21 Best Social Media Marketing Tools That You Should Try in 2024

Which social media marketing tools should you leverage in your quest to meet your marketing goals?

We’ll help you figure it out!

Social media platforms are no longer places where people only go to chat or find new friends. In fact, most brands consider them an integral part of their marketing strategy.

Why is this?

With social media marketing, brands get the opportunity to connect and engage potential buyers.

However, it’s not that easy to engage with your audience if you have no social media strategy. Additionally, you need social media marketing tools that make it easy to run your strategy and achieve your goals.

And the best part about this?

Social media marketing tools can help you connect with audiences and grow relationships that lead to conversions and loyalty.

Research shows that 44% of Gen Z and 41% of Millennials follow brands on social media for offers/discounts. Furthermore, 39% of Gen Z and 42% of Millennials follow brands on social media for the latest product updates.

Image via Statista

It’s evident that social media marketing tools are essential to growing an online business. In this post, let’s take a look at some of the best social media marketing tools that can simplify your marketing efforts.

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

How We Choose the Best Social Media Marketing Tools

With so many tools to consider, choosing the best social media marketing tools can be a challenge. To ensure we only select the best tools for different social media management functions, we paid attention to the following aspects:

• Features: We assessed the social media marketing tools in this post to learn about their main features. This helped us rate how useful the tool can be to marketers who want to grow their businesses on social media. While many of the tools here have multiple features, there are some niche tools that serve one or two functions.

• Pricing: Our list of the best social media marketing tools has all types of tools from free ones to premium tools with advanced features. This is to ensure we cater to all types of users. We’ve also included those with tiered plans that allow users to move to a higher plan to access more features:

• Online reviews: We also checked online reviews to determine the best social media marketing tools. We paid close attention to the usability of the tool and avoided those with many customer complaints.

• Ease of use: The best social media marketing tools are easy to use. Marketers don’t have time to learn how to use complex tools. Luckily, the tools in this post provide resources to help users get started and overcome challenges.

• Customer support: Ensure the tool you use provides excellent customer support. Issues can arise when using the tool and you want to be sure the support team will be available to help you resolve them.

Best Social Media Marketing Tools: Features, Pricing, Cons, and More

Social media marketing tools can help you align your goals and track your overall performance. They enable you to attract new audiences, create valuable content, drive engagement, and boost conversions easily.

Wondering how?

The best social media marketing tools can help you with various tasks, including:

• Scheduling
• Social media listening
• Monitoring
• Automating tasks
• Tracking analytics
• Marketing
• Curating content

When it comes to picking the right social media marketing tools, it will depend on which features you consider crucial, your marketing goals, and your budget.

And in this list, we detail the best social media marketing tools along with their features, pros, cons, and pricing. Use this list to choose one or several social media marketing tools that can help you take your marketing to the next level.

Let’s dive in.

1. Tailwind

Image via Tailwind

Tailwind is one of the social media marketing tools you can use to grow your accounts on Instagram and Pinterest.

It’s appropriate for discovering content you can use to create social media posts, schedule content, monitor conversations, track analytics, and so much more.

And with this tool, social media marketers can keep track of audience conversations, publish content easily across platforms, and analyze individual posts for performance.

What else makes it one of the top social media marketing tools?

Find out.

Key Features

• Detailed analytics and reporting
• Manage audiences with special tools
• Monitor Instagram hashtags option
• Content marketing tools
• Tribes to help you source content ideas
• Scheduling content
• Analyze individual pin performance and reshare the best pins

Pros

• Available on the web plus on Android and iOS
• Ability to create posts from web pages with their browser extension
• In-depth analytics

Cons

• Unlike many social media marketing tools, Tailwind doesn’t have features for other social media platforms besides Pinterest and Instagram.

Price

• Free Forever Plan: $0 per month
• Pro Plan Plan: $19.99 per month
• Advanced Plan: $39.99 per month
• Max Plan: $79.99 per month

Image via Tailwind

Usability

• Easy to use

Tool Level

• Beginner/ Intermediate

2. Sprout Social

Image via Sprout Social

Instead of having to work on one platform at a time, social media marketing tools like Sprout Social help you manage all of them from one dashboard.

