17 Best SEO Reporting Tools for Marketers in 2024

Are you looking for the best SEO reporting tools?

Search Engine Optimization (SEO) is crucial to every brand’s online presence.

But in order to make the most of your SEO efforts, you need to find out what’s working, and what isn’t.

And using the best SEO reporting tools makes the process much smoother.

Why is that?

Because it will give you a real-time analysis of your site’s SEO performance. This is a whole lot easier than manually cross-referencing data points from time to time.

Besides, the best SEO reporting tools can help you create detailed reports that will act as proof of your progress.

And over time, you could even get on the first page of Google.

So, in this post, we have reviewed 16 of the best SEO reporting tools that will give you the best data at your fingertips.

Ready to get started?

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

What Are SEO Reporting Tools and Why Are They Important?

SEO reporting tools are software platforms that you can use to analyze your website performance in search engine results pages (SERPs). They track metrics that reveal how well your site is ranking for targeted keywords, how much traffic it's getting from organic searches, and how user-friendly it is.

Such metrics include keyword rankings, organic traffic, backlink profile, site speed, site health, conversion rate, etc. This data allows you to create the perfect SEO reports, identify areas for improvement, optimize your website for better ranking, and achieve your SEO goals.

Here is why you should consider using the best SEO reporting software.

Track Progress and Identify Trends

SEO is a long-term strategy, and reporting tools help you monitor progress over time. You can see if your website's ranking for relevant keywords is improving.

You can also tell which content is attracting the most organic traffic and if any technical SEO issues are hindering performance. This way, you can improve and adapt your SEO strategy for long-term success.

Make Data-Driven Decisions

SEO reporting provides the data you need to make informed decisions about your website's optimization strategy. You can identify areas that need improvement, such as optimizing content for specific keywords or developing link building strategies to increase domain authority.

Analyze Competitors

Most SEO reporting tools offer features that allow you to compare your website's performance with that of your competitors.

This competitive analysis can provide valuable insights into areas where competitors may be outperforming or lagging behind. This way, you can refine your strategies and improve SEO rankings.

Measure ROI

SEO reporting tools help you track the return on investment (ROI) of your SEO efforts by providing data on organic traffic, conversions, and revenue generated from organic search. This allows you to evaluate the impact of your SEO activities on your overall business goals.

How We Chose the Best SEO Reporting Tools?

You have to have a clear understanding of your specific business needs and goals to choose the best SEO reporting tools.

We created our list of the best SEO reporting tools based on these factors.

Accuracy and Reliability: You will be able to make informed decisions only if you have accurate and reliable data. The tools on our list provide accurate data and reliable insights so that you can make data-driven decisions.

Customization: Different businesses have different needs and goals. The tools on our list let you customize your reports and dashboards to suit your individual needs.

Reporting: Generating detailed reports is necessary to track the progress of your SEO content strategy and efforts. The tools on our list generate detailed and comprehensive reports that can be easily shared with team members or clients.

Integration: You may be using several marketing and analytics tools to manage your website. The best SEO reporting tools, like the ones on our list, easily integrate with other tools that you may be using.

Price: The cost of a tool is always a big deciding factor. The tools on our list are priced competitively and offer good value for the features and capabilities they provide.

The 17 Best SEO Reporting Tools in 2024

Google received about 84.2 billion visits in December 2023. Mobile devices accounted for more than half of the global web traffic in the same year.

Image via Statista

What does that mean for businesses?

Lots of opportunities to show up in front of their target audience.

However, let’s not forget that more and more brands are leveraging SEO efforts to grow their online presence. This implies a tough battle for eyeballs.

The solution?

Tracking your SEO performance regularly. This way, you’ll know exactly how SEO metrics such as page speed, backlinking, CTR, etc, are faring. This will enable you to make informed decisions about your SEO strategy.

So, invest in any one of the best SEO reporting tools we have listed here, and start improving your organic rankings.

Here are the best SEO reporting tools, their features, pros, cons, pricing, and more. Keep reading.

1. Semrush

Image via Semrush

Known to most marketers, Semrush is an all-in-one SEO tool. Although widely touted for its keyword research features, it also has the best SEO reporting tools.

