Far from a sprint, SEO is a marathon. You need to make a constant effort to keep up with the latest trends and the best SEO tools to invest in. After all, boosting online visibility is the key to getting high click-through rates, leads, and conversions.
Don’t have the time or resources to do this?
This is where we can help. In this article, we’ll share some of the best SEO tools that can help you rank on the first page of Google.
Let’s go!
Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.
How We Chose the Best SEO Tools
- Features and Functionality: We conducted a thorough analysis of each tool's features to select the best SEO tools. We focused on identifying solutions that provide comprehensive SEO capabilities, including keyword research, backlink analysis, site auditing, and rank tracking. We prioritized tools that offer unique features or innovative approaches to SEO, ensuring that our list represents the cutting edge of search engine optimization technology.
- User Experience and Ease of Use: We evaluated each tool's user interface and overall user experience. The best SEO tools should be intuitive and accessible, allowing users of varying skill levels to navigate and utilize their features effectively. We considered factors such as dashboard layout, report generation, and the availability of educational resources or tutorials that help users maximize the tool’s potential.
- Data Accuracy and Freshness: Recognizing that data plays a critical role in SEO decision-making, we carefully evaluated the accuracy and timeliness of the information provided by each tool. We looked for the best SEO tools that offer frequently updated data, comprehensive keyword databases, and reliable metrics. We prioritized tools committed to data quality and transparency in their methodologies.
- Pricing and Value Proposition: We carefully analyzed the pricing structures of the best SEO tools, both free and paid, to assess their value for money. Our selection includes various options to suit different budgets and needs, from robust free tools to premium solutions. We considered factors such as feature limitations in free versions, scalability of paid plans, and the overall return on investment that users can expect from implementing these tools in their SEO strategies.
- Integration Capabilities and Reporting: We examined how well each of the best SEO tools integrates with other digital marketing platforms and tools. A key consideration was the ability to seamlessly incorporate SEO data into broader marketing workflows. Additionally, we evaluated the quality and customization options of reporting features, ensuring that the selected tools enable users to communicate SEO progress and insights effectively to stakeholders or clients.
The Best SEO Tools – Free
We will first discuss the best free SEO tools and then move on to the top paid SEO tools.
So, let’s get started.
1. Google Analytics
Image via Google Analytics
There’s no doubt that Google owns the SEO game. Google Analytics stands out as one of the best SEO tools, widely recognized for offering valuable data you can use to track and enhance SEO performance.
This includes data on specific keywords to the top referrals for your website and much more.
The free tool helps you understand what pages are popular and how visitors reach your site. It also gives you insights into why they came, what they liked, and what they didn’t like about your website.
Now, let’s take a closer look at the features that make it one of the best SEO tools in the industry.
Key Features
- Keyword analysis: Understand the specific keywords that are bringing you the website traffic with the keyword report.
- Bounce rate: As one of the best SEO tools, Google Analytics helps you track the bounce rate for your site for a specific time period.
- Goals feature: Specify smart goals for different web pages to see the desired threshold of data.
- Audience reports: Get a 360-degree view of your visitors, right from their geo-location, demographics, browsing behaviors to interests.
- Flow visualization: See the pathway your visitors take on your site with the flow visualization reports.
- Landing pages: You can identify the best converting web pages that help streamline landing page optimization.
- Conversions: Google Analytics helps you keep tabs on conversion metrics such as sign-ups, purchases, app/e-book downloads, and so on.
- Third-party referrals: You can view the third-party sites that sent you traffic.
Pros
- Custom reports
- Easy to get started
- Smart goal-setting
- Streamlined tracking of traffic and conversions
- Completely free
Cons
- Privacy concerns, like those of many others on this list of the best SEO tools, mean that Google Analytics requires you to provide information about your site
- The advanced version (Analytics 360), which enterprise businesses may need, is expensive
Pricing
- Free
Tool Level
- Beginner/Intermediate
Usability
- Easy to use
Pro Tip: Use Google Analytics, one of the most popular SEO tools, to analyze visitor behavior and optimize your content strategy for better engagement and ranking. Set up goals to track conversions, so you understand which keywords drive valuable traffic.
2. Google Keyword Planner
Image via Google
Google Keyword Planner is easily one of the best SEO tools available to help you find popular keywords, as well as guide your content pruning strategy.
