21 Best Rank Tracker Tools for Marketers and Brands in 2025

Rank tracker tools are invaluable for all digital-savvy brands and marketers.

Why so?

Because they track search rankings in real-time, and indicate whether or not your SEO efforts are producing the desired results.

Robust rank tracker tools take the pain out of SEO performance measurement. They use sophisticated algorithms to create historical and current rank reports and trends.

Using their insights, you will know how you stack up against the competition in terms of rankings. Thereafter, you can tweak your SEO strategies to get better results.

Sounds good, right?

Then, take a look at the 21 rank tracker tools reviewed in this post. For each tool, you will find information pertaining to key features, pros and cons, usability, tool level, and price. Simply compare the rank tracker tools and find a tool that fits your business needs and budget.

Let’s get started.

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

How We Choose the Best Rank Tracker Tools

• Features: It's essential to conduct thorough research and discover rank tracker solutions that align best with your requirements. Check if the tool includes necessary features like keyword tracking, monitoring keyword rankings, and conducting backlink gap analysis.

• Accuracy: When selecting a rank tracker tool, it's crucial to prioritize accuracy and reliability. Ensure that the tool you choose delivers precise and dependable data on keyword rankings. To assess its performance and data accuracy, consider checking user reviews and testimonials from other users who have used the tool.

• Price: We recognize that the needs and budgets of each business vary. In this list of rank tracker solutions, you’ll find a range of options, including free tools, reasonably priced alternatives, and premium offerings. Make sure you conduct a thorough assessment of your requirements to make an informed choice.

• Integrations: When considering a rank tracker, it's essential to evaluate its compatibility and integration capabilities with other SEO tools or platforms you already use. A rank tracker that seamlessly integrates with your existing tools creates a unified ecosystem, simplifying your workflow and saving time.

• Reviews: To gain insights into user experiences with the software, we thoroughly review user reviews and testimonials. Our selection process includes reputable and trusted software providers with positive feedback from their users.

• Customer Support: Beyond impressive features, it is crucial to seek rank tracking software that also deliver dependable customer support. Check if they offer responsive channels of assistance, such as email, live chat, or phone support. Some may also come with DIY learning materials such as videos, tutorials, and blogs.

21 Rank Tracker Tools Every Marketer Should Know

There are numerous rank tracking tools in the marketplace today, but not all of them have comparable features or prices. To avoid overpaying for a tool that delivers underwhelming performance, opt for one of the rank tracking software we’ve reviewed below.

1. Semrush

Image via Semrush

No countdown of rank tracker tools is complete without Semrush. They offer three tools to help brands monitor their SERP performance, namely – Position Tracking, Sensor, and Ranks.

Position Tracking, as the name suggests, tracks your target keywords, competitors, and domains' Google rankings.

Sensor predicts SERP trends on Google and Baidu, and indicates their impact on various industries.

Ranks identifies domains that have maximum organic visibility in different domains. It also pulls out data about paid traffic budget and paid keywords for each domain.

Using these three rank tracker tools, you get a holistic picture of how your domain stacks up to the competition and what you need to prioritize in your marketing or content strategy.

Key Features

• Full-stack SEO tools
• Daily and on-demand analytics
• Competitor tracking
• Keyword opportunities
• Rankings distribution
• Top-performing landing pages, devices, and locations
• Ranking opportunities in Featured Snippets
• SERP volatility comparison
• Deviations analysis

Pros

• All-in-one SEO tool
• Frequent updates
• Comprehensive support (via Knowledge base and Academy)
• Multi-lingual
• Daily reports
• Integration with Google Data Studio

Cons

• Costlier than peers
• Charges for additional users

Price

Offers a 14-day free trial

• Pro: $139.95 per month
• Guru: $249.95 per month
• Business: $499.95 per month

Image via Semrush

Usability

• User-friendly interface, perfect for beginners

Tool Level

• Intermediate

Pro Tip:Stay ahead of ranking shifts with Semrush's volatility sensor. Use it to detect changes in search engine algorithms that might impact your rankings.

