In 2024, marketing will be more challenging than ever before owing to changed consumer behavior and cut-throat competition.
If you want to stay relevant and competitive, leverage the best B2B marketing tools and up your marketing game.
Is that really needed?
Of course, it is, especially since 91% of B2B marketers say marketing automation is “very important.”
You need it, too!
Image via WebFX
Luckily, you have found the right post. We are going to review, in detail, 23 B2B marketing tools that are creating waves in 2024. For each of these B2B marketing tools, we will give an overview of key features, pros and cons, usability, tool level, and pricing.
Harness our insights to identify B2B marketing tools that meet your business needs and budget perfectly.
Sounds good, right?
Then, let’s get started.
Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.
How We Choose the Best B2B Marketing Tools
- Features: We’ve considered B2B marketing tools with powerful features that’ll help your business grow. The features of these tools cover a variety of needs, including social media marketing, lead generation and nurturing, email marketing, and more.
- Ease of Use: All the B2B marketing tools in our list offer an intuitive user interface. Whether you are a beginner or an experienced user, you’ll have an easy time using these tools.
- Analytics and Reports: Testing the performance of your marketing strategies helps you know what’s working and what’s not. It helps you make the right improvements and create data-driven strategies. We’ve picked tools that offer at least some basic analytics capabilities.
- Price: Some of the B2B marketing tools in our list offer free plans, while others offer premium ones with advanced features. Whatever your marketing budget is, you’ll find a powerful tool that is a fit.
- Reviews: When choosing the best tools, we’ve studied customer reviews from reliable sites. Based on the insights gathered, we’ve curated a list of B2B marketing tools that are sure to provide a positive user experience.
- Scalability: We know growth is inevitable for your B2B business. With this in mind, we’ve researched tools with enough infrastructure to grow with your business.
The Ultimate List of 23 B2B Marketing Tools for 2024
B2B marketing tools can optimize and expedite all your business processes – be it task management, content creation, or reporting. But all these business areas can be streamlined only when you use the best B2B marketing tools.
However, selecting the right B2B marketing tools is no mean task. To simplify your tool selection and comparison, we have written this honest and accurate B2B marketing tools roundup. Check it out.
1. Unbounce
Image via Unbounce
Websites are like storefronts for digital brands. And among the B2B marketing tools on this list, none transforms your website into a conversion machine like Unbounce does. From pop-ups to sticky bars, the AI-led tool can help you build all sorts of conversion touchpoints to convert visitors into customers easily.
Unbounce offers two products:
- Smart Builder fetches data from 1.5 billion conversions to create smart landing pages.
- Smart Traffic uses AI to build compelling experiences and dynamic content.
What’s more?
Unlike many B2B marketing tools, Unbounce offers a library of customizable templates to give your website an impressive look and feel.
As you would expect from top notch B2B marketing tools, Unbounce offers seamless integration enabling you to manage all your marketing activities from one window. Additionally, you get customized solutions for different industries and campaign types. Pick what you need and pay only for that!
In short, Unbounce has everything marketing agencies need from B2B marketing tools.
Key Features
- Code-free landing pages
- Design Assistant
- Smart Builder Style Guide
- Smart traffic
- Sticky bars and pop-ups
- AMP pages
- A/B testing
- Conversion intelligence
- Copy insights
Pros
- Top-notch security
- AI-powered
- Mobile-friendly designs
- Code-free builder grid
- Free trial
- Boundless integrations (including 60+ Zapier integrations)
- Proactive support via chat, email, marketing report, and blog
- Scaleable plans
Cons
- No free plan
Price
- Build: $99 per month
- Experiment: $149 per month
- Optimize: $249 per month
- Concierge: $649 per month
Image via Unbounce
All plans include unlimited landing pages, pop-ups, and sticky bars. To try them out, register for a 14-day free trial today!
Usability
- Incredibly easy to use
Tool Level
- Intermediate
Pro Tip: Set your brand fonts, sizes, and text elements before designing your landing page. It ensures consistency with your website and saves you time.
2. Pardot by Salesforce
Image via Salesforce
There are very few B2B marketing tools that offer end-to-end marketing assistance. Salesforce’s Pardot is one of them.
Using Pardot, you can optimize all your marketing functions – from lead generation to ROI measurement.
This is one of the B2B marketing tools designed for enterprises that require a marketing solution that can handle a burgeoning customer base.
What else?
With AI-led personalization, Pardot can create dynamic campaigns and content that are tailored to each user’s unique needs. Not many B2B marketing tools can claim to offer you real-time alerts, intelligent lead nurturing, and prospect tracking that Pardot does. You can use these features to design personalized customer experiences.
Key Features
- Journey Builder
- Forms and landing pages
- Events and webinars
- Email marketing
- SEO + SEM integration
- Lifecycle reporting
- Custom data views
Pros
- All-in-one marketing suite
- Cloud-based
- Extensive help resources
- 24×7 Online chat
- Bubbling user community
- Trailhead – Free online knowledge base
Cons
- Costly plans
Price
- Marketing Cloud Engagement: $1,250/month
- Marketing Cloud Account Engagement: $1,250/month
- Marketing Cloud Personalization: $108,000 per organization per year
Image via Salesforce
Usability
- Has a steep learning curve
Tool Level
- Advanced
Pro Tip: Add a simple form asking why people unsubscribe. This will help you refine your email strategy and keep engaged subscribers happy.
