7 Types of Video Content You Should Be Using in 2025

Wondering what types of video content are the most effective for your brand?

You’ve come to the right place.

In 2025, the importance of video content for marketing cannot be overestimated.

Videos have become a powerful and irreplaceable tool for marketers, entrepreneurs, and small business owners to promote their brands–and there are numbers to back that up.

According to a newly released Wyzowl 2025 report, 89% of marketers use video as a marketing tool in 2025.

That said, it’s important to know the different types of video content you should be creating to drive great results.

But before we delve into that, let’s start with an overview of the importance of different types of video content for marketing and branding.

The Significance of Videos in Marketing and Branding

The fact that YouTube is the second most popular website in the world can tell us a lot about the popularity of video content among users.

Image via Statista

Thus, using different types of videos in your marketing strategy becomes a must if you are aiming to develop your business

According to the Wyzowl study cited earlier, most people prefer to watch a video rather than read text. After watching a video, most consumers are convinced to purchase from a brand.

Videos also have a crucial role in boosting brand awareness. They can help expose your brand to a wider audience.

And how is that?

You can create branded videos for online marketing campaigns. You can include custom branding in these videos and match the tone of your brand too. Thus, your style becomes much more recognizable among users.

On the contrary, underestimating videos as a marketing tool may decrease your audience: people prefer colorful, trendy, and spectacular content.

Videos combine all these qualities, so if you are not using them in your campaigns, it is time to start.

Now that you know why video content is important, let’s take a look at the types of video content you can use.

What Types of Video Content Should You Use?

It’s essential to know the different types of video content that you can create before outlining your content strategy.

And why is this important?

It’s because your audience may have different preferences and interests. So, you need to choose the types of video content carefully to ensure that they match their interests and also drive them down your sales funnel.

1. Informative Video Content

One of the best types of videos is informative videos.

This type of video content can include presentations of your team members, your success story, the latest news in your field, and much more.

Here you can show your expertise and slowly build up your authority as a thought leader in your space. These videos are also called educational videos as you’re explaining things to your audience through them.

These types of videos can help you gain the trust and respect of your audience.

An excellent example of an informative video is this video by Canon about filmmaking and filmmakers.

Image via YouTube

2. How-to Video Content

How-to videos can include life hacks, tutorials, and other types of videos that can teach the viewer how to do something.

These types of video content are vital since you need to become a source of useful information for your audience.

If your audience benefits from these types of video content, they will feel satisfied and come back for more information.

This video by IKEA perfectly illustrates how a quality educational video can look.

Image via YouTube

3. Video Presentations and Announcements

Videos are probably the best way to show your product from different sides and present it to potential customers.

Colorful clips catch viewers' attention, make them focus on your product, and let them see its advantages and disadvantages.

Thus, presentations, announcements, and teasers are great types of videos to promote your products and convince them to buy them.

Take a look at this promo video presentation by Zippo. It combines the information about the product and the unique style of the brand.

Image via YouTube

4. Customer Testimonials

People are more likely to trust other customers who have already purchased from you; that is why it’s worth asking your existing clients to record a video testimonial for you. You can publish the same on your website and other places to reach prospective customers.

It can be a good idea to offer a discount or another bonus for such a video—it will also help increase the loyalty of your existing customers along with attracting new ones.

Such types of videos can be great for driving conversions for your brand.

You can take a look at this testimonial to evaluate how convincing it can be from the point of view of a prospect.

Image via YouTube

5. Funny Videos

Entertaining content is a necessary part of a content plan, especially for social media marketing.

People often need to rest and laugh, so you should make such content that is just funny.

Such types of video content can help your audience feel more comfortable and relaxed while browsing your website or scrolling through social media feeds.

As people love such humorous content, they are more likely to visit a blog again and again for this feeling.

Here is a good example of a humorous video that can entertain the audience and make people laugh.

Image via YouTube

Now that you have an idea about what to make, let’s pass on to ideas on how to make the video content.

6. Brand Story Videos

A brand story video is more than a promotional tool—it's a mini-movie that brings your business to life. It shares the heart of your brand: who you are, how you began, and the passion behind what you do.

