Are you looking for the best SEO reporting tools?
Search Engine Optimization (SEO) is crucial to every brand’s online presence.
But in order to make the most of your SEO efforts, you need to find out what’s working, and what isn’t.
And using the best SEO reporting tools makes the process much smoother.
Why is that?
Because it will give you a real-time analysis of your site’s SEO performance. This is a whole lot easier than manually cross-referencing data points from time to time.
Besides, the best SEO reporting tools can help you create detailed reports that will act as proof of your progress.
And over time, you could even get on the first page of Google.
So, in this post, we have reviewed 17 of the best SEO reporting tools that will give you the best data at your fingertips.
Ready to get started?
Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.
SEO reporting tools are software platforms that you can use to analyze your website performance in search engine results pages (SERPs). They track metrics that reveal how well your site is ranking for targeted keywords, how much traffic it's getting from organic searches, and how user-friendly it is.
Such metrics include keyword rankings, organic traffic, backlink profile, site speed, site health, conversion rate, etc. This data allows you to create the perfect SEO reports, identify areas for improvement, optimize your website for better ranking, and achieve your SEO goals.
Here is why you should consider using the best SEO reporting software.
SEO is a long-term strategy, and reporting tools help you monitor progress over time. You can see if your website's ranking for relevant keywords is improving.
You can also tell which content is attracting the most organic traffic and if any technical SEO issues are hindering performance. This way, you can improve and adapt your SEO strategy for long-term success.
SEO reporting provides the data you need to make informed decisions about your search engine optimization efforts. You can identify areas that need improvement, such as optimizing content for specific keywords or developing link-building strategies to increase domain authority.
Most of the best SEO reporting tools offer features that allow you to compare your website's performance with that of your competitors.
This competitive analysis can provide valuable insights into areas where competitors may be outperforming or lagging behind. This way, you can refine your strategies and improve SEO rankings.
The best SEO reporting tools help you track the return on investment (ROI) of your SEO efforts by providing data on organic traffic, conversions, and revenue generated from organic search. This allows you to evaluate the impact of your SEO activities on your overall business goals.
SEO reporting tools simplify data collection by automating the process. Instead of manually gathering metrics like traffic, rankings, and backlinks, these tools centralize your data.
The best SEO reporting tools save you by automating data analysis, allowing you to focus on strategy rather than getting lost in spreadsheets and number crunching.
Things don’t always go as planned. Rankings can drop, traffic might decline, or technical issues can arise. The best SEO reporting tools can alert you to these problems before they spiral out of control. This means fewer surprises and more time to act.
The best SEO reporting tools keep you focused by showing how you’re tracking toward key metrics. Whether it's increased traffic, improved rankings, or higher conversions, the data keeps you on track and motivated by highlighting your successes.
You have to have a clear understanding of your specific business needs and goals to choose the best SEO reporting tools.
We created our list of the best SEO reporting tools based on these factors.
In December 2024, Google attracted around 139.29 billion visits, with 72.29% of that traffic coming from mobile devices during the same period.
Image via Statista
Image via Statista
What does that mean for businesses?
Lots of opportunities to show up in front of their target audience.
However, let’s not forget that more and more brands are leveraging SEO efforts to grow their online presence. This implies a tough battle for eyeballs.
The solution?
Tracking your SEO performance regularly. This way, you’ll know exactly how SEO metrics such as page speed, backlinking, CTR, etc, are faring. This will enable you to make informed decisions about your SEO strategy.
So, invest in any one of the best SEO reporting tools we have listed here, and start improving your organic rankings.
Here are the best SEO reporting tools, their features, pros, cons, pricing, and more. Keep reading.
Image via Semrush
Known to most marketers, Semrush is an all-in-one SEO tool. Although widely touted for its keyword research features, it also has the best SEO reporting tools.
Let’s take a closer look at everything that Semrush offers.
Key Features
Pros
Cons
Pricing
The best SEO reporting tools offer free trials and Semrush is no exception. Interested users can try Semrush for free for 7 days. Check out its pricing plans below:
Image via Semrush
Tool Level
Usability
Pro Tip: Use Semrush’s Bulk Analysis tool to enter up to 200 URLs or domains at once. Read this Semrush review for more information.
Image via SE Ranking
Making SEO reporting simple is the aim of the best SEO reporting tools and SE Ranking is no exception.
