Knowing how to build a sales funnel from scratch is crucial for any business looking to drive conversions and maximize revenue.

Imagine this.

A customer lands on your website and immediately makes a purchase. That’s the dream, isn’t it?

Unfortunately, that rarely happens.

Regardless of what you sell, getting prospective customers to make a purchase does not happen in an instant. Prospects go through various sales funnel stages before they become paying customers.

Learning how to build a sales funnel from scratch makes all the difference.

You must have noticed that although your website gets many visitors, only a few of them turn into leads. Even fewer visitors end up buying something.

That’s why you need a high-converting sales funnel.

But what is a sales funnel and how can you build one from scratch?

In this blog post, we will teach you how to build a sales funnel from scratch.

Read on.

What is a Sales Funnel?

A sales funnel is a visual representation of the steps that a prospect takes before making a purchase. However, you'll likely lose potential buyers if you don’t know how to build a sales funnel from scratch.

Every business needs a structured process to attract qualified leads and turn them into paying customers. Whether your funnel has one step or multiple, knowing how to build a sales funnel from scratch ensures you’re guiding prospects toward a sale instead of letting them slip away.

The sales funnel for different businesses may look different depending on a company's sales model. However, most sales funnels contain the following stages, as shown in the image below.

Awareness image

Image via Mention

Let’s understand each of these stages from scratch.

Stage 1: Awareness

Understanding how to build a sales funnel from scratch begins as the awareness stage. It’s the first stage of a sales funnel where consumers become aware of your product, service, or solution.

This is the stage where you catch a consumer’s attention. It could be through Google search ads, a Facebook post, word of mouth, or any other marketing tactic.

Here is an example of a Facebook ad from Shopify.

Image via Wordstream

Discovering your brand may also make consumers aware of their problems and the possible ways to fix them. Sometimes, an exciting offer may encourage them to buy your product right then and there.

But more often, you need a strategy to guide them from awareness to purchase. The awareness stage isn’t just about getting attention. It’s about drawing in the right audience and positioning your brand as the solution they need.

Stage 2: Interest

When a prospect reaches the interest stage, they are mostly researching your brand and products after becoming your leads. Besides finding out more about your business, they are also comparing your products with other brands’ products available in the market.

Some may even be thinking over their options.

As you learn how to build a sales funnel from scratch, the interest stage is the perfect time to provide prospective customers with valuable content. This helps them learn more about your brand and products.

A word of caution.

Don’t try to be too “salesy” or pushy because you may just drive your prospective customers away.

Offer content that makes them see you as an expert in your field. This approach is key when learning how to build a sales funnel from scratch—it helps prospects trust you and see the value in your products.

Consider creating content that shows the features or advantages of your product. You may also use statistics to support your claims.

Here are a couple of examples.

Image via HubSpot

You should follow the same strategy and provide prospects with as much information as they need to make a purchase decision.

Stage 3: Decision

When a prospect reaches this stage, they are typically ready to buy. However, they may be considering two or three options, including your brand.

Prospects at this stage take their time to dig deeper into your pricing and packaging options. They may even reach out to your company with questions.

This is the time to make your best offer. Give them something that makes the offer irresistible.Whether it is free shipping or discounts, make an offer that your leads can’t refuse.

Here is an example of a welcome offer.

Image via Drip

Stage 4: Action

The action stage is the one where the prospect turns into a paying customer. The knowledge of how to build a sales funnel from scratch will determine whether all your previous efforts were truly worth it.

But does that mean your work is done?

Not at all.

After all, you want repeat business, don’t you?

After this stage, you need to shift your focus to customer retention. You may create nurture campaigns to ensure that you stay on top of their minds.

Express your gratitude, gather feedback, and ensure that you offer the best customer service.

Here is an example of how you can gather customer feedback.

Image via Kayako

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Example of a Sales Funnel

To better illustrate how to build a sales funnel from scratch, let’s explore an example. Say you’ve created an ecommerce website that sells vintage dresses.

Your target audience is females between 25 and 55 years of age, and they frequent Facebook a lot.

An effective way to know how to build a sales funnel from scratch is using low-cost social media marketing tactics. For instance, you can run a Facebook ad to drive traffic to your landing page. You can also ask visitors to sign up for your email list or weekly newsletters.

Now, instead of prospects, you have leads who are moving along the sales funnel.

In the next few days, share content to educate your subscribers about vintage dresses. You may share some of the styles and designs you already have in stock.

