11 Top SEO Reporting Tools for Agencies in 2024

An agency needs to measure, analyze, and optimize its SEO efforts to meet the diverse marketing needs of its clients. Monitor your campaign performance and communicate these results to your clients. These help to justify your fees and maintain client loyalty.

Organic clicks accounted for 45.1% of all search result clicks in 2022. This means that customers are more inclined to trust organic search results.

In 2024, cutting-edge solutions that provide marketing insights and automated reporting are emerging. The best SEO reporting tools for agencies help you save time and resources. They also enable you to deliver comprehensive reports to your clients.

With so many options available, choosing the right tool can feel like searching for a needle in a haystack.

That's why we've compiled a list of the top 11 SEO reporting tools for agencies in 2024. We'll also answer some FAQs about the best SEO reporting tools for agencies.

Ready to learn which solutions may be the right fit to help you deliver insightful SEO reports this year?

Read on to find out.

How We Choose the Top SEO Reporting Tools for Agencies

We searched for the best SEO reporting tools available and refined the list based on the following criteria:

• Customizable and Interactive Reports: The best SEO reporting tools for agencies should allow you to create customized reports that suit your clients’ needs.

• Our curated list comprises tools that let you choose from various customizable templates.

• Competitor Analysis: One of the essential features of an SEO reporting tool is the ability to track your competitors’ rankings and performance.

• As such, we prioritized tools that let you add competitors' domains. These tools let you see how their rankings change relative to your performance over time.

• Metrics and KPI Tracking: Tracking the performance of your predefined metrics is one of the SEO best practices to optimize your SEO efforts.

• Effective SEO reporting tools for agencies should track all the key metrics you need to monitor your SEO performance. The tools on our list can allow you to compare performance metrics over time to identify trends.

• Automated Reporting: We considered tools that let you schedule and automate reports to run at set intervals.

• Testing and Evaluation: We’ve curated free and paid SEO reporting tools. Our listed tools suit everyone's needs, including those on a tight budget or who prefer premium, advanced features.

Our Top 11 SEO Reporting Tools for Agencies in 2024

As the digital marketing industry evolves, new trends emerge, consumer behavior shifts and platforms upgrade their features.

This results in a dynamic environment where strategies that were effective yesterday might prove obsolete today.

What’s the solution?

As an agency, there is a need to adapt to these changes to remain relevant. You can streamline your SEO efforts by taking advantage of the right tools.

Here are the best SEO reporting tools you can leverage to improve SEO results and maintain a competitive edge.

1. Ahrefs

Image via Ahrefs

Ahrefs is one of the digital agencies and freelancers' most popular SEO reporting tools. It provides comprehensive data to monitor your campaigns and perform SEO audits for your clients’ websites.

Let's examine Ahrefs features.

Key Features

• Offers extensive keyword databases and analysis capabilities.
• A Content Explorer tool to find popular content related to specific topics and keywords.
• Provides backlink analysis supported by a large index of over 14 trillion live backlinks.
• A Rank Tracker to monitor your rankings on desktop and mobile across 190 countries. The Rank Tracker also provides scheduled reports.
• Offers a site audit function to identify 160+ technical SEO issues. It also provides recommendations for improvement.
• Multi-domain support for global SEO needs for organizations managing multiple domains.

Pros

• Ahrefs offers a comprehensive suite of tools covering various aspects of SEO.
• It provides regular updates and improvements to keep pace with algorithm changes.
• User-friendly interface and intuitive design.
• Advanced reporting capabilities.
• Integrated with Google Search Console for more comprehensive insights.

Cons

• Unlike some Ahrefs alternatives, Ahrefs doesn’t offer a free trial or plan.
• Limited mobile application availability.

Pricing

Ahrefs offers four paid tiers:

• Lite: $99/month
• Standard: $199/month
• Advanced: $399/month
• Enterprise: $999/month

Image via Ahrefs

Tool Level

• Intermediate

Usability

• Ahrefs is an all-in-one SEO toolset with user-friendly features

Pro Tip: Use the Content Explorer to uncover high-performing content from your competitors and similar websites.

2. DashThis

Image via DashThis

DashThis is one of the best SEO reporting tools for agencies. DashThis creates automated reports to help marketing agencies and small businesses save time and effort.

It integrates with other marketing tools and platforms to collect data. It goes further by displaying the data in customizable reports.

What makes it stand out as an SEO reporting tool for marketers and agencies?

Let’s examine its key features.