As a comprehensive SEO reporting tool, SE Ranking can help you track your progress and optimize your content marketing strategy.
Apart from detailed insights into your website's traffic, keywords, and backlinks, you can use SE Ranking to measure your progress over time and make changes to your SEO strategy accordingly.
What else does SE Ranking have in common with other best SEO reporting tools?
Let’s find out.
Key Features
Pros
Cons
Pricing
Like most other best SEO reporting tools, SE Ranking offers a 14-day free trial. The paid plans are in these categories:
Image via SE Ranking
Tool Level
Usability
Pro Tip: Leverage the free Website Speed Checker to check the loading speed of your site.
Image via Ahrefs
Next on our list of the best SEO reporting tools is Ahrefs. Ahrefs is a great SEO reporting tool that keeps close tabs on your site’s SEO health and issues.
One of its most impressive facets is the web crawler that visits over 6 billion pages every 24 hours.
Talk about up-to-date data!
What else makes it one of the best SEO reporting tools?
Read on to find out.
Key Features
Pros
Cons
Pricing
Ahrefs doesn’t come with a free trial. It offers four paid pricing plans as given below:
Image via Ahrefs
Tool Level
Usability
Pro Tip: In Site Audit, you can crawl both the desktop and mobile versions of your site.
Image via Moz
Moz provides a suite of tools to help you track your website’s performance and improve your SEO results. With its robust reporting features, it qualifies as one of the best SEO reporting tools.
From rank tracking to site audit, Moz has all the features you expect in the best SEO reporting tools that let you quickly see how your efforts are paying off.
Key Features
Pros
Cons
Pricing
Moz offers a 30-day free trial and has four paid pricing plans:
Image via Moz
Tool Level
Usability
Pro Tip: You can schedule your SEO reports and Moz automatically generates them on a monthly or weekly basis.
Image via Looker Studio
The best SEO reporting tools are ones that help you visualize data clearly. And in this department, Looker Studio is unbeatable.
It’s a powerful SEO tool that helps you gain competitive advantage by allowing you to visualize your data in new and interesting ways. With Looker Studio, you can create charts, graphs, and other visualizations to make your data easy to understand and interpret.
And, it’s completely free.
Want to know what else makes us include it in the list of the best SEO reporting tools? Read on.
Key Features
Pros
Cons
Pricing
Tool Level
Usability
Pro Tip: Embed your data reports in your blog posts, annual reports, and marketing articles to spread the data stories.
Image via Google Search Console
Google Search Console is one of the best SEO reporting tools out there.
Why so?
The free tool helps you monitor, maintain, and troubleshoot your site's presence in Google Search results. You can use the Search Console to submit and test your sitemaps, and check the crawling, indexing, and serving status of your site.
It is also one of the best SEO reporting tools to stay up-to-date on Google's algorithm changes and receive notifications when your site is affected by them.
Check out its features, pros, and cons.
Key Features
Pros
Cons
Pricing
Tool Level
Usability
Pro Tip: You can segment your SEO performance by queries, country, and web pages.
Image via Google Analytics
Next up in this roundup of the best SEO reporting tools is Google Analytics. It helps you understand how your website is performing.
With rich insights into conversion data and website visitors, you can make changes to improve your rankings and visibility in search engines.
The free SEO reporting tool helps you set smart SEO goals that can then be tracked on Google Analytics. You can see what pages are popular on your site and who is visiting your site.
As you can expect from the best SEO reporting tools, Google Analytics helps you make informed marketing decisions based on Machine Learning and predictive analytics.
It’s time to look at the features that make it one of the best SEO reporting tools.
Key Features
Pros
Cons
Pricing
Tool Level
Usability
Pro Tip: Understand which of your visitors are likely to convert with predictive analytics.
Image via AgencyAnalytics
If you're looking for an all-in-one SEO reporting solution in this list of the best SEO reporting tools, AgencyAnalytics is a great option.
With AgencyAnalytics, you can track keyword rankings, organic traffic, backlinks, and more. You can also generate custom reports and share them with clients or colleagues.
As one of the best SEO reporting tools, it provides agencies with everything they need to deliver detailed, actionable, and informative SEO reports to their clients.
Let’s see what other features contribute to making AgencyAnalytics one of the best SEO reporting tools.
Key Features
Pros
Cons
Pricing
AgencyAnalytics offers a 14-day free trial along with paid plans.