With it, you can manage most aspects of your social media marketing strategy, including content curation, scheduling, reporting, analytics, etc.

Does it have the features you would expect from top-rated social media management tools?

Take a look.

Key Features

• Cross-network scheduling tool to plan, organize and publish content
• Track campaigns and manage conversations across platforms
• Customizable reporting tools that offer comprehensive data
• Integrates with major social media platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and others
• Add images, import content, add tags and do more with its editor
• Bot builder to create chatbots that can automatically respond to audience messages
• Social CRM to manage your audience
• Ability to track and respond to reviews from one dashboard across platforms.

Pros

• Insightful reporting and advanced analytics
• An ever-growing automation tool suite
• User-friendly interface
• Integrations with Shopify, Tripadvisor, and other popular apps

Cons

• Unlike many social media marketing tools, there is no free version. Prices escalate with the more features you add.

Price

• 30-day free trial on each plan
• Standard Plan: $249 per user per month; each additional user $199/mo
• Professional Plan: $399 per user per month; each additional user $299/mo
• Advanced Plan: $499 per user per month; each additional user $349/mo
• Enterprise plan: Custom pricing

Image via Sprout Social

Usability

• Easy to use

Tool Level

• Beginner/ Intermediate/ Expert

3. Statusbrew

Image via Statusbrew

Statusbrew is among the social media marketing tools that make it easy to unify your social media marketing team, track audience conversations from one location, and automate publishing.

It also easily integrates with most social media platforms, CRM tools, and email marketing tools.

With Statusbrew, you can also increase ecommerce sales by integrating social media accounts with Shopify.

Key Features

• Integrate multiple social media platforms, including Twitter, Facebook, and Instagram
• Manage audience conversations and provide automated support.
• Create, schedule, and publish across social platforms
• Detailed insights and advanced reports
• Collaborate and streamline team workflows
• Automated content moderation
• Social listening to keep you updated on conversations around your brand

Pros

• Enterprise-grade security
• Effortless campaign tracking
• In-depth reports
• Social media monitoring and sentiment analysis feature
• Numerous integrations

Cons

• Unlike most social media marketing tools listed here, there is no free plan available with Statusbrew.

Price

• Lite Plan: $69 per month with a 7-day free trial
• Standard Plan: $129 per month with a 7-day free trial
• Premium Plan: $229 per month with a 14-day free trial
• Enterprise Plan: Custom pricing
• Agency Plan: Contact their sales team

Image via Statusbrew

Usability

• Easy to use

Tool Level

• Beginner/ Intermediate

4. Agorapulse

Image via Agorapulse

Agorapulse makes it possible to continuously engage audiences, build brand awareness, and improve your online presence.

This is one of the ideal social media marketing tools that offer features to manage interactions from one social inbox, track conversations around your brand, schedule content, and publish it directly to social media accounts.

Key Features

• Streamlines content creation, scheduling, and publishing on social media channels
• Manage all social media messages from one inbox
• Social CRM to manage individual audience profiles and make conversations personalized
• Listening tool to track hashtags, phrases, mentions of your brand, etc., across social platforms
• Facebook marketing competitor analysis feature
• Training resources to build skills and get certifications
• Multiple social media team users and management functionalities

Pros

• Powerful CRM feature
• Detailed reports
• Easy collaboration for teams
• Cross-channel publishing

Cons

• This social media marketing tool has no integrations to chatbots or review sites.

Price

• Standard Plan: $69 per month with a 30-day free trial
• Professional Plan: $99 per month with a 30-day free trial
• Advanced Plan: $149 per month with 30 day free trial
• Custom pricing plan also available

Image via Agorapulse

Usability

• Easy to use

Tool Level

• Beginner

5. Emplifi

Image via Emplifi

Formerly known as Socialbakers, Emplifi is one of the few AI-driven social media tools you can leverage for insights on your performance, audience, budget, and influencer programs.

With it, you can plan your social media strategy, streamline content creation, track audience interactions, and track the effectiveness of influencers in improving your content strategy.

What other features does it have to qualify as one of the best social media marketing tools?

Let’s find out.