2. Wincher

Image via Wincher

One of the most affordable rank tracker tools around is Wincher. At a competitive price, they offer insightful reports, robust features, team collaboration, and competitor analysis.

What’s more?

They can send daily and on-demand reports via email, as you specify. And, you can invite upto 10 teammates to a project at no additional cost.

Let’s see how it compares with the other best rank tracker solutions.

Key Features

• Daily and weekly ranking reports
• Competitor analysis
• Keyword recommendations
• Keyword generation from seed words
• Local rank tracking
• Integration with Google Search Console and Data Studio
• Multiple device tracking
• On-demand and scheduled reports
• User permissions

Pros

• Customizable API
• Flexible pricing
• Full data governance
• Detailed documentation
• Multiple external users

Cons

• No option to white-label reports
• No option for manual rank tracking

Price

Wincher has three dynamic pricing models:

• Basic: $49 per month
• Standard: $89 per month
• Professional: $319 per month

Image via Wincher

Usability

• Very easy to use

Tool Level

• Intermediate

Pro Tip:Leverage Wincher's WordPress plugin to seamlessly track your keyword rankings directly within WordPress. Monitor your SEO efforts without constantly switching tabs.

3. Ranktracker

Image via Ranktracker

The next entrant in our roundup of rank tracker tools is Ranktracker. This powerful rank tracking tool enables you to easily track your keyword rankings in the SERPs with unparalleled accuracy.

From local to national and global search rankings, it helps you dive deep into your SEO strategy’s results. You can also track your Google My Business rankings with it.

Best of all?

You can use both desktop and mobile to track your rankings through Ranktracker.

Key Features

• Language-based tracking or multiple search engines
• Can filter rankings based on location
• Daily ranking notifications through email
• White labeled ranking reports
• Shows website traffic estimates

Pros

• Ability to white-label reports
• Can filter by keywords, locations, search engine, and more
• Competitor analysis is great

Cons

• No free plan

Price

• Starter: $24 per month
• Double Data: $59 per month
• Quad Data: $109 per month
• Hex Data: $209 per month

Image via Ranktracker

Usability

• Intuitive interface

Tool Level

• Easy to use

Pro Tip:Leverage the free SERP Simulator to enhance your snippet's look. Experiment with different titles and descriptions with the live preview letting you see how it looks before updating your site settings.

4. LinkAssistant

Image via LinkAssistant

If you believe in precision-based rank tracking, LinkAssistant should be your pick. It’s one of the few rank tracker tools that offers unlimited tracking of keywords and domains. No limits to projects or tracking duration!

With 20+ tracking methods and a full-featured free edition, this keyword rank checker is one of the best rank tracker tools for budgeted marketers and brands.

What else?

Like all rank tracker tools in this category, LinkAssistant offers rank tracking, competitor tracking, and versatile workspace.

Key Features

• Keyword filters and metrics
• Global and local rank tracking
• Ranking history
• Task automation
• Fluctuation graph
• Rank trend reports
• Supports 20+ keyword ranking methods, including keyword gap and SERP features
• Compatible with 500+ search engines

Pros

• 100% free
•  Unlimited projects, keywords, and time
• Automated alerts

Cons

• Tracks only one competitor

Price

• Free
• Professional: $299 per year
• Enterprise: $499 per year

Image via LinkAssistant

Usability

• Easy to use

Tool Level

• Intermediate

Pro Tip:Use LinkAssistant's advanced filtering to track ranking changes for specific link partners. This way, you can directly measure the impact of your outreach on keyword rankings.

5. Ahrefs

Image via Ahrefs

One of the oldest and most popular rank tracker tools in the marketplace is Ahrefs. It has a full suite of SEO tools to improve your website’s visibility on search engines.

You can keep tabs on your search engine rankings daily, weekly, or historically. In addition, you can monitor how your competitors are performing on Search.

Want to know the best thing?

This rank tracking tool can indicate mobile and desktop rankings separately, via reports delivered to you by email.