3. Clearbit
Image via Clearbit
For data-driven marketing, Clearbit is one of the best B2B marketing tools. It identifies leads early, tracks tem rigorously, and alerts you instantly so that you can close sales in time.
In addition, it converts faceless leads into relatable personas for you to pursue with spot-on content and messaging.
What else?
Unlike most other B2B marketing tools, Clearbit provides company-level insights, such as employee composition, industry classification, preferred marketing tech stack, and more. Armed with holistic insights, you can create laser-sharp marketing campaigns that boost your conversion rate.
Want to know the best part?
Built from the ground up, Clearbit integrates seamlessly with your current tech stack (HubSpot, salesforce, Canva, etc.). After all, businesses prefer B2B marketing tools that ensure there is no out-of-sync data across teams and processes.
Key Features
- Reveal (for traffic identification by IP address)
- Advanced retargeting (on Facebook and Google)
- Enrichment (from domain to persona)
- Prospector (for prospecting warm leads)
- Alerts (for real-time notifications to sales and success teams)
- Website UX personalization
Pros
- Simple interface
- Hands-on support
- Accurate data and match rate
- Guaranteed uptime for enterprise plans
Cons
- Unlike many popular B2B marketing tools, Clearbit offers no free trial or free plan
Price
- Available on request
Usability
- Easy to use
Tool Level
- Beginner to intermediate
Pro Tip: Level up your website personalization with Clearbit Reveal. Identify companies visiting your site to tailor messaging and offers for high-value leads.
4. GetResponse
Image via GetResponse
Next in our list of B2B marketing tools is GetResponse – a one-stop solution to all your marketing needs.
How so?
It is one of the best B2B marketing tools you can use to build contact lists, landing pages, forms, and pop-ups to drive website traffic. Send beautiful emails and keep contacts engaged with your brand. This is also one of the ideal B2B marketing tools for ecommerce brands that can leverage the tool to sell aggressively from within the platform and skyrocket their revenue.
Unlike most B2B marketing tools in this genre, GetResponse is quite affordable. Their plans start from as low as $10 per month, which means solopreneurs and small sales teams can use the tool to level the game with enterprises.
Key Features
- Email marketing
- Webinars
- Landing pages
- Pre-built workflows
- Contact segmentation
- Product recommendations
- Behavioral targeting
Pros
- Competitive pricing
- Easy integrations
- 30-day free trial (with all plans)
- Feature-rich low-end plans
Cons
- Shaky support
- Lacks templates
- Doesn’t offer an SMTP server or domain names
Price
- Email Marketing plan: $15.60
- Marketing Automation plan: $48.40
- Ecommerce Marketing plan: $97.60
These prices come with a free custom domain for one year.
Image via GetResponse
Usability
- Intuitive and simple
Tool Level
- Intermediate to advanced
Pro Tip: Set up automated emails that follow up with people based on what they do with your emails. This helps nurture leads with timely, relevant messages through your sales funnel.
5. Buffer
Image via Buffer
For small businesses, it’s challenging to find B2B marketing tools that are features-rich as well as affordable. That’s where Buffer enters the picture.
Used by over 160K small businesses to grow their social media presence, Buffer is stuff that dreams—and top-notch B2B marketing tools—are made of.
Now you’d ask what a social media marketing tool is doing in a list of B2B marketing tools. But the truth is that social media marketing is the foundation on which B2B marketing rests, generating leads, direct sales, awareness, and authority for brands. That’s why Buffer deserves to be on this list!
Anything else?
Buffer automates and optimizes social media management, helping sales teams create content apart from publishing, and tracking. Let’s take a closer look at its specs and features that make it one of the best B2B marketing tools for 2024:
Key Features
- Unified dashboard for the big 5 of social media (LI, FB, Twitter, Instagram, and Pinterest)
- Direct scheduling
- First comment
- Comments inbox
- Shop grid (to help monetize your Instagram account)
- Team collaboration (approvals, permissions, etc.)
- Account management
- Social media calendar
- Audience demographics
- Boosted post insights
- Analytics (best posting time, content type, and frequency)
Pros
- Custom, white-label reports
- Exportable analytics
- 14-day free trial (cancel anytime)
- Free plan
- Pocket-friendly prices
Cons
- Constraints on post volume in the free plan
- No online chat option
- Confusing UI
Price
- Free: $0 for up to 3 social networks
- Essentials: $6 per month (1 channel). An additional $6 per month for additional channels.
- Team: $12 per month (1 channel). An additional $12 per month for additional channels.
- Agency: $120 per month (10 channels). An additional $6 per month for additional channels.
Image via Buffer
Usability
- Can be confusing for new users
Tool Level
- Intermediate
Pro Tip: Boost your social sharing with Buffer's browser extensions. Share content directly from any webpage you visit, saving time and streamlining your social media workflow.
6. Canva
Image via Canva
Yeah, you’re wondering what a visual tool is doing among the list of B2B marketing tools. Well, you can’t ignore the immense power of visuals in B2B marketing in 2024.