Key Features

• Social media management tools for team collaboration, scheduling, and calendar planning
• In-depth reports with streamlined reporting
• Social listening, sentiment analysis, and advanced audience research tools
• Advanced tools to help with successful content creation
• AI-driven content intelligence and competitor analysis
• Chatbot integration
• One inbox for all your social media, text, web, etc., customer interactions.
• Influencer marketing tools to help with discovery, influencer insights, collaboration, and reporting

Pros

• AI-powered influencer discovery and campaign management
• Competitor analysis
• Social listening and sentiment analysis
• Multi-user collaborations
• Content and customer management

Cons

• Limited features with the Essential plan.

Price

• The vendor doesn’t give pricing information on the website

Usability

• One of the easiest to use social media marketing tools.

Tool Level

• Beginner/ Intermediate

6. SocialBee

Image via SocialBee

Whether you are an entrepreneur, freelancer, or own a small business, SocialBee is the perfect tool for your social media management process.

Using SocialBee, you can share your content across all platforms like Twitter, LinkedIn, Instagram, TikTok, Pinterest, and Google My Business from one place in a timely and efficient manner.

Key Features

• Evergreen posting & share-once options
• Integration with Canva inside SocialBee
• Option to customize your posts for specific platforms
• Tools to collaborate with your team on content creation and approval
• Option to analyze the performance of your accounts and posts

Pros

• Content calendar for your posting schedule/s
• Option to preview your upcoming posts in real-life
• URL shorteners to track your links
• Content categories for a solid mix of content
• Option to import RSS feeds to bring content from your favorite publications

Cons

• Doesn’t support YouTube

Price

• Bootstrap: $29/month
• Accelerate: $49/month
• Pro: $99 per month

Image via SocialBee

Usability

• Easy to use

Tool Level

• Beginner/Intermediate/Expert

7. SocialPilot

Image via SocialPilot

For successful business promotion, SocialPilot is one of the best social media marketing tools out there. It offers numerous features to help you manage over 50 profiles, analyze, stay ahead of conversations, and curate social media content.

As one of the popular social media marketing tools, it makes it possible to boost Facebook posts right from the dashboard. It’s also among social media marketing tools that offer visual support, thus enabling you to schedule visual content with ease.

Key Features

• In-depth analytics and audience insights
• Easy scheduling, calendar filtering, and content resharing
• Advanced team collaboration functionality
• Client management tools
• Content curation with the ability to have evergreen content delivered to social media accounts.
• Ability to boost best performing Facebook posts
• Integrates easily with Canva, Dropbox, Zapier, Box, etc.
• Visual support for social media posts with images, GIFs, and video

Pros

• Content recycling functionality
• Supports most social channels
• In-depth statistics
• Management tools for clients and teams
• Browser extension to schedule posts and share from anywhere

Cons

• This social media tool has limited support options.

Price

• Agency+ Plan: $200 per month with a 14-day free trial
• Agency Plan: $100 per month with a 14-day free trial
• Small Team Plan: $50 per month with a 14-day free trial
• Professional Plan: $30 per month with a 14-day free trial

Image via SocialPilot

Usability

• Easy to use

Tool Level

• Beginner/ Intermediate/ Expert

8. NapoleonCat

Image via NapoleonCat

With social media marketing tools like NapoleonCat, you can leverage automated solutions to help you moderate ads, run social customer service, publish, and focus on reporting.

That’s not all.

NapoleonCat offers in-depth performance analytics that can help you track which of your social media marketing tactics drives results.

But, is it one of the best social media marketing tools for your business?

Check out the features to make the right decision.

Key Features

• Comprehensive and customized reports to help you track marketing performance
• Cross-publish and schedule content across platforms
• Manage team members and access clear approval workflows
• Automation suite to help with reporting, social sales, social customer service, ad moderation, etc.
• Social inbox to help manage multiple conversations and track customer interactions
• Craft content, schedule posts, save drafts, and auto-publish to Instagram
• Discover the best platforms, content types, hashtags, and ideal times to post

Pros

• Numerous automation tools
• In-depth custom reports
• Multi-account management
• Advanced social customer service functionality
• Intuitive user interface

Cons

• Unlike many social media marketing tools, it does not have an option for social media listening.

