Growth is a challenging yet crucial goal for any business or startup. With increasing competition, finding ways to accelerate growth efficiently is essential. Enter growth hacking tools.
These are designed to optimize your marketing strategies for maximum results while minimizing costs. With these tools, you can enhance your marketing efforts without needing advanced coding skills. Whether you're automating tasks, analyzing data, or optimizing campaigns, user-friendly growth hacking tools can significantly boost your efficiency and effectiveness.
As these tools become increasingly popular, they offer innovative solutions that streamline complex processes and drive substantial results. Discover how these tools can help you achieve your growth objectives and stay ahead in the competitive landscape. This article provides an expert overview of the top-ranking growth hacking tools to help you find the right one for your business.
These are the factors we considered when compiling this list of growth hacking tools.
Did you know that 18% of new businesses fail within the first 12 months, while 50% fail after five years? These startling statistics highlight how challenging being an entrepreneur can be. However, leveraging growth hacking strategies, such as referrals and content marketing, can increase your chances of success.
While this may seem overwhelming, the key lies in creating a growth-hacking funnel and identifying the best solution for your business.
To help you on your entrepreneurial journey, we’ve collated a list of 19 of the best growth hacking tools—both free and paid.
We will also walk you through the key features, pros, cons, usability, and some smart tips for using each growth hacking tool.
Now, without further ado, let’s get started with the list of code-free growth hacking tools.
Image via Hello Bar
Hello Bar is one of the top-notch growth hacking tools that can help you turn site visitors into leads, subscribers, and buyers. It gives users access to beautifully designed pop-ups such as bars, modals, and sliders to leverage a variety of custom CTAs.
However, don’t let the platform’s name fool you. As an incredibly simple tool, it offers a lot more than just notification bars. Let’s find out why we have included this in this list of growth hacking tools.
Key Features
Pros
Cons
Pricing
Hello Bar offers a 14-day free trial. Check out its paid plans below:
Image via Hello Bar
Tool Level
Usability
Pro Tip: Hello Bar’s Exit-Intent technology is one of the best growth hacking strategies to reduce cart abandonment.
Image via SnapEngage
TeamSupport is one of the few growth hacking tools that offer a completely personalized professional onboarding service. So, if you’re a growth hacker looking for an easy way to engage with your website visitors, TeamSupport is the tool for you.
Want to know the best part?
As a live chat platform, TeamSupport offers a suite of innovative features that will help you retain existing customers, along with finding new ones.
Features
Pros
Cons
Pricing
No free trial is offered by TeamSupport. As for its pricing plans, there are three options:
Image via TeamSupport
Tool Level
Usability
Pro Tip: Reap the benefits of TeamSupport’s Onboarding Assistance Program to guarantee success from the very beginning.
Image via Nimble
Next on our list of growth hacking tools is Nimble. It is a popular CRM software that helps you take control of your customer data. It is trusted by more than 140,000 professionals from across the globe and has closed over 10 million deals to date.
How, you may ask?
Let’s find out.
Features
Pros
Cons
Pricing
Unlike most other growth tools and marketing tools, Nimble offers a free trial for 14 days where you can test out its features. Its paid plan costs $29.90/seat/month.
Image via Nimble
Tool Level
Usability
Pro Tip: Keep close tabs on the ‘What’s New’ section on Nimble’s website. The platform is constantly updating itself with kickass features.
Image via Hootsuite
Wishing there were specific growth hacking tools to help you with your social media management needs? Look no further than Hootsuite.
As one of the favorite growth hacking tools for small businesses, Hootsuite allows growth hackers to streamline social media post scheduling, and track the metrics across multiple channels. What’s more, you can do all this from one place without logging into each channel.
It’s easy to see why this social media management tool belongs to the list of elite growth hacking tools. It’s simple to use, requires no coding knowledge, and helps you streamline social media marketing.
What else does it do? Let’s take a look at its features.
Features
Pros
Cons
Pricing
Hootsuite no longer offers a free forever plan, but you can try out its features with a 30-day free trial of any of these plans:
Image via Hootsuite
Tool Level
Usability
Pro Tip: Publish Instagram, LinkedIn and Facebook ads from a single place.
Image via Qualaroo
Qualaroo is an automated organic research tool that helps growth marketers discover insights about website visitors. We’ve included this software in our list of easy-to-use growth hacking tools because it goes way beyond the ‘what’ — it unearths ‘why’ people are doing what they’re doing.
And because Qualaroo responses catch your visitor in real-time, they are 10 times more valuable than email surveys.
