Digital Marketing

Salesforce Alternatives: Our Top 25 Picks for 2023

Sales team leaders at most organizations blindly swear by Salesforce products for their CRM needs. Generally, this decision is taken without much prior research because Salesforce is a tried and tested CRM software solution.

But now there are many Salesforce alternatives in the market who are offering services that can be better suited to meet the requirements of particular businesses.

So if you have a small business looking for efficient salesforce alternatives within your budget, then you are in the right place. These are some alternatives to Salesforce you should consider without compromising on any of the key features.

How We Choose The Best Salesforce Alternatives?

When compiling this list of Salesforce alternatives, we kept the following factors in mind.

  • Functionality: We picked Salesforce alternatives that offered essential features and capabilities to meet your business needs. The tools we picked offer features like sales management, customer support, marketing automation, analytics, and integrations.
  • Ease of Use: We’ve included those Salesforce competitors that are easy to use. The tools on this list are intuitive and easy for your team to navigate and adopt without significant training or technical expertise.
  • Customization capabilities: Different businesses have varying needs. We have picked Salesforce alternatives that allow customization to align with your unique business processes and workflows.
  • Scalability: We understand that as your business grows, your business needs also increase. That’s why we’ve selected Salesforce alternatives that can scale as your business grows. The tools on this list can accommodate increasing data volumes, user expansion, and additional functionalities as required.
  • Customer support: When considering Salesforce alternatives, we’ve chosen tools that offer support options, such as phone support, email support, live chat, or a dedicated support portal.

25 Best Salesforce Alternatives for You to Choose From

For some years Salesforce had become synonymous with CRM software. But those days of market domination are fading quickly.

As all kinds of businesses have started using or are considering using automated CRM systems, the need is being felt for more diversity in the CRM software market. As a result, many Salesforce alternatives are coming up and gaining popularity.

Want to find out which ones are the best Salesforce alternatives?

Here you go.

1. Asana

Image via Asana

The Asana CRM software is one of the Salesforce alternatives to offer a lightweight and flexible solution for all the customer relationship management needs of a business.

Not only does it have an impressive number of features and integration capabilities, but it is also very easy to set it up and add new members.

What else makes this tool one of the top Salesforce alternatives? Let’s find out.

Key Features

  • Tracks different long-term organizational goals and short-term project progress with charts and visuals
  • It is one of the Salesforce alternatives to offer a cloud-based platform
  • Integrates with Zoho CRM seamlessly
  • Each customer can be tagged as a separate project so that the entire customer journey can be tracked through one centralized system
  • Fulfills business automation needs like tracking bugs or setting up a sales pipeline
  • Provides templates for common types of projects

Pricing

Similar to most Salesforce alternatives, Asana has a free plan that allows up to 15 users. But for more users, you need to upgrade to paid plans, which are:

  • Premium Plan: US $13.49 per user per month for unlimited users, $10.99 billed annually
  • Business Plan: US $30.49 per user per month for unlimited users, $24.99 billed annually

Image via Asana

Pros

  • Project tracking is very easy
  • Multiple filters to quickly find tasks
  • Recurring tasks help to save time
  • Tasks can be easily assigned to different employees

Cons

  • There are no time tracking tools for various stages of the sales process
  • It may take some time to start using it effectively

Tool level

  • Intermediate/Expert

Usability

  • Asana CRM, like most Salesforce alternatives listed here, is flexible and moderately easy to use

2. Airtable

Image via Airtable

Airtable has gained popularity as one of the best Salesforce alternatives because it is an easy-to-use CRM platform.

It has a perfect mix of flexibility and inter-organizational transparency that helps it to maintain organization goals as well as personal employee goals.

The scalability and flexibility of this tool are some reasons why we think it belongs on this list of the top Salesforce alternatives.

Key Features

  • One of the highly scalable Salesforce alternatives that is ideal for all types of businesses
  • Has a mobile app to make it easier for sales reps to track their customer requirements
  • Each member gets to personalize their own view
  • Scripting block to filter out customers missing important contact data

Pricing
As expected from leading Salesforce alternatives, Airtable offers a free plan that offers 1200 records/2 GB of data attachments per base. Here are the details of its paid plans:

  • Free
  • Plus: US $12 per month per seat for 5000 records/5 GB data per base, $10 billed annually
  • Pro: US $24 per month per seat with 50,000 records/20 GB per base, $20 billed annually
  • Enterprise: Custom pricing, offers a maximum capacity of 100,000 records/1000 GB per base

Image via Airtable

Pros

  • Highly customizable
  • Multiple views like Kanban, Calendric, Grid, and Form
  • Like most Salesforce alternatives, it integrates with Dropbox, Basecamp, Github, Facebook, GSuite, Slack, and more

Cons

  • The interface does not refresh automatically to show new features
  • There are no tiers of permissions to separate different levels of access according to organizational hierarchy

Tool level

  • Beginner/Intermediate

Usability

  • Easy to use

3. ClickUp

Image by ClickUp

It is one of the popular Salesforce alternatives because it provides sales data tracking and customer data management. It also provides email marketing and analytics tools all in one platform.

