SEO

13 Best Backlink Analysis Tools to Audit Your Backlinks

Why do you need to know about the best backlink analysis tools in the business?

That’s because, for your website to have a solid Google ranking, you need a flawless SEO strategy.

And, building a quality backlink profile should be your focal point since it helps improve your search engine authority and plays a critical role in ranking.

In this article, we give you an overview of the twelve top backlink analysis tools, their features, pros, cons, and pricing.

Are you ready?

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

13 Best Backlink Analysis Tools: Features, Prices, and Usability

Building good backlinks is one of the sure-fire ways to attain SEO success. However, it is equally important to monitor these links and that's where backlink analysis tools step in to make every marketer’s job easy.

All set to explore the top backlink analysis tools that we have hand picked for you?

Let's get started.

1. Semrush

Image via Semrush

Semrush is one of the most robust backlink analysis tools offering more than 48 tools and reports.

With one of the world's largest databases of billions of keywords and URLs, Semrush can help boost online visibility for your business in a quick time.

Semrush is among the best backlink analysis tools for enterprises as the pricing is on the higher side.

Features 

  • Conducts deep analysis of your backlinks
  • Helps you discover the authority of referring domains
  • Like most backlink analysis tools, it gives you an insight into competitors’ winning strategies
  • Content marketing feature allows you to develop powerful content marketing strategy
  • Offers clear and visual report of backlink types and attributes

Pros 

  • One of the few backlink analysis tools to offer a full-featured free plan
  • Offers a free account with one profile
  • Comprehensive daily reports
  • Offers proactive customer support via email, chat, and phone

Cons 

  • Some users may find the tool to be a bit complex due to various customization options.

Usability 

  • Easy to use

Tool Level 

  • Intermediate to expert

Price 

  • Pro: $119.95 per month (5 projects)
  • Guru: $229.95 per month (15 projects)
  • Business: $449.95 per month (40 projects)

2. SE Ranking

Image via SE Ranking

SE Ranking is an all-in-one SEO platform with an accurate backlink analysis feature. After entering the domain of your interest, you’ll immediately get all the data you need to create a reasonable link building strategy. Examine the success of your backlink profile or spy on your competitors—everything is possible with this advanced Backlink Checker.

The tool is well-structured; instead of messy data, you’ll see an organized dashboard with domain metrics and clickable sections with dedicated reports on referring domains, pages, anchor texts, dofollow/nofollow attributes, and even referring IPs.

Features

  • Analyzes your backlink profile or your competitors’ profiles from any possible angle against the main metrics
  • Unique Domain and Page Trust metrics are used to score the potential value of referring domains and pages
  • Monitoring of all your new and lost backlinks and those of your competitors in dynamics
  • Based on subnets and IPs, the tool shows the distribution area of all backlinks
  • Shows anchor distribution
  • Defines the link type—dofollow/nofollow, and whether it is inserted into text or image
  • Counts the number of .edu and .gov links, links to the main page and other pages ratio, etc.
  • SE Ranking’s crawler defines when a link was first and last seen
  • Backlink Gap Analyzer compares your backlink profile with 5 competitors’ profiles, allowing you to easily find new outreach opportunities

Pros

  • With 3 trillion indexed backlinks, SE Ranking’s database is one of the biggest among similar tools
  • It provides comprehensive information on many significant metrics in one place
  • User-friendly interface with visualized data and convenient filters
  • Affordable prices for independent SEOs, agencies, and SMBs
  • Great customer support

Cons

  • API is available only with the Business Plan
  • Extra cost for additional checks like links indexation by Google

Usability

  • Easy to Use

Tool level

  • Intermediate to Expert

Price

  • Essential: $39 per month
  • Pro: $87 per month
  • Business: $191 per month

SE Ranking offers discounts of up to 20% for longer subscriptions, and custom plans are available on request.

Test the Backlink Checker and many other SEO tools in the 14-day free trial.

3. Majestic.com

Image via Majestic

Majestic.com is one of the top backlink analysis tools bringing you the largest commercial link intelligence data to help you have a strong online presence.

Launched in 2008, Majestic.com is one of the forerunners among SEO tools.

Wondering if has all the features you expect from the best backlink analysis tools?

Read on.