Features
Pros
Cons
Pricing
Qualaroo has a free plan and one premium plan:
Image via Qualaroo
Tool Level
Usability
Pro Tip: Go through Qualaroo’s elaborate Guides to make the most of your marketing efforts.
Image via FindThatLead
FindThatLead is one of the best growth hacking tools for B2B brands. The tool helps brands find and extract B2B sales leads online. It searches the internet and grabs your prospect’s emails from platforms such as LinkedIn profiles, corporate pages, and CrunchBase.
It then delivers a targeted list of email addresses you can use for your B2B email campaigns. To help you close deals easily, FindThatLead is one of the growth hacking tools that comes with its own CRM. From the CRM, you can make strategic follow-ups to drive prospects further down the sales funnel.
Other features that make FindThatDeal a great addition to your growth hacking tools arsenal include:
Features
Pros
Cons
Pricing
Just like other growth hacking tools, FindThatLead offers a 3-day free trial with limited capabilities. To enjoy advanced access and features, choose from any of the paid plans below:
Image via FindThatLead
Tool Level
Usability
Pro Tip: Use FindThatLead advanced filters to find the right target emails.
Image via Expandi
Do you use LinkedIn for B2B sales? Expandi is one of the best growth hacking tools for B2B growth hackers who are focused on boosting leads on LinkedIn.
With A-listers and over 12,000 companies as clients, Expandi has clearly earned the distinction of being one of the top growth hacking tools.
Interested in knowing what makes us include this tool in the list of growth hacking tools that need no coding skills? Read on.
Features
Pros
Cons
Pricing
Like many other growth hacking tools, Expandi offers a 7-day free trial. There are two paid plans as you can see below.
Image via Expandi
Tool Level
Usability
Pro Tip: Send personalized event invites to your first-degree connections and all event attendees of your connections.
Image via Zapier
To effectively engage with their target audiences, growth hackers need cutting-edge growth hacking tools and channels. Not surprisingly, small businesses are focusing on boosting their investment in the marketing tech stack.
However, this can also mean marketers are left with the unenviable task of juggling multiple B2B marketing tools and apps. If you are looking for smart growth hacking tools that let you connect your marketing tech stack, Zapier is the solution.
Here are the features that make Zapier an obvious entrant in our list of the top growth hacking tools for 2024.
Features
Pros
Cons
Pricing
Zapier has a free forever plan, allowing you to automate up to 100 tasks per month. If you need advanced features, you’ll have to buy one of these paid plans:
Image via Zapier
Tool Level
Usability
Pro Tip: Pick all the growth hacking tools that are most useful for your business and zap them together for best results.
Image via Crystal Knows
Understanding user behavior and how to motivate buyers and drive deals forward is a key factor when it comes to choosing growth hacking tools. If you are wondering if there are any growth hacking tools that help you do just that, Crystal Knows is the answer.
This great growth hacking tool helps you get more out of your digital marketing campaigns, by taking a unique approach. It uses AI to create rich personality profiles for your existing and prospective customers.
You can use the data to tailor your marketing message and boost your SEO content strategy to drive conversions and sales.
Features
Pros
Cons
Pricing
Crystal has a free plan and three premium plans.
Image via Crystal Knows
Tool Level
Usability
Pro Tip: Disarm your prospects by leveraging Playbook’s tips on the exact phrases and words that resonate with your target audience.
Image via GrowthBar
One of the key reasons to use growth hacking tools is to create stellar content that drives more traffic, conversions, and engagement. GrowthBar is the perfect tool every growth marketer needs to improve their SEO strategy, create compelling social media posts, and boost their online presence.
It has one of the most advanced keyword research tools on the market which provides data about the competition, keyword suggestions, and search volume.
What else can this entrant in the list of code-free growth marketing tools do? Let’s find out.
Features
Pros
Cons
Pricing
You can try out the features with the 7-day free trial while GrowthBar offers three paid plans:
Image via GrowthBar
Tool Level
Usability
Pro Tip: Add GrowthBar’s free Chrome extension to get SEO insights when performing Google searches.
Image via Landbot
When you want to improve conversions and sales, you need to focus on enriching your customers’ experiences with your brand. One way to do this is to use the right growth hacking tools that serve your customers 24/7 and provide quick replies to queries.
Here’s where Landbot comes in. With this code-free chatbot builder, you can create interactive chatbots that engage your prospects with relevant conversations. This is also one of the best growth hacking tools to acquire new customers.
Ready to check out this growth hacking tool’s features? Off we go.