Let’s take a closer look at everything that Semrush offers.

Key Features

Monitor competitors’ articles, social engagement, backlink count, and daily keyword rankings.
Track the performance of external publications.
Scan your website for over 130 SEO and technical mistakes.
Benchmark your website against competitors and inform your future strategy.
The ability to create visually appealing and customized SEO reports.
The option to white-label your reports.

Pros

It has both technical SEO as well as competitor research components.
A bunch of guides and resources to guide new users.
The option to schedule automated reports to send to your team or clients.

Cons

Owing to the number of features, finding what you need can be hard.
Its UI can do with some improvements.

Pricing

The best SEO reporting tools offer free trials and Semrush is no exception. Interested users can try Semrush for free for 7 days. Check out its pricing plans below:

Free
Pro: $129.95/month
Guru: $249.95/month
Business: $499.95/month

Image via Semrush

Tool Level

Beginner/Intermediate/Expert

Usability

Like many of the best SEO reporting tools, Semrush is pretty easy to use for both beginners and experts.

Pro Tip: Use Semrush’s Bulk Analysis tool to enter up to 200 URLs or domains at once.

2. Ahrefs

Image via Ahrefs

Next on our list of the best SEO reporting tools is Ahrefs. Ahrefs is a great SEO reporting tool that keeps close tabs on your site’s SEO health and issues.

One of its most impressive facets is the web crawler that visits over 6 billion pages every 24 hours.

Talk about up-to-date data!

What else makes it one of the best SEO reporting tools?

Read on to find out.

Key Features

A Rank Tracker that can monitor Google rankings in 170 countries.
Interactive graphs that give a history of visibility, average position and traffic, etc.
Deep insights for keywords such as clicks, return rate, and ranking progress.
Ability to check websites for more than 100 SEO issues.
Visually-appealing reports, graphs, and charts.

Pros

Ahrefs has a simple user interface, the hallmark of the best SEO reporting tools.
It has a massive backlink database.
A robust tool to spy on competitors’ backlinks and keywords.

Cons

Doesn’t integrate with Google Analytics.
Unlike most of the best SEO reporting tools, it doesn’t offer a free trial or plan.

Pricing

Ahrefs doesn’t come with a free trial. It offers four paid pricing plans as given below:

Lite: $99/month
Standard: $199/month
Advanced: $399/month
Enterprise: $999/month

Image via Ahrefs

Tool Level

Intermediate/Expert

Usability

Involves a slight learning curve at the start.

Pro Tip: In Site Audit, you can crawl both the desktop and mobile versions of your site.

3. Moz

Image via Moz

Moz provides a suite of tools to help you track your website’s performance and improve your SEO results. With its robust reporting features, it qualifies as one of the best SEO reporting tools.

From rank tracking to site audit, Moz has all the features you expect in the best SEO reporting tools that let you quickly see how your efforts are paying off.

Key Features

Keyword rankings feature to track your progress and see which keywords are driving the most organic traffic.
Site audits identify technical SEO issues that could be holding you back.
Competitor analysis to monitor your competition.
SERP analysis and rank tracker.

Pros

Custom SEO reports with preloaded templates.
Free SEO reporting tools.
Robust competitive analysis.

Cons

Navigation is not as user friendly as you would expect from the best SEO reporting tools such as Moz.
Site crawls offer limited credits.

Pricing

Moz offers a 30-day free trial and has four paid pricing plans:

Standard: $99/month
Medium: $179/month
Large: $299/month
Premium: $599/month

Image via Moz

Tool Level

Intermediate/Expert

Usability

Involves a learning curve for new users.

Pro Tip: You can schedule your SEO reports and Moz automatically generates them on a monthly or weekly basis.

4. Google Data Studio

Image via Google Data Studio

The best SEO reporting tools are ones that help you visualize data clearly. And in this department, Google Data Studio is unbeatable.

It’s a powerful SEO tool that helps you gain competitive advantage by allowing you to visualize your data in new and interesting ways. With Data Studio, you can create charts, graphs, and other visualizations to make your data easy to understand and interpret.

And, it’s completely free.

Want to know what else makes us include it in the list of the best SEO reporting tools? Read on.

