paid plans below:

• Content Creation – $199/month
• PR & Comms – $299/month
• Suite – $499/month
• Enterprise – $999/month

Image via BuzzSumo

Tool Level

• Beginner/Intermediate/Expert

Usability

• BuzzSumo is relatively easy to learn and use compared to most Ahrefs alternatives.

Case Study

• Award-winning creative SEO agency Rise at Seven wanted to scale its business and win new customers without compromising on its quality of work.
• Its PR team used data from BuzzSumo’s Content Analyzer and Content Analysis Report during its daily brainstorming sessions.
• Over time, the Rise at Seven team saw spectacular results, including landing a $400K pitch, and time-saving.

Pro Tip: If you are only just starting with keyword research for your brand and need an Ahrefs alternative that’s simpler, stick to using BuzzSumo’s free account.

7. SpyFu

Image via SpyFu

Next up, let’s take a look at an intelligent Ahrefs alternative – SpyFu.

SpyFu is a competitive intelligence tool for local SEO and PPC which is why it features in our best Ahrefs alternatives list. As the name suggests, SpyFu helps you refine your online marketing strategy by ‘spying’ on your competitors and making their successes your own.

Here’s what makes it a solid alternative to Ahrefs:

Key Features

• SpyFu empowers its clients to research their competition, and learn about every place they’ve shown up on Google, every organic rank, every ad variation, and every keyword they’ve bought in the past 15 years.
• A Google Ads Advisor that recommends the most profitable keywords (such as exact-match or long-tail keywords) you aren’t yet capitalizing on.
• The capability to unearth insightful backlink data about your competitors.
• Custom branded SEO reports for you to land, impress, and retain clients easily.
• SpyFu also enables users to identify and target influencers whose links will help them rank on specific keywords.

Pros

• SpyFu offers unlimited access to data no matter which pricing plan you choose.
• Data is beautifully represented in the form of charts and graphs, making it a user-friendly Ahrefs alternative.
• A one-stop shop for anybody who wants to leverage competitor research.

Cons

• Sometimes, SpyFu has inaccuracies with PPC reporting.
• The UI can seem a bit cluttered, making it hard to find what you’re looking for.
• Basic features such as white labeling are missing in lower-tier plans.
• Compared to most Ahrefs alternatives, SpyFu doesn’t have all the essential SEO tools such as keyword rank tracking and site audits.

Pricing

This Ahrefs alternative comes with a 30-day money-back guarantee. As for paid plans, there are three options:

• Basic – $39/month
• Professional – $79/month

Image via SpyFu

Tool Level

• Intermediate/Expert

Usability

• Owing to the high number of features and big sets of data, SpyFu can be tricky to use for beginners.

Pro Tip: If a decent chunk of your work involves PPC campaigns or paid ads, invest in SpyFu without thinking twice. However, if you’re a blogger or SEO agency, consider other Ahrefs alternatives.

8. GrowthBar SEO

Image via GrowthBar SEO

If you're looking for a straightforward, no-nonsense Ahrefs alternative for your SEO needs, GrowthBar SEO is the tool you can count on.

GrowthBar SEO offers the most critical SEO data about any website in a clean dashboard. It’s built using open AI, meaning that the results and recommendations are as accurate as they can get.

This tool is also one of the most user-friendly Ahrefs alternatives and it can be used even by beginners.

Key Features

• With GrowthBar SEO, you get access to billions of keyword suggestions, keyword difficulty levels, and related long-tail keywords.
• It helps you curate the best content for any topic by generating comprehensive content outlines.
• You can quickly view any website’s backlink profile.

Pros

• Like Ahrefs, all of GrowthBar SEO’s plans offer unlimited keyword research.
• An exceptionally clean and delightful dashboard that will give you an overview of your SEO performance in seconds.

Cons

• GrowthBar SEO isn’t a great tool for complex SEO needs.
• Its backlink checker is too basic, making it the least competent Ahrefs alternative.
• The Pro and Agency plans are a bit too expensive for the features offered.