Key Features

• Rankings for desktop and mobile
• Average position
• SEO performance
• Position distribution
• Ranking data across 13+ points, including Featured Snippet, Thumbnails, Image pack, and Top stories
• Keyword sorting by tags and filters
• Ranking progress
• Share of Voice

Pros

• Advanced metrics
• Free trial
• All-in-one SEO tool
• Robust support

Cons

• No API
• Pricey tool

Price

• Lite: $129 per month
• Standard: $249 per month
• Advanced: $449 per month
• Enterprise: $14,990 (annual contract only)

Image via Ahrefs

Usability

• User-friendly

Tool Level

• Intermediate to advanced

Pro Tip:Monitor your website's ranking in image packs for your target keywords. Identify opportunities to optimize your images and capture organic traffic from visual searchers.

6. Sitechecker

Image via Sitechecker

Sitechecker is a no-frills rank tracking tool that can help you track and analyze your search engine rankings.

The best part about this tool is that you don’t need to be an expert to use it. Just enter your domain into the box and the tool will start tracking your keywords—like a pro.

Key Features

• Track search engine rankings across Google, Yahoo, Bing, and Yandex
• Ability to track separate rankings for mobile and desktop
• Daily and weekly email reports related to your rankings
• Keyword sorting and filtering features
• Shows when keywords are ranked by URLs other than your chosen ones

Pros

• Rank comparison across dates is helpful for creating strategies
• Ability to filter based on the amplitude of change helps see the results of your strategies
• SERP analysis feature provides unmatched insights into competitors
• Ability to brand reports with your logos

Cons

• Abundance of features means there could be a slight learning curve

Price

Offers a 14-day free trial

• Basic: $49 per month
• Standard: $199 per month
• Premium: $399 per month

Image via Sitechecker

Usability

• Moderately easy to use

Tool Level

• Beginner/Intermediate

Pro Tip:Use the favicon icons next to each competitor's domain in the Sitechecker rank tracker for quick and easy identification. Streamline your analysis and stay organized when tracking multiple competitors.

7. Moz

Image via Moz

Want to check if your SEO efforts are fructifying in the form of improved rankings? Then, Moz is one of the best rank tracking tools for you.

You can configure the tool to retrieve limited data and ranking, store them in comparable formats, and analyze them later to improve your search performance.

Is that all?

No. The rank tracker tool supports all major search engines, including Google, Bing and Yahoo! Plus, it can track both local and global keyword rankings.

Key Features

• Tracks overall visibility and ranking performance
• Ranking progress
• Competitor progress
• Desktop vs. mobile visibility

Pros

• Insightful reports
• On-demand reports
• 24×7 online support
• One-on-one tool walkthroughs
• 30-days free trial

Cons

• No free plan

Price

• Starter: $49 per month, billed monthly
• Standard: $99 per month, billed monthly
• Medium: $173 per month, billed monthly
• Large: $299 per month, billed monthly
• Premium: $599 per month, billed monthly

Image via Moz

Usability

• Good for beginners

Tool Level

• Beginner to intermediate

Pro Tip:A double dash (–) in the rank column verifies if a keyword you’re tracking is turning up 0 results in Google. A keyword showing a double dash without a “Not Collected” tag indicates that the keyword returns no results in Google.

8. MonsterInsights

Image via MonsterInsights

If you're looking for comprehensive rank tracker tools for your ecommerce site, you can't go wrong with MonsterInsights.

The WordPress Google Analytics plugin allows you to track your website's rankings on all major search engines and devices. As one of the best rank tracker tools, it gives you detailed SEO reports.

You can track your keyword rankings for specific keywords, so you can see how your website is performing for those terms.

Explore this tool to see if it's one of the rank tracker tools to invest in.

Key Features

• Search Console reports
• Analytics dashboard
• SEO score tracking
• Ecommerce tracking
• Page-level stats
• Track ranking across devices

Pros

• Convenient WordPress plugin
• Universal analytics
• Real-time stats
• Easy installation

Cons

• Limited to WordPress

Price

• Plus: $99.50 per year
• Pro: $199 per year
• Agency: $399 per year

Image via MonsterInsights

Usability

• Beginner-friendly

Tool Level

• Beginner

Pro Tip:Connect MonsterInsights with Google Search Console to view detailed ranking data and optimize your content for better search engine performance.