Key Features

Drag and drop editor to build interactive reports.
Templates and pre-built sample reports to fast-track reports.
Connects to a wide range of databases, including Google Analytics, Ads, Search Console, BigQuery,and social media.

Pros

Easy data visualization.
Collaboration tools.
Connects to multiple data sources.

Cons

Lack of real-time updates.
No native connector support for popular SEO data sources such as Hubspot.

Pricing

Free

Tool Level

Beginner

Usability

Easy to use.

Pro Tip: Embed your data reports in your blog posts, annual reports, and marketing articles to spread the data stories.

5. Google Search Console

Image via Google Search Console

Google Search Console is one of the best SEO reporting tools out there.

Why so?

The free tool helps you monitor, maintain, and troubleshoot your site's presence in Google Search results. You can use the Search Console to submit and test your sitemaps, and check the crawling, indexing, and serving status of your site.

It is also one of the best SEO reporting tools to stay up-to-date on Google's algorithm changes and receive notifications when your site is affected by them.

Check out its features, pros, and cons.

Key Features

Generates reports on multiple SEO metrics.
Technical SEO audit and XML sitemap submission.
Shows websites that link back to your site.
Penalty reviews help you find and fix SEO issues such as low-quality content, or keyword stuffing.

Pros

Centralized dashboard for SEO monitoring.
Smart SEO insights.
Free to use.

Cons

No competitive analysis.
The data presented can be overwhelming for non-technical users.

Pricing

Free

Tool Level

Beginner/Intermediate

Usability

Easy to use.

Pro Tip: You can segment your SEO performance by queries, country, and web pages.

6. Google Analytics

Image via Google Analytics

Next up in this roundup of the best SEO reporting tools is Google Analytics. It helps you understand how your website is performing.

With rich insights into conversion data and website visitors, you can make changes to improve your rankings and visibility in search engines.

The free tool helps you set smart SEO goals that can then be tracked on Google Analytics. You can see what pages are popular on your site and who is visiting your site.

As you can expect from the best SEO reporting tools, Google Analytics helps you make informed marketing decisions based on Machine Learning and predictive analytics.

It’s time to look at the features that make it one of the best SEO reporting tools.

Key Features

Keyword analysis and keyword report.
360-degree view of your website visitors.
Identify the best converting web pages.
Set smart SEO goals to start tracking progress.
Predictive analytics and insights on conversion metrics.

Pros

Automatically generates various SEO reports.
Deep analytics.
User behavior tracking.
Useful integrations with Google products.

Cons

User interface is a little cluttered.

Pricing

Free

Tool Level

Intermediate/Expert

Usability

Takes time to learn the complex features of the tool.

Pro Tip: Understand which of your visitors are likely to convert with predictive analytics.

7. AgencyAnalytics

Image via AgencyAnalytics

If you're looking for an all-in-one SEO reporting solution in this list of the best SEO reporting tools, AgencyAnalytics is a great option.

With AgencyAnalytics, you can track keyword rankings, organic traffic, backlinks, and more. You can also generate custom reports and share them with clients or colleagues.

As one of the best SEO reporting tools, it provides agencies with everything they need to deliver detailed, actionable, and informative SEO reports to their clients.

Let’s see what other features contribute to making AgencyAnalytics one of the best SEO reporting tools.

Key Features

Keyword rank tracker and backlink monitoring tools.
Site Auditor checks for 40+ on-site SEO issues.
Automate and schedule SEO reports.
White label dashboard and marketing reports.

Pros

Automated marketing reports.
Drag and drop report builder.
Powerful site auditor.
Integrates with over 70 marketing platforms.

Cons

Customization of reports needs improvement.
Does not currently support social media monitoring.

Pricing

AgencyAnalytics offers a 14-day free trial along with paid plans.

Freelancer: $12/month/client campaign
Agency: $18/month/client campaign
Enterprise: Custom pricing

Image via AgencyAnalytics

Tool Level

Beginner

Usability

Easy to use.

Pro Tip: Pick from prebuilt report templates to save time on your SEO reports.

8. SE Ranking

Image via SE Ranking

Making SEO reporting simple is the aim of the best SEO reporting tools and SE Ranking is no exception.