Fortunately, Canva is among the best B2B marketing tools with intuitive design features to help you create engaging, versatile visual content.
So, why does it earn a spot here?
- It helps create pro-looking visuals
- Lets you upload your brand fonts, colors, and logos to maintain brand consistency
- Makes content creation breezy with user-friendly templates, drag-and-drop editing, and a vast library of design elements
- Streamlines social media marketing
Furthermore, over 55% of B2B marketers agree that visual content is very important in their marketing strategies.
Image via Venngage
And the icing on the cake: Canva is one of the B2B marketing tools you can use comfortably without design skills or experience!
Key Features
- Pre-designed templates
- An intuitive drag-and-drop builder
- Brand kit
- Social media planning and scheduling
- PDF and video editors
- One-Page website builder
- Marketing automation software integrations
- Whiteboards
Pros
- It has a massive library of customizable marketing templates
- Create professional visuals without design experience
- Maintains brand consistency across all marketing materials
- The pre-designed templates streamline content creation
Cons:
- Limited design customization compared to professional design software
- The free plan has limitations
Pricing
Like other B2B marketing tools, Canva offers a free plan
- Canva Pro: $14.99
- Canva for Teams: Custom pricing
- Canva Enterprise: Custom pricing
Image via Canva
Tool Level
- Beginner–Intermediate
Usability
- Easy to use
Pro Tip: Leverage Canva's AI-powered Magic Edit tool to transform marketing images. Swap objects or backgrounds entirely for a more unique and impactful visual.
7. BuzzSumo
Image via BuzzSumo
One of the oldest B2B marketing tools, BuzzSumo can help you with building your content strategy.
How, you ask?
It spots trending topics in your niche and among your target audience, allowing you to capitalize on what's hot and generate a resonating content marketing strategy. You can improve your engagement and conversion rates by including these trending topics in your content strategy.
But BuzzSumo goes beyond just topics.
Unlike many other B2B marketing tools, BuzzSumo uncovers channels your audience frequents and identifies influencer marketing opportunities. This information allows you to craft targeted content strategies for the platforms where your prospects hang out and connect with influencers who can amplify your message.
By publishing engaging content on these channels, you can grab the attention of prospects, which helps generate leads and drive web traffic.
This tool does many other things for your B2B marketing, making it one of the most popular B2B marketing tools. Let's learn about the other features that make it a staple in the B2B marketing toolkit.
Key Features
- Content discovery
- Influencer search
- Content research
- Performance tracking
- Competitor intelligence
- Reputation management
- Digital PR
- Video marketing
Pros
- Chrome extension
- Customizable API
- 30-day free trial
- Extensive help documentation, webinars, blog
- Cancel-anytime plans
- 5-year historical data (on request)
- Frequent updates
Cons
- Costly plans
Price
Like other B2B marketing tools, BuzzSumo offers a 30-day free trial and up to 50 searches before purchasing a subscription.
It also includes the following paid plans:
- Content Creation: $199
- PR & Comms: $299
- Suite: $499
- Enterprise: $999
Image via BuzzSumo
Usability
- Easy to use
Tool Level
- Intermediate
Pro Tip: Set up alerts for trending topics in your industry so you can identify breakout content and capitalize on new opportunities.
8. OptinMonster
Image via OptinMonster
The next entrant in our roundup of top B2B marketing tools is OptinMonster. This powerful lead generation platform can help you increase conversions, reduce card abandonment, and expand your contact list.
However, it goes way beyond these.
OptinMonster boasts diverse conversion tools, including lightbox pop-ups, gamified wheels, floating bars, and scroll boxes. These attention-grabbing mechanisms engage website visitors, nudging them toward your desired conversion goals.
Is that all?
Not really.
With generic marketing losing its effectiveness, OptinMonster smoothly integrates with top marketing automation platforms. You get to launch targeted email campaigns and customize the customer journey.
Moreover, OptinMonster integrates with Google Analytics and other analytics tools to provide valuable visitor data. Analyzing this data lets you identify high-performing marketing channels, refine your keyword research strategy, and tailor your content marketing efforts accordingly.
As one of the leading B2B marketing tools, OptinMonster has tailor-made solutions for marketing agencies, ecommerce, and publishers to help them reach their conversion goals in record time.
How does that happen?
Read on to learn more about the key features that make OptinMonster one of the sought-after B2B marketing tools.
Key Features
- 100+ templates
- Exit intent technology
- Offer creation and personalization
- Geolocation targeting
- Page-level targeting
- A/B testing
- Lead capture forms
- Insights and analytics
- Traffic redirection
Pros
- 14-day money back guarantee
- No-code API
- Award-winning product success team
- Pocket-friendly prices
Cons
- No free trial
- Basic reporting
Price
- Basic: $9 per month, billed yearly
- Plus: $19 per month, billed yearly
- Pro: $29 per month, billed yearly
- Growth: $49 per month, billed yearly
Image via OptinMonster
Usability
- Needs a bit of practice to build opt-ins
Tool Level
- Intermediate to advanced
Pro Tip: Use field mapping to easily add custom fields like name, company, or interests, letting you capture more valuable lead data directly in your signup forms.