Some of your subscribers will love your designs, and that will help to move them along the sales funnel.

In your emails, you may also offer a discount on every “first” order. And just like that, you have created an irresistible offer.

Once you figure out how to build a sales funnel from scratch, here’s how you move the prospects along:

  • Awareness: You created a Facebook ad to drive more people to your website and sign up for your newsletter.
  • Interest: You offered information about your products and built interest in them through weekly newsletters.
  • Decision: You sent out informative content that made the purchase decision easier for your prospects.
  • Action: You offered an incredible discount that your leads couldn’t resist and made a purchase.

You can use the same email list to repeat the sales funnel process but with different content. This will not only ease your marketing efforts but also have your customers coming back for more.

Why is a Sales Funnel So Important?

Mastering how to build a sales funnel from scratch helps you visualize the various steps in the customer journey. This can help you increase your sales conversion rate.

And when you can visualize each step, you can also optimize them to increase your sales conversion rate.

Why’s that?

Analyzing your sales funnel can help you figure out what works and what doesn’t for your business.

Once you know how to build a sales funnel from scratch, you will be able to identify the gaps in the various stages involved. These are the points where your leads drop out and do not convert to customers.

Analyzing your sales funnel can also help you identify what your prospects are thinking and doing at each stage. Having that information helps you streamline your sales and marketing efforts for better results.

You can develop more effective lead-generation strategies and marketing ideas that help you grow your business.

It also becomes easier to develop a strong content marketing strategy that delivers relevant messaging at each stage of your sales funnel.

When you understand your customers' buying journeys, you can identify gaps in the process, helping you refine and optimize your marketing strategies.

With tools like Folk, allows you to automate prospect capture, research, and follow-up to streamline your sales process and enhance customer engagement.

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How to Build a Sales Funnel From Scratch in 7 Easy Steps

How to build a sales funnel from scratch is a lot easier than you think. You may use tools like ClickFunnels to help you create sales funnels. There are many ClickFunnels alternatives also available in the market that you can check out for your business.

But here are the 7 easy steps that will help you build a sales funnel from scratch.

1. Identify Your Ideal Customers

Why do you build a sales funnel in the first place?

Because it helps you build an effective buyer’s journey.

The better you understand the buyer’s journey, the more refined your marketing and sales strategy will be. Effective marketing strategies can work wonders to increase your conversion rate.

However, every customer is different. Therefore, their customer journey is also different. That’s why you need to create detailed buyer personas.

Buyer personas are basically a fictitious profile of your target customers. They describe the qualities, likes, dislikes, challenges, and how they make buying decisions.

Here is an example of a buyer persona.

Image via Hootsuite

Now, how can you create a buyer persona?

Here’s what you can do to build customer personas:

  • Talk to your sales team: In fact, talk to your marketing and customer service teams as well. Your internal teams can give valuable insights into customer goals, pain points, and common behaviors.
  • Interview your customers: This includes both your existing customers and potential customers. Gathering feedback can help you understand their challenges and behavior. It can also give you insights into the different personas you can create.
  • Analyze your social media channels and website: You will be able to uncover valuable information that can help you build your buyer personas.

Once you have created your buyer personas, you will be able to visualize your typical buyer’s journey. This will help you answer two important questions:

  • What action do you want your prospects to take?
  • How can you improve the buyer’s journey to convert more leads into customers?

The answers to these questions can lay down the foundation of your sales funnel when you are building one from scratch.

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2. Set a Goal for Each Stage of the Sales Funnel

When learning how to build a sales funnel from scratch, setting clear goals for each stage is key. Without goals, how do you know if your funnel is working?

Perhaps you want to drive social media traffic to your website at the first stage. You may want to boost your engagement rates at the interest and decision stage. Increasing the conversion rate could be the goal of the last stage.

But why should you set goals?

How to build a sales funnel from scratch entails knowing what you want from each sales funnel. Defining objectives helps you to track your sales funnel's progress to ensure that you are meeting each one of them.

Pro Tip: Based on the goals you choose, you’ll also have to select the right set of tools. For instance, if you want to drive traffic from social media platforms, consider using social media marketing tools.

3. Create a Content Plan for Each Stage

You want to keep moving your prospects from one stage to the next of the sales funnel, don’t you?

To do so, you must build a marketing plan for each stage from scratch.

Different stages of the sales funnel have different goals, from creating brand awareness to building customer loyalty. The content you offer at each stage should be tailored to support these goals.