9. AccuRanker

Image via AccuRanker

If you are interested in rank tracker tools that only offer rank tracking, AccuRanker is a great choice.

Apart from helping you track keyword rankings, Accuranker offers on-demand and daily rank tracking in addition to granular data segmentation options.

What’s more, like most rank tracker tools, it integrates with analytics tools such as Adobe Analytics, and Google Search Console. This helps you get insights on valuable, advanced metrics on keyword rankings.

Zoom in on its features to see if it is one of the ideal rank tracker tools for your business.

Key Features

• Daily and on-demand rank tracking
• SERP overview and historic performance
• Filter and segment tracking data
• Tracks over 50 SERP features

Pros

• Granular data segmentation
• Centralized dashboard
• Google integration
• Extensive resources
• Good customer support

Cons

• Does not offer comprehensive SEO features or competitor analysis

Price

The pricing plans are based on the number of keywords you choose to track. You can choose from 1K to 1000K keywords. These are the plans for 1K, 2K, and 3K keywords.

• 1000 keywords: $129 per month
• 2000 keywords: $249 per month
• 3000 keywords: $369 per month

Image via AccuRanker

Usability

• Easy to use

Tool Level

• Beginner to intermediate

Pro Tip:Leverage AccuRanker’s unique Share of Voice (SoV) feature to see how your top keywords perform based on monthly searches and rankings. Use this insight to keep your keyword rankings high.

10. ProRankTracker

Image via ProRankTracker

If your agency tracks a huge volume of keywords and terms, you will need rank tracker tools with advanced tracking capabilities.

ProRankTracker is one such tool designed for SEO agencies and professionals. With a state-of-the-art ranking algorithm, the tool offers accurate data and comprehensive reporting features.

The best part is that SEO agencies can enjoy advanced organization features, sub-accounts, and flexible pricing based on search terms. Plus, it doubles as a keyword tracking tool that is important if you are handling large volumes of keywords.

Read on to compare it with other rank tracking tools.

Key Features

• Automatically tracks ranking on a daily basis
• International tracking across search engines
• Historical keyword rankings chart
• Insights on 100+ results

Pros

• Comprehensive reporting
• Supports multiple languages
• Keyword suggestions
• Mobile app
• 30-day free trial

Cons

• Lacks Google Analytics and Search Console integration

Price

Unlike most rank tracker tools, ProRankTracker offers flexible plans based on the number of tracked terms. Here are the prices for 100, 1000, and 3000 tracked terms.

• 14 days Free (up to 30 tracked terms)
• Starter (for 500-1000 tracked terms): $49 per month
• Pro (for 1,500-2,000 tracked terms): $109 per month
• Agency (for 3000+ tracked terms): $180 per month

Image via ProRankTracker

Usability

• Good for beginners

Tool Level

• Beginner

Pro Tip:Use Pro Rank Tracker’s MyRanks app to access ranking reports on the go. This mobile app lets you and your clients view and interact with rankings conveniently from anywhere.

11. Advanced Web Ranking

Image via Advanced Web Ranking

Advanced Web Ranking has all the features that you would expect from the best rank tracker tools.

Right from keyword rankings, competitor analysis, to SEO reporting, this tool has everything you need to monitor and elevate your SEO performance.

Is that all?

No. It is also one of the best rank tracking tools that make it easy for you to segment data and generate custom reports in minutes. You can also get insights into your rankings on a daily basis.

Want to know if this is one of the ideal rank tracker tools for your business? Read on.

Key Features

• Monitors ranking across 170 countries and 4,000 search engines
• Mobile and local rank tracking
• Tracks all SERP features
• Keyword positions and research
• Monitor search visibility

Pros

• On-demand tracking
• Google data integration
• Automated SEO reports
• Whitelabel features

Cons

• Competitor dashboard needs improvement

Price

• Pro: $99 billed monthly
• Agency: $199 billed monthly
• Enterprise: $499 billed monthly
• Custom: $700 billed monthly

Image via Advanced Web Ranking

Usability

• Easy to use

Tool Level

• Beginner to intermediate

Pro Tip:Use Advanced Web Ranking's GPS rank tracking feature by entering location coordinates. Monitor your web page rankings in specific areas, optimizing your SEO strategy for local audiences.