9. HubSpot
Image via HubSpot
Marketing Hub by HubSpot puts all your B2B marketing tools under one easy-to-operate platform to optimize your marketing efforts.
Right from social media, ads, email marketing, search engine optimization, to your landing pages, Marketing Hub has marketing automation tools that will boost your conversions.
The reporting analytics are detailed as you would expect from top-notch B2B marketing tools. Your leads, conversions, and website traffic are categorized by source. This lets you optimize your sales conversions, and the website visitor identification tool tells you where your web traffic is coming from.
And that’s not all.
You can also access all the ads you place on your website and social media platforms from a single point. As a result, you can easily track their performance.
Marketing Hub is a comprehensive B2B marketing tool that maximizes website traffic. It helps you attract and convert traffic from all possible channels, including search engines.
Key Features
- Website and social media management tools
- Video embedding capabilities
- Real-time conversions through live chat
- Ad management and analysis
- Landing page and form builder
- Workflow automation
- Email marketing tool and A/B testing
- Account-based marketing tools
Pros
- Has a free plan
- Detailed reporting
- Mobile optimized page builder templates
- Easily integrates with Salesforce
- Support is available any time
- Provides educational material
Cons
- Premium packages are costly
Pricing
Unlike most B2B marketing tools, HubSpot offers different prices to different groups as follows:
Individuals and small teams
- Free tools package
- Starter: $20/month
- Professional: $890/month
Image via HubSpot
For businesses and enterprises
- Professional: $890/month
- Enterprise: $3,600/month
Image via HubSpot
Usability
- May be difficult for beginners, especially when building workflows.
Tool Level
- Advanced
Pro Tip: Use Smart Rules to personalize your website content based on where your leads come from. Show targeted messages to different visitors, boosting engagement and conversions.
10. Sprout Social
Image via Sprout Social
This is one of the few B2B marketing tools that maximizes your organization’s social interactions online and helps in generating leads. It’s rooted in three functions including:
- Social media marketing
- Social customer care
- Social analysis and strategy
Any business’s social interactions heavily impact its marketing stats, including online content. Not many B2B marketing tools can plan, schedule, and organize your social media campaigns across all your platforms like Sprout Social can.
It also tracks the performance of different strategies and makes predictions for better ones in the future.
Part of this social media management focus is directed towards fulfilling customer expectations. Modern businesses expect B2B marketing tools that offer cutting-edge features such as client response chatbot to improve customer engagement. This is exactly what you will get from Sprout Social.
Sprout Social has numerous features. Read on:
Key Features
- Queue, schedule, and publish social media posts
- Location monitoring
- Product review management
- Promotional tools
- Trend analytics and reports
- Keyword research
- Workflow management
- Chatbots
Pros
- Easy mobile access
- 30-day free trial, no credit card required
- Competitor research
Cons
- Per-user pricing is costly
Pricing
Sprout Social is among the top intelligence and social media marketing and intelligence tools with a free 30-day trial. For more features, it has the following paid plans:
- Standard: $249 per month
- Professional: $399 per month
- Advanced: $499 per month
- Enterprise: Contact sales
Image via Sprout Social
Usability
- Beginner-friendly during setup, but with a learning curve on functionality.
Tool Level
- Intermediate to advanced
Pro Tip: Use tags to identify content gaps in your Publishing Calendar. Plus, find perfect visuals faster by filtering the Asset Library using the same tags you use in your Calendar Notes.
11. LeadsRx
Image via LeadsRx
Unlike most B2B marketing tools in the marketing world, LeadsRx maximizes your return on ad spending (ROAS) by minimizing wasted ad spend.
As one of the most dynamic B2B marketing tools in the industry, LeadsRx uses data analytics, client history, and the multi-touch attribution model to boost marketing performance.
With data from this marketing tool, digital marketers can reduce the cost of client acquisition as you increase returns.
Like many B2B marketing tools do, LeadsRx uses a single tracking pixel to keep tabs on all relevant data across your platforms. It's called Universal Tracking Pixel, and it monitors your website visits, tracks conversion, ad placement, and other website analytics.
Businesses prefer B2B marketing tools that safeguard their client’s data privacy and LeadsRx does not disappoint in this aspect. It is suitable for both small and large marketing teams alike.
Here are its key features:
Key Features
- CRM integration
- Ad and sales analytics
- Integrates with various ecommerce tools
- Sales tracking
- Real-time analytics
Pros
- Like other top B2B marketing tools, LeadsRx easily integrates with major CRMs like Salesforce and e-commerce platforms, e.g. Shopify and WooCommerce.
- Supports many different channels including social media, websites, radio, email, TV, and podcasts.
- Offers product training and implementation check-ins
- Customer support is available through different channels
- The onboarding process is fast (5 days)
Cons
- No specific pricing plans
Pricing
- LeadsRx offers three main tiers: LeadsRx Attribution™, LeadsRx Journey™, and Attribution for Agencies. Contact sales for custom pricing.
Image via LeadsRx
Usability
- Requires technical knowledge.
Tool Level
- Advanced.