The pros of using this tool include accuracy, ease of use, and unique keyword ideas. Combining it with another comprehensive platform from this list of best SEO tools will help you achieve your marketing goals.
Wondering what makes Google Keyword Planner one of the best SEO tools?
Check out its features to find out.
Key Features
- Keyword research: You can generate the most popular keywords by:
- Typing phrases or words related to your website or niche
- Entering specific web pages
- Choosing product categories related to your business
- Monthly search detail: The tool gives you details on monthly trends and search volume for keywords.
- Add to campaigns: Apart from saving new keywords, you can add them to your existing campaigns.
- Daily budget suggestions: You will get a suggested daily budget for your keywords under the cost estimate menu.
- Competition column: This column shows the competition for keyword placement.
- Mobile trends: Get insights on mobile volume trends and breakdown by devices.
Pros
- Free tool
- Data on seasonal fluctuations and monthly search trends
- Helps identify mobile trends across devices
- One of the best SEO tools for location-based targeting
Cons
- Does not offer a negative keywords list
- Long-term keywords are not suggested for most categories
Pricing
- Free
Tool Level
- Beginner/Intermediate
Usability
- Easy to use
Pro Tip: Harness the power of this great SEO tool to analyze keyword trends and optimize your content for better search engine rankings. By estimating your potential keywords’ search volume, you can better prioritize your targeting efforts.
3. Google Search Console
Image via Google Search Console
Google Search Console makes it to the list of the best SEO tools thanks to the wealth of data it offers for a website.
Apart from tracking your site’s ranking on search engines, you can use Google Search Console to identify the keywords your targets are using to discover your site.
So, what else does this tool offer to make it our list of the best SEO tools? Let’s dive right into its features, pros, and cons:
Key Features
Specifically, Google Search Console makes it easy for you to:
- Track performance: As you can expect from the best SEO tools, Search Console generates reports on many SEO metrics.
- Technical SEO analysis: Like most others in the list of the best SEO tools, Google Search Console helps you find and fix technical SEO issues.
- Page experience: Google Search Console helps you boost page experience like most others in the list of best SEO tools.
- XML sitemap submission: Using Search Console, you can submit your XML sitemap to Google directly.
- Page positioning: This metric shows you how each of your pages ranks for specific keywords.
- Links report: You can see the sites that link back to your site. It also shows the pages with the most links.
- Penalty reviews: Understand the issues such as low-quality content, sly redirects, or keyword stuffing that can lead to penalties.
Pros
- Smart performance insights
- A central dashboard to monitor Google search activity
- One of the best SEO tools that allows streamlined management of your site’s technical SEO issues
- Granular data
- Free to use
Cons
- No competitive research tool
- Understanding issues the search console points out can be difficult for users with a non-technical background
Pricing
- Free
Tool Level
- Beginner/Intermediate
Usability
- Easy to use
Pro Tip: Leverage Google Search Console as an excellent SEO tool by regularly analyzing your site’s search queries/traffic and submitting sitemaps to help Google understand your website’s content and structure.
4. Bing Webmaster Tools
Image via Bing
The new Bing Webmaster Tools was rolled out in 2020. It’s fast, mobile-friendly, and has a seamless user interface making it one of the best SEO tools for beginners. What’s more, it’s also completely free.
What else goes into making this one of the best SEO tools?
Read on to find out.
Key Features
- Site Scan: The SEO auditing tool alerts you to on-page and technical SEO issues such as
- Long title tags
- Meta Description tags
- Multiple H1 elements
- Backlinks: Like most SEO tools, Bing Webmaster Tools offers backlink research capabilities. You can analyze
- Domains
- Anchor texts
- Referring pages
- URL inspection: You can conduct spot-checks on pages and URLs.
- XML sitemaps: You can download, remove or submit XML sitemaps easily.
- Keyword research: This feature lets you discover the keywords and phrases being used in queries as well as their volume.