Features 

  • Provides monthly updates with Historic index
  • Provides daily updates with Fresh index
  • Conducts keyword research, on-page SEO analysis and SEO site audits
  • Site explorer gives an overview of your website’s link profile
  • Helps strengthen your content marketing strategy with Link content
  • Trust Flow, Citation Flow, Top-level domain and other features help sort out links better

Pros 

  • It is an all-in-one tool focused completely on backlinks
  • You to access Majestic directly from a browser as it is built as a web app
  • Helps create custom reports based on client requirements
  • Offers powerful API for the paid package

Cons

  • The basic package gives limited access to features
  • Sometimes the referring domain numbers may be incorrect

Usability 

  • Majestic is one of the backlink analysis tools that require some level of expertise to fully utilize the features

Tool Level 

  • Intermediate

Price 

  • Lite: $49.99 per month
  • Pro: $99.99 per month
  • API: $399.99 per month

4. Backlink Tracker by Linkody

Image via Linkody

Linkody simplifies tracking your link building campaigns with some of the top features. As one of the preferred backlink analysis tools, Linkody focuses on building high-quality backlinks which eventually contribute to the growth of your website.

Like most competing backlink analysis tools, Linkody allows you to discover new and lost backlinks, in addition to useful metrics to refine your backlink strategy.

Features 

  • Lets you know when you lose or gain links
  • Offers tons of metrics to analyze your backlink profile
  • Provides quality insight into competitors link building strategies
  • Allows you to easily identify the best links for your website and disavow the broken or spammy links.
  • Helps you find out which content can generate maximum links

Pros 

  • 24×7 backlink management and monitoring
  • Cloud-based tool
  • Uses top filters to provide clean and accurate data
  • Reasonably priced backlink analysis tool
  • Provides good customer support
  • Allows you to generate PDF white-labeled reports

Cons 

  • Unlike most in this list of backlink analysis tools, Linkody’s UI is a bit complex

Usability

  • Easy to use

Tool Level 

  • Beginner to intermediate

Price 

  • Webmaster: $14.90 per month
  • Advanced: $24.90 per month
  • Pro: $49.90 per month
  • Agency: $99.90 per month
  • Agency XL: $153.90 per month

5. Ahrefs

Image via Ahrefs

Ahrefs is one of the top backlink analysis tools with one of the best link databases. With billions of keywords and indexed pages, Ahrefs is able to offer a comprehensive analysis of your backlink profile.

One of the features it has in common with competing backlink analysis tools is that it spies on your competitors and analyzes their SEO strategies. Based on the data gathered, you can strategize effectively to beat the competition.

Features 

  • You can research your competitor keyword rankings and backlink analysis with Site Explorer
  • Conducts an effective site audit automatically
  • Ahrefs Keyword Explorer conducts keyword deep dives for specific keywords.
  • You can monitor your ranking progress with Rank Tracker
  • Mention Monitoring gives you an alert whenever your brand is mentioned online.
  • Additional minor features like Link Intersect or Internal Backlinks help refine your backlink strategy even further.
  • Generate content ideas and link opportunities with Content Explorer

Pros 

  • Helps collect maximum keyword ideas every day
  • Give you access to their robust private community to discuss great ideas
  • Offers free learning materials
  • You can start a 7-day trial for $7
  • Top filtering options help generate specific reports
  • 24×5 customer support via chat

Cons 

  • Rank tracking is done only once in 7 days in the Lite plan
  • New users may take a while to understand how to use all the features

Usability 

  • Easy to use

Tool Level 

  • Intermediate

Price

  • Lite: $99 per month
  • Standard: $179 per month
  • Advanced: $399 per month
  • Agency: $999 per month

6. Moz Pro Link Explorer

Image via Moz

The Moz Pro Link Explorer is one of the backlink analysis tools that every serious digital marketer should have in their toolkit. It provides valuable insights into the link profile of any website and can help you to improve your own link-building efforts.

As one of the leading backlink analysis tools, the Moz Link explorer tool allows you to see which websites link to your site and it ranks them based on their domain authority.

This is a easy way to understand the sources of your best inbound links, so you can target those partners to refine your link building strategy.

How does it compare with the other backlink analysis tools?

Take a look.

Features 

  • In-depth backlink analysis and comprehensive link metrics including source URL, link anchor text, and link target
  • Insights on Domain Authority and Page Authority
  • Checks your competitors’ link profile to analyze the sources and strategy
  • You can identify and fix broken links, monitor lost or new links to your website
  • Helps you discover the top-performing content and pages

Pros 

  • Helps you track your competitors’ link building strategy
  • Offers spam score
  • Enables you to identify link-building opportunities
  • Extensive link index consisting of 40 trillion links
  • Free backlink checker tool

Cons 

  • Link metrics are not as comprehensive as the ones offered by other backlink analysis tools like Ahrefs
  • Search engine optimization expertise is required to make the most of the tool

Usability 

  • Easy to use backlink tool

Tool Level 

  • Intermediate/Expert

Price

  • Free

7. Backlink Checker

Image via neilpatel.com

If you are looking for simple and free backlink analysis tools, you can’t go wrong with Neil Patel’s free backlink checker tool.