Price

• Standard Plan: $59 per month for three profiles and one user
• Pro Plan: $99 per month for three profiles and one user
• Custom Plan: Call their sales team

Image via NapoleonCat

Usability

• Easy to use

Tool Level

• Beginner/ Intermediate

Note: The Standard and Pro plan prices on this social media marketing tool increase with the more profiles you need to manage, plus the number of users.

9. Buffer

Image via Buffer

Managing various social media platforms can be a full-time job and a hassle. That’s where social media marketing tools like Buffer come in.

Buffer is one of the smart social media marketing tools you can use to post content to all of your social media platforms at once.

It offers the right mix of tools to streamline social media scheduling, collaboration, and reporting.

Read on to compare Buffer with other social media marketing tools.

Key Features

• A simple dashboard to visually plan and publish social media content across Facebook, TikTok, Instagram, LinkedIn, Twitter, and Pinterest.
• Collaborate with your team to preview, plan, and post Instagram campaigns.
• Generate, save, and organize Instagram hashtags.
• Analytics dashboard to track and generate social media marketing performance.
• Allows you to view all comments including unanswered ones.
• Machine learning to track negative sentiment, questions, and comments.
• Start Page collates all your digital content into a flexible link in bio.

Pros

• Granular social media analytics
• Multi-account post scheduling, planning, and publishing tools
• Intuitive dashboard
• White label and custom reports

Cons

• Does not offer competitor analysis

Price

• Free: Up to 3 channels
• Essentials: $6 per month per channel
• Team: $12 per month per channel
• Agency: $120 per month for 10 channels

Image via Buffer

Usability

• Easy to use

Tool Level

• Beginner/ Intermediate

Note: You can buy additional channels for all paid plans for $5 (Essentials and Agency) to $10 (Team) per month.

10. Hootsuite

Image via Hootsuite

Most social media marketing tools discussed so far allow you to collaborate and measure your social media presence across multiple networks. Hootsuite is no exception.

As one of the popular social media marketing tools, Hootsuite has several features that make it an essential social media marketing tool. These include the ability to schedule and publish content, track who is engaging with your brand, and measure your performance.

You can evaluate this social media marketing tool better once you go through its features, pros, and cons.

Key Features

• Allows its users to plan, schedule and automate their social media posts.
• Calendar view gives an instant overview of all content (published and scheduled) across channels.
• Composer tool, asset libraries, video publishing, and image editing tools to create custom posts.
• Bulk Composer allows simultaneous scheduling of multiple social media posts.
• Hootsuite’s Inbox streamlines messages from different social media channels into a single view.
• Detailed analytics and reporting tools to track your social media performance and understand your audience better.
• Team collaboration features to better manage social media tasks (easy approvals, task assignments, and performance monitoring).
• Insights into the best days and times to post on each social media platform.

Pros

• Chatbots and unified inbox boost audience engagement
• In-depth reports
• CRM integration
• Robust social media listening tools

Cons

• Does not offer sentiment analysis.

Price

• Professional: $99 per month for 10 social accounts and one user
• Team: $249 per month for 20 social accounts and 3 users
• Enterprise: Contact sales for pricing

Image via Hootsuite

Usability

• Easy to use

Tool Level

• Beginner/ Intermediate

11. IFTTT

Image via IFTTT

In this age of technology, there are many apps and platforms that can be used to automate your social media marketing. One such platform is IFTTT (If This Then That).

It allows you to create “applets” that are small programs that can automate social media tasks.

For example, you could create an applet that automatically posts any new blog articles you write to your Twitter feed.

Or you could create an applet that saves all of the photos you're tagged in on Facebook to your Dropbox account. The possibilities are endless!

Take a look at the features to compare it with other social media marketing tools.

Key Features

• Auto-schedule posts for Facebook, Reddit, Pinterest, Instagram, and more.
• Supports automatic posting of content to social media channels from WordPress.
• Ability to tweet blog posts automatically.
• You can tweet Instagram posts as full-length images instead of links.
• Synchronize your profile pictures on Twitter and Facebook.
• Can save tweets with relevant content to a spreadsheet.
• You can get alerts for brand mentions on social media channels.

