With countless email marketing tools competing for your attention, choosing the right one can seem daunting. Yet, it becomes simple when you know your required features, campaign needs, and budget. Equipped with this knowledge, you can select an email marketing service that fosters audience relationships and boosts returns. And guess what? Consumers love emails.
And guess what?
Consumers love emails.
According to marketing projections, the number of global email users is set to hit 4.73 billion by 2026. Additionally, according to another study 75% of consumers prefer to get promotional messages from brands through email, while 74% prefer emails for transactional messages.
Image via Mailgun
However, the trick to getting into their inbox and not spam folder is knowing how to choose email marketing tools that fulfill your marketing goals. They should help you create strong connections, push subscribers to take action, and increase sales.
And in this post, we make it easy to choose one of the best email marketing tools by listing key features, pros, cons, and pricing plans.
Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.
Why care about choosing the best email marketing tools?
Email marketing is affordable, and with the right email marketing tools, you can easily access analytics and email marketing metrics that help you improve campaigns for better results.
What’s more?
You can use these email marketing tools to nurture leads, increase traffic, build brand awareness, move customers along their journey, and so much more.
Most importantly, though, email marketing drives great returns on investment (ROI).
According to recent statistics, 41% of marketers cite email marketing as their most effective form of marketing.
Image via Litmus
So, are you now ready to discover the best in email marketing tools?
Let’s dive in.
Image via HubSpot
HubSpot is among the top email marketing tools because it offers you everything to grow your business with email. It gives you access to a landing page builder, newsletter software, customer relationship management, a form builder, and so much more.
Integrating their CRM also enables you to track your emails, schedule messages, and log all audience interactions with your business. This then makes it easy to grow your email list and personalize messaging.
HubSpot is one of the most popular email marketing platforms that helps increase customer engagement by allowing you to send hyper personalized messages. It also provides advanced automation, email templates, and other essential features.
Key Features
Pros
Cons
Pricing
Image via HubSpot
Tool Level
Usability
Pro Tip: Use the form builder, CRM, and email marketing features in tandem for best results.
Image via Litmus
Litmus is a one-stop shop for all your email marketing needs. From email design and personalization to testing and analytics, this platform enables it all.
That said, it’s a little different from the rest of the email marketing tools. It doesn’t directly let you send emails. Instead, you can only build and test them to perfection before sending them.
Its quality checks, in particular, work very well to ensure your emails will appear exactly as you want on all devices and clients.
What makes Litmus even more unique is the fact that it enables you to check your emails for over 40 accessibility checks, so your emails can be accessed and read by all. This makes it a great tool for increasing customer engagement.
This email marketing tool also provides you with collaboration tools so your team can review the emails and ensure they tick all the right boxes.
Litmus also integrates with tools like Trello, Google Drive, Slack, and others to streamline your workflow and ensure the smooth roll out of your email campaigns.
Key Features
Pros
Cons
Pricing
Image via Litmus
Tool Level
Usability
Pro Tip: Check if the tool integrates with your email sending tool before choosing to go ahead with it.
Image via Moosend
As one of the email marketing tools, you can leverage, Moosend has robust automation workflows and a very user-friendly interface. It has an intuitive drag and drop editor that makes customizing emails and scaling your ecommerce business a breeze. It’s great for beginners and businesses that want to launch email campaigns without hassle.
It’s also one of the advanced email marketing tools that automate repetitive tasks, thus making it easy for marketers to focus on building audience relationships. You can use it to manage multiple email campaigns, design newsletters, and optimize your lead nurturing strategy.
Key Features
Pros
Cons
Pricing
Image via Moosend
Tool Level
Usability
Pro Tip: Use the funnel builder to create and test your sales funnels to figure out which one drives the best results.
Image via Sendinblue
Brevo (formerly Sendinblue) is one of the email marketing tools that allows you to send high-volume emails at an affordable price. It’s great for companies of all sizes and designed for accessibility.
This email marketing software enables you to create and optimize landing pages in minutes, communicate with customers easily via chat and retarget customers via Facebook. You can use its drag and drop editor to create email designs with your logos and brand colors.
Best of all?
Unlike other email marketing tools, Brevo offers a free plan that gives you access to features like SMS marketing, advanced segmentation, automation workflows, etc.
Key Features
Pros
Cons
Pricing
Image via Brevo
Tool Level
Usability
Pro Tip: Integrate the tool with Google Analytics to get more in-depth insights from your email campaigns.
Image via Campaign Monitor
Ease of use and numerous features to get your emails going distinguishes Campaign Monitor from other email marketing tools.
This email marketing service enables you to easily track customer journeys and access analytics with each pricing plan, thereby optimizing your email marketing efforts.