Above all, ClickUp is one of the most affordable Salesforce alternatives out there.

Key Features

  • List/tables/Kanban view for viewing tasks at a single glance
  • Multiple widgets to analyze customer data
  • Email integration for automated status update emails to clients
  • Automated triggering of each task in the sales pipeline one after the other

Pricing

Like most Salesforce alternatives, Clickup offers a free plan with 100 MB of storage. For more storage opt for paid plans like:

  • Free
  • Unlimited plan: US $5 per user per month with unlimited storage
  • Business plan: US $12 per user per month with Google SSO
  • Business plus plan: US $19 with priority customer support service
  • Enterprise plan: Customized pricing with enterprise API

Image via ClickUp

Pros

  • As expected from top Salesforce alternatives, Customer onboarding is very quick due to easy data entry
  • Tasks and documents can be linked within the database for easy access
  • Works as both inter-team communication system and CRM software

Cons

  • Some users claim that there are too many features which makes it confusing

Tool level

  • Intermediate/expert

Usability

  • It takes a little practice to get used to

4. monday.com

Image via monday.com

Monday.com is among the best Salesforce alternatives in the CRM industry because of its flexibility and customizability.

Contact management system makes this software even better.

But, wait. There are more reasons to include this in our list of Salesforce alternatives. Let’s find out what these are.

Key Features

  • Provides both pre-sales and post-sales tracking and analytics tools
  • There are mobile apps and offline viewing modes to keep sales team members connected with each other
  • The software can receive and manage all sales calls, can sync with Gmail, and can track all documents from the sales process
  • Sales reps can drag and drop different widgets and analytics tools to create their own custom interface

Pricing
The free plan is only for two seats. The paid plans include:

  • Individual: $0
  • Basic: US $10 per seat per month
  • Standard plan: US $14 per seat per month
  • Pro plan: US $24 per seat per month
  • Enterprise plan: Custom pricing

Image via monday.com

Pros

  • Provides all the customer data and sales CRM analytics in one place
  • Highly customizable
  • As expected from top Salesforce alternatives, monday.com integrates with all top workplace tools like Slack, Dropbox, Microsoft Teams, Outlook, Google Drive, etc

Cons

  • There are no systems to generate custom reports which are essential for collaborative projects

Tool level

  • Beginner/Intermediate

Usability

  • One of the easiest to use tools among Salesforce alternatives

5. Basecamp

Image via Basecamp

Basecamp is quickly becoming one of the popular Salesforce alternatives because of its social, collaborative features.

With Basecamp, new team members get a one-glance understanding of all the marketing automation, lead management, and sales automation tasks to make onboarding faster.

Interested in knowing why we have included this on our list of Salesforce alternatives? Read on.

Key Features

  • Brings together the features of a number of different apps into one single platform
  • Like most other Salesforce alternatives, Basecamp offers message boards, to-do lists and schedules, automatic status check questions, automated file storage, and group chats
  • Specialized hill charts that track project progress
  • All notifications can be streamlined into one single platform

Pricing

Basecamp offers a free trial with both plans.

  • Basecamp: $15 per user per month
  • Basecamp Pro Unlimited: $299 per month, billed annually

Image via Basecamp

Pros

  • Comprehensive platform for remote work
  • Mobile apps offer on-the-go access
  • Automated check-in system for better team communication

Cons

  • There are no proper tools to manage the chat features

Tool level

  • Beginner/Intermediate

Usability

  • Like most Salesforce alternatives, Basecamp is generally easy to learn

6. Avaza

Image via Avaza

Some desirable features in Salesforce alternatives include live chat, easy project management, and tool integrations.

As a comprehensive platform for team collaboration on projects, Avaza comes across as one of the viable alternatives to Salesforce.

Projects can be assigned to team members with simple drag-and-drop features visible on the dashboard.

What else makes Avaza qualify as one of the leading Salesforce alternatives? Let’s take a look.

Key Features

  • Resource schedules, time tracking, and expenditure tracking
  • Live chat for teams
  • Different task views like Kanban, List, and Gnatt
  • Customized invoices can be automated from the estimated price and quotations
  • Emails can be directly converted into tasks

Pricing

Similar to popular Salesforce alternatives, Avaza has a free plan with 5 active projects. Paid plans include:

  • Startup plan: US $9.95 per month for 20 active projects
  • Basic plan: US $19.95 per month for 50 active projects
  • Business plan: US $39.35 per month for unlimited projects

Image via Avaza

Pros

  • Can sync with all popular workplace apps like Xero, Slack, Evernote, Dropbox, Jira, Google Drive, and more
  • Tasks can be grouped together across projects for easy delegation of duties
  • Topic-specific communication channels make it easier to collaborate

Cons

  • Does not have many typical CRM software features
  • There are some issues with the mobile app interface as the time tracker is not visible

Tool level

  • Beginner/intermediate

Usability

  • Ease of use is a USP of Avaza

7. Kantata (Formerly Mavenlink)

Image via Kantata

Kantata integrates with Microsoft Dynamics 365 CRM for accurate sales tracking and sales forecasting needs. The interface displays all information in an organized way.