12. AffilioTools by Affilorama

Image via Affiliorama

AffilioTools is one of the free tools offered by Affilorama, an affiliate marketing tool.

Like most rank tracker tools, AffilioTools tracks ranking across regions.

In addition to in-depth ranking data, AffiloTools stacks the real traffic data against your site’s rankings to help you identify the most important keyword positions.

To compare it with other rank tracker tools, go ahead and explore its features, pros, and cons.

Key Features

• Tracks ranking across search engines and multiple regions
• Tracks the position of each keyword
• Monitors technical SEO issues
• Ranking progress

Pros

• In-depth ranking analysis
• On-page SEO analysis
• Actionable insights
• Trend reports

Cons

• No live stats or reporting features

Price

• Free (currently in beta)

Usability

• Easy to use

Tool Level

• Beginner

Pro Tip:Use AffilioTools’s beautiful graphs to easily track your keyword positions over time, enabling you to refine your SEO strategy for optimal performance.

13. Rank Ranger

Image via Rank Ranger

Rank Ranger is one of the all-in-one rank tracker tools and SEO software that offer in-depth rank tracking and keyword research.

Plus, it allows you to see how your website's rankings change over time and compare your performance to your competitors. You can also use this rank tracking software to track your website's progress as you make changes to your SEO strategy.

What else does it offer to qualify as the top rank tracker tools?

Let’s see.

Key Features

• Weekly, monthly, and daily rank tracking
• Site visibility monitoring
• Keyword grouping
• Rank comparisons
• SEO audit

Pros

• Personalized SEO dashboard
• Granular SERP insights
• Track ranking in specialty search engines
• Whitelabel SEO reports

Cons

• Data presented is not as accurate at times

Price

• Lite: $79 per month, billed annually
• Standard: $149 per month, billed annually
• Pro: $699 per month, billed annually
• Premium: $2700 per month, billed annually

Image via Rank Ranger

Usability

• Easy to use

Tool Level

• Beginner to intermediate

Pro Tip:Leverage Rank Ranger's capability to track your keyword positions above the fold on various screen sizes, helping you understand the true visibility and impact of your rankings.

14. Google Rank Checker Tool by The HOTH

Image via The HOTH

The HOTH is a company known for its managed SEO services including PPC, link building, and content writing.

It also offers a Google rank checker that is easy to use. You just need to enter your domain to check your rankings on Google search results. In addition, you can identify keywords with a high search volume that you can use to boost your ranking.

Let’s see how it compares with other rank tracker tools.

Key Features

• Google rank checker
• Comprehensive list of your site’s keywords
• Discover keywords that drive the most traffic
• Data on traffic and search volume
• Keyword trends and daily updates

Pros

• One of the most accurate rank tracker tools
• Free rank tracking tool
• Easy to export data
• White label reporting

Cons

• Free plan does not offer daily updates

Price

• • 100 keywords:  $15 per month
  • 500 keywords: $50 per month
  • 1000 keywords: $100 per month
  • 2500 keywords: $200 per month
  • 5000 keywords: $375 per month

Image via The HOTH

Usability

• User-friendly interface

Tool Level

• Beginner

Pro Tip:Leverage The Hoth's RankTracker program for daily updates on your keyword rankings. Stay informed about your SEO progress and promptly adjust your SEO strategy for optimal results.

15. Authority Labs

Image via Authority Labs

Want to know if there are rank tracker tools that help you discover the ‘not provided’ keywords in Google Analytics? You can definitely give Authority Labs a try.

As one of the few rank tracker tools to help you with the ‘not provided’ keyword insights, Authority Labs offers daily rank tracking across top search engines.

That’s not all. You can track hyper-local rankings down to the level of zip codes and automate the rank tracking across devices.

Here are the features that make Authority Labs one of the top rank tracker tools.

