9 Growth-Hacking Strategies to Multiply Your Mobile Conversions

Growth hacking strategies are extremely important for the success of your business. Some established companies might find it difficult to transition from their traditional marketing techniques to modern growth hacking strategies.

However, many businesses have successfully implemented them to propel their growth.

Having successful growth hacking strategies is crucial for startups, as their viability relies solely on growth. Moreover, these growth hacking strategies should focus on increasing mobile conversions exponentially.

Why so?

Research shows that more than 60% of website traffic originates from mobile devices. In essence, growth hackers need to build mobile-first growth hacking strategies if they want to stay in business.

If you thought that creating an awesome product would be enough to earn business, sadly you’re mistaken. Today’s consumers are spoiled with an overabundance of choices in almost every domain – a fact which is all the more evident in the world of mobile apps.

In 2024, there were 2.2 million Android apps and over 2.0 million iOS apps available in the Google Play Store and Apple App Store respectively.

Image via Statista

These figures clearly point towards the need to create and execute growth hacking strategies to harness the potential of mobile devices. This involves a lot of different tactics, right from the stage of product development.

However, before I discuss these growth hacking strategies, let me give you an in-depth understanding of growth hacking.

Understanding Growth Hacking

Growth hacking is a fairly new term that was coined in 2010 by Sean Ellis, the Founder and CEO of GrowthHackers. He was responsible for the rise of many companies including Dropbox and Eventbrite.

He used the term to describe a sustainable growth approach used by successful companies such as Facebook and Amazon.

Simply put, growth hacking refers to a set of techniques focused solely on achieving rapid growth of a company. Unlike traditional marketing, it uses several innovative and aggressive growth hacking strategies, including social media marketing and viral marketing.

It begins right from the product development stage and continues even after the product launch. Growth hacking strategies focus on giving your products a competitive advantage.

Importance of Growth Hacking Strategies for Mobile Conversions

Some key benefits of testing different growth hacking strategies for mobile conversions include:

• Quick business growth: Growth hacking strategies focus on rapid expansion, allowing businesses to reach a wider audience and achieve significant results in a fraction of the time. Instead of waiting years to see progress, these strategies accelerate growth, helping businesses maximize their potential quickly and efficiently.

• Data-driven decisions: Growth hacking strategies involve a lot of testing, and a significant amount of data is collected during the process. Businesses can leverage this data to refine successful strategies while quickly eliminating ineffective ones, optimizing their approach for maximum impact.

• Low-cost marketing: Most growth hacking strategies rely on organic reach, referrals, and automation. This approach minimizes ad spend, allowing businesses to scale efficiently without relying heavily on paid advertising.

• Good for customer engagement: Most growth hacking strategies involve interacting with new customers directly. This keeps customers excited and invested to know more.

• Boosts competitive edge: Growth hacking strategies help businesses move fast, experiment, and stand out. They don’t follow the usual rules, which keeps them ahead.

Who Is a Growth Hacker?

A growth hacker is often a unique blend of a programmer and a marketer. In the words of Sean Ellis, a growth hacker is “a person whose true north is growth.”

Image via ShoutMeLoud

Growth hackers don’t restrict themselves to budgets and timelines. They aim to take a product to greater heights and expand its customer base. They use all kinds of marketing strategies to attract more customers and retain existing customers, including:

• Social media marketing
• Guerrilla marketing
• Analytics
• SEO
• Email marketing
• And more.

A growth marketer has their sights fixed firmly on your business bottom line, and they won’t stop before they improve your sales. Since improving sales conversion rate is the focus point, mobile devices are of utmost importance to them.

Let’s learn what kind of growth hacking strategies enable growth hackers to amplify mobile conversions.

9 Growth Hacking Strategies for Better Mobile Conversions

For maximum mobile conversions, here are some effective growth hacking strategies:

1. Establish a Pre-Launch Email List

A pre-launch email list consists of individuals who sign up before a product goes live. A good example is when beta versions of mobile apps are released to a select group of users for testing, allowing businesses to gather feedback and fine-tune the app before its official launch.

Businesses looking to boost mobile conversion use pre-launch email lists to build interest, share updates, or offer early access. This is one of the growth hacking strategies that helps create excitement, making it easier to get sales when the product launches.

A strong email list also gives businesses a direct way to communicate with potential buyers. Mobile users love quick and easy experiences, so sending targeted emails with a clear call to action can boost conversions.