Pro Tip: Use LeadsRx Journey™ to track every touchpoint influencing app installs and in-app actions. See exactly what's driving app growth and optimize your marketing budget for better results.
12. HotJar
Image via HotJar
By monitoring your consumer behavior and responses, B2B marketing tools provide the information you need to retain your client base. That’s one of Hotjar’s main specializations: understanding the user.
HotJar maps out every detail of your client’s interaction with your site. The detailed visuals it provides in turn help strengthen your marketing efforts.
How so?
Information such as what clients click on most, scroll over, and spend little time on help determine what changes to make to your page.
It doesn’t stop there.
After making these changes, you can determine further what works and what doesn’t. You do this using their heatmaps, graphical reports drawn from your client’s interaction with your site.
Several other B2B marketing tools can monitor and compare consumer behavior over different devices like HotJar.
Key Features
- Behavior heatmaps
- Recording client activity
- Live feedback on client website experience
- Page feedback comparison
- Survey forms and prebuilt templates
- App integrations
Pros
- Compares user behavior across different devices
- Like other top-rated B2B marketing tools, HotJar makes it easy to integrate with major CRMs e.g Slack, WordPress
- Easy to spot and fix bugs
- Suitable for beginners from small teams to large companies
Cons
- Can not integrate with Google Analytics
- Does not track Return on Investment (ROI)
Pricing
- Basic: Free for up to 500 sessions daily
- Plus: $32/month
- Business: $80/month
- Scale: $171/month
Image via HotJar
Usability
- Has a user-friendly user interface
Tool Level
- Intermediate to advanced
Pro Tip: Uncover hidden website issues with HotJar's friction score surveys. Gather valuable feedback to pinpoint pain points and optimize your website for a smoother UX.
13. Chili Piper
Image via Chilli Piper
This is one of the best B2B marketing tools to help you schedule meetings with your clients easily. Imagine this: a qualified lead visits your website, brimming with interest. Traditionally, this would trigger a flurry of emails, phone calls, and calendar gymnastics to schedule a meeting with a salesperson.
Chili Piper cuts through this time-consuming mess with automatic lead routing.
Once your site gets interested visitors, the tool offers them a meeting with the most suitable salesperson on your team to discuss their interests further. As one of the most efficient B2B marketing tools, Chili Piper’s intelligent matching ensures the lead receives personalized attention from a salesperson best equipped to address their needs.
They can then book a meeting by choosing from the salesperson’s available time slots.
After this initial engagement, the B2B tool helps make client follow-ups and reports on each interaction's results. Here are the features that make Chili Piper feature in the top B2B marketing tools list.
Here are the features that make Chili Piper feature in the top B2B marketing tools list.
Key Features
- Instant Booker meeting organizer
- Concierge automated meeting organizer
- Assigning leads to salespeople
- GDPR compliant
Pros
- Easily integrates with other automated marketing tools
Cons
- Is not as customizable as other B2B marketing tools
Pricing
Like other B2B marketing tools, Chili Piper offers several tiers:
- Instant Booker: $22.5
- Handoff: $37.5
- Form Concierge: $45
- Distro: $45
Image via Chili Piper
Usability
- Easy to set up and use
Tool Level
- Beginner to intermediate
Pro Tip: Create custom meeting templates for different types of meetings. This streamlines meeting scheduling, reduces no-shows, and automates tasks, saving valuable time.
14. Zoho
Image via Zoho
Zoho has multiple B2B marketing tools, but the Zoho Marketing Plus software rolls them all into one. Across all your marketing channels, it lets you create a wide reach and engage your clients from a single platform.
Using one platform, the marketing team monitors your email campaigns, tracks survey performance, and views engagements on your social posts.
Zoho is one of the most comprehensive B2B marketing tools that gives you omnichannel messaging and emailing, collection of feedback, and reporting statistics. The end result is impactful marketing.
As one of the most well-rounded B2B marketing tools in the market, Zoho lets you interact with your audience directly through events, webinars, presentations, and other campaigns.
And finally, Marketing Plus is how you coordinate your clients and marketing team. This is essential, especially when running multiple marketing campaigns. As one of the most sought-after B2B marketing tools, Zoho makes it easier to assign tasks and monitor progress.
The file management system is also centralized and easily accessible by team members.
Other features are listed below:
Key Features
- Single file management location
- Team collaboration platform
- ROI analytics
- Multi-channel marketing
- AI-powered document assistant
- Marketing campaign management
Pros
- Provides detailed marketing analysis
- Both content and team management tools are available
- A/B testing for messaging effectiveness
- Heatmaps that record your clients’ journey
- 30-day free trial
Cons
- Has no free plan
Pricing
- At $30 monthly, Zoho Marketing Plus is among the B2B marketing tools with the simplest pricing.
Image via Zoho
Usability
- Easy to use
Tool Level
- Intermediate
Pro Tip: Harness the Customer Journey Mapping tool to understand how people engage with your brand in their journey. Use this info to enhance their journey and ultimately win them over.
15. ZoomInfo
Image via ZoomInfo
Automated workflows driven by external and internal analytics are at the core of most B2B marketing tools. ZoomInfo MarketingOS is one such tool.
MarketingOS has trigger-based display adverts that encourage social interactions with clients.