Pricing

A 7-day free trial is available. Take a look at its paid plans:

• Standard – $36/month
• Pro – $74.25/month
• Agency – $149.25/month

Image via GrowthBar SEO

Tool Level

• Beginner/Intermediate

Usability

• GrowthBar SEO is one of the most user-friendly Ahrefs alternatives, and even beginners can learn the ins and outs of it in no time.

Pro Tip: Install GrowthBar SEO’s free Chrome Extension to unearth key SEO insights while surfing the web.

9. DinoRANK

Image via DinoRANK

There’s a reason millions of digital marketing professionals and businesses trust DinoRANK to boost their Google traffic — and it’s because this Ahrefs alternative can help them achieve high visibility on Google without breaking the bank.

DinoRANK is an Ahrefs alternative that allows you to track your competitors' strategies and understand what they’re doing right (and wrong). Similar to Ahrefs or Semrush, DinoRANK lets you compare your Google visibility directly with that of your competitors.

Given its ease of use, DinoRANK is one of the best Ahrefs alternatives for beginners. It comes with a range of other powerful features, such as SEO site audits, keyword tracking, and content optimization powered by artificial intelligence.

Key Features

• A feature-rich SEO toolkit that crawls any website to conduct site audits and pinpoint SEO-related issues like broken links, missing title tags, and more.
• An AI designed to create original, SEO content, known as DinoBRAIN.
• A Keyword Research tool that unearths data on all important metrics, such as search volume, keyword difficulty, and trends.
• Comprehensive Visibility tool to get SEO data related to any website or URL.

Pros

• Offers a comprehensive suite of SEO tools at a fraction of the cost of other providers.
• Easy-to-follow tutorials and a user-friendly interface make it accessible for users of all levels.
• Provides SEO analysts with position tracking, SERP analysis, and search volume data for desired keywords.

Cons

• Some advanced features are only available with the Pro and Business plans.
• The initial learning curve might be steep for users unfamiliar with SEO tools.

Pricing

Interested users can try DinoRANK with its flexible pricing plans. Check out the available pricing plans below:

• Starter – $27.77/month
• Pro – $46.28/month
• Business – $100.78/month

Image via DinoRANK

Tool Level

• Beginner/Intermediate/Expert

Usability

• DinoRANK is easy to understand and use, even for beginners.

Pro Tip: Leverage the Content Gap feature to identify and target keywords that your competitors rank for but you don’t. This allows you to “steal” traffic, improve your content strategy, and rank better thanks to higher expertise in the eyes of Google.

10. WebCEO

Image via WebCEO

Next on our list of the best Ahrefs alternatives is WebCEO, a cloud-based platform equipped with 22 SEO tools. It also offers a white-label service, allowing customers to fully customize reports to suit their needs.

WebCEO also offers collaborative features, making it perfect for large teams looking to streamline and synchronize their SEO efforts.

Another feature that makes WebCEO one of the best Ahrefs alternatives is the ability to manage multiple sites from a centralized portal. This saves you the hassle of having to log into different accounts every single time.

Key Features

• A multi-channel keyword research tool that fetches popular keywords and keyword phrases (in all the variations, including exact-match and long-tail keywords) from the Google search bar autocomplete, the People Also Ask box, and other sources.
• One of the best SEO audit tools that helps users clean up any technical on-site issues.
• A Rank Tracker to monitor your and your competitors’ rankings on over 370 local and global search engines.
• Managing multiple sites simultaneously.
• Detailed professional reports that can be used to improve SEO.
• Lead generation widget for generating qualified leads straight from your website at no additional cost.

Pros

• WebCEO is now available in as many as 24 languages.
• You can easily connect WebCEO with Google Analytics and Search Console.

Cons

• Its user interface could do with major improvements.
• There should be more drag and drop options.