Pros

• Numerous automation applets
• Multi-channel post scheduling and publishing
• Intelligent applet recommendation
• Ability to save content and links in Spreadsheets

Cons

• While IFTTT applets are a great add-on to your existing social media marketing tools, they are not a stand-alone option.

Price

• Free: $0 for 5 applets
• IFTTT Pro: $2.50 per month for 20 applets
• IFTTT Pro+: $5 per month for unlimited applets

Image via IFTTT

Usability

• Easy to use

Tool Level

• Beginner

12. Zapier

Image via Zapier

As a powerful marketing tool, Zapier allows you to connect your marketing platforms and tools to create automated workflows.

For example, you can set up a workflow that automatically adds new leads to your CRM, or that sends you an alert when a customer clicks on a link in your social media post.

There are endless possibilities with Zapier making it one of the essential social media marketing tools.

Key Features

• Unlike most social media marketing tools, Zapier offers integrations with 5000+ apps.
• Each ‘Zap’ or connection can automate up to 100 tasks.
• Allows you to streamline social media marketing by connecting CRMs and ERPs.
• Auto-schedule and publish content across social media channels.
• Auto-schedule marketing tasks such as emails by defining specific conditions such as downloads, purchases, or clicks.
• Set up paths and rules to monitor brand mentions.

Pros

• Simple dashboard
• No code automation
• Extensive integrations
• Good customer support

Cons

• Data syncing feature across platforms needs improvement.

Price
Like most social media marketing tools, Zapier offers a free plan for five connections. You will need to upgrade to the paid plans to access more integrations.

• Free: Up to 5 Zaps and 100 tasks
• Starter: $29.99 per month for 20 Zaps and 750 tasks
• Professional: $73.50 per month for unlimited Zaps and 2K tasks
• Team: $103.50 per month for unlimited Zaps and 2K tasks
• Company: Contact sales team for details

Image via Zapier

Usability

• Easy to use

Tool Level

• Beginner/ Intermediate

13. BuzzSumo

Image via BuzzSumo

As one of the popular social media marketing tools, BuzzSumo can help you fine tune your content strategy.

It does this by finding trending topics that your target audience is interested in. You can use these content ideas to craft social media posts and boost reach, engagement, and conversion rates.

What’s more, BuzzSumo also identifies the best social media channels based on where your target audience is, along with influencer marketing opportunities.

But, is it one of the social media marketing tools you should invest in?

Find out. Content Creation: $199 per month for 5 users, unlimited searches, and 2 alerts

Key Features

• Insights on high-performing content and high demand keywords across forums, topics, and trends.
• Find content ideas and generate keywords.
• Analyze the content, structure, and subheadings of top performing headlines.
• Sentiment analysis to assess how your target audience react to your content.
• Monitors brand mentions, competitors, and industry updates.
• Content distribution tips to reach your target audience on the right social media channels.
• Content Analyzer helps you find top social media influencers in your niche.

Pros

• Customizable API
• Extensive knowledge base
• Easy to use Chrome extension
• Reputation management

Cons

• The paid plans can be expensive for small marketing teams and startups.

Price

• Content Creation: $199 for 1 user and unlimited searches per month, and 2 alert
• PR & Comms: $299 per month for 5 users, unlimited searches, and 5 alerts
• Suite: $499 per month for 10 users, unlimited searches, and 10 alerts
• Enterprise: $999 per month for 30 users, unlimited searches, and 50 alerts

Image via BuzzSumo

Usability

• Easy to use

Tool Level

• Intermediate

14. Brandwatch

Image via Brandwatch

The best social media marketing tools are those that help you understand your target audiences and monitor your brand on social channels.

And, in this department, Brandwatch shines.

This AI-powered social media marketing tool scours all available online content sources including articles, reviews, and conversations, It then organizes and analyzes the information, giving you detailed reports and real-time feedback.

Not many social media marketing tools let you make data-driven, accurate decisions like Brandwatch.

Read on to know if it is the social media marketing tool you should invest in.