Key Features

• Generates automated and intuitive reports from preset report templates and widgets.
• Dispatches real-time email reports.
• Supports 34+ integrations, including Google Search Console, Google Analytics, Bing Ads, Google Adwords, FaceBook insights, and more.
• White label reporting dashboard and features.
• CSV file import system.
• Dashboards sharing with team members and clients for collaborative analysis.

Pros

• Customizable templates and visualization choices provide flexibility in creating dashboards and reports.
• Comprehensive analysis through integrations with a wide range of data sources.
• User-friendly interface with drag-and-drop functionality.
• Automated reporting for time-saving and timely report delivery.

Cons

• There are limited data visualization options, like dynamic charts and graphs.
• There are no white labeling function on lower-tier plans, like Individual and Professional.

Pricing

DashThis offers free access to 10 dashboards for 15 days. It also has four pricing plans:

• Individual: $49 per month
• Professional: $149 per month
• Business: $289 per month
• Standard: $449 per month

Image via DashThis

Tool Level

• Beginner/Intermediate

Usability

• DashThis offers a user-friendly interface with drag-and-drop functionality. Overall, it’s easy to use.

Pro Tip: Choose from prebuilt report templates to save time on SEO reporting.

3. Raven Tools

Image via Raven Tools

Raven Tools is a cloud-based SEO reporting platform for marketing agencies. It provides robust SEO tools for managing clients, optimizing websites, and analyzing data.

Let’s examine the key features that make it one of the top SEO reporting tools for agencies.

Key Features

• Drag-and-drop reporting wizard to build reports with any combination of 30+ data modules and summary pages.
• Keyword research and analysis for SEO and PPC campaigns.
• Google Data Studio to visualize your marketing data.
• Allows data compilation from various sources. This includes Google Analytics, Google Search Console, and social media accounts.
• Link Building Manager for managing backlinks and finding link opportunities.
• Customizable dashboards to monitor metrics and progress.
• Site Auditor for analyzing your clients' websites to identify desktop and mobile SEO issues.

Pros

• Seamless integration with popular third-party services, such as Google Analytics.
• Raven Tools is easy to set up and use.
• When you sign up, you will receive a 7-day free trial with no credit card information required.
• Allows scheduling of reports.
• Allows you to customize reports with your brand's logo and colors.

Cons

• Offers limited guides on how to use the features.
• Limited customization capabilities.

Pricing

Raven Tools offers five pricing plans. All plans allow a 7-day free trial. They include:

• Small Biz: $49 per month (2 users)
• Start: $109 per month (4 users)
• Grow: $199 per month (8 users)
• Thrive: $299 per month (20 users)
• Lead: $479 per month (40 users)

Image via Raven Tools

Tool Level

• Beginner/Intermediate

Usability

• Small and medium-sized agencies will find the Raven Tool easy to use.

Pro Tip: Leverage the Google Data Studio feature to visualize marketing data from any data source. You can visualize it on interactive dashboards for data-driven decisions.

4. Botify

Image via Botify

Next on our list of the top SEO reporting tools for agencies is Botify.

What’s unique about this tool?

Unlike other SEO reporting tools, Botify is not a collection of integrated functionality. Instead, it is an ensemble of four reporting features: SiteCrawler, LogAnalyzer, RealKeywords, and EngagementAnalytics.

Key Features

• Cloud-based SiteCrawler that crawls all versions of your pages. It tracks core web vitals and additional page experience metrics.
• RealKeywords tool for keyword-to-traffic analysis and conversion tracking on web pages.
• Customizable dashboards and reports to create personalized reports.
• Integration with Adobe Analytics, Tableau Data, Google Analytics, and Google Search Console to generate comprehensive reports and insights.
• SEO audits and technical SEO improvement tools.
• LogAnalyzer to monitor 1000+ SEO metrics, including crawl frequency, website load times, and others.

Pros

• Botify provides comprehensive site audit data from internal and external integrated services.
• You can scale up your efforts by managing multiple websites with one account.
• Useful integrations with popular analytics tools.
• You can automate SEO tasks like auditing, monitoring, and fixing technical SEO issues.
• Offers a demo version to try out the features.

Cons

• Steep learning curve to understand every aspect of its features and functionalities.
• There is no transparent pricing.

Pricing

Botify does not explicitly disclose pricing details on its website. However, it offers three plans with custom pricing for different business needs.

• Essential: Ideal for websites seeking basic SEO data.
• Pro: Suitable for agencies looking to grow their organic search revenue.
• Enterprise: Designed for large agencies with complex web properties looking to scale up their SEO efforts.