Pros
- One of the best SEO tools in terms of ease of use and design
- Gives better visibility on ranking compared to Google Search Console
- Allows you to block URLs, disavow links, submit URLs and control crawls
Cons
- Lack of clarity on traffic from Yahoo and Bing
- Ownership verification is not easy
Pricing
- Free
Tool Level
- Beginner/Intermediate
Usability
- Easy to use
Pro Tip: Use Bing Webmaster Tools to monitor your website’s health and backlink profile. It’s a great SEO tool for tracking site performance, identifying indexing and technical SEO issues, and receiving important notifications from Bing.
5. WebFX Free SEO Tool
Image via WebFX
When searching for the best SEO tools, WebFX stands out as a comprehensive digital marketing agency offering a suite of powerful SEO solutions.
While not a completely free tool, WebFX provides several complementary resources, such as SEO Checker, Faq Fox, HTTP Status tool, and Links Counter, at no cost. Its paid services include in-depth SEO audits with on-page, off-page, and technical SEO.
WebFX's holistic approach to SEO makes it a valuable option for businesses seeking professional expertise and robust tools to enhance their online presence. Let’s find out more reasons why it’s one of the best SEO tools.
Key Features
- FAQ tool: Just select a category and put in keywords to get a list of commonly asked questions.
- SEO Checker: The crawler analyzes and scores individual SEO factors apart from giving you suggestions on improving on-page SEO.
- Keyword research: This free SEO tool generates high-quality keywords you need for your performance marketing campaigns.
- Readability Test Tool: This is one of the best SEO tools from WebFx that analyzes and scores content using readability indicators.
- Blog post ideas: Key in your topic on the Blog Post Generator tool to get topics you can use to start blogs that make money.
Pros
- One of the best SEO tools for creating FAQs
- Excellent customer support
- Free tools
- A range of tools to build your SEO strategy and digital marketing campaigns
Cons
- Irrelevant results with FAQ Fox
- The SEO toolkit is not as comprehensive as the ones offered by competitors
Pricing
- Free
Tool Level
- Beginner/Intermediate/Expert
Usability
- Easy to use
Pro Tip: Leverage WebFX’s free SEO tools to get a comprehensive overview of your site’s performance. While these tools are among the most popular for basic SEO checks, consider its paid services for more comprehensive tools and in-depth analysis.
6. SEOquake
Image via SEOquake
SEOquake deserves to be in the best SEO tools list as it lets you carry out link assessments, page audits, and keyword analysis – all without exiting your browser. The free plugin is compatible with Google Chrome, Mozilla Firefox, and Opera.
What are the other features that make this tool eligible to feature in our list of the best SEO tools? Let’s find out.
Key Features
- SEObar: For any webpage you are seeing on your browser, you can quickly get a summary with the SEO Bar.
- SEO Dashboard: The Dashboard shows you the data on the domain, backlinks, and page rank.
- Reliable data: One of the key reasons SEOquake features in the list of the best SEO tools is the wealth of reliable ranking data it gives from:
- Yahoo index
- Alexa
- SEMrush
- Google rank
- Bing
- Keywords research: SEOquake provides insights into the keywords present in a webpage, helping you know the placement and keyword density.
- URL comparison: You can compare 15 competitor URLs with SEOquake, a feature that not many in this list of the best SEO tools offer.
- SEO audit: Like most others in this list of best SEO tools, SEOquake’s SEO audit gives a detailed diagnosis of your own site.
Pros
- A wealth of SEO data to enhance your website’s performance and SEO
- Compatible with popular browsers, iPhone, iPad, and Android devices
- A 100% free tool
- Enhances website SERPs
Cons
- Features are complex and can be confusing
- No instructions available on using the tool
Pricing
- Free
Tool Level
- Intermediate/Expert
Usability
- It can be difficult for beginners to understand the tool’s features
Pro Tip: Connect SEOquake with a free Semrush account to access additional metrics like engagement, website authority, and traffic data directly within the SERPs. This integration enhances your ability to analyze and optimize your SEO strategies effectively.
The Best SEO Tools – Paid
Till now we’ve looked at the best SEO tools that are free, and ideal for startups and small marketing teams that are new to SEO. However, large enterprises or businesses with complex websites typically need advanced SEO capabilities.
Investing in the best SEO tools (paid) can help you take your campaigns to the next level in 2025.
Ready to check out our list of the best SEO tools that offer paid plans?
Here we go.
7. Semrush
Image via Semrush
Quite the fan-favorite amongst the best SEO tools, Semrush is a powerful search engine optimization tool that allows you to analyze your competitor’s websites and fine-tune your own SEO strategy.