Pricing

WebCEO offers a free trial for 14 days. Check out its paid plans:

• Startup – $119/month
• Agency Unlimited – $99/month + scanning fees
• Corporate – $299/month

Image via WebCEO

Tool Level

• Beginner/Intermediate

Usability

• WebCEO is easy to use with heaps of guidance and tutorials to guide you along the way.

Pro Tip: Check out WebCEO’s DIY SEO checklists to increase organic website traffic.

11. SEOquake

Image via SEOquake

SEOquake ranks highly among the best free Ahrefs alternatives. It’s an easy-to-use browser plugin that gives detailed SEO-related information on any website. It’s been downloaded more than 3,000,000 times, and here’s why you should too.

On top of being one of the most user-friendly Ahref’s alternatives on this list, SEOquake features unique capabilities. For example, there’s an SEO showdown feature you can use to compare multiple domains and URLs. You can then export this data to create a detailed report.

Key Features

• The SEObar gives an instant SEO summary for any webpage you’re browsing.
• It gives you a thorough analysis of SERPs, and the results can be easily exported in CSV format.
• Detailed and structured reports on all keywords found on the concerned webpage.
• Real-time keyword analysis with data visualization.
• Link examiner for internal and external links.
• Fast loading speeds with minimal drags.
• SEO showdown for comparing different domains simultaneously.

Pros

• It works for a number of browsers including Chrome, Firefox, Opera, Edge, etc.
• It gives you tips to improve your website’s infrastructure.
• Free

Cons

• It’s a bit clunky and appealing in its design.
• There aren’t any tutorials or guides available for new users.

Pricing

• SEOquake is absolutely free of cost.

Tool Level

• Beginner

Usability

• SEOquake is an easy-to-use extension irrespective of the browser you’re using.

Pro Tip: If you’re on the lookout for a free Ahrefs alternative that analyzes websites and their backlinks quickly, SEOquake is what you need.

12. Ubersuggest

Image via Ubersuggest

Ubersuggest is one of the most affordable yet value-packed Ahrefs alternatives in the market that help digital marketers to rank top on the search engine. Starting at just $12 per month. You will struggle to find an SEO tool with a better price tag.

This reliable Ahrefs alternative also has a competitive free-forever plan. By simply creating an account, you will gain access to features like daily rank tracking, keyword research and suggestions, and personalized SEO recommendations which are a boon for content marketing.

Prices aside, Ubersuggest is also an ideal Ahrefs alternative because it offers great performance. Here are some of its key features.

Key Features

• Keyword discovery tool to identify profitable keywords in any niche.
• Keyword metrics like referral or organic traffic volumes, trends, keyword difficulty rating, and more.
• Like Ahrefs, Ubersuggest offers a site audit feature to find SEO issues affecting a website and suggest potential fixes.
• A rank tracking software that provides daily ranking updates.
• Domain overview feature to analyze any URL or the entire domain.
• Content suggestion tool for effective content marketing.

Pros

• One of the most affordable SEO tools and Ahrefs alternatives in the market
• Free plan for anyone operating on a limited budget
• Paid plans that come with SEO training and support
• Provides SERP analysis and search volume for keywords.
• Easy to use
• A chrome extension
• Offers a limited number of keywords research every day for free.

Cons

• The price goes up if you want to manage more than three sites
• Sometimes the site audit takes too much time to generate reports

Pricing

Ubersuggest’s offers a 7-day free trial on its paid plans. If you’re pleased with the performance, you can upgrade to one of these paid plans:

• Individual – $29/month
• Business – $49/month
• Enterprise/Agency – $99/month

Image via Ubersuggest

Tool Level

• Beginner/Intermediate

Usability

• Easy to use

Pro Tip: Sign up for the lifetime package to get better value for your money. The lifetime plans are much cheaper than other Ahrefs alternatives on the market!

13. Majestic

Image via Majestic

Majestic is one of the Ahrefs alternatives focused on backlink profile analysis. This is the tool you want to go for if your primary focus is to get comprehensive link intelligence.

As a reliable Ahrefs alternative, this software solution generates critical link intelligence metrics like trust flow, topical trust flow, citation flow, visibility flow, and flow metric scores. This data gives you a wholesome picture of every link pointing to a particular website.