Tool Level

• Intermediate/Expert

Usability

• Botify's comprehensive functions is suitable for medium to large organizations.

Pro Tip: Leverage Botify's unique ensemble of reporting features to identify areas to optimize your website for better search engine ranking. Leverage its SiteCrawler's insights with RealKeywords' conversion tracking and LogAnalyzer's technical SEO metrics.

5. Reportz

Image via Reportz

Reportz is a white label SEO reporting software that focuses on automation and real-time analytics from multiple data points.

What makes it stand out as one of the top SEO reporting tools for agencies?

It lets you connect all your local SEO tools to one dashboard. In fact, it provides a comprehensive overview of your SEO efforts.

Read on to find out the key features of this tool.

Key Features

• White label reporting with agency branding for clients' presentations.
• Multi-user access support.
• Supports scheduled and automated reports.
• Drag-and-drop interface that allows easy customization and creation of reports.
• Customizable dashboards tailored to specific metrics and KPIs.
• Provide clients with a dedicated portal to access reports and analytics.
• Integration of real-time data from various sources. This includes Google Analytics, Google Ads, LinkedIn Ads, Google Search Console, and more.

Pros

• Simplified reporting process with automated features.
• Highly customizable dashboards and reports.
• Real-time data access and tracking for informed decision-making.
• White-label reporting feature for branding and professional presentations.
• Reportz facilitates collaboration through multi-user access.
• Mobile accessibility for convenience.

Cons

• There are limited specialized SEO functions in niche SEO tools.

Pricing

Reportz offers a 15-day free trial, with no credit card details required when you sign up.

The paid plan is dependent on the number of dashboards selected. Reportz offers three pricing plans:

• Consultant: The base monthly fee is $49.50 for five dashboards. Each extra dashboard costs $9.90 or $7.60 if you select monthly or yearly billing.

• Agency: $192 for 20 dashboards. An extra dashboard costs $9.60 for monthly billing or $7.68 for yearly billing.

• Enterprise: $481.60 for 70 dashboards. Any extra dashboard added under this plan costs $8.60 monthly or $6.88 for annual billing.

Image via Reportz

Tool Level

• Beginner/Intermediate

Usability

• Reportz offers a user-friendly interface and is moderately easy to use.

Pro Tip: Set up customized automated alerts to receive real-time notifications based on specific KPIs or performance metrics.

6. Moz Pro

Image via Moz

Next on our list is Moz Pro, one of the top all-in-one SEO reporting tools for agencies and marketers.

For reporting, Moz Pro lets you create and share automated ranking, traffic, and link reports with your clients.

Furthermore, you can customize the metrics and data format. You can also schedule reports for clients to receive regularly.

Let’s briefly examine Moz Pro’s core features.

Key Features

•  Integrates with Google Analytics, Google Search Console, and Bing Webmaster Tools for additional data.
• Customizable PDF reports with drag-and-drop modules and annotations.
• Offers crawl diagnostics and site audits.
• Keyword and rank tracking across 170+ search engines.
• A Link Explorer feature to analyze potential link opportunities and track existing backlinks.

Pros

• Flexibility in customizing reports and configuring settings.
• Allows agencies to use the white label reporting tool to display reports under their own branding.
• Supports integration with several third-party tools.
• 24/7 online customer support.

Cons

• Limited number of pages crawled per week for each plan.
• Pricing may be on the high side for agencies with limited budgets.

Pricing

Moz Pro offers four pricing tiers:

• Standard: $99/month
• Medium: $179/month
• Large: $299/month
• Premium: $599/month

Image via Moz

Tool Level

• Beginner/Intermediate/Expert

Usability

• Moderately easy to use.

Pro Tip: Use Moz Pro's customizable PDF reports with the white label reporting function to tailor reports to client needs. Use it to showcase your agency's expertise.

7. Octoboard

Image via Octoboard

Next on our list of top SEO reporting tools for agencies is Octoboard. It’s an effective SEO audit tool for marketing and ecommerce agencies.

With Octoboard, you can track search engine rankings for an entire site. You can also focus on specific keywords and pages. You can stay on top of all your SEO campaigns in one place.

Key Features

• Multiple embedded SEO audit forms.
• Keyword rank tracker.
• Offers ChatGPT AI-powered data insights.
• Customizable reports.
• White-label client portals and reporting
• Automated trend reports.
• Exports marketing data to Google Sheets.
• Integrates data from Google Analytics, Bing, Google Search Console, and Yandex on one SEO dashboard.