These display ads help you land high-value clients as they are personalized to each of their needs. This is one of the ideal B2B marketing tools to launch informed campaigns targeting customers more inclined to make purchases based on their company position.
It engages your site visitors in persuasive conversations that eventually convert them into clients. The forms your clients fill out provide different fields based on their specific details.
From there, these forms get optimized for maximum conversions.
This is one of the best B2B marketing tools to expand your contact list as it connects you to numerous other businesses, their contact information, and addresses. As your contact list grows, so does your potential customer base!
Here are some of ZoomInfo’s popular features:
Key Features
- Contact and address search
- Automated chatbot
- Customer tracking capabilities
- Form optimization
- Automated campaign triggers
- Social advertising
- ROI analysis
- Omnichannel B2B marketing
Pros
- Company search results are accurate
- It can easily integrate with Salesforce
- Its user interface is interactive and easy to navigate
Cons
- There are no specified pricing plans
Pricing
- Their packages are based on user needs
Usability
- Easy to use
Tool Level
- Intermediate
Pro Tip: Use ZoomInfo account-based marketing capability to identify key decision-makers. Target your display ads on other platforms and reach the right people at the right companies.
16. SurveyMonkey
Image via SurveyMonkey
Not many B2B marketing tools focus solely on surveys because it’s often simply one of many functions. Surveys, however, are an impactful marketing tool, as per the success SurveyMonkey has had with its software.
Using the SurveyMonkey marketing tool, you seek insights directly from clients to drive revenue and boost your marketing skills.
Customers usually have a bigger sway than company PR. Therefore, positive customer-based feedback will more likely gain traction for your business.
Similarly, taking action based on market research forms a more impactful basis for future improvements.
Hence the importance of a survey tool to your marketing strategy and B2B marketing tools’ arsenal.
Survey Monkey transforms this feedback into reviews, client testimonials, case studies, and infographics that build your brand.
It has four B2B marketing softwares for this:
- TechValidate: Converts data into social proof
- SurveyMonkey CX: Acts on client feedback
- SurveyMonkey Audience: Real-time feedback to boost marketing
- SurveyMonkey Enterprise and Integrations: Connects your survey feedback to other systems
Key Features
- ROI charts
- Custom survey emails
- Multiple survey languages
- Unlimited responses
- Customer reviews
- Client testimonials
- Unlimited rules
- Visual statistics, e.g., graphs
Pros
- Numerous integration capabilities
- Ability to analyze large chunks of data easily
- Effective analysis and reporting tools
Cons
- Limited survey customization themes
Pricing
For teams
- Team Advantage: $25/user/month
- Team Premier: $75/user/month
- Enterprise: Custom
Image via SurveyMonkey
Usability
- Easy to use
Tool Level
- Intermediate to Advanced
Pro Tip: Ask follow-up questions only when needed, based on answers to previous ones. This keeps the surveys concise and relevant without overwhelming applicants.
17. Brandwatch
Image via Brandwatch
Brandwatch is one of the most analytical of all the B2B marketing tools on the market.
Here's how some of its features work:
Its search tool collects information about the content of your marketing channel from all over the internet. It then categorizes and analyzes this information by relevance.
The result is detailed reports on trends and real-time feedback. This information forms the basis for future B2B marketing strategies.
Is that it?
No. Unlike many B2B marketing tools, Brandwatch is AI-based, which automates most functions including its analysis of all the information gathered and the predictions it makes.
You get data-driven insights fast. Not many B2B marketing tools can offer you custom visualization tools that give you more than 50 ways to view these analyses like Brandwatch does.
The reports can be exported and shared among team members in different document forms instantly.
What else?
You can also share your reports live with other members of your company.
Key Features
- Competitor analysis
- Brand image management
- Trend analysis and reporting
- Historical and real-time data
- Email alerts
- Search capabilities
- Exportable data
Pros
- Deep categorization of online information
- Assesses the impact of certain information on your brand
- Collects information on social media in multiple languages
- Detailed graphs and charts
- Free trial is available
Cons
- No free version
- Expensive for small business
Pricing
- You need to contact customer care
Usability
- Requires technical knowledge
Tool Level
- Advanced
Pro Tip: Leverage Brandwatch AI to enhance social listening to uncover trends and audience insights you might miss. Use this intel to inform your marketing strategy.
18. Bizzabo
Image via Bizzabo
As most businesses market in the virtual space, there’s an increased need for B2B marketing tools with a more human interactive experience. Bizzabo’s Event Experience OS is the expert software for this.
By making your in-person, hybrid and virtual events more riveting, Bizzabo’s cutting-edge B2B marketing tools ensure they achieve maximum impact.
In this case, maximum impact means unforgettable moments that build connections with your audience. It also means building a name for your brand.
All this results in the main goal of every organization: increased revenue and growth.
These results aren’t just speculative. You can measure them!
With Event Experience OS of this B2B marketing tool, you get AI-powered stats and analysis to track performance and return on events (ROE). The data is collected in real-time and personalized to maximize its relevance.