Given that it helps you improve your website’s ranking and boost website traffic, it is easy to see why this tool is included in the list of the best SEO tools.
Wondering if Semrush is the right tool for your business?
Check out our Semrush review, which includes its key features, pros, and cons.
Key Features
- Unlimited keywords: With an ever-growing database of keywords covering multiple countries, you get access to unlimited keywords.
- Keyword research: You can also utilize the tool’s keyword research tools to uncover new keyword ideas for your next campaign.
- Search intent: Notably, Semrush is one of the few in the best SEO tools list that gives the ‘search intent’ for keywords. This gives you clarity on why people visit a particular website.
- In-depth site audit: Accurate site analysis helps you understand what you need to do to improve your website’s health.
- Technical SEO audit: As you would expect from the best SEO tools, Semrush offers over 60 technical and on-page SEO checks.
- Content marketing: Semrush generates content topics and subtopics to help you strengthen your content marketing strategy.
- Keyword stuffing alert: One of the features that makes this one of the best SEO tools is that it lets you know when you have overused keywords.
- Automation: This SEO tool helps you automate and keep your SEO strategy current so that you can expand your reach and gain visibility for your brand.
- Detailed analytics: Like most others in the list of the best SEO tools, Semrush allows you to perform detailed analytics on your site related to:
- Organic search traffic
- Keywords
- Traffic sources
- Placement on search engines
- Competitive research: The domain versus domain comparison feature is one of the popular SEMRush features.
Pros
- All-in-one SEO tool
- Comprehensive content marketing support
- Powerful competitive analysis feature
- Keyword analysis
- In-depth data on campaigns
- Strong customer support
Cons
- Very limited free account features
- Keyword difficulty tool is not always accurate
Pricing
- Pro: $139.95/month
- Guru: $249.95/month
- Business: $499.95/month
Image via Semrush
Tool Level
- Beginner/Intermediate/Expert
Usability
- An organized interface makes Semrush easy to use
Pro Tip: Maximize Semrush’s potential by using the Keyword Magic Tool to discover high-traffic, low-competition keywords. This AI-powered feature helps you target the right audience and improve your site’s search engine rankings effectively.
8. Ahrefs
Image via Ahrefs
Marketers are always on the lookout for the best SEO tools that allow them to perform backlink analysis, monitor ranking, and boost organic traffic. One of the appealing features of Ahrefs is its SERPs explorer, which provides a detailed overview of the top keywords your competitors rank for.
When you explore all the features this tool offers, you will be convinced that Ahrefs deserves to be on the list of the best SEO tools!
Key Features
- Backlink analysis: Two key reasons for including Ahrefs in our list of the best SEO tools, are
- an index of over 14 trillion links
- fastest backlink crawler.
- Easy to spy: To check your competitor’s link building strategies, all you need to do is key in the URL. You can also see their:
- Outbound links
- Social shares
- Broken links
- SEO Audit: Ahrefs is one of the best SEO reporting tools in the industry. While flagging over a hundred SEO issues, it tells you what you can do to fix them.
- Position tracking: The Rank Tracker tool helps you track your site’s Google rankings across 170 countries.
- Interactive graphs: A characteristic of the best SEO tools are graphs that give you a quick update on how your SEO efforts are faring.
- Keyword research: Thousands of keyword suggestions and keyword difficulty insights are some reasons why Ahrefs is one of the best SEO tools out there.
- Competitive analysis: You can see what keywords your rivals are ranking for and the pages that have a high search engine traffic.
- Content planning: Ahrefs is one of the best SEO tools you can use to build the perfect content marketing strategy.
Pros
- One of the best SEO tools in terms of versatility
- Powerful link-building feature
- Comprehensive content marketing tools
- User-friendly
- Free access to Webmaster tools
Cons
- Traffic data can be inaccurate
- No free version
- All plans have just one seat
- Traffic data may not be accurate
- No phone support
Pricing
Like most others in this list of the best SEO tools, Ahrefs offers different monthly plans:
- Starter: $29/month
- Lite: $129/month
- Standard: $249/month
- Advanced: $449/month
- Enterprise: Starts at $14,990/year
Image via Ahrefs
Tool Level
- Beginner/Intermediate/Expert
Usability
- Ahrefs is one of the simplest to use compared to most tools.
