Quality content is the most effective form of advertising. Without it, your audience won’t engage with your products, brand, or services. Content marketing tools simplify this process by consistently creating valuable content, helping you achieve your goals, resonate with your audience, and ultimately boost revenue.
What's more?
Leveraging the right content marketing tools can help you lead your customers through a seamless journey, from making them aware of your offers to consideration and purchase.
That’s why B2B marketers have increased their use of content marketing tools over the years, including those used for creation, collaboration, and content marketing workflows. In fact, a recent study has shown that 68% of businesses see an increase in content marketing ROI with the use of AI.
Image via Semrush
But what content marketing tools should your brand leverage?
Find out below:
Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.
Your business success depends on your mastery of content marketing tools.
However, there are a host of content marketing tools in the market, each with its own pros and cons, usability, and features. How do you pick a well-rounded tool that fits your needs and budgets perfectly?
That's why, in this post, we've reviewed the top 17 content marketing tools and mentioned the function of content marketing they help you with.
Let's get started.
Image via Keywords Everywhere
One of the most crucial content marketing tools you need is a keyword research platform.
And for this, you need a tool like Keywords Everywhere that gives you data on keywords search volume, competition, cost-per-click, etc.
Best of all?
It’s one of the content marketing tools that make it possible to identify conversion keywords and improve SEO efforts.
Key Features
Pros
Cons
Pricing
You can either buy a subscription plan (all plans are billed annually) or pick a package to top up your credits. One credit equals one keyword, with credits expiring after a year.
Image via Keywords Everywhere
Image via Keywords Everywhere
Tool Level
Usability
Pro Tip: Use Keywords Everywhere's Trend Data feature as an excellent alternative to Google Trends. It provides a quick view of trends across different time frames worldwide.
Image via Upfluence
Other crucial content marketing tools you need are those that help you find industry influencers who can improve your content strategy.
For this, we recommend Upfluence, one of the influencer marketing tools that help you find influencers, outreach them, manage marketing campaigns, and track results.
And in a recent Upfluence review we carried out, these are some of the functionalities you get with this online platform:
Key Features
Pros
Cons
Pricing
Image via Upfluence
Tool Level
Usability
Pro Tip: Use Upfluencer to organize influencers into campaigns. This makes it easier for you to track progress, measure success, and optimize your influencer marketing strategy.
Image via Asana
To improve chances of success, you need content marketing tools that help you plan content, coordinate tasks between writers, designers, editors, etc., and hit deadlines.
And, in this case, the best project management tool to leverage is Asana.
It's one of the project management tools that offer most of the features you need to plan content marketing projects from start to finish, manage campaigns, and create workflows.
Key Features
Pros
Cons
Pricing
Image via Asana
Tool Level
Usability
Pro Tip: Leverage Asana's multihoming feature to assign a single task to multiple projects, ensuring it appears in relevant workflows without you having to create extra work.
Image via Trello
Trello is an intuitive and visually driven project management tool. It’s one of the best content marketing tools when it comes to empowering teams to collaborate effectively on projects.
Trello’s user-friendly interface and flexible organization make it a go-to choice for content teams looking to streamline their workflows and ensure projects are on track.
Creative teams can use its intuitive kanban-style boards to plan projects, organize tasks, and work together seamlessly.
Key Features
Pros
Cons
Pricing
Image via Trello
Tool Level
Usability
Pro Tip: Master Trello with keyboard shortcuts to save your clicks and keep your workflow zippy. For instance, “Q” shows your assigned cards, and “N” creates new ones on the fly,
Image via HubSpot
Content marketing tools like HubSpot provide everything you need to drive website traffic, convert prospects to leads, and increase return on investment.
How is this?
HubSpot makes it easy to create a content marketing strategy that caters to website visitors when they land on any of your pages and after they convert.
Key Features
Pros
Cons
Pricing
Marketing Hub
Image via HubSpot
Tool Level
Usability
Pro Tip: Combine HubSpot's CMS with their free CRM or Marketing Hub to seamlessly integrate with your marketing tools and website to maximize efficiency.
Image via Semrush
You've created content and shared it, but is it performing?
For this, you need content marketing tools that help you analyze performance, run content audits, and optimize search engine optimization (SEO) campaigns.
And the best content marketing tool for this?
Semrush.
And guess what?
In a current review of Semrush, here are some key functionalities we found the tool to have:
Key Features
Pros
Cons
Pricing
The Pro and Guru plans come with a free trial, while custom pricing is available on request for Business plans:
Image via Semrush
Tool Level
Usability
Pro Tip: Book a free, personalized demo every now and then. They'll show you the latest features and how they can benefit your specific workflow.
Image via BuzzSumo
As one of the popular content marketing tools, BuzzSumo helps you refine your content strategy.