What else makes this one of the most sought-after Salesforce alternatives? Read on.

Key Features

  • Automated triggering of projects through Microsoft Dynamics
  • Can be used to track the sales pipeline and quickly arrange for resource requirements accordingly
  • Sales forecasting breaks down how long it takes to complete each part of the sales process
  • Communication tools with role-based access for smooth team collaboration

Pricing
As expected from the best Salesforce alternatives, the pricing is flexible and depends on the industry and location of the firm

Image via Kantata

Pros

  • Seamlessly integrates with Google Drive
  • Time entries are very easy
  • Project portfolio makes it easy to track all active projects at once

Cons

  • The checklist feature requires tasks to be marked off before they are completed
  • The analytics tools are not very visual making the interface look cumbersome and intimidating

Tool level

  • Intermediate/expert

Usability

  • Some features may be difficult to find on the interface

8. SugarCRM

Image via SugarCRM

SugarCRM is a comprehensive CRM software solution that helps businesses manage their customers effectively.

It has modules that support the entire customer lifecycle, from prospecting to closing deals and retaining customers.

Its powerful capabilities such as sales forecasting, and quote and campaign management are the reasons why it is considered one of the best Salesforce alternatives.

Key Features

  • Comprehensive campaign management support with multi-channel integration
  • Real-time data makes it easy to track campaign performance metrics
  • Streamlined lead segmentation and routing
  • Sales forecasting models
  • Customization options for managing complex sales cycles
  • Project management tools including dashboards, task management, and Gantt charts
  • A seamless portal for optimizing customer support as expected from leading Salesforce alternatives

Pricing
There is no free trial on offer and you have to rely on a 3-minute demo to understand the features. Like most Salesforce alternatives, the paid plans are categorized into tiers:

  • Sell: US $49 per user per month
  • Serve: US $80 per user per month
  • Enterprise: $85 per user per month
  • Market: US $1000 for 10k contacts


Image via SugarCRM

Pros

  • In-depth analytics and reporting
  • Advanced integration capabilities
  • Supports over 30 languages

Cons

  • Lack of built-in AI features
  • Limited data reporting

Tool level

  • Intermediate/Expert

Usability

  • The setting up process can take time because of an outdated interface

9. Zendesk Sell

Image via Zendesk Sell

What are you looking for in Salesforce alternatives—sales productivity, customer service features, workflow automation? What if you can get all of these features in one unified platform?

Zendesk Sell is one of the top Salesforce competitors that offer you all these capabilities.

It is the ideal choice for companies who want to align their customer service and sales teams. With lead generation, contact management, automation, and collaboration tools built-in, you can strengthen customer relationships and boost sales productivity.

Let’s see what else makes this tool qualify as one of the best Salesforce alternatives.

Key Features

  • Pipeline tracking, lead scoring, and sales forecasting tools
  • Custom email templates and scheduling to send personalized, bulk emails
  • Project management tools let you manage tasks with ease
  • Automated workflow features
  • Filter, organize, and track sales data
  • Generate insightful reports including total sales, funnel analysis, incoming deals, sales by customer, and reasons for deal loss

Pricing
Like most Salesforce alternatives listed here, Zendesk offers a free trial. To access its advanced features, you will need to upgrade to one of these plan categories:

Zendesk Service

  • Suite Team: $49 per agent per month
  • Suite Growth: $79 per agent per month
  • Suite Professional: $99 per agent per month
  • Suite Enterprise: $150 per agent per month

Image via Zendesk

Zendesk Sales

  • Team: $20 per user per month
  • Growth: $49 per user per month
  • Professional: $99 per user per month

Image via Zendesk

Pros

  • Effective pipeline and contact management
  • Seamless app integrations
  • Drag-and-drop analytics dashboards
  • Full visibility of client interactions
  • Built-in dialer for customer support

Cons

  • No free plan
  • Limited sales pipelines

Tool level

  • Beginner

Usability

  • The tool is easy to set up and use.

10. Thryv

Image via Thryv

If you're looking for Salesforce alternatives that are perfect for small businesses, Thryv is a great option. It offers reputation management in addition to marketing and sales automation, all in one place.

Contacts are easy to find and manage with powerful searching, filtering, and tagging features.

This comprehensive customer experience platform helps you optimize interactions with customers. Packed with features such as email marketing, social shares, SMS text messaging, and appointment booking, Thryv is one of the best Salesforce alternatives out there.

Ready to explore its features, pros, and cons? Let’s get started.

Key Features

  • Generate, segment, and manage leads
  • Automated alerts of lead activity to optimize every opportunity
  • Schedule and streamline event campaign management with reminders, calendars, invitations, and registration
  • Comprehensive email marketing tools to manage contact lists, automate and track email campaigns
  • Add social share buttons in your marketing campaigns and track them
  • Custom dashboards to view, manage, share and report key metrics
  • Reputation management tools with instant notifications of online reviews

Pricing
As it is with other Salesforce alternatives, you get a free trial to explore the tool. While there are three paid plan categories, you will need to contact the company for pricing details.