Here are some valuable tips for implementing effective growth hacking strategies:

• Use simple, mobile-friendly signup forms to make it easy for people to join.
• Offer exclusive early-bird discounts to encourage signups.
• Send engaging emails with sneak peeks and countdowns to keep people excited.
• Optimize email content for mobile to improve readability and clicks.
• Add strong calls to action so subscribers know exactly what to do next.

Here’s an example of a brand introducing a new flavor to regular customers via email. It incorporates various growth hacking strategies, such as optimizing for mobile devices and including a compelling call-to-action.

Image via ReallyGoodEmails

2. Leverage Co-Marketing

Co-marketing is when two brands work together to promote each other. They share audiences and content marketing efforts. It’s one of the smartest growth hacking strategies for boosting mobile conversions through increased visibility.

In 2012, Taco Bell and Doritos came together in a co-marketing campaign to create Doritos Locos Tacos. The partnership was so successful that Taco Bell hired 15,000 new employees just to keep up with the demand.

Image via LinkedIn

Online businesses can apply a similar strategy to attract more customers. However, it's important to be selective with partnerships. Co-marketing is most effective when all involved businesses share the same niche.

For example, a clothing store could compete with a shoe brand for a mobile-exclusive bundle. This would work because shoes and clothes complement each other. Here are growth hacking strategies you can explore as far as co-marketing goes.

• Run mobile-exclusive offers: Offer exclusive discounts only available for mobile purchases.
• Send SMS promotions: Notify customers of co-branded deals via quick texts to drive fast conversions.
• Use in-app notifications: Send limited-time deals directly to mobile users.
• Cross-promote on email: Send co-branded emails with mobile-optimized calls to action to boost engagement.
• Offer referral rewards: Provide discounts to customers who refer friends through mobile devices.
• Use social media takeovers: Allow your partner brand to post on your account. This can help you expand your reach to new audiences.

3. Track Your Competitors

Monitoring your competitors' successes and failures is one of the most powerful growth hacking strategies for increasing mobile conversions. The best part? You don’t need a big budget to make it work.

Businesses can use tracking to spot trends and find gaps in the market. For example, if a competitor’s mobile checkout is slow, improving yours can bring in frustrated shoppers. Launching a better deal can grab attention if they're offering app-only discounts.

How can you monitor the key actions of your competitors? Here are some pointers to help you:

• Check their pricing: Stay competitive by adjusting prices based on what others charge.
• Read customer reviews: Learn what your audience loves or dislikes about your competitors and use that to improve your strategy.
• Analyze their mobile experience: Improve your app or website if theirs is slow or frustrating.
• Watch their influencers: Partner with influencers who work with competitors for more reach.
• Track their email campaigns: This may sound underhanded, but consider signing up for their emails and see how they push mobile sales.
• Monitor social media ads: See their promotions and offer something better.

4. Use Guest Posting

Guest posting means writing content for another website to reach new audiences. It’s one of the growth hacking strategies that helps boost mobile conversions. Businesses can use guest posting to get in front of engaged readers.

For example, a fitness brand could write for a health blog or a fashion store could post on a style website and link to its mobile shop. This hack exposes your business to a new audience. If the guest site has high traffic, some visitors can stream to your website and business.

To ensure your growth hacking strategies work through guest posting, implement the following tips:

• Pick the right sites: Post on blogs that attract your ideal customers. For example, you can’t post food content on a tech site because these two niches have little correlation.
• Include mobile-friendly links: Guest posting shouldn’t end with just attracting more eyes. You need to insert mobile-friendly links to drive that all-important traffic to your online store or apps.
• Include calls to action: CTAs are the cornerstone of effective mobile marketing. Visitors who open your guest posts should be able to buy what you’re selling with a single button without being redirected to other pages.
• Create reader-friendly content: Break up text with short paragraphs, bullet points, and headers to make it easy to scan. This ensures your audience can quickly absorb key information, even when browsing on their phones.

5. Use Social Proof on Your Websites

If you've ever come across glowing reviews on a website that piqued your curiosity to see what all the hype is about—that’s the power of social proof.

In terms of growth hacking strategies, social proof significantly enhances mobile conversions. People tend to trust what fellow customers say about a business rather than paid search ads.

Visitors feel more confident when they see positive reviews, testimonials, or user-generated content. That trust pushes them to act, whether signing up or making a purchase.

For social proof to be effective for your growth hacking tactics, it needs to be easy to see on mobile. Anything you choose to display on your mobile site must load quickly and be among the first things visitors notice.