These types of video content resonate with the audience because it’s personal, relatable, and authentic. Sharing the story behind your business helps your audience feel like they’re part of your journey and values. A great example is Atlassian’s video, which brilliantly highlights the diversity of its workforce.

Image via YouTube

Brand story videos can work wonders for your business because it helps build trust and makes your brand more memorable. People connect with real stories, and showcasing your passion and purpose strengthens that bond.

Here are some tips to help your brand video stand out:

• Keep it real: Be honest about your journey. Share the highs, the struggles, and what inspired you to start. People connect with authenticity.
• Keep it short: You’re not shooting a documentary so don’t let your video drag on for too long. Two to three minutes is usually enough to tell your story.
• Show, don’t just tell: Use visuals to bring your story to life. Show your workspace, your products, or even old photos if they fit.
• Appeal to emotions: Create a connection by evoking feelings, whether it’s laughter, inspiration, or nostalgia—emotions keep viewers engaged.
• Conclude with a message: End with a memorable takeaway that leaves a lasting impression and highlights what you want viewers to associate with your brand.

7. Interviews

Incorporating interviews with real people—such as industry experts, customers, and staff—adds a personal, human touch to your brand and makes it more authentic.

These types of videos give people a chance to share their experiences, insights, and stories. Whether it’s a chat about trends or a testimonial from a customer, interviews feel natural and relatable.

Interview videos give your brand authenticity by showcasing real voices and natural reactions. For example, featuring happy customers helps build trust, as people tend to value reviews from those who have firsthand experience with your brand.

Some tips you can use to ensure these types of videos have an impact include the following.

• Pick the right people: Not just anyone can feature in these types of videos. You need to choose someone with a great story or valuable knowledge to share.
• Plan, but don’t script: For authenticity purposes, don’t script these types of videos. Write down questions, but let the conversation flow naturally. You don’t want it to feel stiff or rehearsed.
• Keep it short: Highlight the best parts of the interview. Most viewers won’t watch long, drawn-out videos.
• Make it visually interesting: Choose a background that matches your brand. Use good lighting and make sure the sound is clear.
• Add subtitles: Including subtitles ensures your message reaches a wider audience, especially for viewers in environments where sound is muted or unavailable.

Here’s an example of an expert interview conducted by Patagonia. Although it’s only three minutes long, this video uses b-roll footage to showcase what it's like to work there, offering a refreshingly natural and authentic interview style.

Image via YouTube

How to Create High-Quality Video Content?

The types of video content you use would do little to help your brand if it’s not created well. To help you create stunning and engaging video content for social media and your websites, we’ve listed several tips below.

1. Write a Script

The script is a necessary part of marketing video production for all types of videos.

It helps you plan the entire video, determine its length, and ensure a smooth flow as well. Additionally, it helps the actors (if any) understand what they need to do when.

Also, the script can help speakers highlight the central points of their speeches and avoid missing out on some of the essential information.

2. Prepare the Equipment

For sure, it is better to shoot these types of video content with a good camera. However, it is not a must as most modern smartphones are capable of shooting in HD and Full HD quality.

If you shoot with your phone, consider using a tripod so that your video is not shaky.

One more thing you need to take into account is the lighting. It would be best if you used professional lights, but if you do not have such an opportunity, use natural light sources such as windows.

Another critical aspect of videos is the sound. You need to ensure that all the sounds and voices are clearly heard in the video content.

It is worth purchasing a microphone for the best results.

3. Make Sure Your Actors Are Ready

Your actors are at the heart of your video content. You need to ensure that they’re not nervous or ill-prepared when they’re in front of the camera.

If a person feels uncomfortable in front of the camera, it will clearly show in the result. And nervous actors who can make mistakes or forget their text can completely spoil the impression for a viewer.

4. Edit Your Videos

To make these types of video content more smooth and professional-looking, you should leverage video editing software solutions.

With their help, you can remove extra fragments from the footage, stabilize your videos, and add some effects to them, such as filters, transitions, titles, and more.

Today there are several programs you can use for editing and creating different types of video content.

Choosing an online video making solution can be a good idea as such services can help you save your time and also space on your disc.

5. Schedule Your Posts

Scheduling posts is an essential part of a video content strategy. You should publish new content regularly at the same time so that your audience knows when they should expect a new video.