Pros

• Free add-on SEO audits.
• Unlimited SEO audit reports.
• Customizable reports.
• White-label client portals and reporting.
• Offers 14-day free trial.

Cons

• Extra cost for Google Sheets add-ons and PPC analytics.
• Marketing agencies pay more than the Business plan.

Pricing

Pricing for Octoboard's SEO reporting tool varies for the Marketing Agency plan and Business plan. The Marketing Agency plan has three pricing tiers, including:

• Freelancer: €35/month ($37.89 for 5 agency clients)
• Team: €70/month ($75.78 for 10 agency clients)
• Agency: €105/month ($113.67 for 15 agency clients)

Image via Octoboard

Tool Level

• Intermediate/Advanced

Usability

• Moderately easy to use.

Pro Tip: Streamline data management by exporting your SEO data to Google Sheets.

8. AgencyAnalytics

Image via AgencyAnalytics

AgencyAnalytics is one of the top comprehensive SEO reporting tools for marketing agencies and freelancers.

It facilitates the creation of professional, white-labeled reports across several digital marketing areas. This includes SEO, PPC, email, and social media.

Key Features

• Proprietary SEO tools like a keyword rank tracker, site auditor, and backlink manager.
• Supports white label reports for agency branding.
• Integrations with 80+ third-party marketing solutions, including Google Analytics, SEMrush, and Ahrefs.
• Customizable dashboard creation for individual clients.
• Data visualization using charts and graphs.
• Access reports and analytics via iOS and Android apps.

Pros

• AgencyAnalytics offers comprehensive SEO reporting tools covering a wide range of metrics.
• Provides white label SEO reports customized with agency logos.
• Competitor analysis functionality for benchmarking.
• Site audit feature for identifying technical SEO issues.

Cons

• Some features, like rank tracker, require additional setup and fees.

Pricing

AgencyAnalytics offers a 14-day free trial without demanding any credit card details. You can also choose from any of AgencyAnalytics’ three pricing tiers:

• Freelancer: $12 per month (5 client campaigns)
• Agency: $18 per month (10 client campaigns)
• Enterprise: Custom pricing (Minimum purchase of 50+ client campaigns)

Image via AgencyAnalytics

Tool Level

• Beginner/Intermediate

Usability

• AgencyAnalytics is easy to set up and use.

Pro Tip: AgencyAnalytics' mobile app lets you track marketing analytics on the move.

9. Supermetrics

Image via Supermetrics

Supermetrics is one of the best SEO reporting tools for agencies, offering robust data integration features.

Like most SEO reporting tools, supermetrics streamlines data collection, reporting, and analysis across various marketing platforms.

What’s good about this tool?

It integrates with various data sources and destinations. This includes platforms like Google Ads, Facebook Ads, and Google Sheets.

This tool allows you to streamline all your marketing data into a single source of truth for in-depth analysis and reporting.

Key Features

• Multi-platform data integration from 150+ platforms. You can integrate data into analysis and reporting tools like Google Sheets, BigQuery, and Looker Studio.
• Generates and schedules automated reports.
• Customizable dashboards with drag-and-drop functionality for data visualization.
• Team collaboration on data analysis.
• Advanced analytics features like data segmentation, trend analysis, and cohort analysis.

Pros

• Streamlines data collection and reporting processes.
• Supports integration with many marketing platforms.
• Provides customizable dashboards for data visualization.
• Offers advanced analytics features for in-depth insights.
• Facilitates collaboration among team members.
• Ensures data security and compliance.

Cons

• Limited customization options in areas like reporting.
• Steep learning curve for users unfamiliar with data analytics and reporting tools.

Pricing

Supermetrics offers a 14-day free trial for its plans. The pricing plans are specific to different destinations and tools. This includes tools like Google Sheets, Microsoft Excel, and Looker Studio.

For example, Supermetrics for Google Sheets and Microsoft Excel has four pricing plans:

• Essential: €69 ($74.65) per month
• Core: €199 ($215.29) per month
• Super: €499 ($539.86) per month
• Enterprise: Custom pricing

Image via Supermetrics

Supermetrics for Looker Studio has a similar pricing package w Google Sheets and Microsoft Excel but only includes a Single Connector plan which costs €39 ($42.19) per month.

Image via Supermetrics

Tool Level

• Supermetrics is an intermediate/advanced-level tool suitable for marketers and data analysts.