Key Features

• Powerful link crawler
• Link context analysis tool that scans the elements around a backlink
• Site comparison tool to compare up to ten domains side by side
• Majestic API that shares data conveniently with other applications and platforms
• Citation flow that gives you a score of all the links you’ve used on your website
• Backlink checkers
• Offers custom reports

Pros

• Majestic has an extensive backlink index
• Proprietary metrics like trust flow, topical trust flow, citation flow, etc., give you deep insights into the quality of backlinks

Cons

• Outside backlink analysis, the tool does very little to support your overall SEO efforts. Therefore, it’s not ideal if you want an all-in-one SEO platform
• The software solution has a pretty steep learning curve
• The UX could be better
• Compared to some Ahrefs alternatives, Majestic doesn’t include all the vital SEO tools.

Pricing

Majestic has three paid plans. You can also choose between a monthly and annual billing cycle. Of course, you’ll save more cash if you go for the latter.

• Lite – $49.99/month
• Pro – $99.99/month
• Full API – $399.99/month

Image via Majestic

Tool Level

• Intermediate/Expert

Usability

• Majestic has a bit of a learning curve

Pro Tip: Consider Majestic if your work revolves around backlink analysis or link building. Otherwise, you should go for one of the more comprehensive Ahrefs alternatives.

14. SEO Powersuite

Image via SEO Powersuite

SEO Powersuite is one of those Ahrefs alternatives that give you all the SEO tools you need at a fraction of the cost as that of Ahrefs. It has all the key features of Ahrefs including rank tracking, backlink profile analysis, keyword research, site audit, competitor analysis, and SEO reports.

However, unlike other Ahrefs alternatives, SEO Powersuite is not a cloud-based tool.

Key Features

• SEO SpyGlass to analyze the backlink profiles of your competitors
• Rank Tracker for keyword research and competitor analysis.
• An anti-penalty link auditor that pinpoints harmful links pointing to your website
• LinkAssistant to manage backlinks and see all backlink data in one dashboard
• LinkAssistant can also show the top domains that link to your competitors’ websites but not yours
• A website auditor that scans a website automatically and sends alerts of any technical issues affecting it
• It also helps SEO executives with keyword rank tracking and SERP analysis.

Pros

• You can manage email correspondences with other webmasters from the LinkAssistant dashboard.
• Monitor social media metrics directly from this tool.
• You can optimize page content for your target organic keywords from the platform.

Cons

• It lacks the convenience of using a cloud-based tool. You can’t access your data from anywhere on any device.
• You’ll require decent RAM to run this software solution.
• Generating reports takes quite a lot of time.

Pricing

This advanced Ahrefs alternative has a limited Free Forever plan. You must upgrade to the premium plans to access more features. There are two packages to choose from:

• Professional – $29.10/month
• Enterprise – $49.95/month

Image via SEO PowerSuite

Tool Level

• Beginner/Intermediate/Expert

Usability

• SEO Powersuite is one of the easy-to-use Ahrefs alternatives that works on Mac, Windows, and Linux computers.

Pro Tip: Check out the SEO Powersuite knowledge base for training materials on how to get the most out of this software.

15. Keyword Planner

Image via Keyword Planner

Go with this free Ahrefs alternative if you are interested in the keyword research element of Ahrefs. It’s also an ideal option if you don’t have any budget to spare for keyword research.

Keyword Planner is a free keyword research tool and a good Ahrefs alternative offered by Google and its search volume data is accurate. It helps you discover new keywords and phrases and shows the estimated monthly organic traffic of those keywords.

You may also like the Google Keyword Planner for the simple fact that it shows bid estimates for each keyword. This is helpful if you’re planning on running ad campaigns.