  • Plus: For 2 users
  • Premium: For 5 users
  • Unlimited: For 10 users

Image via Thryv

Pros

  • End-to-end customer experience management
  • Unified dashboard
  • Streamlined social media management
  • Online knowledge center

Cons

  • Mobile version can be a little slow
  • Importing contacts is not seamless

Tool level

  • Intermediate/Expert

Usability

  • The number of features can make the tool overwhelming for beginners

11. Salesflare

Image via Salesflare

One of the distinguishing features of top Salesforce alternatives is that they remove the hassle of manual data entry for customer relations management professionals.

Salesflare does not disappoint in this aspect. By collating data from multiple sources, it makes contact and campaign management quick and hassle-free.

Hold on. There’s more.

Salesflare’s clients also rave about its capabilities related to social integrations, email tracking, sales analytics, and pipeline management.

Convinced yet?

Take a closer look at its features to make a smart decision.

Key Features

  • Monitor your leads and leverage opportunities with a drag-and-drop pipeline builder
  • Salesflare collects contact information automatically from various sources and stores them
  • Create personalized and automated drip emails, and reuse saved filters to quickly build segments
  • Appointment and call scheduling made easy with mobile phone and calendar syncing
  • In-depth insights on customer interactions and activities
  • Collaboration tools to align your sales, customer service, and marketing departments
  • Dashboards offer revenue, sales rep performance and sales cycle insights

Pricing
As expected from top Salesforce alternatives, Salesflare offers a 14-day free trial. Here are its paid plans:

  • Growth: $29 per user per month
  • Pro: $49 per user per month
  • Enterprise: $99 per user per month

Image via Salesflare

Pros

  • Intelligent lead scoring
  • Automated contact management
  • Easy integration with Gmail and Outlook
  • Intuitive user interface

Cons

  • Marketing automation tools are limited
  • Lack of email builder for custom campaigns

Tool level

  • Beginner

Usability

  • Easy to use

12. Bitrix24

Image via Bitrix24

Bitrix24 offers communication, collaboration, and automation tools designed to help small businesses streamline their CRM activities. Apart from rich customer data, the platform includes project and task management tools to simplify the sales processes.

What sets Bitrix24 apart from other Salesforce alternatives is that it offers both mobile and web-based versions, so it works well whether you're on the go or at the office.

It’s time now to take a closer look at why we have included this in the list of top Salesforce alternatives.

Key Features

  • 360-degree view of your customers, leads, and sales pipeline
  • Granular segmentation of your customers based on needs, location, and activities
  • Dashboards present key data on the sales funnel, deals won, and other sales data
  • A host of collaboration tools including file sharing, video conferencing, instant messaging, and social intranet
  • Project management tools including task and role assignment and progress tracking
  • Email integration, drip campaigns, email signatures

Pricing
As expected from leading Salesforce alternatives, Bitrix24 gives you a free 15-day trial. In addition, the free plan comes with unlimited leads, companies, and deals.

  • Free
  • Basic: $49 for 5 users per month
  • Standard: $99 for 50 users per month
  • Professional: $199 for unlimited users per month

Image via Bitrix24

Pros

  • Feature-rich
  • Efficient communication and collaboration functions
  • Useful integrations
  • Customizable CRM

Cons

  • Cluttered interface
  • Poor customer service

Tool level

  • Intermediate/Expert

Usability

  • There is a learning curve involved in setting up and using the tool

13. Pipedrive

Image via Pipedrive

Pipedrive’s USP is the ease with which you can create sales pipelines and ‘drive’ your leads through the sales funnel to optimize conversions and sales.

Not only is the tool one of the easiest to use among Salesforce alternatives, it’s also loaded with useful features that make the management of customer interactions and sales pipelines a breeze.

What else makes Pipedrive one of the most popular Salesforce alternatives?

Let’s see.

Key Features

  • Create pipeline stages, determine the probability for deals moving ahead, and manage deals through Kanban boards
  • Automatically move deals, trigger emails, and create automated workflows with 30 workflow templates
  • Tack key metrics including contact information, the value of deals, and the sales process
  • Email marketing is made easy with custom email templates. integration with email providers, and email tracking
  • In-depth analytics and reports on deals, customer satisfaction, and sales pipelines
  • Built-in calendar to schedule tasks and meetings

Pricing
Most Salesforce alternatives offer a free trial, and Pipeline is no different. You can explore the benefits of all these paid plans with a 14-day free trial.

  • Essential: $9.90 per user per month
  • Advanced: $19.90 per user per month
  • Professional: $39.90 per user per month
  • Enterprise: $59.90 per user per month

Image via Pipedrive

Pros

  • Drag-and-drop pipelines
  • Workflow automation
  • Customizable dashboard
  • Intuitive interface

Cons

  • Limited email automation
  • Basic project management tools

Tool level

  • Beginner/Intermediate

Usability

  • Easy to use

14. Nutshell CRM

Image via Nutshell CRM

According to the customer reviews, clients who switched over to Nutshell after using Salesforce for six years, say they couldn’t be happier.