Key Features

• Daily rank tracking
• Automated mobile and local rank tracking
• Global tracking across Bing, Yahoo, and Google
• Monitors competitors’ ranking
• Featured snippet tracking

Pros

• Unlimited users
• Device-specific data
• 100% whitelabeling
• Hyper-local tracking
• Unlocks the ‘not provided’ keywords in Google Analytics

Cons

• Does not offer suggestions for improving rankings

Price

• Plus: $49 per month
• Pro: $99 per month
• Pro Plus: $225 per month
• Enterprise: $450 per month

Image via Authority Labs

Usability

• Easy to use

Tool Level

• Beginner

Pro Tip:Utilize Authority Labs' real-time keyword tracking to stay updated on daily SERP movements. Segment keywords by location, analyze mobile vs. desktop rankings, and customize ranking reports accordingly.

16. Whitespark 

Image via Whitespark

When it comes to rank tracker tools, you would want one that allows you to track your rankings in addition to helping you manage your business listings and citations.

This is Whitespark’s forte.

As one of the feature-packed rank tracker tools, it supports hyper-local rank tracking and granular data segmentation. You can also explore the review checker, reputation builder, and business listing management tools to build a holistic SEO strategy.

Explore the tool’s features, pros, and cons in detail.

Key Features

• Tracks organic, maps, and Local Packs results
• Monitor rankings across specific geo-coordinates and zip-codes
• Identfies ranking trends
• Competitor rank tracking

Pros

• Custom data segmentation
• Google Review Checker
• Visibility score
• Interactive graphs

Cons

• Limited to Google and Bing

Price

The pricing plans are based on whether you want weekly or daily rank tracking. These are the price points for daily tracking.

• Small Business: $25 per month
• Specialist: $50 per month
• Agency: $100 per month
• Enterprise: $200 per month

Image via Whitespark

Usability

• User-friendly

Tool Level

• Beginner

Pro Tip:Use Whitespark's Visibility Score, an estimation of the click-through rate of all tracked keywords. Accurately assess your website's keyword performance and make informed decisions to enhance visibility and ranking.

17. SERPWatcher by Mangools

Image via SERPWatcher

Mangools' SERPWatcher is a cutting-edge rank tracking tool that allows you to track your website's position on search engine results pages.

This is one of the rank tracker tools you need to see how your website is performing over time and make changes to your SEO strategy accordingly. In addition to being easy to use, SERPWatcher is also one of the most affordable rank tracker tools in the market.

Take a closer look at its features.

Key Features

• Daily rank updates
• Historic rank data
• Email alerts on rank changes
• Performance Index and Dominance Index to track progress
• Mobile and desktop search results

Pros

• Tracks ranking across 50K locations
• Interactive report sharing
• Central dashboard to view updates
• SEO Chrome extension

Cons

• No free plan

Pricing

• Mangools Entry: $29 per month
• Mangools Basic: $49 per month
• Mangools Premium: $69 per month
• Mangools Agency: $129 per month

Image via SERPWatcher

Usability

• User-friendly interface

Tool Level

• Beginner

Pro Tip: Use SERPWatcher's alerts to stay updated on important keyword ranking changes automatically. Customize alerts for specific events like reaching the top 10 or falling out of the top 100.

18. Nightwatch

Image via Nightwatch

Whether you are an agency or a small SEO team, Nightwatch is one of the rank tracker tools you can use to track your website's search engine rankings.

It is one of the few rank tracker tools to access ranking data from over 100,000 locations on all top search engines.

That’s not all. You can create multiple data segments for easy analysis and automate your reports.

Before investing in rank tracker tools such as Nightwatch, it is important to evaluate its features, pros, and cons.

So, here we go.

Key Features

• Tracks rankings on all search engines
• Daily rank updates
• Hyper-local rank tracking
• Keyword discovery
• Create custom data segments
• White labeled reports

Pros

• Site auditing tool
• Competitor analysis
• Accesses data from over 100,000 locations
• Reliable and intuitive

Cons

• Compared to most rank tracker tools, Nightwatch is costlier

Price

Nightwatch offers flexible plans based on the number of keywords you want to track. Here are the prices for 250, 2,000, and 5,000 keywords:

• 250 keywords: $39 per month
• 2,000 keywords: $198 per month
• 5,000 keywords: $399 per month

Image via Nightwatch

Usability

• User-friendly interface

Tool Level

• Beginner

Pro Tip:Take advantage of Nightwatch's extensive visualizations tailored to the various filters. Easily manage your view by collapsing visualizations accordingly, streamlining your analysis process.