What’s more?
Campaign Monitor is intuitive, with numerous rich templates that help with lead generation and contact management. It’s also one of the email marketing tools available at a competitive price. Plus, it provides email marketing automation that helps you optimize your workflow.
Key Features
Pros
Cons
Pricing
Image via Campaign Monitor
Tool Level
Usability
Pro Tip: Use the visual journey designer to understand how your automation stacks up. Then, analyze the results and tweak your strategy.
Image via EmailOctopus
As one of the standout email marketing tools, EmailOctopus is suitable for businesses of different sizes.
Best of all?
EmailOctopus is affordable, cloud-hosted, and easy to use for different email marketing campaigns. It can easily be described as one of the best digital marketing tools due to its wide integration capabilities and ability to create automated workflows.
This email marketing software enables you to integrate forms, build drip email sequences, customize templates, and generate customized reports.
Key Features
Pros
Cons
Pricing
Image via EmailOctopus
Tool Level
Usability
Pro Tip: Use the real-time analytics features to gauge the response to personalized emails and accordingly tweak your campaigns.
Image via SendPulse
SendPulse is one of the multichannel email marketing tools that provides the advanced features you need to run both B2C and B2B digital marketing campaigns through emails, SMS, chatbots, and more.
It’s a great email marketing platform for medium-sized and small businesses, including those who want more than a newsletter for their digital marketing campaigns.
Additionally, SendPulse makes it possible to send emails that reach audiences at the right time with in-depth analytics that can boost conversion rates. This makes it suitable for marketers who are looking for digital marketing tools that can provide insights into their campaign performance and help them identify room for improvement.
Key Features
Pros
Cons
Pricing
Two paid plans are available: subscription-based and pay as you go.
Subscription-Based Plans:
Image via SendPulse
Pay As You Go Plans:
Image via SendPulse
Tool Level
Usability
Pro Tip: Use a mix of SMS, email, and chatbots to make the most out of this email marketing tool.
Image via Constant Contact
As one of the popular email marketing tools, Constant Contact is known for its attractive templates, numerous features, and versatility.
It’s an easy-to-use email marketing software and has all the basic features advanced email marketers can use to automate emails, optimize email marketing efforts, set events, upload products, and increase sales to online stores.
Key Features
Pros
Cons
Pricing
Image via Constant Contact
Tool Level
Usability
Pro Tip: Use the tool to promote your events through social media and combine it with email marketing for best results.
Image via Benchmark Email
Benchmark Email offers guided workflows that can help you achieve your campaign goals. It’s one of those comprehensive email marketing tools that's affordable and easy to use.
Additionally, Benchmark Email is among the email marketing tools with numerous integrations that make it easy to coordinate marketing campaigns on various platforms. It amplifies your marketing efforts by allowing you to automate most of your email marketing workflows.
Key Features
Pros
Cons
Pricing
Three pricing plans are available: subscription-based, send-based pricing, and pay-as-you-go pricing.
Subscription-Based Plans:
Image via Benchmark
Send-Based Pricing Plans:
Pay-As-You-Go Pricing Plans: Coming soon
Tool Level
Usability
Pro Tip: Send-based pricing might turn out to be costly if you have low volumes.
Image via Mailchimp
Mailchimp is one of the popular email marketing tools many marketers rely on. It has an easy-to-use drag-and-drop builder to create campaigns, automate messages, and track results.
Additionally, Mailchimp’s automated customer journeys, multivariate testing, and advanced analytics features allow businesses to optimize their marketing strategies and strengthen customer relationships while improving sales conversion rates.
You also get access to ready-made templates and integrations with ecommerce platforms like Shopify and WooCommerce. Overall, it's a great option for businesses looking for a platform to help them engage customers and drive sales.
Key Features
Pros
Cons
Pricing
Image via Mailchimp
Tool Level
Usability
Pro Tip: Use the ecommerce marketing integrations offered by the platform to drive sales for your products/services.
Image via Drip
Drip positions itself as an ecommerce marketing automation tool. It's designed to help online businesses drive more sales through personalized email workflows.
This is one of the best email marketing tools you can use to send targeted messages like cart abandonment emails and win-back sequences based on customer actions. Drip also has robust segmentation and tracking capabilities, as well as support for personalizing email campaigns.
Drip integrates with a variety of other marketing tools and platforms, such as Shopify, Facebook Ads, and more. It is a simple email marketing tool that optimizes your marketing strategies by allowing you to easily create automated workflows.
The platform’s detailed reports provide insights into how customers are engaging with email campaigns, allowing businesses to optimize their ecommerce marketing strategies.