Key Features

• Collects comments, posts, and conversations from billions of content sources relevant to your brand.
• Smart segmentation of data based on opinions, comments, complaints, and feedback.
• AI-powered analytics offer deep insights into your target audience.
• Content scheduler to plan, preview, and schedule content across channels.
• Live reports and alerts that you can share easily with your teams.
• Built-in content calendar and digital asset library to organize and view all your content.
• Customizable cross-channel inbox to manage your social conversations.
• Automate content publishing, social media ads, and influencer marketing.

Pros

• Gathers social media information from billions of sources and 100 million sites
• Personal audience profile cards
• AI-powered real-time insights on your campaigns
• Competitor research
• Customizable real-time reports

Cons

• Does not have a free forever plan.

Price

• Full Product Suite: Contact sales for pricing information

Image via Brandwatch

Usability

• Unlike most social media marketing tools, Brandwatch involves a steep learning curve for non-technical users.

Tool Level

• Expert

15. AdEspresso

Image via AdEspresso

Looking for social media marketing tools that help you create and manage your social campaigns from one place?

AdEspresso is one such social media management tool that you can consider.

Designed to simplify your paid campaigns across Facebook, Google, and Instagram, AdEspresso offers tools to streamline collaboration and reporting.

What else does it have to qualify as one of the top social media marketing tools?

Let’s find out.

Key Features

• Grid Composer helps create bulk ads with custom fields.
• Automatic Post Promotion function boosts your organic posts across Facebook and Instagram.
• Audience Inspector and Audience Engagement metrics give you insights on posts’ performance.
• Retarget the right customers with the Data Sync and Dynamic Ads feature.
• Campaign dashboard offers deep analytics into social media campaigns and tips on improving performance.
• Built-in campaign approval and collaboration tools.

Pros

• Granular reports
• A/B testing of all elements of social ads
• AdEspresso University offers resources and marketing expertise
• Intuitive user interface

Cons

• Limited to Instagram and Facebook.

Price

• Starter: $49 per month for up to $1000 ad spend
• Plus: $99 per month for unlimited ad spend and 15 seats
• Enterprise: $259 per month for unlimited ad spend and unlimited seats

Image via AdEspresso

Usability

• Easy to use

Tool Level

• Beginner/ Intermediate

16. Rebrandly

Image via Rebrandly

Generic links are hard to control and do nothing to boost your brand’s visibility and conversions. If you are searching for social media marketing tools that help you create branded links for your social media posts, Rebrandly is a great choice.

It is a perfect link shortening tool for marketers who want to share branded links for social media that are easy to remember and great at converting.

In fact, Rebrandly’s study shows that branded links boost click-through rates (CTR) by 39% compared to generic links.

That’s not all. Rebrandly is also one of the social media marketing tools you can use to track link clicks and fine-tune your media campaigns.

Interested in knowing more?

Read on.

Key Features

• Create branded, custom short links for social media posts.
• Direct social media visitors to the right landing pages or mobile app based on browsing language, location, device, etc.
• Fire retargeting pixels from branded links.
• Add users to your social media retargeting list.
• Folders to enable teams to collaborate and manage branded links.
• Generate and share custom reports based on link performance.

Pros

• Central dashboard to create and manage custom links
• Expert onboarding support
• In-depth reports
• Intuitive user interface

Cons

• Rebrandly lacks many features that most social media marketing tools offer such as social listening and content discovery.

Price
For individuals:

• Free: Up to 25 branded links per month
• Lite: $13 per month for 250 branded links
• Essentials: $32 per month for 1500 branded links
• Professional: $99 per month for 3,500 branded links
• Enterprise: $625 per month for 20,000 branded links

Image via Rebrandly

Usability

• Easy to use

Tool Level

• Beginner/ Intermediate

17. Sumo

Image via Sumo

Sumo is a powerful email capture tool that can help expand your subscriber list with opt-in forms.

But wait.

What’s an email capture tool doing in this list of social media marketing tools?

It also has a social media sharing tool that makes it easy to get the word out about your brand. Plus, there are useful features to augment social sharing including visitor targeting, A/B testing, and branding.