Image via AgencyAnalytics
Tool Level
Usability
Pro Tip: Pick from prebuilt report templates to save time on your SEO reports.
Image via Supermetrics
Looking for a powerful “data aggregator” that pulls marketing data from popular platforms including some of the best SEO reporting tools?
You can definitely give Supermetrics a try.
With over 46 integrations with data sources such as Semrush, Google Analytics, Looker Studio, and Adobe Analytics, Supermetrics is one of the best SEO reporting tools to manage SEO data.
What’s the best part?
You don’t need to log into various platforms to get your data and analyze them. All you need to do is open Supermetrics’ sidebar in Google Sheets or Excel to consolidate the vital SEO metrics.
Does it also have other features that the best SEO reporting tools offer?
Let’s see.
Key Features
Pros
Cons
Pricing
Like many of the best SEO reporting tools, Supermetrics offers a 14-day free trial. The pricing depends on the data destination you choose. For example, Supermetrics for Google Data Studio has these paid plan tiers:
Image via Supermetrics
Tool Level
Usability
*Exchange rate: 1 Euro = 1.0023 USD
Pro Tip: Use Supermetrics to build custom social media dashboards by connecting to Instagram, Facebook, Twitter, LinkedIn, and others.
Image via SEO PowerSuite
Every business wants to use the best SEO reporting tools to rank higher in search engine results. And SEO PowerSuite helps you do just that.
With its comprehensive suite of SEO audits, keyword research, and backlink analysis reports, you can track your progress and adjust your strategy accordingly.
Let’s find out if its features compare with the ones offered by the best SEO reporting tools.
Key Features
Pros
Cons
Pricing
Image via SEO PowerSuite
Tool Level
Usability
Pro Tip: Create in-depth SEO reports on current and historic keyword rankings.
Image via Authority Labs
Want a user-friendly SEO reporting tool that allows you to track your SEO performance daily?
Coming right up!
Authority Labs is one of the best SEO reporting tools that can help you track your SEO progress and identify areas of improvement.
With Authority Labs, you can see how your website is performing in search engine results, identify which keywords are driving traffic to your site, and track your progress over time.
What’s more, it is one of the easiest to use in this list of the best SEO reporting tools.
Take a look at its features to make an informed decision.
Key Features
Pros
Cons
Pricing
There is a 14-day free trial on offer to check out the tool’s features after which you’ll need to upgrade to any one of these plans:
Image via Authority Labs
Tool Level
Usability
Pro Tip: Leverage the hyper-local tracking capabilities of Authority Labs to break down to GPS coordinates and zip codes.
Image via DashThis
If you want to conduct fast and complete SEO audits, DashThis is one of the best SEO reporting tools you need. You can use it to get detailed SEO reports along with a personalized checklist on how to improve your site.
But why does DashThis make the list of the best SEO reporting tools?
Let’s find out.
Key Features
Pros
Cons
Pricing
This SEO reporting tool offers a freemium plan with limited features, along with paid plans that cater to different needs and team sizes. Here are the pricing categories:
Image via DashThis
Tool Level
Usability
Pro Tip: Brand your reports with your logo and design elements to enhance professionalism and reinforce your brand identity.
Image via Serpstat
If you’re looking for a one-stop shop to plan, manage, execute, and track your SEO campaigns, you should definitely check out Serpstat.
Used by over 600,000 professionals, Serpstat is one of the best SEO reporting tools that can ramp up your rankings.
How, you may ask?
Key Features
Pros
Cons
Pricing
Serpstat allows users to sign up for free and test out its features. No credit card is required for the same. Its paid plan options are as follows:
Image via Serpstat
Tool Level
Usability
Pro Tip: Try Serpstat’s keyword search volume checker for accurate sales forecasts.
Image via TapClicks
TapClicks is a comprehensive marketing platform that centralizes data and automates reporting. It’s an SEO reporting tool that provides actionable insights for brands, agencies, and media companies.
It's designed to streamline marketing efforts by integrating various data sources into a single, user-friendly interface. This means it can be used by virtually anyone who has basic experience using SEO tools.
Recognized as one of the best SEO reporting tools, TapClicks offers various features tailored to enhance SEO marketing strategies and decision-making processes.
Key Features
Pros
Cons
Pricing
TapClicks has three unique pricing plans.
Image via TapClicks
Tool Level
Usability
Pro Tip:
Pro Tip: To maximize the benefits of TapClicks, take advantage of their training resources and customer support. This will help you quickly become proficient and improve your SEO results.