Key Features

• The Find Keywords feature gives you thousands of keyword suggestions based on the primary keyword you enter.
• The keyword explorer tool also lets you find keyword ideas based on phrases. For example, you can use “best SEO tools” to find alternative keywords and phrases.
• The Keyword Planner can generate keyword ideas from URLs. This feature can be used to spy on competitors.
• Provides you with accurate search volume data for keywords.

Pros

• It’s a free tool for keyword research.
• This keyword explorer tool is good for local SEO as it can filter keyword results by location

Cons

• You must run an ad campaign to access additional insights like the exact monthly organic traffic of specific keywords.
• Keyword planner cannot replace Ahrefs entirely as it lacks critical SEO features like backlink analysis and site audit. It’s only useful if you’re looking for keyword ideas for your content marketing campaigns.

Pricing

• Keyword Planner is a free tool.

Tool Level

• Beginner/Intermediate

Usability

• This is one of the Ahrefs alternatives that are really easy to use

Pro Tip: Use Keyword Planner’s “Top of Page Bids” to identify lucrative keywords. Keywords with the highest bids tend to convert better, so you should try to rank for those.

16. Raven Tools

Image via Raven Tools

Raven Tools is one of the few Ahrefs alternatives on this list that packs all the features of Ahrefs. This platform has everything from a site auditor and SERP rank tracker to a backlink checker and keyword research tool.

Let’s go through the Raven Tools’ features which makes it a great Ahrefs alternative.

Key Features

• The social media management dashboard lets you manage social campaigns across Twitter, LinkedIn, Facebook, and even YouTube from one place.
• The link spy feature generates link-building ideas by showing you the backlinks pointing to your top competitors.
• The platform has marketing reporting tools that produce accurate and actionable reports.
• It can generate white-label client reports, PPC campaign reports, call tracking reports, social media reports, and more.
• The 3-in-1 competitor research tool makes it very easy to reverse engineer your competitors’ strategies. It lets you compare SEO metrics, site performance metrics, and social metrics.
• Google Data Studio allows you to connect multiple accounts and bring tons of segmented data to one place.

Pros

• It offers a complete suite of SEO tools that makes it an awesome Ahrefs alternative.
• With the low-tier plan starting at $39.99/month, this all-in-one tool is also budget-friendly.
• Offers a keyword research tool for SEO and PPC.

Cons

• Some users report bugs and other technical errors
• Clunky user interface compared to most Ahrefs alternatives

Pricing

Raven Tools offer monthly and annual billing options. Annual billing is cheaper, helping you save up to 30%. Here are the various plans that it offers:

• Small Biz – $49/month
• Start – $109/month
• Grow – $199/month
• Thrive – $299/month
• Lead – $479/month

You can purchase the Google Data Center tool separately. It starts at $60/month, allowing you to manage up to 20 accounts.

Image via Raven Tools

Tool Level

• Beginner/Intermediate/Expert

Usability

• Raven Tools is a relatively easy to use Ahrefs alternative

Pro Tip: If you feel confused or overwhelmed with the tools, head over to the resources section. You will find video tutorials on how to use every tool and feature that this platform offers.

17. cognitiveSEO

Image via cognitiveSEO

As one of the more expensive Ahrefs alternatives, cognitiveSEO offers plans starting from $90 per month. The price shouldn’t put you off, though, because the platform has quite the collection of SEO and marketing tools.

Let’s take a look at some of the top features that make it one of the best Ahrefs alternatives.

Key Features

• Content optimization tool helps you refine your content to outrank the competition by providing metrics like keyword density, word count, and readability score.
• The site audit feature finds SEO issues and can also help you with conversion rate optimization.
• CognitiveSEO has a Google Penguin penalty recovery tool that can detect unnatural links, so you can get rid of these before your website is penalized.
• The CognitiveSEO API allows you to integrate the data from this SEO tool with your own application. This feature is very handy for webmasters and digital marketing agencies.
• Provides a dedicated tool for keyword rank tracking.

Pros

• The all-in-one platform has all the critical SEO tools you need, which makes it the perfect Ahrefs alternative.
• The SEO dashboard is fully customizable, making it easier to filter the noise and focus on the most important metrics.
• It supports report scheduling that ensures marketing reports are sent to clients automatically.