If client testimonials are anything to go by, Nutshell is one of the best Salesforce alternatives out there, thanks to its ease of use and depth of features.

In addition to smooth integrations with important business tools, Nutshell gives you everything you need to attract, retain, and nurture your customers.

Want to know what other features it has to qualify as one of the most talked-about Salesforce alternatives?

Take a peek.

Key Features

  • Seamless pipeline management with drag-and-drop functions to progress and categorize leads as lost, won, or canceled
  • Manage all contacts in one place with easy syncing of data from emails, calendars, and communications
  • Monitor lead volume, track customer advancement, and analyze lost deals across the sales funnel
  • Schedule drip campaigns and send personalized emails
  • Rich insights on closed sales, sales forecasts, productivity, and team performance
  • Customized sales models including inbound/outbound sales, account-based sales, and relationship-based sales

Pricing
Similar to most Salesforce alternatives listed here Nutshell offers a free trial. Check out the two pricing tiers.

  • Nutshell: $16 per user per month
  • Nutshell Pro: $42 per user per month

Image via Nutshell CRM

Pros

  • Automation and customization
  • Centralized contact management
  • Detailed reports
  • Collaboration tools

Cons

  • Duplicate contact data
  • No phone integration

Tool level

  • Beginner/Intermediate

Usability

  • The tool is easy to use thanks to its friendly interface

15. Insightly

Image via Insightly

Looking for smart Salesforce alternatives to onboard leads, map their interactions, and nurture them?

You can definitely give Insightly a try.

This CRM software solution has powerful features that help you capture leads and leverage opportunities to convert them into paying customers.

What’s more, Insightly is one of the ideal Salesforce alternatives for those who are looking for automated marketing solutions.

Does this make Insightly one of the best Salesforce alternatives? Glance through its features, pros, and cons to get more insights.

Key Features

  • Automated lead routing with contacts linked to projects, corresponding opportunities, emails, and organizations
  • Flexible record linking feature to map customer interactions
  • Bulk emails made easy with templates, custom signatures, email automation, and synchronization with Gmail and Outlook
  • Workflow automation with automated reminders, task generation, and custom rules
  • Built-in business intelligence to track progress

Pricing
Like most Salesforce alternatives listed here, Insightly offers a free trial for both the Plus and Professional plans.

  • Plus: $29 per user per month
  • Professional: $49 per user per month
  • Enterprise: $99 per user per month

Image via Insightly

Pros

  • Comprehensive contact management
  • Improved customer interactions
  • Excellent visibility on leads
  • Streamlined dashboard

Cons

  • Event scheduling tool needs improvement
  • Project management features are rudimentary

Tool level

  • Beginner/Intermediate

Usability

  • A streamlined interface makes the tool easy to use

16. Zoho

Image via Zoho

Most marketers need no introduction to Zoho CRM. The popular platform offers powerful features designed to help you optimize your customer relationship.

What’s more, Zoho CRM is reasonably priced and can create new sales opportunities, automate your workflow and manage all your contacts in one place.

This is why no discussion on Salesforce alternatives is complete without talking about Zoho CRM.

That said, it’s important to closely evaluate the features, pros, and cons before investing in Salesforce alternatives such as Zoho.

So, here we go.

Key Features

  • Smooth pipeline management with automatic lead scoring and lead routing
  • Contact your customers at the right time with real-time information
  • Multiple channels to connect with customers including live chat, social media platforms, email, and telephone
  • Zoho CRM integrates easily with Zoho SalesInbox to synchronize your email campaigns
  • View customer activities, pending deals, associated contacts, current projects and other details required to prioritize projects
  • In-depth analytics and reports that feature pie charts and heat maps
  • Filter and find tasks based on calls, activity type, meetings, and much more

Pricing
Zoho is not free, but you can try out any of these paid plans with a 14-day free trial.

  • Standard: $14 per user per month
  • Professional: $23 per user per month
  • Enterprise: $40 per user per month
  • Ultimate: $52 per user per month

Image via Zoho

Pros

  • Multiple integrations
  • 24×7 customer support
  • Real-time sales data
  • Granular sales pipeline view

Cons

  • Lack of shared inbox
  • Marketing solutions are not comprehensive

Tool level

  • Beginner/Intermediate

Usability

  • Easy to use.

17. Copper CRM

Image via Copper CRM

Does your business rely on Google Workspace? If yes, you may be looking for Salesforce alternatives that integrate smoothly with Google Workspace.

Copper CRM has you covered. It integrates well with Gmail and G-suite, and helps you manage leads and automate your workflow.

What else can Copper do for your business? Let’s find out.