That makes it one of the useful social media marketing tools in the market.

Take a look at the features to make an informed investment decision.

Key Features

• Built-in social media sharing button for easy sharing of content.
• Supports 60+ social media platforms including Pinterest, Facebook, Twitter, Pocket, etc.
• Responsive design ensures the share buttons look appealing on smartphone, desktop, and tablet.
• Uses smart logic to prioritize social share buttons based on visitors’ preferences.
• Analytics and reports give you insights on which social media channels bring the most site visitors.
• Allows visitors to share images on your website to social media channels.
• Highlight feature allows users to share a segment of content.

Pros

• Ability to set custom share options for mobiles
• Historic share data
• WordPress and Shopify plugins
• A range of free tools

Cons

• Does not offer comprehensive features that most social media marketing tools have such as content library, social listening, or scheduling.

Price

• Free: Up to 10,000 emails and limited features
• Pro: $39 per month for 50,000 emails and advanced features

Image via Sumo

Usability

• Moderately easy to use

Tool Level

• Intermediate

18. Mention

Image via Mention

Social listening tools are invaluable when it comes to acing your social media marketing efforts.

To do this, you need to invest in social media marketing tools such as Mention.

With a set of tools that allow you to understand your audience, listen to social conversations, and publish content, Mention helps you build your online presence.

How does it compare with other social media marketing tools?

Let’s find out.

Key Features

• Scours over a billion sources to help you monitor your brand on social media platforms.
• Advanced Research filters conversations and showcases the most relevant ones for your brand.
• Daily recap and Spike emails whenever mentions peak.
• Inbox to view a constantly updated stream of data and easy organization of mentions based on priority levels.
• Advanced Alert with Boolean Query builder allows you to combine phrases and keywords to customize alerts.
• Unified platform and content calendar to schedule and post content on different social media platforms.

Pros

• Sentiment analysis
• Ability to generate reports based on a product, your brand, industry topic, or a competitor
• Allows you to block specific pages and sources
• Easy data visualization

Cons

• The lower-priced versions offer limited features.

Price

• Offers a 14-day free trial
• Solo: $49 per month for 5000 mentions and 5 social media accounts
• Pro: $99 per month for 10000 mentions and 10 social accounts
• ProPlus: $179 per month for 20000 mentions and 15 social accounts
• Company: Contact sales

Image via Mention

Usability

• Easy to use

Tool Level

• Beginner

19. Audiense

Image via Audiense

What is the best way of engaging your social media audience?

By giving them curated content based on their preferences. The more you know about your audience, the better you can get at engaging and converting them.

This is the forte of social media marketing tools like Audiense.

What’s more, if you are focused on Twitter marketing, Audiense is one of the best social media marketing tools you can use.

Zoom in on its features to know if it’s the right tool for you.

Key Features

• Audience Manager helps you build a list of niche audiences by combining different filters and 175 attributes.
• Segmentation of audiences based on interconnectedness.
• Audience Insights help you gain insights into your audience’s interests, online habits, purchasing behavior, demographics, media consumption, etc.
• Helps you identify micro and micro influencers for social media outreach.
• Personality Insights help you gain a deep understanding of your target audience’s psychological inclinations, values, personality characteristics, etc.
• Audience Measurement measures the impact of your social media marketing actions.
• Audience Connect streamlines your Twitter marketing efforts with audience intelligence, listening, community insights, and analytics.

Pros

• Chatbot builder for audience engagement on Twitter
• Machine learning powered audience intelligence
• Ability to understand the interconnectedness between audiences
• Comprehensive Twitter marketing functions

Cons

• Audiense is one of the social media marketing tools primarily focused on Twitter marketing.

Price

Audiense provides two main tools. The pricing details for them are:

Twitter Marketing

• Free: Provides basic community analytics
• Pro: $49 per month
• API Access: Get in touch with their team

Image via Audiense

Audience Intelligence

• Audiense Insights: $1499 per month
• Affinio: Custom pricing
• Meta Insights: Custom pricing
• Audiense Demand: Custom pricing

Usability

• Easy to use

Tool Level

• Beginner

20. Biteable

Image via Biteable

Biteable allows you to create stunning videos in minutes, with no design experience required. It can be a very useful social media marketing tool for businesses with small marketing teams.