Features
Pros
Cons
Pricing
Landbot offers a free forever plan that allows 100 chats per month. Check out its paid plans for businesses of different sizes:
Image via Landbot
Tool Level
Usability
Pro Tip: Grow sales with the product finder filter that shows relevant products within seconds to your prospects.
Image via Hotjar
Hotjar is one of the most popular growth hacking tools in the market. It has many features that are helpful for conversion rate optimization, such as heatmaps, scroll maps, and form analytics.
More importantly, it allows you to see what users do on your website. You can get visual insights into which pages are getting the most attention and where people are dropping off in their journey through your site or app.
What else does it do to qualify as one of the best growth hacking tools for beginners? Take a peek.
Features
Pros
Cons
Pricing
Like most growth hacking tools, Hotjar also has a Basic free forever plan that offers 35 daily sessions.
The paid plans are categorized into ‘Observe” (for heatmaps and recordings), “Ask” (for feedback and surveys), and “Engage” (for user interviews).
Observe:
Image via Hotjar
Ask
Image via Hotjar
Engage
Image via Hotjar
Tool Level
Usability
Pro Tip: Get to know where, when, and why your visitors drop off using Hotjar conversion funnels.
Image via Hunter
Looking for affordable growth hacking tools to build your B2B email marketing drip campaigns? You can definitely give Hunter a try.
This is one of the top growth hacking tools you can use to quickly find and verify corporate email addresses.
As we have done with the above-mentioned growth hacking tools, we will list Hunter’s features, pros, and cons.
Features
Pros
Cons
Pricing
If you are just starting out, you can use the free plan that offers 25 monthly email searches. The paid plans are categorized into three tiers:
Image via Hunter
Tool Level
Usability
Pro Tip: Get to know where, when, and why your visitors drop off using Hotjar conversion funnels.
Image via Lyssna
Lyssna is a platform that offers a range of testing tools for companies. Hold on. What’s a user testing tool doing in the list of growth hacking tools?
Simple. It enables companies to create tests and gather and analyze data on their website, products, and services in real time. Based on the results, you can improve your sales conversion rate.
Let’s take a closer look at UsabilityHub’s features, pros and cons.
Features
Pros
Cons
Pricing
UsabilityHub offers a free plan, like many other growth hacking tools listed here, for occasional users and basic tests. You will need to upgrade to one of these paid plans if your testing needs are more complex.
Image via Lyssna
Tool Level
Usability
Image via Leadpages
Want to build landing pages that drive engagement and conversions? Investing in growth hacking tools that let you create unique landing pages is the easiest way to achieve your growth goals.
However, if you lack coding skills, one of the simplest growth hacking tools to build landing pages is Leadpages. With hundreds of pre-built templates, Leadpages is exactly what you need for landing page optimization.
The best part? Leadpages is one of the most affordable growth hacking tools out there.
Alright. Now, let’s see why it is such a great tool for growth hackers.
Features
Pros
Cons
Pricing
Free trials are what most marketers desire from growth hacking tools and Leadpages caters to this need. You can check out the tool’s features with a 14-day free trial.
The paid plans have these monthly price points.
Image via Leadpages
Tool Level
Usability
Pro Tip: Split-test your landing page creations with A/B testing to see which one performs the best.
Image via Fomo
When it comes to building brand credibility, lead generation, and conversions, self-promotion may no longer cut it. You may already know that consumers trust the recommendations of other shoppers more than they trust brands.
Smart growth hacking tools can help you motivate your prospects by notifying them when others buy your products. In other words, these growth hacking tools create FOMO (fear of missing out) to turn visitors into shoppers.
Fomo is one of the highly rated growth hacking tools that makes delivering live social proof quick and easy.
Want to know why we are raving about this tool? Read on.
Features
Pros
Cons
Pricing
Fomo has four categories of paid plans based on the number of notifications. All these plans come with a 14-day free trial.
Image via FOMO
Tool Level
Usability
Pro Tip: Use the geolocation feature to show off hyperlocal notifications to your prospects.
Image via Optimizely
One of the advantages of using growth hacking tools is that they can help remove the guesswork from inbound marketing. They do this by allowing you to test various aspects of your digital products. Some of these include Google Optimize and Visual Website Optimizer.
However, if you are looking for market-leading digital experience optimization tools, Optimizely is an excellent choice.
Fortune 100 companies to smaller sales teams alike use Optimizely to fine-tune their website, digital products, and campaigns.
So, what makes Optimizely such a great tool for a growth marketer? Let’s find out.