Being a free backlink checker, it offers an easy way to find the best backlinks for your website. In addition to the total links, you can filter the links based on multiple factors to discover link opportunities.

A decent link index and the ability to view the dofollow links add to the appeal of this tool.

But is it one of the best backlink analysis tools for your needs?

Read on to find out.

Features 

  • One of the best backlink checker tools to view the total links pointing to any URL or domain in addition to unique referring domains, .gov and .edu links
  • Filter links by domain score, URL, anchor text, region, page score, and domain score
  • Find link building opportunities by entering your competitor’s URL
  • Ability to view the dofollow or nofollow links and to limit the results to one backlink for each domain
  • You can export backlink metrics into a CSV file for easy reporting

Pros 

  • Easy to use Chrome extension
  • You can test the features with the free version
  • One of the most affordable backlink analysis tools
  • Email and chat support

Cons 

  • The free version of the backlink tool offers limited backlink metrics
  • Compared to other backlink analysis tools, the metrics offered are not comprehensive

Usability 

  • Easy to use

Tool Level 

  • Beginner

Price

  • Free

8. cognitiveSEO

Image via cognitiveSEO

It offers a comprehensive SEO toolkit that includes the SEO staples such as keyword research, rank tracking, and site audit.

The reason we have included it in the list of the best backlink analysis tools is that it also offers backlink analysis. Not only does it scour backlink data from trusted databases but analyzes the links to provide unique insights.

After all, this is what you would expect from top backlink analysis tools.

Zoom in on its features to know more about the tool.

Features 

  • Link audits offer extensive link data including nofollow, dofollow links, anchor text, domain authority, referring domains, lost backlinks, etc.
  • Competitor analysis and comparisons to give you a clear picture of the market
  • Unnatural Link Detection feature helps you see the authenticity of the link profile, with insights into suspicious and unnatural links
  • The tool generates a Google disavow file automatically and allows importing of previous disavows
  • Site Explorer checks your site's backlinks to offer real-time insights on fresh links
  • Historical data to monitor your ranking progress
  • You can customize triggers to get email alerts on competitor's or your site

Pros 

  • One of the backlink analysis tools to offer historical link data and growth trends
  • You can generate instant link data reports
  • Competitive comparison in a visual format for easy understanding
  • Free Site Explorer tool

Cons 

  • The user interface needs improvement
  • New users may find it difficult to understand the tool’s extensive features

Usability 

  • Involves a learning curve

Tool Level 

  • Intermediate/Expert

Price

  • Starter: $89 per month
  • Premium: $209 per month
  • Elite: $349 per month

9. LinkResearchTools

Image via LinkResearchTools

Looking to do advanced link analysis, clean bad backlinks, and build quality links? No matter what your link building goals are, LinkResearchTools. can help you achieve them.

As one of the dedicated backlink analysis tools, it has robust features that help you discover and leverage link-building opportunities.

That’s not all. It helps you recover from a Google penalty and avoid the consequences of negative SEO.

What’s more, it is one of the few backlink analysis tools to use AI and machine learning to identify unnatural links.

Read on to know if it is the right backlinks analysis tool for your business.

Features 

  • You can browse through links conveniently with Link Screener
  • Link Detox Smart uses Genesis AI to carry out a data-driven link audit to help you discover toxic links and avoid a penalty
  • Specific tools to help boost link discovery and trace redirect path details
  • Competitive Link Detox enables comparison of your site with your competitors to fine-tune your link building strategy
  • Link Building Simulator helps you find high-quality links by simulating their effect
  • Link Detox Risk calculates the risk of your domain and any links to help you determine which links to keep, delete, or disavow
  • You can measure the quality of links with LRT Trust and LRT Power and get automated recommendations on fixing link issues

Pros 

  • Offers instant email alerts on new links on your or your competitor’s site
  • A wide range of link audit and link building tools
  • Fast filtering of link data
  • Quick recovery from Google penalties
  • Facebook support group offers peer-to-peer support
  • Free Chrome extension

Cons 

  • Price points are expensive for small businesses and startups
  • Can be overwhelming for new users given the array of features

Usability 

  • Moderately easy to use

Tool Level 

  • Intermediate/Expert

Price

While the following are the monthly prices, you can also opt for quarterly, per six months, or per year plans.