As a comprehensive SEO reporting tool, SE Ranking can help you track your progress and optimize your content marketing strategy.

Apart from detailed insights into your website's traffic, keywords, and backlinks, you can use SE Ranking to measure your progress over time and make changes to your SEO strategy accordingly.

What else does SE Ranking have in common with other best SEO reporting tools?

Let’s find out.

Key Features

Website audit tool finds SEO issues and offers suggestions to fix them.
Detailed report on on-page optimization.
Automatically monitors every page for changes.
Provides keyword rankings across devices and locations on Google, Bing, YouTube, and Yahoo.
SERP and backlink gap analysis.
Analyze your competitors’ sites to understand search volume, traffic, and keyword difficulty.

Pros

Automated SEO reports.
Granular competitior analysis.
On-page SEO audits.
Social media management.

Cons

User interface appears confusing to some users.
The backlink index is not the strongest in the market.

Pricing

Like most other best SEO reporting tools, SE Ranking offers a 14-day free trial. The paid plans are in these categories:

Essential: $44.00/month
Pro: $87.20/month
Business: $191.20/month

Image via SE Ranking

Tool Level

Tool Level

Beginner/Intermediate

Usability

Easy to use.

Pro Tip: Leverage the free Website Speed Checker to check the loading speed of your site.

9. Supermetrics

Image via Supermetrics

Looking for a powerful “data aggregator” that pulls marketing data from popular platforms including some of the best SEO reporting tools?

You can definitely give Supermetrics a try.

With over 46 integrations with data sources such as Semrush, Google Analytics, Google Data Studio, and Adobe Analytics, Supermetrics is one of the best SEO reporting tools to manage SEO data.

What’s the best part?

You don’t need to log into various platforms to get your data and analyze them. All you need to do is open Supermetrics’ sidebar in Google Sheets or Excel to consolidate the vital SEO metrics.

Does it also have other features that the best SEO reporting tools offer?

Let’s see.

Key Features

Automate content audit, gap analyses, and keyword research.
Consolidates web analytics data from Google Analytics, Search Console, HubSpot, and other platforms.
Build interactive web analytics, SEO, and social media dashboards.

Pros

Automatic data refreshes.
Social media dashboard.
Robust marketing integrations.
One of the best SEO reporting tools to fast-track your SEO reports.

Cons

No data storage.
Does not offer in-depth analytics unlike most others in this list of the best SEO reporting tools.

Pricing

Like many of the best SEO reporting tools, Supermetrics offers a 14-day free trial. The pricing depends on the data destination you choose. For example, Supermetrics for Google Data Studio has these paid plan tiers:

Single Connector: $39/month
Essential: $69/month
Core: $239/month
Super: $579/month
Enterprise: Custom pricing

Image via Supermetrics

Tool Level

Intermediate/Expert

Usability

Can be complicated for non-technical users.

*Exchange rate: 1 Euro = 1.0023 USD

Pro Tip: Use Supermetrics to build custom social media dashboards by connecting to Instagram, Facebook, Twitter, LinkedIn, and others.

10. SEO PowerSuite

Image via SEO PowerSuite

Every business wants to use the best SEO reporting tools to rank higher in search engine results. And SEO PowerSuite helps you do just that.

With its comprehensive suite of SEO audit, keyword research, and backlink analysis reports, you can track your progress and adjust your strategy accordingly.

Let’s find out if its features compare with the ones offered by the best SEO reporting tools.

Key Features

WebSite Auditor crawls the site to audit internal and external issues.
Offers simple instructions on fixing SEO issues.
SEO SpyGlass finds new backlinks from an expansive database.
Rank Tracker tool checks positions in local and global searches.

Pros

Comprehensive backlink research.
In-depth SEO audit.
Enables automation of SEO tasks.
Branded SEO reports.

Cons

Limited features in the free version.
Unlike many of the best SEO reporting tools that are cloud or browser-based, SEO PowerSuite has to be downloaded and installed.

Pricing

Free version
Professional: $299/year
Enterprise: $499/year

Image via SEO PowerSuite

Tool Level

Beginner

Usability

Easy to use.

Pro Tip: Create in-depth SEO reports on current and historic keyword rankings.