Some social proof tips you can use include the following:

• Customer reviews and ratings: Show star ratings and short reviews near purchase buttons. People trust real customer experiences.
• Influencer endorsements: Highlight influencer shoutouts on product pages. Mobile shoppers trust recommendations from people they follow.
• Real-time sales notifications: Show alerts like “Eugene from Miami just bought this!” It creates urgency and boosts FOMO.
• Social share counts: You can also show how many people liked, shared, or bought a product. High numbers encourage others to do the same.
• Case studies and testimonials: Short success stories make a big impact. Keep them mobile-friendly and easy to read.
• Trust badges and certifications: Displaying trust badges and certifications builds brand credibility. They prove the company adheres to industry standards and prioritizes quality and user privacy.

Here’s an example of Semrush displaying testimonials of past customers, discussing how Semrush helped them increase website traffic.

Image via Semrush

6. Create Free Tools and Resources

Creating free tools and resources is next on our list of the best growth hacking strategies. Offering free things has a psychological effect on customers, driving their curiosity, especially when the free stuff solves a problem.

A business can offer resources like calculators, templates, or AI-powered tools to attract visitors. These freebies engage users, and they’re more likely to explore paid offerings once they're hooked. If the free tool proves valuable, users might even share it, bringing in new potential customers.

Take Attrock, for example. It offers a variety of free tools, such as a free spell checker, an AI content detector, a free online proofreader, and more. Anyone using these tools and seeing their accuracy will likely explore additional offerings. That’s the power of using free resources to hack growth.

Image via Attrock

Other resources you can provide for free include the following:

• Ebooks & guides: Free downloads on trending topics attract leads. A simple email signup lets a business follow up with offers.
• ROI calculators: A tool that helps users estimate potential profits or savings keeps them interested. When they recognize its actual value, they’re more likely to make a purchase.
• Free templates: Ready-to-use social media, email, or content strategy templates save people time. More downloads mean more brand awareness and trust.
• Subject line generators: A catchy email subject can increase open rates. A free generator brings in marketers who may later invest in paid services.

7. Harness the Power of Referrals

Leveraging referral marketing is one of the safest growth hacking strategies.

If your customers are happy with your product, they may be willing to recommend it to their friends and relatives. However, they may not consider this option unless you offer them an incentive in exchange for each referral.

A referral program leverages trust and encourages people to share your app or product. It’s like having happy customers work as your sales team.

With the rise of social media, it is the right time to integrate referrals into your growth hacking strategies. In addition to acquiring new clients, it boosts customer engagement and loyalty.

To ensure the success of this growth hacking strategy, consider these quick tips:

• Make it easy for users to refer others. Add a simple “Share with a friend” button in your app or on your mobile site.
• Offer rewards that will motivate people to refer others. For example, offering a good discount or cashback will encourage the referrer to put more effort into recommending your business to others.
• Combine the referrals with other growth hacking strategies like personalized messages. Personal touches keep users loyal and encourage even more referrals.
• Time your referrals with moments when the customer is happy. For example, ask for a referral right after someone has had a great experience with your mobile app or makes a purchase.

A good example of a brand using referral marketing is PayPal. It pledges cashbacks of up to $100 when you invite 10 friends to PayPal. However, they must spend or send at least $5 within 30 days of signup to qualify.

Image via Wise

8. Use Influencer Marketing

You can up your referral game by collaborating with influencers in your niche. These are people with a loyal and engaged community of followers.

Since influencers are perceived as industry experts, they can add credibility to your referrals. Therefore, using them is one of the most effective growth hacking strategies. Owing to their massive social media followings, you can also reach a far wider audience.

Partnering with influencers also allows you to create brand awareness about your brand and product even before it has been launched. Product reviews and testimonials from influencers lure their followers towards your brand.

When it comes to growth hacking strategies, influencers offer immense possibilities to scale your product. They help you achieve escalated growth.

9. Integrate Mobile-Friendly Chatbots

Switching to AI chatbots is one of the smartest growth hacking strategies to boost mobile conversions, and they offer a range of valuable benefits.

First, chatbots speed up the process. Customers don’t want to waste time scrolling through pages or waiting for responses. A chatbot provides instant answers, keeping users satisfied and reducing the chances of them bouncing. Happy users lead to higher conversion rates.

Second, chatbots are one of the top growth hacking strategies that guide people through the buying process. A customer stuck on your site might just leave, but a chatbot can pop in and say, “Need help picking the right size?”. That’s another potential conversion.

Lastly, they’re amazing for personal recommendations. With some smart programming, your ecommerce chatbot can suggest products based on customers' browsing. It’s like having a personal shopper.

FAQ

Q1. What are growth hacking techniques?