19. SE Ranking

Image via SE Ranking

Last on our list of rank tracker tools is SE Ranking. If you seek a comprehensive tool with a range of features that also prioritizes simplicity, SE Ranking should be a top consideration.

It offers a keyword research tool to discover relevant keywords and a position tracker across major search engines like Google, Yahoo, Bing, and YouTube. Moreover, SE Ranking uses advanced data processing algorithms to provide users with unique and valuable insights.

The best part is that it boasts a vast database, including 188 country databases, 4.2 billion keywords, and 2 billion domain profiles.

Read on to learn whether this is the right rank tracker solution for your needs.

Key Features

• Discover high-traffic keywords to target
• Monitor website rankings across major search engines
• Track your website's backlink profile
• SEO competitor analysis
• White label reporting
• Monitor and optimize your website's loading speed

Pros

• Intuitive design
• Advanced data processing algorithms
• Excellent customer support
• 14-day free trial, no credit card required

Cons

• Can be overwhelming for new users
• No free plan

Price

• Essential: $55 per month
• Pro: $109 per month
• Business: $239 per month

Image via SE Ranking

Usability

• User-friendly interface

Tool Level

• Beginner to intermediate

Pro Tip:Use SE Ranking's Rank Tracker to monitor the evolution of your keywords over time. Use this data to track performance trends and make informed SEO decisions.

20. RankActive

Image via RankActive 

Whether you’re a marketer or own a small business or enterprise and need a user-friendly SEO tool, think RankActive.

What sets it apart from other rank tracker tools is its robust rank tracker known for its accuracy, speed, and scalability. It boasts the freshest rankings and super-detailed data charts to help you improve your SEO efforts.

This rank-tracking tool can track 50 million keywords across various search engines and locations in just 60 seconds! Combine these speeds with local and daily tracking capabilities and you’ll get a real contender among the top rank-tracking tools.

Key Features

• Get ranking data from all major search engines
• Local rank and daily rank tracking
• Data comparison
• Real-time ranking information
• Keyword data and tags
• SERP history, ads, and snippets

Pros

• It has a simplified interface
• It tracks massive amounts of keywords with exceptional speed and numerous locations
• Offers affordable plans with essential SEO features
• Provides valuable data and historical trends to inform your strategic SEO efforts

Cons

• Less comprehensive keyword and competitor data compared to tools like Semrush

Price

• Minimal: $99.99 per month
• Optimal: $149.99 per month
• Ultimate: $229.99 per month
• Flexible: Starts from $144.95 for 25 websites

Image via RankActive 

Usability

• Beginner/Intermediate

Tool Level

• Easy to use

Pro Tip:Use RankActive’s keyword tagging to group keywords into segments. This way, you can monitor trends and adjust campaigns more precisely.

21. Serpple

Image via Serrple

Serpple is another powerful SEO tool designed to provide businesses with comprehensive rank tracker tools. It distinguishes itself from other rank tracker tools by offering a user-friendly interface with innovative features to simplify competitor analysis.

And the tracker checker AI makes it super easy to check Google rankings and your rivals’ SEO performance, helping you refine your strategies to outsmart them.

Additionally, Serpple’s intuitive keyword management system includes customizable views, keyword tagging, and historical data analysis.

So, what features have Serpple a spot among the top rank tracker tools?

Key Features

• Daily rank tracking
• Real-time rank refresh
• Competitor AI
• Neck-to-neck competitor comparison
• SERP feature comparison
• Serpple score
• Project management
• Advanced reporting with white labeling options, scheduled reports, and email notifications

Pros

•  Offers daily updates and real-time notifications on keyword rankings
• Discover hidden competitors you might have missed using AI
• Offers competitive pricing plans to suit different needs
• Designed to be accessible even for beginners

Cons

• Currently tracks rankings only on Google's search engine
• Relies heavily on data from external sources

Price

• Side Hustler: $19 per month
• Entrepreneur: $29 per month
• Agency: $99 per month

Image via Serrple

Usability

• Beginner/Intermediate

Tool Level

• It’s easy for users of all experience levels

Pro Tip:: Leverage Serpple's unique “Grouping by Page” feature to identify underperforming pages. You can then use the built-in SEO audit tool to optimize them for a ranking boost.