  • Superhero Trial: $17 for 7 days, after which is it $599 per month
  • Superhero Small: $599 per month
  • Superhero Standard: $999 per month
  • Superhero Plus: $2,499 per month
  • Enterprise: Custom pricing

10. Monitor Backlinks

Image via Monitor Backlinks

Next up in this roundup of the top backlink analysis tools is Monitor Backlinks. As the name suggests, it helps you monitor your and your competitors’ backlinks and build quality backlinks.

You will get to know instantly when a link gets removed in addition to search engine rankings for specific keywords.

Like most other backlink analysis tools, this backlink tool has a disavow feature that lets you combat negative SEO by eliminating bad links.

But before making an investment in any backlink analysis tools, you need to explore their features, pros, and cons.

So let’s get started.

Features 

  • A central dashboard to track and view keyword rankings, traffic, and backlinks
  • One of the backlink tools that automatically monitor backlinks
  • Consolidates backlink metrics from other backlink analysis tools such as Moz and Majestic
  • Conducts in-depth competitor analysis including their ranking history, local pack, keyword positions, and overall trends
  • Insightful data on IP location distribution, TLD distribution, anchor text, not-followed, and followed links
  • Customizable reports and advanced filters help you analyze backlinks and their subsets
  • Tracks positive mentions to help you monitor your site’s reputation
  • Disavow tool to identify, filter, and avoid bad links

Pros 

  • Powerful filters and tags to organize and analyze backlinks
  • A consolidated view of backlink metrics
  • Avoiding spam links is quick and easy
  • Responsive customer support
  • Intuitive tool

Cons 

  • Does not offer real-time email alerts on new backlinks
  • The dashboard presents a wealth of data that can be overwhelming for new users

Usability 

  • Easy to use

Tool Level 

  • Beginner

Price

  • Start: $25 per month
  • Plus: $47.40 per month
  • Professional: $89.91 per month

11. Link Assistant – AIOSEO

Image via AIOSEO

Boosting organic traffic to your site on your agenda? If so, one of the best backlink analysis tools you can use is AIOSEO’s Link Assistant.

According to the company’s website, the Link Assistant helps you increase your site’s organic traffic by 40% by leveraging link-building opportunities.

In addition to conducting an SEO audit, the tool generates internal linking reports automatically to help you view the status of your site’s internal links and how to improve your strategy.

With helpful recommendations on getting quality internal links, you can boost your site’s visibility and the time visitors spend on your site.

Let’s see how it compares with the best backlink analysis tools.

Features 

  • Internal linking reports are automatically generated to help you view your site’s internal links
  • Recommendations on building quality links for each post to help you improve your site’s discoverability
  • You can see the orphaned posts that do not have internal links
  • Gives insights on where to place internal links to boost content discovery
  • Links Report shows outgoing and incoming links on all pages

Pros 

  • Easy to use WordPress SEO plugin
  • Quick view of the total internal and external links to your site or blog posts
  • Offers suggestions for linking to related posts in WordPress

Cons 

  • Does not offer comprehensive analytics unlike other backlink analysis tools like Moz or Majestic
  • Navigation is not seamless

Usability 

  • Easy to use

Tool Level 

  • Beginner

Price

  • Basic: $49.60 per month
  • Plus: $99.60 per month
  • Pro: $199.60 per month
  • Elite: $299.60 per month

12. Serpstat

Image via Serpstat

Serpstat is one of the fast-growing backlink analysis tools offering more than 30 highly productive tools for marketing experts. Founded in 2013, it has evolved into an effective growth hacking tool best suited for PPC, SEO, and link-building.

Features 

  • Analyzes website authority
  • Analyzes your competitors’ backlink strategies (both organic and paid)
  • Conducts batch analysis of keywords and referring domains
  • Determines search volume crawling data
  • Identifies the pages that have the highest potential to attract backlinks
  • Detects spammy links
  • Harvests URLs from a specific webpage
  • Provides a list of link donors your competitors are using

Pros 

  • Offers daily rank tracking
  • Tracks website’s link building progress regularly
  • Bring you extended interface and API credits
  • Generates comprehensive and branded SEO reports

Cons 

  • Data allotment for plans seems to be limited
  • Inconsistent customer support

Usability 

  • Easy to use

Tool Level

  • Beginner to intermediate

Price

  • Lite: $55 per month
  • Standard: $119 per month
  • Advanced: $239 per month
  • Enterprise: $399 per month

13. Link-Assistant

Image via Link-Assistant

Link-Assistant is one of the well-rounded backlink analysis tools that can make your SEO campaigns more effective.

