17 Best Content Marketing Tool You Should Try in 2024

Quality content is the most effective form of advertising. Without it, your audience won’t engage with your products, brand, or services. Content marketing tools simplify this process by consistently creating valuable content, helping you achieve your goals, resonate with your audience, and ultimately boost revenue.

What's more?

Leveraging the right content marketing tools can help you lead your customers through a seamless journey, from making them aware of your offers to consideration and purchase.

That’s why B2B marketers have increased their use of content marketing tools over the years, including those used for creation, collaboration, and content marketing workflows. In fact, a recent study has shown that 68% of businesses see an increase in content marketing ROI with the use of AI.

Image via Semrush

But what content marketing tools should your brand leverage?

Find out below:

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

How We Chose the Best Content Marketing Tools

• Comprehensive Features: We prioritize tools whose features directly help with content marketing efforts, such as keyword research, content creation, collaboration, influencer outreach, and analytics. Only those tools that provide accurate and comprehensive keyword research data are included. We also favor those whose features are robust and tailored to content marketers’ needs.

• Seamless Integrations: Content marketers use many different software platforms, so we look for tools that integrate well with common marketing, sales, and collaboration tools. Platforms with native integrations with email, social, CRM, CMS, and other systems provide more connectivity. This ensures smooth workflow orchestration and eliminates data silos, contributing to more streamlined and organized content management.

• Customer Reviews and Feedback: We delve into customer reviews, testimonials, and case studies to gauge user satisfaction, real-world usage, and the impact these tools have on content marketing strategies. High-rated tools make our list as they prove they meet customers' needs.

• Ease of Use and Learning Curve: We analyze the interface design and the tools’ overall usability. Platforms with easy setup, intuitive navigation, workflows, and options are preferred. We understand ease of use enables content and marketing teams of all levels of expertise to quickly master the tools.

• Cost-effectiveness and Flexibility: We analyze the pricing structures of various tools to ensure they offer value in line with their features. We prefer tools that offer tiered pricing plans catering to different business sizes and budgets. We also consider tools with scalable pricing as usage grows, and those with flexible plans for the cost-effective access they provide.

17 Essential Content Marketing Tools

Your business success depends on your mastery of content marketing tools.

However, there are a host of content marketing tools in the market, each with its own pros and cons, usability, and features. How do you pick a well-rounded tool that fits your needs and budgets perfectly?

That's why, in this post, we've reviewed the top 17 content marketing tools and mentioned the function of content marketing they help you with.

Let's get started.

1. Keywords Everywhere – Keyword Research Tool

Image via Keywords Everywhere

One of the most crucial content marketing tools you need is a keyword research platform.

And for this, you need a tool like Keywords Everywhere that gives you data on keywords search volume, competition, cost-per-click, etc.

Best of all?

It’s one of the content marketing tools that make it possible to identify conversion keywords and improve SEO efforts.

Key Features

• Ability to find related keywords and people also search for data from Bing and Google
• Access current and historical data from YouTube and Google Trends
• Get YouTube Tags and insights data
• Find out the top 5000 keywords a URL ranks for and the keyword density for each page
• Access organic search volume data for each keyword ideas
• Integrates easily with sites including Google Analytics, Google Search Console, Amazon, AnswerThePublic, etc.

Pros

• Chrome, Edge, and Firefox extensions available
• Competitor keyword research
• Integration with ecommerce platforms, YouTube, etc.
• Customization and multi-language support

Cons

• Forgetting to disable the tool when not using it can blow through your credits

Pricing

You can either buy a subscription plan (all plans are billed annually) or pick a package to top up your credits. One credit equals one keyword, with credits expiring after a year.

• Free version available (limited features)
• Subscription plan:
  • Bronze – $2.25 per month
  • Silver – $6 per month
  • Gold – $25 per month
  • Platinum – $80 per month

Image via Keywords Everywhere

• Credits:
  • $18 for 100,000 credits
  • $80 for 500,000 credits
  • $150 for 1 million credits
  • $280 for 2 million credits
  • $700 for 6 million credits
  • $1500 for 15 million credits

Image via Keywords Everywhere

Tool Level

• Beginner

Usability

• Easy to use

Pro Tip: Use Keywords Everywhere's Trend Data feature as an excellent alternative to Google Trends. It provides a quick view of trends across different time frames worldwide.