11. Authority Labs

Image via Authority Labs

Want a user-friendly SEO reporting tool that allows you to track your SEO performance daily?

Coming right up!

Authority Labs is one of the best SEO reporting tools that can help you track your SEO progress and identify areas of improvement.

With Authority Labs, you can see how your website is performing in search engine results, identify which keywords are driving traffic to your site, and track your progress over time.

What’s more, it is one of the easiest to use in this list of the best SEO reporting tools.

Take a look at its features to make an informed decision.

Key Features

Accurate keyword data to monitor SEO performance.
Automated mobile and local rank tracking.
Tracks SERP ( search engine result pages) from Google, Bing, and Yahoo!.
View search volume for keywords and phrases.
Export PDF reports on daily, quarterly, weekly, and monthly basis.

Pros

Easy to generate custom SEO reports.
Daily keyword tracking.
Competitor analysis.
Cloud-based platform.

Cons

The cost quickly adds up for multiple campaigns and large keyword sets.
Other than rank tracking, other vital SEO metrics are not available.

Pricing

There is a 14-day free trial on offer to check out the tool’s features after which you’ll need to upgrade to any one of these plans:

Plus: $49/month
Pro: $99/month
Pro Plus: $225/month
Enterprise: $450/month

Image via Authority Labs

Tool Level

Beginner

Usability

Easy to use.

Pro Tip: Leverage the hyper-local tracking capabilities of Authority Labs to break down to GPS coordinates and zip codes.

12. DashThis

Image via DashThis

If you want to conduct fast and complete SEO audits, DashThis is one of the best SEO reporting tools you need. You can use it to get detailed SEO reports along with a personalized checklist on how to improve your site.

But why does DashThis make the list of the best SEO reporting tools?

Let’s find out.

Key Features

Pre-built SEO-specific templates and widgets to help you create reports fast with drag-and-drop functionality.
Automated SEO reporting software that saves you time and effort in compiling data manually.
The SEO reporting software seamlessly integrates with other data sources like Google Analytics, Moz, SEMrush, etc.
DashThis allows you to personalize reports to fit your specific needs and branding. You can choose from a variety of widgets and metrics and arrange them in a way that best suits your reporting requirements.
Automated report delivery saves you time and keeps your clients informed.
White labeling enables you to maintain brand consistency and professionalism in your communications.
DashThis supports tracking across multiple search engines and platforms, including Google, Bing, Yahoo, and social media channels.

Pros

User-friendly interface
Saves time
A variety of customization options
Multi-channel reporting
White labeling capabilities
Scalability for agencies
Unique URL relinking

Cons

Limited free plan
May not be suitable for advanced users
Pricing is relatively high compared to other SEO reporting tools

Pricing

DashThis offers a freemium plan with limited features, along with paid plans that cater to different needs and team sizes. Here are the pricing categories:

Individual: $49/month
Professional: $149/month
Business: $289/month
Standard: $449/month

Image via DashThis

Tool Level

Intermediate/Advanced SEO reporting tool

Usability

Easy to use.

Pro Tip: Brand your reports with your logo and design elements to enhance professionalism and reinforce your brand identity.

13. Serpstat

Image via Serpstat

If you’re looking for a one-stop shop to plan, manage, execute, and track your SEO campaigns, you should definitely check out Serpstat.

Used by over 600,000 professionals, Serpstat is one of the best SEO reporting tools that can ramp up your rankings.

How, you may ask?

Key Features

Batch analysis of up to 100,000 keywords and a list of domains using 18 metrics.
A robust site audit tool to optimize your website.
A custom reporting tool to compile clear and crisp reports.
Serpstat’s keyword clustering tool will help you group keywords to improve your site’s structure.

Pros

An array of tools in one dashboard to boost your SEO campaign.
Its rank tracker updates daily, making it easy to gauge how your rankings progress over time.

Cons

The interface should be a bit more streamlined and clean.
Too many daily query limits.

Pricing

Serpstat allows users to sign up for free and test out its features. No credit card is required for the same. Its paid plan options are as follows:

Individual: $59/month
Team: $119/month
Agency: $479/month
Enterprise: Custom pricing

Image via Serpstat

Tool Level

Beginner/Intermediate

Usability

As one of the best SEO reporting tools, Serpstat is incredibly easy to set up and use.