This link analysis tool can cover a variety of link-management tasks including link outreach and link partnership.

Explore its features to see if its among the ideal backlink analysis tools for your business.

Features

  • Tracks the history of your link profile
  • Finds top quality link partners with link submission forms
  • Finds out which backlinks are bringing you more visitors with backlink traffic check
  • Analyzes your competitors’ link building strategies using domain comparison
  • Conducts a deep scan of all the links on a website
  • Checks the raking quality for link partnerships
  • Creates professional-looking link directories

Pros

  • Offers unlimited free access to the keyword tool
  • Allows you to schedule automatic delivery of your reports
  • Occasional users can benefit from Link-Assistant free version
  • Generates automated white-labelled, branded reports
  • Offers the ease of emailing different link partners
  • One of the competitively priced backlink analysis tools

Cons 

  • The free plan does not allow cloud access
  • Inconsistent customer support
  • Auto-renewal of the plans can not be turned off

Usability 

  • Easy to use

Tool Level 

  • Beginner to intermediate

Price

  • Free version: Free to download
  • Professional: $299 per year
  • Enterprise: $699 per year

FAQs

Q1. What is backlink analysis?

A. Backlinks or link building is an integral part of SEO. It refers to the links created on other authoritative websites to point to your website. Google views these links as a mark of authority and quality for your website.

Backlink analysis is an in-depth evaluation of the volume and quality of websites that are linking back to your website. It generates a better understanding of your website’s capacity to rank higher on Google.

Backlink analysis can not only help study competitor’s activity but also identify opportunities for you to stay ahead of the competition.

Q2. What is the purpose of backlink analysis?

A. Search engines consider backlinks as indicators of your website’s authority. Backlink analysis helps you to focus on the links that are adding value to your website and alerts you about those links that may be harmful.

You can use backlink analysis tools to understand your competitors’ link-building strategies. Based on the gathered data, you can work towards building an effective backlink profile.

Q3. How do I analyze backlinks?

A. This is how you can analyze backlinks with the help of backlink analysis tools:

  • Select the websites you want to analyze
  • Choose the backlink analysis tool of your choice
  • Enter the domains one after the other and gather the link-building data
  • Get a good overview of the backlink strength distribution
  • Check the ratio of dofollow and nofollow links
  • Analyze what competitors are doing

Q4. What to look for in backlink analysis tools?

A. While selecting one of the best backlink analysis tools, look for these key characteristics. The backlink analysis tools you choose should be:

  • Easy to use
  • Automated
  • Providing comprehensive and quality metrics
  • Providing a quality score for your backlink profile

Q5. Which is the best tool to check backlinks?

A. Semrush stands above the rest of the competition as one of the best backlink analysis tools in the market presently. Going by the numbers, it clearly is one of the most preferred backlink analysis tools both for individual marketers as well as digital marketing agencies.

The plans offered may seem a little expensive but considering the quality of the tools you get to access, this pricing seems justified.

Some the other top backlink analysis tools are:

  • Ahrefs
  • Backlink Checker by Neil Patel
  • Link-Assistant
  • Majestic
  • Linkody
  • ..and others

Which is the Best Backlink Analysis Tool Today?

It is a given that backlink analysis tools are a must for every marketer. The backlink analysis tools that we have discussed in this article are loaded with features to run a comprehensive backlink analysis for your website.

Such tools not only examine the quality of the links you build but also examine your competitors’ link building strategies.

By picking the best one for your business from this list of backlink analysis tools, you can boost your website’s credibility and rank higher on Google search results.

Let us know in the comment section which of the backlink analysis tools that we have discussed is your favorite or if you would like us to try another tool.

Happy link building!

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

Gaurav Sharma

Gaurav Sharma is the Founder and CEO of Attrock, a results-driven digital marketing company. Grew an agency from 5-figure to 7-figure revenue in just two years | 10X leads | 2.8X conversions | 300K organic monthly traffic | 5K keywords on page 1. He also contributes to top publications like HuffPost, Adweek, Business2Community, TechCrunch, and more.

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