2. Upfluence – Influencer marketing tool

Image via Upfluence

Other crucial content marketing tools you need are those that help you find industry influencers who can improve your content strategy.

For this, we recommend Upfluence, one of the influencer marketing tools that help you find influencers, outreach them, manage marketing campaigns, and track results.

And in a recent Upfluence review we carried out, these are some of the functionalities you get with this online platform:

Key Features

• Live capture to find influencers and content creators already in love with your brand
• Integrations with ecommerce platforms, affiliate programs, mailing systems, CRMs, CMS, etc.
• AI-powered influencer recommendations with data on follower demographics, engagement rates, content, etc.
• In-built influencer outreach solution with ready-made templates to help you reach out to influencers you identify
• Manage influencer collaborations from a single location
• Campaign monitoring tools to measure the performance of each influencer

Pros

• Detailed data on influencers
• Easy influencer onboarding
• Agency tools available
• Free Chrome extension

Cons

• Customer support is not very responsive

Pricing

• Upfluence has three plans, namely Influential Customers, Campaign Manager, and Payments. However, you need to contact support to get prices.

Image via Upfluence

Tool Level

• Beginner

Usability

• Easy to use

Pro Tip: Use Upfluencer to organize influencers into campaigns. This makes it easier for you to track progress, measure success, and optimize your influencer marketing strategy.

3. Asana– Collaboration and Project Management Tool

Image via Asana

To improve chances of success, you need content marketing tools that help you plan content, coordinate tasks between writers, designers, editors, etc., and hit deadlines.

And, in this case, the best project management tool to leverage is Asana.

It's one of the project management tools that offer most of the features you need to plan content marketing projects from start to finish, manage campaigns, and create workflows.

Key Features

• Create editorial calendars for distribution channels, including blog, newsletter, website, email, etc.
• Content checklists to keep track of creative processes like proofreading, sourcing images, etc.
• Content request forms where team members can record their creative requests and assign them to appropriate people
• Asana's timeline view to track content from strategy to execution
• Workload view to balance work and ensure everyone stays at peak productivity
• Integrations with communication tools like Zoom, collaboration tools like Slack, CRM tools like Salesforce, etc.

Pros

• Ability to share status updates
• Templates to standardize work back schedules
• Multiple project views
• Process management automation

Cons

• This content marketing platform has limited mobile applications.

Pricing

• Basic: $0
• Premium: $10.49/user/month
• Business: $24.49/user/month
• Asana Enterprise and Asana Enterprise+: Custom Pricing

Image via Asana

Tool Level

• Beginner

Usability

• Easy to use

Pro Tip: Leverage Asana's multihoming feature to assign a single task to multiple projects, ensuring it appears in relevant workflows without you having to create extra work.

4. Trello– Collaborative Project Management and Task Tracking Tool

Image via Trello

Trello is an intuitive and visually driven project management tool. It’s one of the best content marketing tools when it comes to empowering teams to collaborate effectively on projects.

Trello’s user-friendly interface and flexible organization make it a go-to choice for content teams looking to streamline their workflows and ensure projects are on track.

Creative teams can use its intuitive kanban-style boards to plan projects, organize tasks, and work together seamlessly.

Key Features

• Create boards to map out content projects and initiatives
• Add cards to represent individual tasks and move them through workflow stages
• Assign cards to team members and set due dates and reminders to tasks
• Add comments, attachments, links to cards for context
• Create lists within cards to track progress and use labels to add context and categorize tasks
• Dashboard and calendar views of all tasks and deadlines
• Integrations with Slack, Dropbox, Google Drive, Mailchimp, Zapier, and more

Pros

• Free version available
• User-friendly with simple and flexible workflow
• Real-time card updates for team transparency
• Great for agile content processes
• Mobile apps available

Cons

• Can get disorganized without due dates
• Can become overwhelming for complex projects with multitudes of tasks

Pricing

• Free – $0 per month
• Standard – $5 per user/month
• Premium – $10 per user/month
• Enterprise – $17.50 per user/month

Image via Trello

Tool Level

• Beginner

Usability

• Easy to learn and use

Pro Tip: Master Trello with keyboard shortcuts to save your clicks and keep your workflow zippy. For instance, “Q” shows your assigned cards, and “N” creates new ones on the fly,

5. HubSpot– Inbound Marketing Tool

Image via HubSpot

Content marketing tools like HubSpot provide everything you need to drive website traffic, convert prospects to leads, and increase return on investment.