Key Features

  • Custom sales stages to streamline the movement of leads through the funnel
  • Automatic syncing of leads, prospects, and customers between G-suite, Gmail, and other business tools
  • Prebuilt dashboards, analytics, and custom reports
  • Drag-and-drop pipelines to track deal progression
  • Complete visibility of sales data on a well-structured dashboard
  • Similar to most Salesforce alternatives, Copper lets you automate workflows

Pricing
As expected from Salesforce alternatives, you get a 14-day free trial to explore Copper’s features. The paid plans are as below:

  • Basic: $20 per user per month
  • Professional: $46 per user per month
  • Business: $93 per user per month

Image via Copper CRM

Pros

  • Customizable platform
  • Comprehensive G-suite and Gmail integration
  • Project management tools
  • Supports automation

Cons

  • Limited integrations with other tools and apps
  • Rudimentary email tracking

Tool level

  • Beginner/Intermediate

Usability

  • The platform is easy to set up and use

18. Freshsales

Image via Freshsales

Next up on our list of top Salesforce alternatives is Freshsales. The powerful sales force automation tool provides everything your sales team needs to succeed.

From attracting qualified leads and having meaningful conversations, to closing deals, your CRM tasks are made easy with AI-powered insights.

Notably, Freshsales is one of the many marketing and customer service tools offered by Freshworks.

By helping you align your marketing, sales, and CRM functions, Freshsales qualifies as one of the best Salesforce alternatives.

Key Features

  • Automatic routing of chat conversations, leads, and contacts to sales personnel.
  • Insightful pipeline data and easy tracking of deals
  • Capture key information on leads with Smartforms that gathers data from website activities, social media profiles, and photos
  • 360-degree view of your customers’ web engagement, interactions, social profiles, purchase history, and appointments
  • Get real-time alerts when your leads click on links or open emails
  • AI-powered chatbots to engage and educate customers, a defining feature of Salesforce alternatives

Pricing
Explore Freshsales with a 21-day free trial or with a free forever plan. For advanced tools, you will need to upgrade to its paid plans.

  • Free: 100 marketing contacts per month
  • Growth: US $18 per user per month, $15 billed annually
  • Pro: US $47 per user per month, $39 billed annually
  • Enterprise: US $83 per user per month, $69 billed annually

Image via Freshsales

Pros

  • Intuitive contact management
  • Advanced AI-based insights
  • Customizable interface
  • In-built dialer and chatbots

Cons

  • Limited third-party integrations
  • File storage limits

Tool level

  • Beginner/Intermediate

Usability

  • Easy to use

19. Outreach

Image via Outreach

The ideal Salesforce alternatives will help you streamline your outbound sales efforts.

As you might’ve guessed, Outreach does exactly that.

The sales engagement platform provides your sales teams with the tools they need to be more efficient and effective. The focus here is on helping businesses save time and money while achieving a high success rate when it comes to closing deals.

It does this by helping salespeople connect with potential customers faster and more effectively. Apart from enhancing scheduling, it makes coaching reps easier.

What more can you expect from Salesforce alternatives such as Outreach? Take a look.

Key Features

  • Real-time insights and analytics to optimize customer relationship management
  • Outreach Engage automates and optimizes sales engagement workflows
  • Powerful sequences or sales cadence to streamline lead generation
  • AI-based insights to optimize deals
  • Real-time insights on deals, progress, and conversations
  • Easy tracking of email delivery, opens, clicks, and bounce rates

Pricing
Unlike most Salesforce alternatives, Outreach has not given pricing information on its website.
Pros

  • Consolidated view of buyer engagement and pipelines
  • AI-powered deal insights
  • Centralized dashboard
  • Virtual sales assistant
  • Master sequencing

Cons

  • No free trial
  • Complicated user interface

Tool level

  • Intermediate/Expert

Usability

  • There is a steep learning curve involved in setting up and using the tool

20. Creatio

Image via Creatio

Creatio is one of the comprehensive Salesforce alternatives that offer a host of sales, service, and marketing automation products. Combined, these tools help you automate the sales process and customer journey.

If you are looking for Salesforce alternatives that help you create marketing campaigns, manage lead flows, and streamline customer service, Creatio is a great option.

Electronic delivery of contracts, invoices, and other documents not only minimizes paperwork but helps you close deals faster.

Need more proof that it belongs to the category of top Salesforce alternatives?

Here it is.

Key Features

  • Advanced sales tools help you customize the sales pipeline
  • Comprehensive view of customers with data collated from all touchpoints
  • Build segmented audiences with the help of behavioral and socio-demographic data
  • Custom dashboards to manage lead conversion pipelines and monitor sales results
  • Electronic invoicing, document storage, order tracking, and contract management to close deals faster
  • Studio Creatio lets you customize CRM processes, templates, fields, and users.
  • Integrations with business tools including HR, management, productivity, finance, and service tools

Pricing
Unlike most other Salesforce alternatives, Creatio has not displayed pricing information on its website. You can try out the features of all the paid plans with a 14-day free trial.
Pros

  • Efficient lead segmentation
  • Easy to manage communication
  • Intuitive analytics
  • Workflow automation

Cons

  • Limited social media integrations
  • Some coding may be needed for creating forms

Tool level

  • Intermediate

Usability

  • Setting up and navigation can take time

21. Keap

Image via Keap

If you have been using Salesforce CRM for any length of time, you already know that to make the most out of the tool, you need to pay for add-on features.

For instance, if you are looking to integrate CRM with e-commerce, you will need to purchase a separate plan under Salesforce Commerce Cloud.