Pro Tip: Utilize Ahrefs’ Content Gap and Site Explorer to uncover your competitors’ top-performing content and backlink strategies. These insights help identify gaps and opportunities to effectively enhance your SEO efforts.
9. Moz
Image via Moz
Moz is next on our list of the best SEO tools. It gives you an overview of your website’s traffic and enables you to optimize your site to drive organic traffic.
Moz’s SEO metrics, including Moz Data and Moz Local, allow you to identify whether you’re on the right track to improving your SEO strategy.
It also fits in the list of the best SEO tools thanks to its diverse capabilities related to keyword research, competitive analysis, link building, and SEO audit.
Check out Moz’s diverse features that make it one of the best SEO tools for marketers.
Key Features
- Keyword research: In addition to keyword suggestions and difficulty, it provides information about search intent and ranking potential.
- Priority score: It assigns a Priority score for your keywords. For instance, a 100/100 priority score indicates the keyword has low competition but high CTR.
- On-page SEO: Moz is one of the best SEO audit tools you can use to optimize your content with relevant keywords.
- Link explorer: One of the key reasons to include Moz in our list of the best SEO tools is that you can use it to find your competitors’ link building tactics.
- Broken links check: You can also see if there are any broken links and suspicious links pointing back to your site.
- Competitor research: The True Competitor section helps you identify your true competitors, and the websites competing for the same SERPs.
Pros
- 30-day free trial
- User-friendly interface
- Reliable insights
- Detailed SEO analysis
- A lot of great features like keyword research, backlink analysis, and rank tracking
- Responsive customer support
Cons
- Can be expensive for smaller SEO teams
- Limited customization of SEO reports
Pricing
There are five plans with Moz Pro that cater to different SEO needs.
- Starter: $49/month
- Standard: $99/month
- Medium: $179/month
- Large: $299/month
- Moz Enterprise: Custom pricing
Image via Moz
Tool Level
- Beginner/Intermediate
Usability
- Moz is easy to set up and operate
Pro Tip: Harness Moz’s Keyword Explorer and AI-powered insights to optimize your SEO strategy. Use the Keyword Explorer to find high-impact keywords and track your rankings, and Moz AI to help make data-driven decisions for better search engine performance.
10. Ubersuggest
Image via Ubersuggest
Whether you are looking for more keyword ideas, or for smart content marketing tools, Ubersuggest is one of the best SEO tools to invest in.
As one of the more comprehensive tools for SEO, Ubersuggest helps you quickly identify new keywords, track their performance, and discover new ideas for your next SEO campaign.
Let’s see why it belongs to the elite category of the best SEO tools.
Key Features
- Keyword library: Ubersuggest allows you to easily build your keyword research library and save your research for future use.
- Keyword research: Like most others in this list of the best SEO tools, Ubersuggest gives you long-tail keywords, related keywords, and search terms.
- Domain analysis: You can gain insights into the strategies that are working for others in your market.
- Top SEO pages: One of the best SEO tools you can use to discover your competitor’s pages that are ranking for organic and related keywords.
- SEO Analyzer: Ubersuggest is simply one of the best SEO tools to identify critical SEO errors that are impacting your site’s ranking.
- Backlink analysis: As one of the best backlink analysis tools, Ubersuggest shows you the exact content that attracts links.
Pros
- One of the most affordable SEO tools
- Excellent SEO training and onboarding video tutorial
- Easy to use
- Reliable social media results to streamline social media management
- Chrome extension
- Great for competitive research, content creation, and keyword ideas
- 7-day free trial on all plan tiers
Cons
- Keyword difficulty data not reliable
- Estimation of organic traffic may not be accurate
- Low competitor limit
Pricing
There is a monthly subscription offer across three tiers based on the size of the business:
- Individual: $29/month
- Business: $49/month
- Enterprise: $99/month
Unlike others in this list of best SEO tools, Ubersuggest offers lifetime subscriptions for all plans.
Image via Ubersuggest
Tool Level
- Beginner/Intermediate
Usability
- The tool has simple interfaces that make it ideal for beginners
Pro Tip: Use Ubersuggest’s Competitor Analysis feature to uncover your competitors’ top-performing keywords and content. This insight helps you refine your SEO strategy and identify new growth opportunities.