Here are a few of its features:
Features
- Join the Community feature
- Virtual event sessions
- Customizable event website themes and templates
- Email tracking
- Hot Leads Campaign feature
- Add Contact feature to display the people attending an event
Pros
- Easily integrate with other communication apps
- It has elegant themes for both event planners and the audience
- Has numerous functions in a single platform
Cons
- It has limited integration with other event planning tools
Pricing
- Based on quotes
Usability
- This is one of the B2B marketing tools that is very easy to use
Tool Level
- Intermediate
Pro Tip: Use the Production App for custom on-the-fly overlays, backgrounds, and more. You don’t need an extra team, just a branded and professional event.
19. Eventbrite
Image via Eventbrite
Event management B2B marketing tools build your conversion around the community you create. With Eventbrite, you get both an event planning and ticketing tool that easily integrates with your site.
So besides interacting with your audience during events, you can sell them tickets right from your website.
Eventbrite also has customizable email marketing templates.
You also get to connect with people from over 170 countries looking for events to attend. With this kind of access, there’s a wide range of connections to make and build your brand.
As you can expect from top-rated B2B marketing tools, Eventbrite offers analytics that helps you track the tickets sold, email campaigns, and event attendance.
Key Features
- Email marketing campaigns
- Custom event page templates
- Ticket selling and event set up
- Audience search and connection
- Virtual sessions eg. webinars, conferences, and workshops
- Followup and reminder tools
- Event analytics and reports
Pros
- Free trials and free versions are available for each package
- Provides event page templates
- Ability to schedule follow-ups and check-ins
- Provides a marketplace to connect with people
Cons
- Reporting is not detailed
Pricing
- Free plan
- Flex: $9.99 per event
- Pro: $29 per month
- Premium: Custom pricing
Image via Eventbrite
Usability
- Easy to use
Tool Level
- Intermediate
Pro Tip: Be transparent and use a clear disclaimer if you plan to add attendees to your mailing list. This builds trust and keeps your audience happy.
20. Calendly
Image via Calendly
B2B marketing tools such as Calendly eliminate the struggles of alternating communication when scheduling meetings.
This way your team can focus on more important things, such as turning these meetings into actual sales.
When you use seamless scheduling B2B marketing tools such as Calendly, your meetings aren’t just leads. They’re marketing campaigns. You’re asking your site visitor to take action.
This makes your chances of turning traffic into conversions much higher.
Calendly reduces the time wasted in between, e.g. filling forms, and connects prospects to the right people faster.
How do you track performance?
Integrating Calendly to tools such as Google Analytics is easy. By doing so, you can track your marketing campaigns from a single platform.
Its integration with other CRM tools is also quite easy, and through this, you get to track consumer behavior as well.
Key Features
- Calendar integration, including Google, Outlook, etc.
- Custom Meeting reminders
- Automated team scheduling
- Zapier integration
- Meeting polls
- Can easily be integrated into your website
Pros
- It is one of the B2B marketing tools that integrates easily with Salesforce and Google analytics
- Has a free trial
- Simple user interface
- Compatible across all devices
Cons
- Limited customization options
Pricing
- Basic: Free
- Standard: $12 per seat/month
- Teams: $20 per seat/month
- Enterprise: $15000 per year
Image via Calendly
Usability
- Easy to use
Tool Level
- Beginner
Pro Tip: Connect Calendly with your CRM and marketing automation tools to automatically add new contacts and schedule follow-ups after webinars or other marketing events.
21. Litmus
Image via Litmus
Email marketing is an integral aspect of most B2B marketing tools. But for Litmus, it is its sole focus.
As expected from industry-leading B2B marketing tools, Litmus does everything from email building, design, personalization, testing, and even analytics.
It runs tests on thousands of emails across different platforms to ensure they’re refined before you send them to clients.
Like many other top notch B2B marketing tools, Litmus easily integrates with most other email apps and service providers, making this process even faster.
The email checklist feature gives you a quick overview of everything before hitting that send button. This further reduces the possibility of errors in your message campaigns.
And it doesn’t stop at that: Litmus provides a platform for your teams to collaborate. You can assign tasks, clients, and accounts, and monitor their progress from a single platform.
From this dashboard, teams can communicate with each other by leaving comments, making edits, and so on.
Key Features
- Email campaign development
- ESP integration
- Pre-send testing
- Post-send data-driven analysis
- Team collaboration
Pros
- Supports multiple emails across different platforms
- 7-day free trial
- Email testing feature is easy to use
Cons
- Costly for small businesses
Pricing
- Litmus Basic (ideal for individuals): $99 per month
- Litmus Plus (ideal for small teams): $159 per month
- Litmus Enterprise: Custom pricing
- Litmus Personalize Pro: Custom pricing
Image via Litmus
Usability
- Relatively easy to use
Tool Level
- Intermediate
Pro Tip: Integrate Litmus with your email marketing tool to automatically test new campaigns. Test your emails before sending to ensure they look perfect across different inboxes.
22. SalesHandy
Image via SalesHandy
Built for small and medium-sized businesses, SalesHandy is another one of the many B2B marketing tools focused on email optimization.
One outstanding feature is their email analytic reports. It analyzes the engagement rate of your audience, including email bounce rates, open rate, and reply rate.