So, what kind of content can you offer for each stage?

Awareness Stage

This is the first stage of the sales funnel and your goal is to build more awareness. As you learn how to build a sales funnel from scratch, know that your buyers are looking for informative content that helps them find a solution to their issue at hand.

Here are some content ideas you may use:

  • Create social media posts around trending social media content ideas to create more buzz around your brand
  • Make a video introducing your brand and highlighting your brand story
  • Create a lead magnet, such as an e-book or a cheat sheet for your website visitors in exchange for their email information
  • Host webinars and podcasts to offer more information about your brand and the solutions you have to offer
  • Start a blog to establish your expertise and help buyers see you as an authority in your space

Interest Stage

In the interest stage, you already have the attention of the prospects. You should aim to provide valuable information at this stage that can help them make a decision in your favor.

You can incorporate the following content ideas:

  • Create video tutorials around the products, services, and solutions you have to offer
  • Publish whitepapers and case studies that help you establish your brand as an authority in your space
  • Create kits and tools to help readers move along their path to purchase
  • Create a promo video to help people learn more about what your brand stands for

For instance, Starbucks created an incredible promo video, “A Year of Good” celebrating kindness from employees and customers alike.
starbucks

Image via YouTube

Decision Stage

In the decision stage, you need to give your leads a reason to buy your products. The objective of this stage is not just to generate interest but more sales.

Here’s what you should include in your content plan:

  • Actionable emails and middle of the funnel blog posts with clear CTAs
  • Product comparison guides can be a great way to help them make a favorable decision
  • Business case studies to convince the buyers that your solution works
  • Free samples to allow buyers to test your products

Action Stage

This is the last stage where customers have decided to make a purchase. So, make your offers attractive.

You can offer the buyers:

  • Free trials or live demos to see your solutions in action
  • Free coupons to nudge your buyers into making a sale
  • Tutorials and hacks to help buyers use your products better
  • Create YouTube videos to show people how to use your products

If your customers have already made a purchase, you now need to build a stronger relationship with them. This will ensure that you keep getting repeat business.

Initiate a referral program at this stage to get the best results as you learn how to build a sales funnel from scratch. It may help you use your existing customers to get new ones and keep your sales pipeline flowing.

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4. Create Optimized Landing Pages

So, you have created a content plan for each stage. In fact, you have gone a step further and even invested in ads.

Now, all these content and ads need to take your prospects somewhere. That’s why you need to create landing pages.

If you truly want to know how to build a sales funnel from scratch, you cannot underestimate the importance of landing pages.

A landing page is a powerful lead-generation tool. It is devoid of any distractions and can help you boost your lead-generation efforts.

Ensure that your landing page communicates who you are as a company and highlights your unique benefits. Don’t push for sales here but focus on capturing leads instead by ensuring you have a clear CTA that tells them exactly what to do.

In a nutshell, to effectively learn how to build a sales funnel from scratch, you’ll need to understand that every great funnel starts with a landing page.

Here are some landing page optimization tips you can use to increase conversions:

  • Create a clear copy with the benefits and value proposition of the offer
  • Add visuals in the form of icons, videos, and images
  • Ensure the CTA button is clear and prominent
  • Use the best headline writing tips to write powerful and compelling headlines
  • Include social proof, such as reviews and testimonials to build trust
  • Optimize for SEO

Here is an example of a great landing page from Lyft.

Image via Lyft

5. Drive Traffic to Your Landing Page

You have created an awesome landing page, but all your marketing and sales efforts would be in vain if there was no traffic. You want more people to see your page and leave their contact information. That’s how you are going to generate leads.

Here are some excellent ways to attract traffic:

  • Improve SEO to help your landing page rank in the SERPs
  • When doing promotions on social media, ensure you include a link to your landing page
  • Leverage guest posting sites that cater to a similar audience as yours to get referral traffic to your website
  • Run ads across display, search, and social media networks

Here is an example of a banner you can use to bring people to a specific landing page.

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6. Run an Email Marketing Campaign

Acquiring leads is just half the battle won. If you don’t nurture them, they’ll never move through your funnel. That’s why learning how to build a sales funnel from scratch is crucial—it helps you guide leads from interest to action.

Consider starting a drip email campaign. You can send a series of timely and relevant emails to leads, depending on their actions and behavior.

Say someone has signed up for your newsletter. You can send them a welcome email with a few links to your most popular blogs or videos.