11. SEOptimer
Image via SEOptimer
What do the best SEO tools we have listed have in common?
They are multi-functional, powerful tools. Be it keyword research, content creation assistance, or technical SEO management, SEOptimer does all this efficiently.
It offers a suite of free growth hacking tools that can help you optimize your content for search engines.
Now, let’s see what features contribute to this tool making it to the list of the best SEO tools.
Key Features
- Free SEO tools: You can use a wide range of free SEO tools to boost your site’s ranking in search engines. There are specific tools to:
- Generate keywords
- Generate XML sitemap
- Create custom meta tags
- Validate title tag, headers, internal links, and external links
- Check website load speed, font size and legibility
- On-page optimization: The DIY SEO tool crawls the entire site and gives easy to follow suggestions to optimize your site.
- Monitor ranking: Like others in the category of the best SEO tools, SEOptimer monitors keyword rankings and the site’s performance.
- Site audit: As one of the best web analytics tools, SEOptimer identifies technical SEO issues that could be impacting site ranking.
- Instant alerts: Users get instant notifications on significant changes or issues that can compromise the SEO health of their sites.
Pros
- Streamlined SEO optimization that assesses SEO objectives
- Quick snapshot of your site’s performance, security, and usability
Cons
- Limits on web page crawling
- Meta information is not scanned for keywords during analysis
Pricing
While SEOptimer offers free SEO tools, you can enjoy a host of added benefits with these paid tools:
- DIY SEO: $29/month
- White Label: $39/month
- White Label & Embedding: $59/month
Image via SEOptimer
Tool Level
- Beginner/Intermediate
Usability
- Like most others in this list of the best SEO tools, SEOptimer is simple and easy to use
Pro Tip: Maximize SEOptimer’s potential by regularly utilizing its comprehensive website audit feature. It’ll help you identify and rectify critical SEO issues to improve your site’s ranking and visibility effectively.
12. Similarweb
Image via Similarweb
Similarweb is a powerful digital intelligence platform that provides businesses with deep insights into website traffic, audience behavior, and market trends.
It’s one of the best SEO tools to offer a unique perspective on online competitive landscapes. This feature helps businesses understand their market position and identify growth opportunities.
Similarweb's strength lies in its ability to aggregate and analyze vast amounts of web data. It provides users with accurate estimates of website traffic, engagement metrics, and audience demographics.
This makes it an essential tool for marketers, analysts, and business strategists looking to make data-driven decisions in the digital space.
What additional features does it offer to qualify as one of the best SEO tools? Take a peek:
Key Features
- Traffic analysis: Provides detailed insights into website traffic, including sources, user engagement, and visitor demographics.
- Competitor benchmarking: The tool lets you compare your website’s performance with competitors to uncover growth opportunities.
- Audience insights: Offers in-depth data on audience behavior, preferences, and trends, helping tailor marketing efforts.
- Keyword research: Identifies high-value keywords and tracks keyword rankings to enhance SEO strategies and help to successfully create content.
- Referral and affiliate analysis: Tracks referral and affiliate traffic to help refine acquisition strategies.
- Market research: Delivers insights into industry trends and market share, guiding data-driven decisions.
- App analysis: Monitors app performance, including downloads, rankings, and user engagement, giving a holistic view of digital success.
- Digital marketing intelligence: Analyzes display advertising, affiliate marketing, and other digital channels.
Pros
- Extensive website traffic data
- Comprehensive competitor analysis
- Web and mobile app analytics
- Easy data export options
- Real-time data updates
- Industry trend analysis
- Global market insights
Cons
- Can be expensive for small businesses might find it expensive
- Suggests odd competitors to benchmark for sites with small traffic volume
Pricing
There is a 7-day free trial available, with plans categorized as either for individuals and startups (Starter and Professional) or businesses and enterprises (Team and Enterprise):
- Starter: $125/month
- Professional: $333/month
- Team: Custom pricing
- Enterprise: Custom pricing
Image via Similarweb
Tool Level
- Intermediate/Expert
Usability
- Moderate learning curve, but intuitive once familiar
Pro Tip: Utilize the “Audience Interests” feature to discover other websites and topics your target audience engages with. This feature can help you identify potential partnerships, content ideas, or advertising opportunities that align with your audience’s broader interests beyond your immediate industry.