Features
Pros
Cons
Pricing
While the company has not mentioned the pricing details, the plans are based on specific needs:
Tool Level
Usability
Pro Tip: Disable or enable Optimizely on your site easily with the configurable Admin panel.
Image via Mailchimp
Looking for a smart growth hacking tool for email campaigns? While Mailchimp is one of the best email marketing tools, it has integrated advanced features to become one of the popular growth hacking tools as well.
Today, you can use Mailchimp to create ad campaigns, build landing pages, and even leverage reporting and analytics. Mailchimp is truly one of the best all-in-one growth hacking tools that every growth hacker needs.
Features
Pros
Cons
Pricing
Just like Hello Bar, Mailchimp doesn’t offer a free trial. However, it does provide a free plan that’s just perfect for beginners. Here are the paid plans you can choose from:
Image via Mailchimp
Tool Level
Usability
Pro Tip: Need help accomplishing your marketing goals or simply using Mailchimp? Use Mailchimp’s Experts Directory to hire an expert.
Now, let’s take a look at some other growth hacking tools.
Image via Dealfront
The journey to boosting conversions and sales starts with lead generation. Therefore, it makes sense to invest in a growth hacking tool for lead generation such as Dealfront (formerly Leadfeeder).
As one of the best growth hacking tools, Dealfront helps you optimize B2B lead generation.
How does it do that? It gives you a list of companies who have visited your website. This is one of the simplest growth hacking tools you can use to fine-tune your growth hacks and convert leads into customers.
That’s not all. Dealfront has a lot of features that make it one of the most attractive growth tools for customer acquisition. Let’s see what they are.
Features
Pros
Cons
Pricing
Dealfront has a free plan with limited data storage. To get unlimited data storage, subscribe to the paid plan:
Image via Dealfront
Tool Level
Usability
Pro Tip: Just tie Dealfront into Zapier which will then integrate it with all your business tools.
Q1. What is growth hacking?
A. Growth hacking is the process of making the most of your marketing strategies, in a way that maximizes results and minimizes costs. Growth hacking tools help you streamline your marketing strategy.
Q2. What is an example of growth hacking?
A. Several big brands have put growth hacking to incredible use. One of the most iconic examples is that of Dropbox. In its initial days, the brand granted anyone who invited another friend to create an Account on Dropbox 250 MB of extra storage space.
The result?
Signups shot up by 60% almost overnight.
Q3. Is growth hacking good?
A. Growth hacking is a spectacular strategy to convert leads and expand your audience reach. Don’t let the name fool you—growth hacking is completely legal and ethical, and has helped big brands from across the world grow their business exponentially.
Q4. What are the best growth hacking tools?
A. Some of the best growth hacking tools in 2024 are:
Q5. What are some free and good growth hacking tools out there?
A. These growth hacking tools offer free plans that work incredibly well for growth hacking.
That being said, you shouldn’t discard the idea of paying for growth hacking tools your business may need. The investment you make in growth hacking tools almost always pays off in the long run.
Q6. What is the best free tool for startups to do growth hacking?
A. There is a sea of free tools for startups to get started with growth hacking. However, two of the best ones are Mailchimp and Hello Bar.
Q7. What is the best way to learn growth hacking?
A. Some of the best ways to learn growth hacking are to sign up for online courses, read tutorials, and keep close tabs on other brands’ growth hacking strategies.
You can also learn by investing in a great growth hacking tool and learning on the fly.
Q8. How can I become a growth hacker?
A. You should start by reading everything you can about growth hacking. To make things easier, you can also find yourself a mentor, learn analytics, and invest in a growth hacking tool.
Q9. What is your favorite growth hacking tip?
A. One of the most valuable and effective growth hacking tips is to conduct as much A/B testing as possible. You should do this, especially for the conversion-heavy areas of your website such as:
Q10. Why is growth hacking important?
A. Growth hacking is important because it will help you grow fast while using as few resources as possible. Case in point, Dropbox grew from 100K users to 4M within a span of 15 months and with minimal investment.
With the business environment getting more competitive by the day, growth hacking can be the secret to sustained growth and dominance in your niche. Just ensure to get the right growth hacking tools for your business.
Growth hacking becomes much easier when you’ve got the help of reliable growth hacking tools. All the tools mentioned above are great in their own right.
These 19 growth hacking tools will guarantee you an organized, result-oriented way to take your business to the next level.
Have you tried any other growth hacking tools? If yes, do tell us about your experience in the comments below.
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