How to Write SEO Headlines That Guarantee Great Results

SEO headlines play a significant role in your content marketing strategy.

How, you may ask?

They can help Google understand your content and grab your readers’ attention.  Besides, great headlines can greatly improve your click-through rate, drive massive traffic to your website, and ultimately increase sales or signups.

But that’s not all.

They’re also one of the most important factors that you need to optimize for your on-page SEO.

But here’s the thing—learning how to write SEO-friendly headlines that drive traffic is no mean deal.

That’s why we’ve prepared this in-depth guide to teach you exactly that.

From using headline analyzer tools to understanding the search intent, there’s a lot that goes into it.

Stick around as we share practical tips to write compelling SEO headlines that drive traffic and clicks.

So, let’s dive in.

Why are SEO Headlines Important?

Optimizing headlines for SEO can greatly benefit your content strategy in many ways. Be it driving traffic to your website or helping you rank higher up in the SERPs (Search Engine Results Page), there’s a lot that these headlines can help you accomplish.

But why optimize headlines for SEO?

Here are a few reasons:

Help Search Engines Understand Your Content Better

When creating online content, you have to focus on both the searchers and the search engine.

Why?

Because Google and other search engines scan your content, including the headline, to better understand exactly what it’s about.

So, while your headline shows the users what they might find on your page, it does so for search engine crawlers as well. This can help search engines index your page correctly and provide targeted traffic.

When your headline includes the right set of keywords, it improves the chance of your page appearing in search results for those terms.

Can Improve Your Search Rankings

Another reason why you should optimize headlines for SEO is that they can improve your search engine rankings.

When you optimize your headlines with the appropriate keyword, search engines will start ranking your page for that particular keyword in the SERPs. And when searchers looking for information related to the keywords used in the headlines see them, they’ll be more likely to click on them.

The higher click-through rate gives a strong indication to the search engines that your page is the right fit for the audience’s search intent. As a result, they’ll push your website higher up in the SERPs.

Headlines Provide Quick Answers to Searchers

These days, people don’t read online content but they skim through it. A study by Forbes found that 61% of website visitors expect to find what they're looking for within five seconds. If their initial search is unsuccessful, they're likely to abandon the site and seek information elsewhere.

Creating well-optimized headlines and subheadings can help them scan your content and quickly find the information they are looking for.

Now that you understand the importance of writing headlines with SEO in mind, let’s understand exactly how to write them.

How to Write an SEO Headline That Drives Traffic and Clicks

It’s worth noting that writing SEO headlines that grab people’s attention and help Google understand your content is critical to the success of your SEO strategy.

Here are practical tips to help you write catchy headlines that search engines and people will love:

1. Find Your Target Audience

When writing headlines, optimizing them just for the search algorithm won’t help. You also need to keep your readers in mind. After all, if people aren’t clicking on your headlines, there’s no reason for the search engine to rank your page higher in the SERPs.

Here are useful tips to understand your target readers:

• Identify the characteristics of your target readers: Consider demographics like age, location, interests, and online behavior. This information will help you tailor your headlines to their needs and preferences.

• Identify the issues or concerns they face regularly: What problems do they need solutions for? With an understanding of your audience’s pain points, you can write SEO headlines that promise valuable insights or solutions.

• Define the benefits that attract them to your content: What value does your content provide? Whether it’s actionable tips, in-depth analysis, or entertaining stories, make sure your headlines highlight these benefits.

• Find out what your readers might be searching for: You can use SEO tools like Google Trends to discover popular search terms in your niche. Then, incorporate these terms into your headlines to align with what your readers are searching for.

• Assess their preferred content format: Determine whether your audience prefers videos, blogs, infographics, or podcasts. With this insight, you can create headlines to match their preferences, ultimately enhancing engagement.

• Monitor engagement patterns: Track which types of content get the most views, shares, or comments. This data reveals what resonates with your audience, enabling you to refine your headlines accordingly and keep them engaged.

2. Discover Search Intent

Once you have defined your audience, the next step is to understand exactly what information they are looking for. You need to find the main intent behind their searches as that’s the intent your content needs to satisfy and that must reflect in your headlines too.

Generally, there are four main types of search intent you need to put in mind:

Image via Semrush

• Informational intent
• Navigational intent
• Commercial intent.
• Transactional intent

Here are tips to uncover search intent:

• Scan the top-ranking content in the SERPs.
• Check out the “People Also Ask” section in Google.
• Use Google Autocomplete.
• Use a keyword research tool.

Alternatively, you can check the “People Also Ask” section to get an idea of the intent.

Image via Google

3. Find Keywords Used by Your Audience

You also need to identify the search terms or phrases people are entering on Google when looking for information related to your content. In this case, you have to research a mixture of headline terms and long-tail keywords.

You can do this by entering your primary search term on Google and checking out the related searches section.

Or use autocomplete to get keyword suggestions:

Image via Google

Alternatively, you use a keyword research tool like Semrush and Ahrefs.

With a keyword research tool, all you need is to enter your primary search term and the tool will display important details about the keyword including the search volume, keyword difficulty, etc. Based on that, you can find keywords with high volumes and low difficulty.

4. Front-Load Your Headlines with the Main Keyword

Up to this point, you have identified your target keywords. Now you need to include the primary keyword in your headline to start shaping it up.

This way, you will help Google understand and rank your headlines for relevant search terms. It can also improve your ranking in the SERPs if it’s relevant to the search intent.

So, where should you add the target keyword?

To optimize your headlines well, you should consider adding the main keyword at the beginning of the headline.