A. Growth hacking refers to a set of techniques focused solely on achieving rapid growth of a company. Unlike traditional marketing, it uses several aggressive growth hacking strategies, including:

1. Using pre-launch emails
2. Through co-marketing
3. Tracking competitors
4. Using guest posts
5. Using social proofing
6. Creating free tools and resources
7. Leveraging referral marketing
8. Partnering with influencers

Integrating mobile chatbots

Q2. What are the three main types of growth hacking strategies?

A. Growth hacking strategies can be classified into 3 main types:

• Product marketing: This involves tactics for direct product promotion.
• Content marketing: This refers to content-based promotion tactics like blogging and guest posting.
• Advertising: This includes paid product promotions, both online and offline.

Q3. What is the best way to learn growth hacking?

A. There are many learning resources, guides, tutorials, and courses available to teach and train you in growth hacking strategies. Some of the top ones include:

• Growthmint (a 30-day free course)
• Growth Hacker Kit (free expert advice from professional growth hackers)
• Grow Hack (an online school to attract paid and free users)
• Growth Hacker Marketing: The Course (a brief course primer)

Q4. What is an example of growth hacking?

A. While there are many brilliant examples of growth hacking, creating free resources and tools ranks among the best growth hacking strategies. It allows you to offer exciting free things to visitors, creating interest in your premium offerings.

The wide range of free resources you can offer includes AI detector tools and ebooks, which will attract content writers. Others include subject line generators, ROI calculators, and free templates.

Q5. How can I increase my mobile conversion?

A. You can increase your mobile conversions by using certain growth hacking strategies, such as:

• Creating a standout product
• Mobile optimizing your website
• App store optimization of your mobile apps
• Leveraging referral marketing
• Harnessing the power of influencers
• Seeking and implementing customer feedback proactively

Q6. Why are mobile conversions so low?

A. There are many factors responsible for low mobile conversion rates, including:

• Small screen sizes are not optimal for filling check out forms and payment information.
• Some websites are not optimized for mobile and bounce mobile shoppers.
• Distracting pop ups from other websites and tabs can impede successful conversion.
• Opening multiple tabs on browsers to compare products is a challenge in mobiles.

Q7. Is growth hacking good?

A. Growth hacking is good for your business growth and unavoidable in competitive markets. It is the best way to stay viable and grow your revenue and online presence while keeping your existing customers happy and satisfied.

A business can draw the following benefits through growth hacking strategies:

• Developing a growth-first culture in your organization.
• Discovering new business/product ideas.
• Building better products.
• Discovering data-driven growth strategies.
• Delivering and forecasting provable ROI.

Q8. What companies use growth hacking?

A. Growth hacking strategies are employed by companies of all scopes and sizes, from solopreneurs to SMBs and enterprises. In fact, any business that wants to stay competitive and viable in the long term uses growth hacking.

Some of the best examples of companies that leverage growth-hacking strategies are:

• Airbnb
• YouTube
• Facebook
• Hotmail
• Twitter

Q9. Is growth hacking dead?

A. Growth hacking is not dead. In fact, it is one of the top ways for a business to stay viable and relevant in the face of stiff competition.

Having solid growth hacking strategies is crucial for startups, as their viability relies solely on growth. Moreover, their growth hacks should focus on increasing mobile conversions exponentially.

Q10. What is growth hacking in social media?

A. Growth hacking strategies for social media include:

• Optimize your social profiles: First impressions matter. Use a clear profile picture, a catchy bio, and keywords that fit your niche.
• Keep tabs on your competitors: Watch what they post. See what gets them the most likes, shares, and comments. Observe the successful strategies and incorporate your unique approach.
• Follow consistent branding: Use the same colors, fonts, and style across all social media platforms. This makes you easy to recognize.
• Incentivize followers to share your content: Give people a reason to share. Run contests, giveaways, or shoutout campaigns.
• Use hashtags wisely: Don’t just throw in random hashtags. Pick ones that fit your niche and aren’t too crowded.
• Engage with your target audience: Reply to comments. Ask questions. Start conversations. Make people feel heard, and they’ll stick around.

Ready to Create a Mobile-First Growth Hacking Strategy?

Growth hacking strategies are absolutely mandatory for every new business. However, to skyrocket your mobile conversions, you need to tailor your growth hacking strategies for mobile devices and mobile users.

Regardless of current outcomes, an organization must continuously evolve and innovate. Review the growth hacking examples outlined and implement those that align most effectively with your business objectives.

For specialized support in growth hacking, Attrock offers conversion rate optimization services designed to enhance your mobile conversions.

Do you have any other growth hacking strategies to boost mobile conversions? Share your secrets in the comments section below.