How is this?

HubSpot makes it easy to create a content marketing strategy that caters to website visitors when they land on any of your pages and after they convert.

Key Features

• Create, optimize, and publish blog content
• Discover, track and organize keywords that drive traffic while also benchmarking competitors
• HubSpot's Ads Software to create highly targeted ads and get reports on which ones convert
• Call-to-Action, Landing Page Builder, and publishing tools to help you generate leads and convert more
• Email marketing tools to help you create personalized email campaigns and track effectiveness
• Marketing Automation tool to help you manage repetitive tasks and scale growth
• Social media analytics tools to help with tracking brand mentions and ROI

Pros

• In-depth reports
• Inbound education resources
• Free blog idea generator
• Numerous integrations

Cons

• Few features with the free version and prices escalate steeply as you add functionalities.

Pricing

Marketing Hub

• Free Tools: $0
• Hub Starter: Starts at $20 per month or $15 per month billed annually
• Customer Platform: Starts at $20 per month or $15 per month billed annually
• Professional: Starts at $890 per month or $800 per month billed annually
• Enterprise: Starts at $3,600 per month

Image via HubSpot

Tool Level

• Beginner

Usability

• Easy to use

Pro Tip: Combine HubSpot's CMS with their free CRM or Marketing Hub to seamlessly integrate with your marketing tools and website to maximize efficiency.

6. Semrush – Auditing, Analyzing, and Content Optimization Tool

Image via Semrush

You've created content and shared it, but is it performing?

For this, you need content marketing tools that help you analyze performance, run content audits, and optimize search engine optimization (SEO) campaigns.

And the best content marketing tool for this?

Semrush.

And guess what?

In a current review of Semrush, here are some key functionalities we found the tool to have:

Key Features

• Conduct content audits that identify gaps in your content and what needs improvement
• Find written content that needs deleting, updating, or rewriting
• Discover content ideas from trending topics, recent popular articles, related searches, etc.
• Analyze competitor content and access content optimization tools
• SEO focused content template to help you optimize content and improve search engine results ranking
• Brand monitoring tool to track mentions and find guest posting opportunities
• Track guest post-performance and the impact collaborations and partnerships have on your content marketing strategy
• Ability to find backlink opportunities and leverage their SEO writing assistant

Pros

• Feature-rich tool
• Advanced PPC and SEO tools
• Educational resources
• Large database of keywords

Cons

• This content marketing tool has a steep learning curve.

Pricing

The Pro and Guru plans come with a free trial, while custom pricing is available on request for Business plans:

• Pro: $139.95 per month
• Guru: $249.95 per month
• Business: $499.95 per month

Image via Semrush

Tool Level

• Intermediate

Usability

• Moderately easy

Pro Tip: Book a free, personalized demo every now and then. They'll show you the latest features and how they can benefit your specific workflow.

7. BuzzSumo– Content Research and Outreach Tool

Image via BuzzSumo

As one of the popular content marketing tools, BuzzSumo helps you refine your content strategy.

It gives you rich insights into viral topics your target audience is interested in, apart from data on high-demand keywords and content distribution ideas.

Unlike most content marketing tools, BuzzSumo scours 5 billion articles and content performance trends over the past five years.

What’s more, it helps you uncover influencer marketing opportunities. These are the features you would expect the top content marketing tools to offer.

Let’s see what else BuzzSumo offers.

Key Features

• Browse forums, topics, and trends to discover trending topics
• Gain insights into SEO metrics such as high-demand keywords, top-ranking headlines, structure, and subheadings
• Find the best content distribution channels
• Granular insights into keywords including monthly search volume, search trends, and cost per click
• Geographic filtering to get relevant topics for any specific region
• Monitors links, brand mentions, industry updates, influencers, and competitors

Pros

• Easy to use Chrome extension
• In-depth content research
• Extensive knowledge base
• Frequent updates
• Historical data on content performance

Cons

• The paid plans are expensive compared to most content marketing tools.

Pricing

• Free trial available
• Content Creation – $199 per month
• PR & Comms – $299 per month
• Suite – $499 per month
• Enterprise – $999 per month

Image via BuzzSumo

Tool Level

• Beginner/Intermediate

Usability

• Easy to use

Pro Tip: Set up link alerts to track who's linking to you and see what's working for your competitors. Plus, monitor breakout content to find trending topics and capitalize on fresh opportunities.