Pro Tip: Try Serpstat’s keyword search volume checker for accurate sales forecasts.

14. Long Tail Pro

Image via Long Tail Pro

Long Tail Pro is hands down one of the best SEO reporting tools out there. The tool shot to fame because of its spectacular keyword research tool.

However, over time, it has come to be known for its reporting features too, and for good reason.

Here are its features that propel Long Tail Pro into the category of the best SEO reporting tools.

Key Features

The ability to conduct a SERP analysis for up to 200 keywords at a time.
Uncover every issue that’s hurting your search engine rankings.
A thorough backlink analysis to identify broken links and find untapped opportunities.
The option to get daily updates about keyword rankings.

Pros

It’s one of the best SEO reporting tools for both SEO reporting and keyword research.
Its starter plans are pretty pocket-friendly.

Cons

Its competitor analysis features aren’t as strong as some others in the list of the best SEO reporting tools
The limit on analyzing keywords could’ve been higher.

Pricing

Like most in the list of the best SEO reporting tools, Long Tail Pro offers a 7-day trial to interested users for $1. Once satisfied with its features, you can subscribe to one of the following plans:

Monthly Starter: $37/month
Monthly Pro: $67/month
Monthly Agency: $147/month

Image via LongTail Pro

Tool Level

Beginner/Intermediate

Usability

Overall, the tool is intuitive and easy to use.

Pro Tip: Check out LTP Academy for interesting courses that will help you improve your SEO results.

15. SEOquake

Image via SEOquake

An easy-to-use browser plugin, SEOquake makes it possible to check any webpage for a variety of metrics on the fly.

The best part?

It is one of the best SEO reporting tools available for Chrome, Firefox, Edge, Opera, as well as iPhones and iPads.

The tool has been downloaded more than 3,000,000 times. Here’s why…

Key Features

Users can get instant website analytics for any webpage with the interactive SEObar.
A compact and informative SEO dashboard.
The ability to analyze SERPs thoroughly and export the results.
The option to pull reliable SEO data from a number of data sources.
Comprehensive and structured SEO reports on all keywords found on a webpage.

Pros

SEOquake is one of the best SEO reporting tools and a spectacular reporting software for beginners.
It takes the guesswork out of SEO by making accurate regional data available.

Cons

A lack of guides and resources for new users.
Its design is shabby and unexciting.

Pricing

Unlike most others in the list of the best SEO reporting tools, SEOquake is absolutely free to use.

Tool Level

Beginner

Usability

SEOquake is extremely easy and convenient to use with every browser.

Pro Tip: If your needs are basic and your budget is low, SEOquake is one of the best SEO reporting tools for you.

16. Seobility

Image via Seobility

Continuing on our list of the best SEO reporting tools is Seobility.

Seobility is an online SEO software for refining your website. It has many happy customers including Samsung, WWF, and EU Business School.

Now, let’s take a closer look at its features that contribute to its designation as one of the best SEO reporting tools.

Key Features

Seobility enables users to automatically monitor both mobile and desktop search engine rankings.
The tool shows concrete examples of optimization potential.
A backlink analysis tool to monitor the link profile of your website.
It helps you uncover competitors’ link-building strategies.
Its keyword checker tool will help you optimize for all important search terms.

Pros

Seobility users can audit their site in just a few clicks.
It is available in three languages—English, Spanish, and German.

Cons

Its interface may seem a bit outdated.
It should be updated more regularly to keep up with Google’s frequent algorithm changes.

Pricing

Seobility offers a 30-day free trial with its cheapest paid plan. Check out its subscription plans below:

Basic: Free
Premium: $50/month
Agency: $200/month

Image via Seobility

Tool Level

Beginner/Intermediate

Usability

Users expect the best SEO reporting tools to be user-friendly and Seobility being extremely easy to use, meets this criteria.

Pro Tip: Seobility’s TF*IDF tool will give you valuable insights into the text optimization of high-performing websites. Make sure you check it out.