It gives you rich insights into viral topics your target audience is interested in, apart from data on high-demand keywords and content distribution ideas.
Unlike most content marketing tools, BuzzSumo scours 5 billion articles and content performance trends over the past five years.
What’s more, it helps you uncover influencer marketing opportunities. These are the features you would expect the top content marketing tools to offer.
Let’s see what else BuzzSumo offers.
Key Features
Pros
Cons
Pricing
Image via BuzzSumo
Tool Level
Usability
Pro Tip: Set up link alerts to track who's linking to you and see what's working for your competitors. Plus, monitor breakout content to find trending topics and capitalize on fresh opportunities.
Image via Optimizely
Content marketing tools such as BuzzSumo help you discover trending topics.
But, how to personalize content based on each visitor’s behavior?
Optimizely does it well. As one of the smartest content marketing tools, it leverages artificial intelligence and natural language processing to help you personalize your content across websites, blogs, and emails.
While content management is one of the tools Optimizely offers, it is known for its growth hacking tools such as advanced A/B testing, marketing, and ecommerce features.
Explore its features to see if this is one of the content marketing tools you should invest in.
Key Features
Pros
Cons
Pricing
Image via Optimizely
Tool Level
Usability
Pro Tip: Integrate heatmaps with your A/B tests in Optimizely. This will help you understand how users interact with each version to know why it works better or worse than the others.
Image via Yoast
Yoast is one of the popular content marketing tools used by many website owners and bloggers to help optimize their content for SEO. The WordPress plugin helps you to optimize your blog posts and pages for better search engine visibility.
The features that Yoast shares with most content marketing tools include keyword research, page analysis, and link building.
Take a look at the features, pros, and cons of this tool.
Key Features
Pros
Cons
Pricing
Image via Yoast
Tool Level
Usability
Pro Tip: Use Yoast to craft custom meta headers and descriptions for your content. This boosts your SEO by making your pages more appealing to both search engines and visitors.
Image via Ceros
Wondering if there are any content marketing tools that help you create infographics, ebooks, and other types of online content?
You may want to consider investing in Ceros. The cloud-based platform is loaded with features to help you create and share engaging content.
The possibilities are truly endless with Ceros. You can create anything from interactive quizzes, presentations, and case studies, to charts, infographics, and more.
Check out its features to see how it compares with other content marketing tools.
Key Features
Pros
Cons
Pricing
Image via Ceros
Tool Level
Usability
Pro Tip: Take advantage of Ceros's remove background tool. It lets you easily clean up images, so you can focus on creating stunning content without needing fancy editing skills.
Image via Loom
Want to make it easier for your teams or customers to grasp the technical aspects of your products or service?
You’ll want content marketing tools like Loom.
While it does not have the SEO and analytics features that other content marketing tools have, the tool’s expertise lies in helping you create and share videos.
The use cases for these videos can be anything you want it to be, right from training and storytelling, to product demonstration.
Here are the capabilities of Loom we want to highlight.
Key Features
Pros
Cons
Pricing
Image via Loom
Tool Level
Usability
Pro Tip: Use Loom to create standard operating procedures (SOPs) by recording yourself doing tasks instead of typing instructions. It's easier for others to follow and you can save them for future reference.
Image via Writesonic
Writesonic is a content marketing automation tool that enables you to create, publish, and track your content across all your channels, making it one of the most versatile content marketing tools available.
It also allows you to measure the effectiveness of your content marketing campaigns and generate reports that show you how your content is performing.
This is an essential tool for any business that wants to improve its content marketing strategy. By automating your content generation process, you can ensure that your content is of high quality and consistent, which will help you reach your goals.
Additionally, by tracking the performance of your content across all channels, you can identify which channels are most effective and adjust your strategy accordingly.
Key Features
Pros
Cons
Pricing
Image via Writesonic
Tool Level
Usability
Pro Tip: Review the generated content to ensure it matches your brand voice and message. Writesonic's editing tools make it a breeze to polish your AI-powered content.
Image via Uberflip
Focused on B2B content marketing? One of the ideal content marketing tools you can invest in is Uberflip.
As a content experience platform, Uberflip helps brands create, optimize, and personalize content experiences at scale.
The impressive lineup of content management tools helps you design, build, and publish personalized content, and track and analyze engagement data.
Go ahead and explore its features.
Key Features
Pros
Cons
Pricing
Image via Uberflip
Tool Level
Usability
Pro Tip: Streamline your content management with Uberflip Smart Filters. Set up automatic rules to add content to collections, tag items, and more, saving you tons of time and effort.
Image via Hotjar
Hotjar’s strength lies in helping you monitor consumer behavior and understand them better.