Key Features
Pros
Cons
Pricing
Image via Drip
Tool Level
Usability
Pro Tip: Consider using the tool only if you’ve got the right technical skills to set it up to use it to its full potential. Else, it makes sense to opt for other tools that don’t require technical expertise.
Image via Mailjet
Mailjet is one of the free email marketing platforms that enables you to create beautiful emails without writing any code. This makes it one of the best email marketing tools for anyone who doesn’t have any technical knowledge.
What makes Mailjet even better is the fact that it helps teammates collaborate in real-time so your organization can quickly launch impactful email campaigns.
Mailjet is also among the email marketing tools that provide loads of email templates that you can customize with ease and launch your email campaigns.
Additionally, Mailjet offers you email APIs that enable you to use the more technical side of emails.
What’s more?
The real-time collaboration features offered by Mailjet also ensure that your team will always be on the same page and can speedily launch your email campaign. The Enterprise plan also comes with deliverability management services where you get a dedicated account manager who’ll help you get the most out of your email marketing budget and put your business on the path to growth.
Key Features
Pros
Cons
Pricing
Image via Mailjet
Tool Level
Usability
Pro Tip: Use email previews feature to ensure your emails appear as you want them to on various devices and clients.
Image via MailerLite
MailerLite is a powerful email marketing tool that enables you to launch email campaigns, create landing pages, websites, signup forms, and more.
One of the standout features of this email marketing tool is the ability to send transactional emails to your customers with hyper personalization. With MailerLite, you can easily deliver personalized emails and relevant messages to your customers in order to keep them engaged with your brand.
Additionally, it offers an AI-powered drag-and-drop email editor to speed up your email creation process.
What makes this tool even better is the fact that it has something to offer for all email marketing purposes. Need to launch a newsletter and accept paid subscriptions? MailerLite has got you covered.
Want to verify emails in your subscriber list before sending your campaigns to improve your deliverability? You’ve got those features too.
In fact, this email marketing tool offers dedicated features for ecommerce stores too. This helps you sell digital products and integrate your ecommerce store to grow your ecommerce sales.
Key Features
Pros
Cons
Pricing
MailerLite offers two sets of paid plans: Marketing and Transactional
Marketing
Image via MailerLite
Transactional
Image via MailerLite
Tool Level
Usability
Pro Tip: Use the AI-powered email editor to draft emails on the go and launch multiple email campaigns. Also, use it to personalize your emails to drive better results from your campaigns.
Q1. What is the best email marketing tool?
A. Email marketing tools with the best features include:
For more of these email marketing software and their features, check out the post above.
Q2. What tools do you use for email marketing?
A. The best email marketing tools I’d recommend are:
Q3. Is Email Marketing easy?
A. Yes, it is.
If you build your email marketing strategy around concepts like segmentation, automation, optimization, personalization, and analytics, you can reach the right people and convince them to convert.
Q4. What are email marketing tools?
A. Email marketing tools are applications you leverage to create emails, test them, optimize, deliver personalized messages, and report.
Q5. How can I send 10000 emails?
A. Most free email marketing tools will not allow you to send that many emails at once. However, you can leverage a paid email marketing tool like Sendinblue to send them.
Q6. What are the best/top email marketing tools/platforms/software?
A. Some of the best email marketing software include:
Q7. How can I send bulk emails?
A. The most reliable way is through email marketing services. This way, you can personalize messages to your recipients while also preventing them from being marked as spam.
Q8. How can I send bulk emails for free?
A. You can send free bulk emails with email marketing tools like:
Q9. What is the best free tool for email marketing?
A. Free email marketing tools that deliver include:
Q10. What is better than Mailchimp?
A. Mailchimp’s alternative email marketing platforms include:
With these email marketing tools, your business can scale campaigns that nurture leads, drive them to conversion, and build loyalty.
Fortunately, most of the email marketing tools we’ve listed above have a free plan you can leverage to test out features before committing.
And as a precaution, choose an email marketing platform with advanced features that help you fulfill email campaign goals at an affordable price.
What’s more?
The email marketing software should be easy to use with customizable features that help you design emails that suit your brand look.
Still having trouble identifying an email marketing platform that would suit your business needs. Comment below, and we can offer additional tips on choosing the best paid and free email marketing tools.
Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.
As AI-powered content creation surges, the line between human and machine-generated text blurs. This is…
For over a decade, Fiverr has connected businesses, marketers, and freelancers from all over the…
There are more than 26.5 million ecommerce sites in the world and the industry is…
Artificial intelligence has become an indispensable companion for content writers. Incorporating the best AI content…
By finding the best dropshipping suppliers, you can enjoy the benefits of running an online…
Why do you need the best ecommerce tools for your business? Because ecommerce is the…