This is where Salesforce alternatives such as Keap come in. Formerly called Infusionsoft, Keap is one of the best Salesforce alternatives that come with built-in ecommerce functionalities.

In addition, it offers marketing automation and lead management that you expect from great Salesforce alternatives.

Let’s get into the details of what makes this one of the leading Salesforce alternatives.

Key Features

  • Streamlined lead management with lead capturing, distributing, segmenting, and filtering features
  • Manage sales pipelines with a visual dashboard
  • Automate marketing and sales functions with triggers based on client actions
  • Detailed reports of lead sources, click-throughs, form completion, campaign success, sales tracking, contact action, and revenue
  • Drive your leads through the buying stages with custom pipelines
  • Powerful email marketing features including templates, spam filters, and auto responders
  • Ecommerce tools automate storefront tasks such as invoice collection, inventory management, payment processing, and digital shopping carts

Pricing
Keap offers a 14-day free trial and the paid plan options are in three tiers:

  • Pro: $129 for 2 users and 1500 contacts per month
  • Max: $199 for 3 users and 2500 contacts per month
  • Max Classic: Custom pricing

Image via Keap

Pros

  • Wide range of ecommerce tools
  • Custom pipelines
  • Intelligent lead scoring and segmentation
  • Powerful email marketing and tracking capabilities

Cons

  • Cannot track multiple campaigns
  • Limited integrations

Tool level

  • Beginner/Intermediate

Usability

  • Keap is among the Salesforce alternatives that are very easy to use

22. Agile CRM

Image via Agile CRM

Agile CRM is one of the top-rated Salesforce alternatives with a focus on catering to small and medium businesses. This platform connects sales, customer service, marketing, social media, and other channels in an integrated interface.

This helps companies optimize customer engagement, conversion, and customer life cycle.

Take a look at its features to know if Agile CRM belongs to the list of top Salesforce alternatives.

Key Features

  • Deal tracking system with deal milestones and deal tracks to manage your sales pipelines
  • Automated contact management with easy importing, custom tags, filtering, and appointment scheduling
  • Get a holistic view of customers with Contact Pages and Contact Widgets
  • Marketing automation enables segmentation of leads to design custom marketing campaigns
  • Automate email marketing with autoresponders, group emails, tracking, and A/B testing
  • Streamline ecommerce campaigns with abandonment cart emails, triggered newsletters, pop-ups, and targeted promotions
  • Social media integration helps you collect leads and engage with them on Twitter
  • Unique gamification software to boost collaboration and competition within your sales team, a feature not found in most Salesforce alternatives

Pricing
Unlike most Salesforce alternatives, Agile CRM does not offer a free trial but makes up for this with a free forever plan. Here are the plan categories:

  • Free: For 10 users and 50,000 contacts
  • Starter: $8.99 per user per month
  • Regular: $29.99 per user per month
  • Enterprise: $47.99 per user per month

Image via Agile CRM

Pros

  • Easy contact management
  • Support for ecommerce campaigns
  • Automated deals tracking
  • Collaboration tools

Cons

  • Lack of reporting features
  • Limited integrations with third-party tools

Tool level

  • Beginner/Intermediate

Usability

  • Easy to use

23. Nimble

Image via Nimble

The best Salesforce alternatives are those that help sales teams quickly convert leads and nurture them.

This is Nimble’s forte. As one of the popular Salesforce alternatives, Nimble helps businesses communicate better with their customers.

It has powerful tools for generating leads, segmenting them, and tracking email campaigns.

Check out the features that make Nimble one of the viable Salesforce alternatives.

Key Features

  • Contact Record seamlessly imports customer data from multiple sources to offer a holistic view of leads
  • Lead prospecting tools automatically capture lead information from business cards, email signatures, social media, and websites
  • Automatically updates contact records to keep them fresh
  • Easily integrates with other business tools
  • Unified inbox to organize all your messages from a Twitter account, Microsoft Teams, email, and other channels
  • Project revenue insights from Deal forecasting and Pipeline analytics

Pricing
Nimble, like most Salesforce alternatives, offers a 14-day free trial and an uncomplicated subscription plan.

  • Nimble Business: US $29.90 per user per month

Image via Nimble

Pros

  • Advanced lead generation tools
  • Streamlined contact management
  • Multiple communication channels
  • Task management tools

Cons

  • Limited storage space
  • Social activity tracking is limited

Tool level

  • Beginners

Usability

  • Nimble is one of the Salesforce alternatives to have a flexible interface that makes it easy to set up and use

24. Help Scout

Image via Help Scout

Help Scout is one of the Salesforce alternatives that make it easy to provide great customer service. With tool integrations, past conversation logs, and rich customer data, you can focus on meeting your customers’ needs.

After all, Help Scout earned the spot as the tool with the best ROI.

As expected from top Salesforce alternatives, Help Scout has a range of powerful features.

We'll talk about these to help you make an informed decision.