Your campaign performance can be tracked from these reports, as well.
This is one of the ideal B2B marketing tools to use if you are looking for email marketing automation with numerous email templates. This feature lets you manage your interactions and track performance.
Furthermore, the LinkedIn Email Finder feature helps you connect with professionals. It provides you with accurate email addresses of potential clients in real-time.
An added bonus? You’ll get other details such as their name and job title.
Key Features
- Personalized email campaigns
- Email tracking for Outlook and Gmail
- Automated email follow-ups
- Email performance analysis
- Custom email templates
Pros
- Has a 14-day trial
- Has a free basic email productivity plan
- Easy integration with third-party apps like Zapier and Salesforce
- You can track emails on Gmail on the free package
Cons
- Unlike other B2B marketing tools, Litmus is confined to email campaigns only
Pricing
- Outreach: $36
- Outreach Pro: $99
- Outreach Scale: $199
- Outreach Scale Plus: $299
Image via SalesHandy
Usability
- Easy to use
Tool Level
- Beginner
Pro Tip: Leverage Saleshandy AI to supercharge your prospecting. Predict lead conversion based on engagement patterns, helping your team focus on high-potential deals and close more sales.
23. Leadfeeder
Image via Leadfeeder
As the name suggests, Leadfeeder is one of the B2B marketing tools you need for filing your sales funnel with more quality leads.
You don’t have to worry about losing out on potential customers who visit your site but don’t fill out your signup form
How does it work?
Leadfeeder adds a tracking script to your website. This helps you identify companies that are visiting your site.
Leadfeeder also lets you set up automations that send the leads you collect directly to your CRM.
You can filter these leads based on factors like time spent on your site, company size, location, and how often they visit your site. It prevents you from wasting time on unqualified leads.
To make things even easier for you, Leadfeeder provides contacts of the decision-makers in these companies.
Your work is to follow up on these contacts and nurture them into becoming loyal customers.
You can opt to receive email notifications when specific companies on your target list visit your website. It helps you follow up quickly, while they’re still interested.
Key Features
- Verified contacts of your prospects
- Integration with marketing automation and CRM tools
- Browsing behavior tracking
- Real-time notifications
- Ability to set custom notifications for lost leads that revisit your site
- Reports and analytics on your website visitors
- Historical data
- Lead scoring
- Powerful filtering options
Pros
- Free plan and free trial
- Reliable customer support
- Powers a personalized sales approach
- Visitor identification
- Seamless integration with popular marketing tools
Cons
- Relies on IP mapping to identify visitors, which isn’t always accurate
Price
- Free: $0
- Paid: Starts at €99 per month paid annually
Image via Leadfeeder
Usability
- Easy to use
Tool Level
- Intermediate
Pro Tip: Leverage Leadfeeder's traffic acquisition analysis to identify your most effective marketing channels and assets. Use this data to optimize your lead generation efforts.
FAQs
Q1. What are the tools to be used for B2B marketing campaigns?
A. There are many B2B marketing tools around, top being:
- OptinMonster
- Buffer
- BuzzSumo
- Pardot
- Canva
- Clearbit
- GetResponse
- Unbounce
Q2. What are B2B marketing strategies?
A. For B2Bs, the best marketing strategies include:
- Referral marketing
- Event marketing
- Influencer marketing
- Employee advocacy
- Social media marketing.
Q3. What are the main tools for marketing B2B and B2C companies?
A. The best B2B marketing tools include:
- GetResponse
- OptinMonster
- Buffer
- BuzzSumo
- Pardot
- Canva
- Clearbit
- Unbounce
The best B2C marketing tools include:
- Vyper
- Poptin
- Plannable
- HubSpot
- Lemlist
Q4. How is B2B marketing different from B2C marketing?
A. The top ways B2B marketing differs from B2C marketing are:
B2B marketers rely on driving purchase-decisions logically whereas B2C marketers rely on emotions for driving decisions.
Customer relationships are the focal point of B2B marketing to win referrals and repeat business. In B2C marketing, user experience is a priority since it plays a critical role in winning conversions.
For B2Bs, brand consistency and recognition are important since they help cement authority and credibility. These are important for B2Cs as well, but they are garnered through purpose-driven messaging.
Q5. What are some good examples of B2B marketing?
A. Some great B2B marketing examples are:
- Carpathia leverages referral marketing to earn record-breaking sales.
- Drift uses live chat to get more sign-ups on their email marketing platform.
- General Electric strikes gold with thought leadership content.
- HubSpot comes out a winner with stellar content marketing.
Q6. What are five marketing tools for B2B?
A. While there are numerous B2B marketing tools around, these five shine through:
- OptinMonster for multiplying website conversions
- Buffer for superior social media marketing
- BuzzSumo for content discovery and research
- Pardot for interweaving sales, marketing, and service areas
Which B2B Marketing Tools Should You Pick?
That’s it, folks!
That’s our roundup of the best B2B marketing tools for 2024. As you can see, we’ve covered B2B marketing tools spanning all needs and budgets.
So, go ahead and pick B2B marketing tools that are a good fit for your B2B business. And don’t forget to try them out before buying them.
It would be great if you could share your tool experience with us in the comments below.
Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.
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