8. Optimizely– Content Auditing, Creation, and Publishing Tool

Image via Optimizely

Content marketing tools such as BuzzSumo help you discover trending topics.

But, how to personalize content based on each visitor’s behavior?

Optimizely does it well. As one of the smartest content marketing tools, it leverages artificial intelligence and natural language processing to help you personalize your content across websites, blogs, and emails.

While content management is one of the tools Optimizely offers, it is known for its growth hacking tools such as advanced A/B testing, marketing, and ecommerce features.

Explore its features to see if this is one of the content marketing tools you should invest in.

Key Features

• AI-powered content audit and recommendations
• Allows you to tweak content on the live website
• Ability to preview content and schedule publishing
• Drag-and-drop feature, streamlined interfaces, text blocks, and full-page layouts for content creation and editing
• Options to create content aligned with your brand image, message, and style
• Automation to identify the most relevant content based on historic and real-time behavior of each visitor
• Ability to determine viewing and editing access to the content library
• Content delivery network for fast content publishing

Pros

• AI-powered content management
• Drag-and-drop text blocks for content creation
• Global content delivery network

Cons

• Content analytics and reporting needs improvement.

Pricing

• Optimizely offers two plans; a Content Marketing Platform and a Content Management System. However, contact sales for pricing information.

Image via Optimizely

Tool Level

• Intermediate

Usability

• Moderately easy

Pro Tip: Integrate heatmaps with your A/B tests in Optimizely. This will help you understand how users interact with each version to know why it works better or worse than the others.

9. Yoast– SEO and Content Analysis Tool

Image via Yoast

Yoast is one of the popular content marketing tools used by many website owners and bloggers to help optimize their content for SEO. The WordPress plugin helps you to optimize your blog posts and pages for better search engine visibility.

The features that Yoast shares with most content marketing tools include keyword research, page analysis, and link building.

Take a look at the features, pros, and cons of this tool.

Key Features

• Readability analysis tool checks several content parameters to help you generate easy-to-read content
• SEO workouts to help boost your page ranking
• Internal linking suggestions
• Keyphrase assessment
• Page analysis and feedback on how to optimize them for the search engines
• Yoast SEO can generate XML sitemaps for your website, which can help the search engines find and index your pages
• Allows you to share your content on social media platforms like Facebook and Twitter

Pros

• Easy to use WordPress plugin
• Actionable suggestions on improving your content
• Social media integration
• On-page and technical SEO analysis

Cons

• Does not offer keyword research, unlike other content marketing tools.

Pricing

• Free – $0
• Premium Yoast plugin – $99 per year
• All Yoast Plugins – $299 per month

Image via Yoast

Tool Level

• Beginner

Usability

• Easy to use

Pro Tip: Use Yoast to craft custom meta headers and descriptions for your content. This boosts your SEO by making your pages more appealing to both search engines and visitors.

10. Ceros– Digital Content Creation and Publishing Tool

Image via Ceros

Wondering if there are any content marketing tools that help you create infographics, ebooks, and other types of online content?

You may want to consider investing in Ceros. The cloud-based platform is loaded with features to help you create and share engaging content.

The possibilities are truly endless with Ceros. You can create anything from interactive quizzes, presentations, and case studies, to charts, infographics, and more.

Check out its features to see how it compares with other content marketing tools.

Key Features

• Drag and drop function and templates to add content and digital assets
• Ceres Studio offers interactive elements, animations, and the ability to import design files such as Illustrator, Photoshop or Sketch
• Update live content and optimize it for ranking
• ChartBlocks offers design options to create graphics, charts, and other forms of data visualization
• Built-in analytics to track content performance

Pros

• Customizable templates
• Easy to create interactive content
• No coding knowledge required
• Responsive customer support
• Built-in social media sharing

Cons

• Unlike the top content marketing tools, Ceros does not offer a scheduling feature for content publishing.

Pricing

• Ceros provides a Demo to get a feel of the tool. Beyond that, it offers Agencies, Teams, and Enterprise plans with custom pricing.

Image via Ceros

Tool Level

• Intermediate

Usability

• Moderately easy

Pro Tip: Take advantage of Ceros's remove background tool. It lets you easily clean up images, so you can focus on creating stunning content without needing fancy editing skills.