In fact, this is one of the content marketing tools you can use to track every interaction each client has with your site.
And, you can use these insights to refine your content strategy.
Let’s see how Hotfar fares when compared to other content marketing tools.
Key Features
Pros
Cons
Pricing
Hotjar offers four different packages—Hotjar Observe (heatmaps and recordings), Ask (surveys and feedback), Engage (user interviews), and Custom package. These are the pricing plans for Hotjar Observe.
Image via Hotjar
Tool Level
Usability
Pro Tip: Get feedback straight to your team by forwarding user replies from Feedback to your emails. You can also use their Slack integration to receive notifications on new feedback in real time.
Image via Parse.ly
If you're looking for a content analysis tool that can help you better understand your audience, you may want to check out Parse.ly.
As one of the content marketing tools focused on content analytics, Parse.ly offers insights that help you create content that converts.
And, like most content marketing tools, it offers a content analysis feature to measure the engagement and impact of your content. This helps you make better decisions about what content to create in the future.
Take a look at how it compares to other content marketing tools.
Key Features
Pros
Cons
Pricing
Parse.ly has a demo and custom pricing available. It offers three categories of paid plans:
Image via Parse.ly
Tool Level
Usability
Pro Tip: Go beyond basic visitor and engagement data. Look at additional metrics like shares to get a richer understanding of your content's performance.
Image via ConvertKit
Did you know that 75% of your clients prefer receiving marketing content from you via email?
Image via Sinch Mailjet
That’s why our list of content marketing tools includes ConvertKit to help your email marketing efforts. Whether you’re an artist, author, blogger, course creator, musician, or any other creator, ConvertKit can help you grow your audience, automate your marketing workflows, and sell your digital products.
With a 98% delivery rate, this tool can help you create targeted email campaigns, segment your audience, and automate email sequences to nurture leads.
What makes ConvertKit stand out among other content marketing tools is how it goes beyond email marketing with these features.
Key Features
Pros
Cons
Pricing
Like most content marketing tools, ConvertKit offers a free plan for up to 1,000 subscribers. Its paid plans are as follows:
Image via Vidyard
Tool Level
Usability
Pro Tip: Leverage the ConvertKit Migration Service in the Creator and Creator Pro plans to seamlessly transition your email marketing efforts from another platform hassle-free.
Image via PathFactory
Want complete transparency over how your content is consumed?
For this, you need content marketing tools like PathFactory.
Designed to give you granular content consumption metrics, Pathfactory goes a step above many content marketing tools. You can understand the reading length, types, and formats of content that drive consumption across your content channels.
This helps you create highly personalized content that your readers will love.
But is this one of the suitable content marketing tools for your business?
Find out.
Key Features
Pros
Cons
Pricing
Image via PathFactory
Tool Level
Usability
Pro Tip: Use clear tags to make it a breeze to find the perfect content for prospects. This will save you time building personalized tracks and stay focused on closing deals.
These are other content marketing tools we believe marketers should include in their arsenal.
Image via Grammarly
Content marketing tools like Grammarly allow you to create content completely free of plagiarism. You can also use it to correct writing mistakes and find the perfect words to express yourself.
Image via Planable
Content marketers use this content marketing tool to plan social media posts, and manage, and scale their content strategy.
Image via Google Analytics
Despite being a free tool, this content measurement tool helps content marketers track marketing efforts, understand user behavior, and prove ROI.
Q1. What are the best tools to use for content marketing?
A. The best content marketing tools include:
Q2. What are the best ways to do content marketing?
A. To carry out content marketing tasks effectively, leverage the following tips:
For more on this, check out this post on building the perfect content marketing strategy.
Q3. What's your best content marketing tip?
A. Focus on providing value to your audience at each step of their customer journey, ensure each content piece helps you achieve a goal, and leverage the right content marketing tools.
Q4. What are the most effective tools for developing quality content?
A. Content marketing tools you can leverage for quality content development include:
Q5. What is the best tool to check unique and quality content?
A. The best content marketing tools that help you ensure unique and quality content include:
Q6. Why is content marketing important?
A. Benefits you get from content marketing include:
Q7. How can I use content marketing for my business?
A. Content marketing helps your business create and distribute valuable content that attracts potential buyers to your business. With it, your business can:
Q8. What is the core benefit of using content marketing tools?
A. Content marketing tools help you run a better, more efficient content marketing strategy.
Q9. What are the objectives and advantages of content marketing?
A. Content marketing objectives and benefits include:
Q10. What tools do content strategists use?
A. Content marketing tools you can use to strategize include:
Content marketing tools mentioned above will help your team become more efficient and get tasks done faster.
So, test these content marketing tools out, then tell us below what you thought of their functionalities and whether they helped you improve your strategy.
Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.
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