Image via SEOquake
An easy-to-use browser plugin, SEOquake makes it possible to check any webpage for a variety of metrics on the fly.
The best part?
It is one of the best SEO reporting tools available for Chrome, Firefox, Edge, Opera, as well as iPhones and iPads.
The SEO reporting tool has been downloaded more than 3,000,000 times. Here’s why…
Key Features
Pros
Cons
Pricing
Tool Level
Usability
Pro Tip: If your needs are basic and your budget is low, SEOquake is one of the best SEO reporting tools for you.
Image via Seobility
Continuing on our list of the best SEO reporting tools is Seobility.
Seobility is an online SEO software for refining your website. This SEO reporting tool has many happy customers including Samsung, WWF, and EU Business School.
Now, let’s take a closer look at its features that contribute to its designation as one of the best SEO reporting tools.
Key Features
Pros
Cons
Pricing
Seobility offers a 30-day free trial with its cheapest paid plan. Check out its subscription plans below:
Image via Seobility
Tool Level
Usability
Pro Tip: Seobility’s TF*IDF tool will give you valuable insights into the text optimization of high-performing websites. Make sure you check it out.
Image via Surfer SEO
The last on our list of the best SEO reporting tools is Surfer SEO. It is a cloud-based tool that helps businesses optimize their content and websites for better search engine rankings.
With Surfer SEO, you can get actionable insights into how to improve your content based on data-driven recommendations.
Surfer SEO is a powerful SEO tool that can help businesses improve their online visibility and attract more organic traffic.
Let’s check out its features that makes it one of the best SEO reporting tools.
Key Features
Pros
Cons
Pricing
Image via Surfer SEO
Tool Level
Usability
Pro Tip: While Surfer excels at on-page optimization, consider using it in conjunction with technical SEO tools for a well-rounded strategy.
Q1. Which are the best SEO reporting tools?
A. Some of the best SEO reporting tools are as follows:
Q2. What is SEO reporting?
A. SEO reporting is the process of tracking your site’s SEO performance. It helps you identify what parts of your SEO strategy are really working. When done right, SEO reporting can help you improve your rankings and grow your business.
For example, You’ll often find data on clicks, impressions, and which pages are getting the most attention. SEO reporting can also highlight any technical issues, like broken links or slow page speeds, that might hurt performance.
Q3. What makes a good SEO report?
A. A good SEO report will include data on an array of metrics such as domain authority, search traffic, click-through rate, and more. The KPIs should be chosen on the basis of your key SEO goals.
What’s more, an SEO report should be visually appealing and easy to consume. Including data in the form of pies, charts, and graphs is a good practice.
Q4. What should I report for SEO?
A. Although the KPIs you should track will largely depend on your goals, here are some of the most common ones:
Q5. Why is SEO reporting important?
A. SEO reporting can provide you with valuable insights into your site’s performance. It will help you streamline your SEO efforts and do more of what’s really working for your business.
Over time, this will help you boost organic traffic to your site and increase your conversion rate.
Q6. Are SEO reporting tools useful?
A. Yes. The best SEO reporting tools will help you identify what part of your SEO strategy is working and what isn’t. These tools show keyword rankings, site traffic, and what pages people visit most. They also help find issues like slow loading times or broken links.
This will help you fine-tune your efforts, thus enabling you to bring more traffic to your site. Additionally, using these tools saves you time compared to handling everything manually.
What’s even better is that a lot of these SEO tools are free to use.
Q7. What happens if you don’t use SEO?
A. If you don’t use SEO, you won’t be able to rank on search engines and your site could get buried under other search results.
The consequence?
Your target audience won’t be able to find you. This will mean lesser organic traffic, and lesser opportunities to turn visitors into customers. Your competitors could take all the traffic while your site stays unnoticed.
Q8. How do I create a SEO report?
A. Here is how you you can create a detailed SEO report:
At this point, you’re probably thinking, “all of these in the list of the best SEO reporting tools look pretty great. Which one should I choose?”
Here are some questions that might help you choose the best SEO reporting tool:
And again, almost all of the best SEO reporting tools offer free trials or plans. So, make sure to test the features out before you put your money into any tool.
Are there any other SEO reporting tools you have tried? Did they improve your site’s rankings? Tell us in the comments section.
Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.
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