FAQ

Q1. What is the best search engine rank checker tool?

A. There are many good rank tracker tools around, out of which the best ones include:

• Semrush
• Ahrefs
• Moz
• LinkAssistant
• Ranktracker
• Wincher

Q2. What is a rank tracker?

A. Rank tracking is the process of monitoring the position of a website or web page in Google's search engine results pages (SERPs). This can be done for a variety of different keywords and phrases, allowing you to see how your website is performing for those terms.

Rank tracking is important for SEO purposes, as it can help you to see how your SEO efforts are paying off. It can also be used to identify any potential issues with your website, such as a drop in rankings for a particular keyword.

As you can see from our blog post on rank tracking tools, there are both free and paid tools available. These tools typically allow you to track a large number of keywords, making it easy to see how your website is performing for a variety of terms.

Q3. What is SEO rank tracker?

A. Rank tracker tools identify and analyze your ranking performance on the SERPs or Search Engine Result Pages, for the keyword you target and the ones that you don’t. They can also analyze your search performance for the keyword your competitors target.

Q4. Are rank tracker tools free?

A. There are many rank tracker tools around, including:

• Google Search Console
• LinkAssistant
• Traffic Travis
• SEO SERP Workbench
• Google Rank Checker Tool by The HOTH

Q5. How do I reach page 1 of Google SERPs?

A. You can use all of these strategies to get on page 1 of Google:

• Optimize your website for long-tail keywords
• Build skyscraper type content
• Write stellar, authoritative content
• Contribute to expert round-ups
• Prioritize local SEO
• Focus on your website’s UX

Q6. How to track local keyword ranking?

A. To track local keyword ranking, do these three steps:

• You can manually search local keywords in incognito mode and look for your website on the search results. This method is time-consuming if you’re tracking multiple keywords.
• You can use a free rank tracker tool like Google Search Console, but it has a bit of a learning curve.
• The best and most efficient way of tracking local ranking is by using paid rank tracker tools like Wincher, Moz, and Semrush.

Q7. Are rank tracker tools safe?

A. Rank tracker tools are absolutely safe. They operate outside your domain so there’s no way for search engines to understand the connection between them and you.

Moreover, some rank tracker tools offer the option of IP blocking protection. They prevent your IP address from being blocked by search engines even if you send multiple queries.

Q8. What are the best free SEO tools?

A. There are many free tools to improve SEO performance, namely:

• Keyword Surfer
• Google Search Console
• Bing Webmaster Tools
• Keyword Hero
• MozCast

Q9. Which is the best free rank tracker tool?

A. Some of the best free rank tracker tools you can explore are AffilioTools and LinkAssistant. There are also rank tracking software that you can try out for free for a limited period such as:

• Ahrefs
• Moz
• Sitechecker
• Pro Rank Tracker
• Authority Labs

Q10. Which are the best Google rank tracker tools?

A. There are many Google rank tracker tools available on the market:

• Google Rank Checker Tool by The HOTH
• Semrush
• Ahrefs
• MonsterInsights
• Rank Ranger
• Moz

..and others.

However, not all are created equal. Some are more affordable or accurate than others, and some are more user-friendly.

In this article, we have listed some of the best Google rank tracker tools available, so you can choose the one that best suits your needs.

Ready to Use Rank Tracker Tools?

Rank tracker tools are a must for all serious digital marketers and brands. Using these tools, you will be able to understand which SEO strategies are working and which are failing.

Moreover, you will be able to compare your ranking performance against that of your competitors, and detect gaps in your SEO tactics.

Sounds like a good deal?

Indeed, it is. Just subscribe to one (or more) of the rank tracker tools described above, and accelerate your SERP game.

Let us know your experience with the tools, in the comments section.

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