See how these blog posts have front-loaded their headlines with the term “keyword research”

Image via Google

Here are some other examples of headlines we’ve used for our posts. See how we add our target keywords on our headlines (underlined):

• Best Email Signature Generators (Free & Paid)
• Best Lead Generation Software [Free & Paid]
• Best Content Marketing Tool You Should Try
• Influencer Marketing Tools that Really Work

Remember to avoid keyword stuffing to avoid Google penalties and over-complicating your headings.

5. Include One (or Two) Keywords in Your Headlines

In most cases, content/internet marketers and online business owners target a primary keyword and several related keywords (secondary keywords/LSI) in their content.

But you know what?

The best SEO practice for headlines is to only stick to a single keyword. This ensures that the search engines understand what keyword they need to rank it for.

However, you could choose to go with two keywords in the heading too, with the second one being a secondary keyword.

Does this have any impact on your rankings?

Yes, the benefit of adding two keywords to your headlines is that your content ranks for more keywords, so you can generate more organic traffic from people searching with both keywords.

To add two keywords to a headline, you must adhere to the two principles below:

• The two keywords must be very relevant to the topic/content.
• The keywords must be relevant to the user search intent.

Here is a good example of how to optimize your headlines with two keywords:

Image via Buffer

6. Keep Your Headlines Within the Set Character Limit

No matter how long your headlines are, Google only displays the first 50-60 characters.

Take a look at how Google truncates headlines that are over 60 characters long. This headline on WordStream is 68 characters long:

Image via WordStream

See how it’s truncated on Google’s search results:

Image via Google

Keeping your headlines within the specified character count ensures your readers can view the entire headline on the SERPs.

See this headline on our blog:

Image via Attrock

Note that the headline is 55 characters and 10 words long.

Now take a look at how Google displays it in the search results page:

Image via Google

To keep your headlines within the required character limit, you can use free tools like Word Counter or Character Count Online.

Ensure your headlines reveal enough detail to grab readers in.

7. Use Numbers in Headlines

Starting your headlines with numbers isn't just a great SEO tactic for better Google rankings; it’s also a psychological factor that can increase click-through rates.

What’s more?

Numbers are concrete and specific. Including a number gives your audience an idea of what they might find on the page and how extensive the content might be in terms of its length.

This clarity helps set clear expectations, making your content more appealing and trustworthy to readers.

Lists and numbered headlines are also perceived as more organized and easy to follow. These headlines can enhance the reader's experience and encourage them to click and engage with your content.

Here are a couple of examples of how we include numbers in our blog posts and their headlines:

• Best Social Media Marketing Tools That You Should Try
• Best Online Course Platforms and Their Features
• Best Content Writing Tools to Improve Your Writing

8. Use Power Words

Using power words in headlines has been proven to evoke emotions and can make your content more attractive for searchers who are looking for similar content.

Generally, power words or power phrases are strong, powerful, and bold words that are easily noticeable and can capture a searcher’s attention. They appeal to people more than words they see daily. This can help your headline trigger some emotions in them.

Power words can play an important role in compelling people to click on your headlines and open your page to read your content.

Here are some examples of power words you can use for your SEO headlines:

• Emotional words — Amazing, shocking, incredible, inspiring, heartbreaking
• Urgency words — Now, immediate, urgent, limited time
• Value-based words — Free, easy, best, proven, guaranteed
• Intrigue words — Secret, hidden, exclusive, mysterious, forbidden
• Descriptive words — Proven, comprehensive, effortless, essential, exclusive
• Action-oriented words — Unlock, transform, master, discover, maximize

To maximize the impact of power words in your SEO headlines, use them strategically. You can incorporate them into the beginning or end of your headline for maximum effect. Avoid overuse, as too many power words can make your headline seem spammy.

And if you use one of the best headline analyzer tools, it’ll show you if you’re using power words in your headlines or not.

9. Keep Your Headlines Specific and Make a Promise

Your headlines should clearly communicate exactly what the topic is about. Also, ensure you promise the reader something that will encourage them to click on the headlines to read the content on the page.

Take a look at the headline below:

Image via Attrock

As you can see, the headline informs the reader that the article will provide a curated list of top tools designed to enhance writing skills and efficiency. It promises current, relevant recommendations for the year 2024, aimed at helping writers improve their craft.

To achieve this, you need to empathize with your target readers by understanding their needs, preferences, and pain points.

Identify problems they are trying to solve then outline how your content will help them. This is the promise they will receive if they click and read your content.

FAQ

Q1. What are the best practices for writing SEO headlines?

A. To craft SEO-friendly headlines, follow the principles below:

• Start with research
• Front-load your headlines with the main keyword
• Include one keyword in your headline
• Keep your headlines within the set character count
• Use numbers in headlines
• Use power words
• Keep your headlines specific and make a promise

Q2. What is a great headline?

A. A good headline is clear, concise, and detailed, and provides a compelling summary of the content inside to encourage the reader to click and read.

Q3. Why are SEO headlines important?

A. Search engine optimization headlines can significantly boost your organic reach. For instance, they aid search engines to understand your content better. Besides, they can increase click-through rates and increase time on page.

What’s more, headlines are a potential ranking factor and can provide quick answers to searchers.

Q4. How long should a headline be?

A. The accepted headline length is 50-60 characters or 10-14 words. Anything beyond that length is truncated by Google in the SERPs.

Q5. What makes a good headline?

A. A good headline captivates the attention of your audience and compels them to click on it to check your content out.

Wrapping Up

Over 7.5 million blog posts are published every day. It means that there are more options than ever for online readers than you can imagine.

For that reason, you need to create headlines that set you apart from other headline options out there. You can achieve this by writing SEO headlines following the tips you have learned in this post.

It’s the key to impressing both the search engines and your audience. So, go ahead and start writing impactful headlines.

And if you have any questions, don’t forget to ask them in the comments section.