Why invest in videos?

Because your audiences love them. And, 81% of marketers say videos boost leads and sales.

While Biteable is not one of the comprehensive social media marketing tools, its strength lies in giving you all the tools you need to create impactful videos. This in turn, will help you boost your social media reach and conversions.

What else does it offer?

Take a look.

Key Features

• Create branded videos by adding your logo, font, and colors to animated scenes.
• Branded templates and stock footage across multiple categories (announcements, policy, holidays, culture, etc.) to create custom videos.
• Track video views, viewer locations, and engagement.
• Ability to create multiple video types including explainers, commercials, presentations, promo, and advertising.
• Video editing tools including video resizer, merger, trimmer, etc.

Pros

• A huge library of audio tracks, stock video footage, and templates
• Advanced video editing controls
• 3-step video creation and sharing
• Ability to share videos on social media channels, email, and intranet

Cons

• Does not offer content scheduling, social media listening, or in-depth analytics.

Price

• Pro: $99 per month for 1 publisher
• Premium: $199 per month for 3 publishers
• Business: Contact their sales team for details

Image via Biteable

Usability

• Easy to use

Tool Level

• Beginner

21. InVideo

Image via InVideo

If you are looking for social media marketing tools that allow you to create and edit online videos, you can give InVideo a try.

It offers a wide range of fully customizable templates that you can use to create any type of video. Powerful editing tools add to the appeal of InVideo.

Before you invest in social media marketing tools such as InVideo, it’s important to evaluate the features, pros, and cons.

So, here we go.

Key Features

• Over 5000 templates, music library, and iStock media to craft videos of any type
• Supports creation of slideshows, promos, ads, intros, YouTube videos, invites, product videos, testimonials, etc.
• Robust video editing tools allow you to trim, crop, add stickers and transitions
• Over 40 fluid animations to enrich your videos
• Collaboration feature to help you create, share, and edit videos with your team

Pros

• Brand kits
• Pre-built CTAs
• Ability to share videos directly to social media channels
• Free Instagram templates

Cons

• Does not offer comprehensive features such as social media listening, best time to post, etc.

Price

• Free: InVideo watermark and limited features
• Business: $30 per month for 60 HD video exports and 10 iStock media
• Unlimited: $60 per month for unlimited HD video exports and 120 iStock media

Image via InVideo

Usability

• Easy to use

Tool Level

• Beginner

FAQs

Q1. Which social media marketing tools do I need for my social media team?

A. The best social media marketing tools that you should check out include:

• Tailwind
• Sprout Social
• Statusbrew
• Agorapulse
• SocialBee
• SocialPilot
• NapoleonCat
• …and others.

Q2. Which tools are used for social media marketing?

A. Some of the social media marketing tools that you can use to grow your business include Tailwind, Agorapulse, SocialPilot, Buffer, Hootsuite, etc.

Read this blog post on the best social media marketing tools to know which one is right for you.

Q3. Which are free social media marketing tools?

A. Here are some social media marketing tools that you can get a free trial for:

• Tailwind
• Statusbrew
• Agorapulse
• … and more.

For information on the number of free trial days for each tool, please check out the listing above.

Q4. What is a social media tool?

A. A social media tool can enable you to manage multiple activities for social media marketing like social media listening, competitive analysis, and more from one platform.

Q5. What should you look for in a social media marketing tool?

A. While choosing a social media marketing tool, here are some of the capabilities you should look out for:

• Social media listening
• Scheduling
• Social channel integration
• Analytics and reporting
• Engagement

Ready to Pick Your Social Media Marketing Tool?

Among the social media marketing tools we’ve listed above, which one do you think would fulfill your needs?

As you choose, ensure it has all features that would make your social marketing campaigns successful. Social media marketing tools you choose should also be within your price range and easy enough to use without a steep learning curve.

This way, whether your goal involves driving social media traffic, increasing conversions, boosting brand awareness, etc., it becomes easy to achieve.

Need help choosing social media marketing tools that meet your business needs? Comment below, and we can offer consultation services.

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