Key Features

  • 360-degree view of customer data, app activity, and previous conversations help you offer personalized support
  • Email-based help desk with shared inboxes streamlines access to support requests and interactions
  • Beacon, the live chat widget, aligns knowledge platforms, live chat, and support
  • Collaboration hub and Internal Note makes it easy for teams to work together
  • As expected from top Salesforce alternatives, Help Scout helps you generate detailed reports based on filters such as email, chats, company, and phone.
  • Integrated knowledge management tool

Pricing
You can explore the Standard and Plus plan features with a free trial. Here are the pricing details of the paid plans:

  • Standard: $20 for up to 25 users per month
  • Plus: $40 for unlimited users per month
  • Company: $65 for unlimited users per month

Image via Help Scout

Pros

  • Uncluttered interface
  • 40+ app integrations
  • Insightful reports
  • In-app messaging

Cons

  • Limited customization
  • Fewer analytics tools

Tool level

  • Beginners

Usability

  • One of the easiest to use tools among Salesforce alternatives

25. HubSpot

Image via HubSpot

Last on our list of the best Salesforce alternatives is HubSpot.

Founded in 2006, the company has grown to become one of the most popular and well-regarded CRM platforms available today.

One of HubSpot's key strengths lies in its comprehensive suite of interconnected tools. The platform offers a range of products and features that cater to the various needs of businesses. These include the Marketing Hub, Sales Hub, CMS Hub, and Service Hub.

The CRM provided is incredibly user-friendly, streamlining manual tasks such as data entry, data synchronization, and data updates. Its primary focus revolves around your customers, enabling you to craft extraordinary customer experiences and enhance the buyer's journey.

Let’s look at the features that make it a worthy Salesforce competitor.

Key Features

  • Robust CRM platform manages your contacts, tracks interactions, and organizes your sales pipeline
  • The Marketing Hub feature enables you to create and optimize marketing campaigns and automate email marketing
  • HubSpot offers email tracking, document management, and sales analytics.
  • Combines live chat, chatbots, and team email to enable real-time communication with website visitors
  • Comprehensive analytics and reporting capabilities help you track the performance of your marketing campaigns

Pricing

HubSpot’s CRM Suite offers the following pricing plans for businesses and enterprises

  • Professional: $1,781/month
  • Enterprise: $5,000/ month

Image via HubSpot

Pros

  • User-friendly interface and intuitive navigation
  • Extensive marketing automation capabilities
  • Integration with various third-party tools and platforms
  • Powerful analytics and reporting features
  • Active and supportive user community

Cons

  • Some advanced features may require higher-tier plans
  • Learning curve for advanced features

Tool Level

  • Beginner/Intermediate

Usability

  • Fairly easy to use

FAQs

Q1. Does Salesforce have a free version?

A. Salesforce does not have a free version or a trial version. So it may be wise for businesses to try out some of the Salesforce alternatives mentioned above to find out their exact business requirements.

Q2. Who is the main competitor of Salesforce in 2023?

A. The Salesforce alternatives mentioned above are some of the most prominent competitors of Salesforce as they provide a wide variety of features and analytics tools. Some of these Salesforce alternatives offer free plans as well, which is beneficial for small businesses and startups.

Q3. What is a sales CRM tool?

A. Sales CRM tools are used to manage all the steps of the sales process. The above-listed Salesforce alternatives help to save time and energy by automating various tasks in the sales process.

Q4. What is the objective of CRM?

A. The primary objective of CRM is to make the jobs of marketing and sales teams much easier and to also improve the customer support systems of an organization.

Q5. What are the Salesforce alternatives for small businesses?

A. Some of the Salesforce alternatives that offer free plans for limited users include:

  • Asana
  • Basecamp
  • Avaza
  • Bitrix24
  • Agile CRM
  • Freshsales

These alternatives are perfect for small businesses that have a small sales team.

Q6. Which company can replace Salesforce in the future?

A. For a few years, Salesforce has dominated the market share in the CRM sector. But now there are a few great Salesforce alternatives that are gaining popularity such as:

  • Asana
  • Nimble
  • Zoho
  • Pipedrive
  • Freshsales
  • Agile CRM
  • Help Scout
  • Insightly
  • Salesflare
  • Zendesk Sell
  • monday.com
  • Airtable
  • ClickUp

Which Salesforce Alternatives Do You Like?

Salesforce is definitely one of the best CRM software available in the market. But it is out of the budget for many smaller businesses. So it makes sense for you to research all alternatives available in the market before making a choice.

There are many Salesforce alternatives available and each has its own unique features. Some provide integration with multiple workplace apps, some emphasize pipeline management, and others are focused on visual analytics.

Many of these also have multiple pricing plans with different free trials and limited free versions so you can try them out before investing.

Which of these Salesforce alternatives have you tried?

Leave comments about your experiences with these CRM tools and software applications to help out the community of sales and marketing executives.

Gaurav Sharma

Gaurav Sharma is the Founder and CEO of Attrock, a results-driven digital marketing company. Grew an agency from 5-figure to 7-figure revenue in just two years | 10X leads | 2.8X conversions | 300K organic monthly traffic | 5K keywords on page 1. He also contributes to top publications like HuffPost, Adweek, Business2Community, TechCrunch, and more.

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