Cons

• It’s a bit expensive
• Competitor analysis takes a lot of time
• The UI is not very user-friendly
• Doesn’t offer a dedicated keyword research tool.

Pricing

As one of the best Ahrefs alternatives, cognitiveSEO has three payment plans with both monthly and annual billing options. Here are the various plans that it offers:

• Starter – $129/month
• Premium – $199/month
• Elite – $499/month

Image via cognitiveSEO

Tool Level

• Intermediate/Expert

Usability

• CognitiveSEO has a bit of a learning curve, mainly due to the not-so-friendly user interface

Pro Tip: Take advantage of the free trial to test this software solution before investing in it. If you don’t like what it has to offer, consider other cheaper Ahrefs alternatives.

18. Linkody

Image via Linkody

Linkody is one of the Ahrefs alternatives that focus on backlink analysis. This is an ideal option if you want a simple tool to support your link-building campaigns.

Linkody lets you in on your competitors link building strategies. The tool displays links pointing to your competitors and not you. It also shows the competitor’s pages attracting the most backlinks. Use these insights to improve your link-building strategy.

In addition to helping you build links, this Ahrefs alternative also shows potentially harmful links and initiates the process of disavowing them.

Linkody’s disavow feature lets you set parameters to detect and catch suspicious links. You can use the spam score to identify harmful links, for example. Once the links are identified, the tool will add them to a disavow file which you can then upload on Google’s disavow software.

Key Features

• Powerful competitor analysis tools
• Numerous link building features
• Automatic alerts for when you gain or lose a backlink
• A disavow feature for removing unwanted links

Pros

• Linkody comes with a 30-day free trial and you don’t have to enter your credit card details for it.
• The tool provides 24/7 backlink monitoring
• It generates Whitelabel reports in the form of PDFs

Cons

• Linkody provides only backlink analysis and not all of Ahrefs’ SEO features like keyword research and tracking.
• The UI could be better

Pricing

Linkody is an affordable backlink checker. Check out its monthly plans:

• Webmaster – $14.90/month
• Advanced – $24.90/month
• Pro – $49.90/month
• Agency – $99.90/month
• Agency XL – $153.90/month

Image via Linkody

Tool Level

• Intermediate

Usability

• Linkody is fairly easy to use when compared to most Ahrefs alternatives. You can quickly navigate your way around once you get used to its interface.

Pro Tip: Take advantage of the competitor analysis tool to keep track of what other businesses in your industry are doing.

19. AnswerThePublic

Image via AnswerThePublic

If you’re looking for Ahrefs alternatives that offer keyword research and content ideation, AnswerThePublic may be the right choice.

This tool helps users understand what questions and topics people are searching for online. It provides insights into the search queries people use on search engines, particularly focusing on question-based queries.

Although the approach AnswerThePublic takes is slightly different from Ahrefs, it has some unique features.

It presents keyword suggestions in a visual format. They’re organized into different categories based on question words. AnswerThePublic also helps you identify long-tail keywords and content ideas based on the questions people ask.

Take a look at the features, pros, and pricing to see if it is the Ahrefs alternative to invest in.

Key Features

• Keyword search and search volume data
• Data on cost per click
• You can set alerts for product names or brands to track competitors
• You get notified on new searches for your brand or product

Pros

• Search cloud shows you the autocomplete queries related to keywords
• The tool helps you discover user intent and emotions behind searches
• Weekly emails on changes in search behavior

Cons

• AnswerThePublic does not have the powerful SEO features that Ahrefs has, such as link tracking and site audit.

Pricing

Here are the monthly plans:

• Individual – $9/month
• Pro – $99/month
• Expert – $199/month

Image via AnswerThePublic

Tool Level

• Beginner

Usability

• Easy to use

Pro Tip: You can create new content by getting alerts on new queries related to your brand, product or keyword.

FAQ

Q1. Is there a free alternative to Ahrefs?