Similarly, if someone viewed the products on your website but did not make a purchase, you can send them a reminder email. In the email, you could give them an offer or discount, encouraging them to complete the purchase.

Drip email campaigns aim to send the right content to the right lead at the right time. Once you truly understand how to build a sales funnel from scratch, you can create automated systems that turn cold leads into loyal customers.

Here are some ideas for emails you can include in your campaign:

Welcome Emails

For new subscribers, sending a welcome email is a great idea.

Image via Gmail

Customer Onboarding Emails

After sending a welcome email, you can follow up with a customer onboarding email as shown below.

Image via Gmail

Recommendations and Offers

When prospects begin engaging with your brand, send personalized recommendations or offers to encourage prospects to make a purchase.

Here is an example.

Image via Nosto

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7. Keep in Touch

When learning how to build a sales funnel from scratch, your goals should not just be to get people to make a purchase. Instead, you should aim to retain your customers and try to get repeat business.

A well-structured funnel doesn’t just convert—it nurtures relationships that lead to long-term loyalty.

Your existing customers have already used your products and services and are happy with them. Getting a satisfied customer to buy again is much easier than convincing a brand-new lead to go through the entire funnel.

This is one of the key benefits of learning how to build a sales funnel from scratch. It helps you understand how to build and maintain lasting customer relationships.

Here are some strategies to keep in touch while creating opportunities to generate recurring revenue.

Send Product Updates

Product updates are a fantastic way to improve user experience. Sending product updates can show that you value your customers and want them to have a great experience. It’s key when learning how to build a sales funnel from scratch.

Here is a product update email from Canva.
canva

Image via Storylane

Start a Loyalty Program

There could be no better way to show your customers that you value them than a loyalty program. And better yet, it can also help you figure out how to build a sales funnel from scratch.

A well-designed loyalty program gives you valuable insights into customer behavior and preferences. Such information can help you build an effective sales funnel that works.

Here is an example in which Kohl’s is asking its customers to join its loyalty program.

Image via Pinterest

Upsell and Cross-Sell

Upselling and cross-selling are great marketing strategies that can not only help you maintain communication with customers but also get them to buy new products.

Here is an example of an upselling email.

Image via Avada

Below is an example of a cross-selling email.

Image via Vero

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FAQ

Q1. What are the different stages of sales funnels?

A. The stages of a sales funnel are as below:

  • Awareness: This is where your potential customers first discover your brand or product.
  • Interest: This is where people start looking into your products and services more keenly.
  • Decision: This is the point where your leads are weighing their options.
  • Action: This is where the sale happens.

Q2. What are the 7 layers of the sales funnel?

A. The 7 layers of the sales funnel are:

  • Awareness
  • Interest
  • Consideration
  • Intent
  • Purchase
  • Loyalty
  • Advocacy

Q3. How do you build a sales marketing funnel from scratch?

A. If you want to learn how to build a sales funnel from scratch, you can follow the below tips:

  • Build a buyer persona
  • Set a goal for each stage of the funnel
  • Create a content plan for each stage of the funnel
  • Optimize your landing pages
  • Drive traffic to your landing pages
  • Run a drip email campaign
  • Maintain communication and nurture your customers

Q4. How can you improve your sales funnel?

A. Building the perfect sales funnel takes time and effort. However, you can follow the below tips:

  • Know your audience: Understand who they are, what they want, and what problems they need solving. This helps create relevant offers.
  • Build a detailed customer journey: Map out every stage of your customer's journey, from awareness to decision-making. This allows you to guide them more effectively and strategically.
  • Create informative, problem-solving content: Help customers by answering their questions or solving their pain points. This is how to build a sales funnel from scratch and earn customers trust.
  • Avoid pushing a sale too quickly: Don’t rush your audience. Give them time to get to know your product. Offer value first.
  • Include CTAs prominently: Call-to-actions (CTAs) should be easy to find and clear. Tell your audience exactly what to do next.
  • Improve your SEO strategy: Focus on relevant keywords to help your pages rank higher and reach more people.

Q5. How do you grow a sales funnel from scratch?

A. If you're wondering how to grow a sales funnel from scratch, these tips can help you improve it:

  • Provide high-quality content to your prospects
  • Nurture prospects
  • Work on closing sales
  • Maximize retention
  • Upsell and cross-sell

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Conclusion

Knowing how to build a sales funnel from scratch can help you significantly increase conversions. However, it is an evolving process. As customer needs and wants change over time, you will also need to adapt your funnel strategies and goals accordingly.