17. Surfer SEO

Image via Surfer SEO

The last on our list of the best SEO reporting tools is Surfer SEO. It is a cloud-based tool that helps businesses optimize their content and websites for better search engine rankings.

With Surfer SEO, you can get actionable insights into how to improve your content based on data-driven recommendations.

Surfer SEO is a powerful SEO tool that can help businesses improve their online visibility and attract more organic traffic.

Let’s check out its features that makes it one of the best SEO reporting tools.

Key Features

On-page optimization analysis that provides actionable recommendations for improving content and pages.
Keyword research and analysis that helps businesses identify high-value keywords to target for improved search engine rankings.
Competitor analysis that allows businesses to see how their competitors are ranking and what they are doing to achieve their rankings.
Content optimization analysis that helps businesses optimize their content for both search engines and user experience.
Reporting and analytics that allow businesses to track their progress and measure the effectiveness of their SEO efforts.

Pros

Easy to use interface
Extensive SEO reports for your website
AI-powered outline builder provides text and header suggestions

Cons

Price is slightly on the higher side
Some features may not be necessary for all businesses

Pricing

Essential: $89 per month
Scale: $129 per month
Scale AI: $219 per month
Enterprise: Custom pricing

Image via Surfer SEO

Tool Level

Beginner

Usability

Easy to use

Pro Tip: While Surfer excels at on-page optimization, consider using it in conjunction with technical SEO tools for a well-rounded strategy.

FAQs

Q1. Which are the best SEO reporting tools?

A. Some of the best SEO reporting tools are as follows:

Semrush
Ahrefs
DashThis
Serpstat
Long Tail Pro
SEOquake
Seobility
SE Ranking
Moz
Google Search Console
Google Data Studio
Supermetrics
..and others.

Q2. What is SEO reporting?

A. SEO reporting is the process of tracking your site’s SEO performance. It helps you identify what parts of your SEO strategy are really working. When done right, SEO reporting can help you improve your rankings and grow your business.

Q3. What makes a good SEO report?

A. A good SEO report will include data on an array of metrics such as domain authority, search traffic, click-through rate, and more. The KPIs should be chosen on the basis of your key SEO goals.

What’s more, an SEO report should be visually appealing and easy to consume. Including data in the form of pies, charts, and graphs is a good practice.

Q4. What should I report for SEO?

A. Although the KPIs you should track will largely depend on your goals, here are some of the most common ones:

Organic search traffic
Conversion rate
Time on site
Bounce rate
Page speed insights
Backlinks
Keyword rankings

Q5. Why is SEO reporting important?

A. SEO reporting can provide you with valuable insights into your site’s performance. It will help you streamline your SEO efforts and do more of what’s really working for your business.

Over time, this will help you boost organic traffic to your site and increase your conversion rate.

Q6. Are SEO reporting tools useful?

A. Yes. The best SEO reporting tools will help you identify what part of your SEO strategy is working and what isn’t. This will help you fine-tune your efforts, thus enabling you to bring more traffic to your site.

What’s even better is that a lot of these SEO tools are absolutely free to use.

Q7. What happens if you don’t use SEO?

A. If you don’t use SEO, you won’t be able to rank on search engines.

The consequence?

Your target audience won’t be able to find you. This will mean lesser organic traffic, and lesser opportunities to turn visitors into customers.

Q8. How do I create a SEO report?

Here is how you you can create a detailed SEO report:

Define your goals and objectives

Choose your key performance indicators (KPIs)
Gather your data
Structure your report
Use visual aids (charts, graphs, tables, screenshots)
Keep it simple and concise
Provide actionable recommendations
Create reports regularly

Which is the Best SEO Reporting Tool for Your Business?

At this point, you’re probably thinking, “all of these in the list of the best SEO reporting tools look pretty great. Which one should I choose?”

Here are some questions that might help you make the right choice:

How big is your business?
What’s your budget like?
How often would you like to create SEO reports?
Do you want features other than SEO reporting?
Do you want to pay monthly or annually?

And again, almost all of the best SEO reporting tools offer free trials or plans. So, make sure to test the features out before you put your money into any tool.

Are there any other SEO reporting tools you have tried? Did they improve your site’s rankings? Tell us in the comments section.

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