Moreover, different types of videos need to be balanced in the posting schedule so that you don’t post, for example, only informative videos during a week.

That is where planning a content calendar for social media content using tools like Sprout Social and Buffer come in handy. These tools allow you to schedule your posts in advance so that they are published whenever you need them.

Also, these services let you plan your content and manage multiple accounts from one window.

6. Match Content to the Platform

In addition to creating great videos, pay attention to the platform you’ll post them to. Different social media platforms need different types of video content. Matching the format and style to the platform will improve engagement.

For example, you can use vertical videos for Instagram reels, TikTok, and YouTube shorts. Vertical videos work best because they make scrolling easy. Longer videos will work just fine for platforms like LinkedIn and normal YouTube.

7. Edit Like a Pro

Lastly, you need to know how to edit videos. Fortunately, thanks to the availability of free and easy video editing tools, you don’t need to be an expert to pull this off.

Editing tools make it easy to add clean transitions and polish your work. For instance, CapCut is great for short, snappy videos while Adobe Premiere offers advanced features for professional edits.

FAQ

Q1. What type of video content should I make?

A. Various types of video content can be effective for marketing, and the right choice depends on your goals.

For instance, if you want to spark interest in your brand, create short, engaging videos. Quick tips, behind-the-scenes footage, or animated content can capture attention and perform well on platforms like Instagram and TikTok.

Q2. What is the most popular type of video?

A. Short-form videos are the most popular types of video right now. People love them because they’re quick, entertaining, and easy to watch on the go.

These types of video content are perfect for catching attention fast. You can share tips, trends, or funny moments in 60 seconds or less. They work great for introducing your brand or showing off a product.

Other popular types of videos include explainer, live, and testimonial videos, just to mention a few.

Q3. What are the elements of good video content?

A. The best types of videos have key elements that make them effective:

• Grab attention quickly: The first few seconds are crucial—viewers quickly decide whether to continue watching or move on.
• Clear purpose: Whether to entertain, educate, or sell, ensure you have a clear purpose.
• Strong visuals: Use good lighting, sharp visuals, and brand-consistent colors.
• Clear audio: Ensure your message is clear, as no one likes struggling with sound.
• Engagement: Keep the message simple and use good storytelling to keep viewers interested in your video.
• Clear call-to-action: End with a direct prompt for viewers to take the next step.

Q4. What are examples of good video content?

A. There are many effective types of video content for marketing, each suited to different goals:

• Product demo videos: Showcase your product in action and highlight its features.
• Behind-the-scenes videos: Give viewers exclusive access to how your business operates.
• Customer testimonial videos: Build trust by featuring satisfied customers.

Good video content doesn’t need to be fancy—focus on videos that connect with your audience and align with your goals.

Q5. What mistakes should you avoid when making video content?

A. A common mistake is making videos that are too long. Short, focused videos work best. Sound quality is also crucial—poor audio can make viewers stop watching, even with great visuals.

Keep your message simple and easy to understand without overwhelming viewers with too much information. Finally, avoid slow starts. Ensure you capture viewers' attention in the first few seconds, especially for social media videos.

Q6. Which content is the best for short videos?

A. Short videos work best with simple, engaging ideas, and several types of videos shine in this format. Some content you can use includes trending challenges, memes, quick tutorials, music videos, behind-the-scenes videos, and before-and-after transformations.

Other examples include mini product demos, user-generated content types of videos, and entertainment videos.

Q7. Are long-form videos still effective in 2025?

A. Yes, long-form videos are still effective in 2025. This is because people still want detailed reviews that explain everything without leaving important information out. YouTube is one of the best platforms for long-form content.

Q8. Are AI-generated types of videos worth using?

A. Yes, AI-generated video content can be used, as it saves time and makes content creation easier. However, the current level of AI has yet to meet the basic standards for creating commercial-use videos.

Conclusion

Video content is fast gaining traction due to tremendous interest from the viewers. That’s why it’s essential to know the different types of video content that you can create for your brand.

By leveraging this content, you can significantly improve the performance of your marketing campaigns and get an edge above the rest.

To create powerful video content, create a content plan combining various types of videos in it. Then, create the videos, edit them, and publish them according to your schedule.

Do you have any questions about the various types of video content mentioned above? Ask them in the comments.