A. Yes. SEO tools such as Semrush, BuzzSumo, and SEOquake are great Ahrefs alternatives that come with free and paid plans.

• Semrush has a free plan with limited features that can still provide valuable insights. You can perform keyword research, check domain rankings, and see a site's organic traffic trends.
• BuzzSumo is also an excellent choice if you're focused on content analysis. Its free plan allows you to find trending topics, see what’s performing well in your niche, and discover content ideas.
• SEOQuake is perfect for quick, on-the-go SEO checks. It’s a browser extension that shows metrics like keyword density, backlinks, and on-page data as you browse.

Q2. Which is better Ahrefs vs Semrush?

A. Both Ahrefs and Semrush are great SEO tools with their own pros and cons. However, Semrush also provides data relating to PPC, giving users more bang for the buck. What’s more, Semrush is much more generous in terms of the number of reports that can be generated each day.

That being said, you must assess your needs closely before choosing one of the two Ahrefs alternatives.

Q3. How do I get a free Ahrefs account?

A. Ahrefs neither offers a free trial nor a free plan. However, if you pay annually, you can enjoy 2 months for free on whichever plan you choose.

Q4. Which is the best SEO tool?

A. Some of the best SEO tools (both free and paid) are:

• Semrush
• Moz
• Serpstat
• SE Ranking
• Mangools
• BuzzSumo
• SpyFu
• GrowthBar SEO
• DinoRANK
• WebCEO
• SEOquake
• AnswerThePublic

Q5. What is Ahrefs and how does it work?

A. Ahrefs is an all-in-one SEO toolset that offers features such as SERP analysis and traffic analytics. Ahrefs crawls the entire web 24/7 and has the world’s largest third-party database of search queries. It has a solid backend infrastructure that can help you up your SEO game.

Another cool Ahrefs feature is site audit. It scans your website and points out things you can fix, like broken links or slow-loading pages. All this info helps you make better decisions to grow your site. It’s a go-to tool for anyone serious about improving their online presence.

Q6. Who is Ahrefs’ biggest competitor?

A. Some of the top Ahrefs competitors are:

• Semrush
• Moz
• BuzzSumo
• Serpstat
• SpyFu

Q7. What is SEO and how does it work?

A. SEO (Search Engine Optimization) is a digital marketing strategy that focuses on helping a website or piece of content rank higher on Google. SEO can be categorized into two buckets—on-page SEO and off-page SEO, both of which can help your website rank better.

Search engines rank websites based on factors like keywords, backlinks, and site speed. SEO involves optimizing keywords, fixing broken links, and ensuring fast load times for better rankings.

Q8. How do I optimize my website?

A. Some ways to optimize your website are as follows:

• Audit your website data
• Conduct keyword research
• Optimize for on-page and off-page SEO
• Update your content
• Speed up your site’s pages
• Earn quality backlinks

Q9. Can I do SEO myself?

A. Yes. You can definitely do SEO yourself. However, a quick and effective way to get started is by investing in an SEO tool. There are several free and paid online tools you can pick from.

Q10. What are some of the best SEO tools for businesses?

A. Some of the best SEO tools you can use for your business are as follows:

• BuzzSumo: The best tool to improve your content marketing strategy
• Mangools: The best tool for individuals and small businesses
• SpyFu: The best tool for competitor research

Which of these Ahrefs Alternatives Should You Choose?

Clearly, there are several free and paid Ahrefs alternatives you can choose from.

When zeroing in on a tool, make sure you look into the exact features you need.

Some people want tools only for keyword research, while some are primarily concerned with competitor research.

Remember that given the huge number of top SEO tools available, you can find one that is equipped to meet your needs as well as your budget.

Simply be patient, do your research, and keep this listicle of Ahrefs alternatives handy.

Most importantly, keep in mind that SEO is the Swiss army knife of digital marketing. Do it right, and you’ll see your business reach new heights.  Optimize your site using search engine optimization to improve visibility and drive more targeted traffic.

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