13. Serpstat
Image via Serpstat
If you want to invest in the best SEO tools that analyze your website’s organic performance, track ranking, and check backlinks, Serpstat is a great choice.
Overall, it has the features you would expect from a top SEO software suite. And, compared to many others in this list of the best SEO tools, Serpstat is competitively priced.
Its features and benefits will give you a clear idea of why we have included this in our list of the best SEO tools. Let’s dig in.
Key Features
- Rank tracker: The powerful rank tracker tool allows you to keep track of your website’s ranking across the world and the position in SERP for given keywords.
- Backlink analysis: The backlink analysis feature is on par with most other top SEO tools. The overview report gives you data on:
- Quality of backlinks
- Lost links
- Referring domains
- Linked pages and domains
- Internal links
- Page Rank
- Trust Rank
- Keywords research: Besides the standard keyword selection, this entrant in our best SEO tools list offers additional metrics including:
- Keyword suggestions and related keywords
- Search intent and search volume
- Search questions
- Keyword difficulty and seasonality
- Competitive keyword research
- Keyword clustering
- Competitive research: With this top-notch competitor analysis tool, you can analyze your competitors’:
- SEO tactics
- Keywords
- Popular pages
- Site audit: Serpstat offers thorough site audit reports with this checklist:
- Headings and meta tags
- Links and unnecessary redirects
- Accessibility and Indexation
- Loading speed
- Content issues
Pros
- Comprehensive keyword research
- Thorough competitive analysis
- Unique features such as text analytics, keyword clustering
- One of the best SEO tools with a good price to value ratio
Cons
- The database is not as large as what other SEO software offer
Pricing
Like others in this list of best SEO tools, Serpstat is competitively priced with these tiers:
- Individual: $59/month
- Team: $119/month
- Agency: $479/month
- Custom pricing for enterprise needs
Image via Serpstat
Tool Level
- Beginner/Intermediate/Expert
Usability
- Multiple support channels are available to guide users through the set up and use
Pro Tip: Utilize Serpstat’s Keyword Clustering feature to group related keywords and streamline your content strategy. This feature helps improve your site’s relevance and boosts search engine rankings by establishing which clusters suit certain webpages.
14. Seobility
Image via Seobility
Investing in the best SEO tools such as Seobility is an easy way to improve your SEO results. You can create a tailored plan for your website by performing backlink analysis, site audit, keyword analysis, and rank tracking.
Explore the features, pros, and cons of this entrant in the best SEO tools list.
Key Features
- SEO checker: Apart from a free overall SEO score, you will get sub-scores for different categories including:
- Page quality
- Meta-information
- Link structure
- Backlinks
- Rank tracker: The Seobility platform helps you monitor your keyword’s current ranking in your domain, and optimize keywords for SEO.
- Competitor research: To get a better idea of how well your competitors are performing, you can use the SEO Compare tool.
- Backlink research: The dashboard of this tool has a”Backlink Checker” that lets you add URLs or naked domains to get detailed reports on the backlinks.
- Site audit: Seobility provides an audit of a website by using its “Projects” feature.
- Social media shares: You can use these insights to drive social media traffic to your site
Pros
- Comprehensive site audit and SEO checker
- Free SEO tool
- Seamless user experience and user interface
- Value for money
Cons
- Most results and reports lack filters
- Advanced SEO features can take time to understand
Pricing
While Seobility offers a basic free forever plan, these subscription plans give you access to advanced features:
- Premium: $50/month
- Agency: $200/month
Image via Seobility
Tool Level
- Intermediate/Expert
Usability
- Can involve a steep learning curve to understand all the functions
Pro Tip: Use Seobility’s TF*IDF Tool to analyze top-ranked content and optimize your pages for topical relevance. It helps identify under or overused terms, enabling you to optimize and improve your Google rankings effectively.
15. WooRank
Image via WooRank
WooRank is one of the best SEO tools designed to help businesses and digital marketers optimize their websites and enhance their online visibility.
It offers a user-friendly interface with detailed website analysis, keyword tracking, and competitor insights.