Usability

• Non-technical users may find it difficult to navigate

Pro Tip: Explore Supermetrics’ automation options to streamline your reporting processes. Use it to improve efficiency in data analysis and decision-making.

10. SEO PowerSuite

Image via SEO PowerSuite

This is one of the top desktop SEO reporting tools for agencies with robust SEO features.

With this tool, you can create interactive dashboards for data monitoring. You can also build custom reports for your clients.

Key Features

• Customizable and white label reports.
• Report automation and scheduling feature.
• A Rank Tracker to monitor website rankings across multiple search engines and keywords.
• A Website Auditor that analyzes website structure and content for on-page optimization.
• An SEO Spyglass that analyzes backlinks and identifies link-building opportunities.
• LinkAssistant tool which helps identify potential link partners and make the  link-building process smooth.
• Supports SEO data export in .csv, .sql, .html.

Pros

• Offers multiple report formats and delivery methods including website upload, email and file download.
• SEO PowerSuite supports several customization options, including white label reports.
• It supports multiple languages and search engines, making it versatile for global SEO efforts.
• Offers a free plan.

Cons

• Not all reporting features are available in the free or lower-cost plan.
• SEO PowerSuite does not offer a monthly payment plan.

Pricing

SEO PowerSuite offers a free plan that includes limited features and is suitable for individuals or small websites. The paid plans include two options:

• Professional: $299 per year
• Enterprise: $499 per year

Image via SEO PowerSuite

Tool Level

• Intermediate

Usability

• Moderately easy to use.

Pro Tip: Use SEO PowerSuite's custom search feature within the WebSite Auditor. Utilize this feature to quickly identify specific SEO issues on large websites. This saves you valuable time and effort.

11. Google Analytics

Image via Google Analytics

Google Analytics is one of the best SEO reporting tools for agencies. Google Analytics offers a robust tool for tracking website traffic and SEO performance.

With Google Analytics, you can get insights into the source of traffic, content performance, and conversion rates.

That’s not all.

It features an API that allows you to pull customized reports and data visualizations for your clients.

Key Features

• Organic search traffic analysis.
• Predictive capabilities and insights.
• Custom reports and dashboards.
• Built-in automation function.
• 360-degree monitoring of website engagement metrics.

Pros

• Provides detailed SEO data insights to inform SEO strategies.
• It is free to use.
• You can create custom reports and dashboards for specific needs and preferences.
• Integrations with Google products.

Cons

• Features are limited to the integrations offered within the Google ecosystem.

Pricing

• Google Analytics SEO reporting tool is free to all users with a Google account. There are no subscription fees or upfront costs.

Tool Level

• Beginner/Intermediate

Usability

• Google Analytics is moderately easy to use.

Pro Tip: Leverage Google Analytics' unique API to generate and share customized reports. Use it to tailor data visualizations for your client’s specific needs.

FAQs

Q1.  How does an automated SEO reporting software help with SEO data?

A. Automated SEO reporting software collects data from various sources, like search engines, analytics platforms, and other SEO tools. It uses these data to provide comprehensive insights into key SEO metrics.

Q2.  Can SEO reporting tools be customized for agency branding?

A. Yes, many SEO reporting tools offer white-label options. You can customize your reports with your brand elements. This includes logos, colors, and personalized messaging.

Q3. Are there any free trials available for SEO reporting tools?

A. Yes, some of the SEO reporting tools that include free trial periods are:

• DashThis
• Supermetrics
• Octoboard
• Raven Tools
• Reportz
• AgencyAnalytics

You can take advantage of the free trial period to test the features and functionalities before committing to a subscription.

Q4. Can SEO reporting tools for agencies be integrated with other marketing platforms?

A. Yes, SEO reporting tools offer built-in integrations with other marketing platforms, like Google Search Console and Google Analytics. These integrations allow you to consolidate SEO data from different data sources and streamline your reporting process.

Q5. How can I choose the best SEO reporting tool?

A. Choosing the best SEO reporting tool depends on your business needs and desired features. Here are some of the factors to consider:

• Customizable and interactive reports
• Competitor analysis capabilities
• Automated reporting features
• Metrics and KPI tracking
• Testing and evaluation options, such as a free trial period, demo version, or a free plan.

Final Thoughts

Selecting SEO reporting tools for agencies involves meticulous evaluation based on several criteria. These include customization options, competitor analysis capabilities, metrics tracking, automation features, and usability.

The tools in this post are versatile SEO reporting tools for agencies with features to cater to different agency needs.

These tools help you maintain a competitive advantage. It also boosts growth in 2024 and beyond.