WooRank’s standout feature is its ability to generate instant website reviews, offering actionable content recommendations to enhance search engine rankings, usability, and overall site performance.
This makes WooRank an invaluable asset and entrant in the best SEO tools list for marketers, SEO professionals, and business owners looking to optimize their digital footprint.
Key Features
- SEO Audit: WooRank offers detailed insights into your website’s SEO performance, highlighting issues like broken links and missing metadata.
- Competitive analysis: It evaluates competitors’ SEO strategies, allowing you to benchmark and improve your own.
- Instant website reviews: The platform provides in-depth analyses to identify technical issues and SEO improvements.
- Mobile optimization: The platform evaluates your website’s mobile-friendliness and provides recommendations for improvement.
- Site crawl: Automatically detect site issues that could impact user experience and search engine visibility.
- Keyword research: The tool helps uncover keyword opportunities and tracks rankings to improve search visibility.
- White-label reporting: Creates custom-branded reports for clients or stakeholders.
Pros
- User-friendly interface
- Robust competitor analysis
- Comprehensive website analysis
- Integration with Google Analytics
- Mobile optimization features
- Competitive insights
Cons
- Can be pricey for smaller businesses
- Has no free/freemium version
Pricing
- Pro: $89.99/month
- Premium: $199.99/month
- Enterprise: Custom pricing
Image via WooRank
Tool Level
- Beginner/Intermediate
Usability
- Easy to use with an intuitive interface
Pro Tip: Leverage WooRank’s white-label reporting feature to create professional, branded reports for clients or management. This feature lets you showcase your SEO efforts and progress in a visually appealing, customized format that aligns with your brand or agency’s identity.
FAQ
Q1. Why is SEO important for business?
A. SEO helps you increase leads and sales by driving traffic to your site. Investing in the best SEO tools in 2025 will help you stay on top of the modern demands of both search engine algorithms and your customers.
Q2. What tools should I use for SEO?
A. Here are our top picks for the best SEO tools in 2025:
- Google Search Console
- Google Keyword Planner
- Google Analytics
- Bing Webmaster Tools
- Ahrefs
- Moz
- Ubersuggest
- Semrush
- Serpstat
- Seobility
- SEOptimer
- Similarweb
- WooRank
Q3. Which are the best free SEO tools?
A. The best SEO tools that are free include:
- Google Search Console
- Google Keyword Planner
- Google Analytics
- Bing Webmaster Tool
Q4. What are the best paid SEO tools?
A. Some of the best SEO tools that are paid include:
- Moz
- Ubersuggest
- WooRank
- SEOptimer
- Semrush
- Ahrefs
- Serpstat
- Seobility
Q5. Which are the best SEO tools for beginners?
A. For beginners, these are the best SEO tools to consider:
- Google Analytics
- Bing Webmaster Tools
- Google Search Console
- SEOquake
- Ubersuggest
Q6. What are the best tools for SEO automation?
A. If you are looking for the best SEO tools to automate your search engine optimization, consider Google Search Console, Moz and SEOquake, Semrush, Ahrefs, and Ubersuggest.
However, if you want to compare Semrush vs Ahrefs, note that Semrush offers a free trial.
Q7. Which are the best SEO tools for ecommerce?
A. You can boost your ecommerce site’s online visibility by using one or more of the following best SEO tools.
- Google Analytics
- Google Search Console
- Google Keyword Planner
- Ahrefs
- Semrush
- Moz Pro
- Ubersuggest
Q8. What are SEO tools?
A. SEO (Search Engine Optimization) tools help companies get better rankings in search engines. You can use the tools individually or in combination with each other. The best SEO tools have powerful features that work to improve your website’s rank, visibility, and clicks.
Final Thoughts
As you know by now, the best SEO tools you need in 2025 come in all shapes, sizes, and prices. Some are completely free, while others cost hundreds or thousands of dollars. It's a personal preference on which type of tool you use, but it might be best to use a free tool first to see what your website needs before digging into the “big-boy” tools.
With the continually changing digital landscape, the list of the best SEO tools will also change to keep up with the current needs. Check back here for fresh updates on new SEO tools and new features on popular SEO tools.
Need help maximizing your SEO results? Please get in touch with our team for high-quality SEO services.
Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.
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