11. Loom– Video Content Creating and Sharing Tool

Image via Loom

Want to make it easier for your teams or customers to grasp the technical aspects of your products or service?

You’ll want content marketing tools like Loom.

While it does not have the SEO and analytics features that other content marketing tools have, the tool’s expertise lies in helping you create and share videos.

The use cases for these videos can be anything you want it to be, right from training and storytelling, to product demonstration.

Here are the capabilities of Loom we want to highlight.

Key Features

• Screen capture tool enables easy video recording of your screen and your face simultaneously
• Record 1080p HD quality video to enhance engagement
• Easily share video content via social media, as an email link, or embed the video in your blog post
• Built-in interactive features such as the ability to draw on the screen, time-stamped comments, and emoji reactions
• Add custom call-to-action (CTA) buttons to videos
• Track metrics such as CTA performance, the number of people who watched the video, and the duration

Pros

• Free version
• No download required
• Easy to create and share videos
• Analytics on video performance

Cons

• Video editing features need improvement.

Pricing

• Starter: Free for up to 50 creators and 25 videos/person
• Business: $12.50 per creator/month
• Enterprise: Custom pricing

Image via Loom

Tool Level

• Beginner

Usability

• Easy

Pro Tip: Use Loom to create standard operating procedures (SOPs) by recording yourself doing tasks instead of typing instructions. It's easier for others to follow and you can save them for future reference.

12. Writesonic – Content Automation Tool

Image via Writesonic

Writesonic is a content marketing automation tool that enables you to create, publish, and track your content across all your channels, making it one of the most versatile content marketing tools available.

It also allows you to measure the effectiveness of your content marketing campaigns and generate reports that show you how your content is performing.

This is an essential tool for any business that wants to improve its content marketing strategy. By automating your content generation process, you can ensure that your content is of high quality and consistent, which will help you reach your goals.

Additionally, by tracking the performance of your content across all channels, you can identify which channels are most effective and adjust your strategy accordingly.

Key Features

• The AI writer is its main feature allowing you to create a variety of content in just a few seconds.
• It offers multiple tools to help with content writing, such as summarizing tool, paraphrasing tool, text expander, content shortener, and more.
• The landing page feature can help you create landing pages that convert.
• Features like an outline generator, blog post ideas, and listicle ideas help you to write faster.

Pros

• Ease of use
• Multiple features
• 80+ templates
• Built-in plagiarism checker

Cons

• Expensive
• Have to use credits for each iteration of content

Pricing

• Free Trial: $0 per month
• Chatsonic: $12 per month
• Individual: $16 per month
• Standard: $79 per month

Image via Writesonic

Tool Level

• Beginner

Usability

• Easy to use

Pro Tip: Review the generated content to ensure it matches your brand voice and message. Writesonic's editing tools make it a breeze to polish your AI-powered content.

13. Uberflip – Content Management and B2B Marketing Tool

Image via Uberflip

Focused on B2B content marketing? One of the ideal content marketing tools you can invest in is Uberflip.

As a content experience platform, Uberflip helps brands create, optimize, and personalize content experiences at scale.

The impressive lineup of content management tools helps you design, build, and publish personalized content, and track and analyze engagement data.

Go ahead and explore its features.

Key Features

• Maintain a centralized content library with Uberflip’s content management tools
• Automatically sync and import content from third-party platforms such as Twitter, SlideShare, and YouTube
• Use tags and dedicated hubs to organize content
• Uberflip blog editor to create and publish blogs, articles, and other content
• Ability to embed custom content streams on your website
• Intelligent content recommendations based on buying intent data
• Sales Assist allows direct access to the content library from email (Gmail, Outreach, and Salesloft)
• Easy to add backend and on-page SEO elements

Pros

• Easy to personalize content with AI-based recommendations
• Seamless content syncing and management
• Rich analytics
• A streamlined interface for content management

Cons

• Integrations with third-party business tools need improvement.

Pricing

• Demo available
• Custom pricing

Image via Uberflip

Tool Level

• Beginner

Usability

• Easy

Pro Tip: Streamline your content management with Uberflip Smart Filters. Set up automatic rules to add content to collections, tag items, and more, saving you tons of time and effort.

14. Hotjar – Behavior Heatmap and Live Feedback Tool

Image via Hotjar

Hotjar’s strength lies in helping you monitor consumer behavior and understand them better.

In fact, this is one of the content marketing tools you can use to track every interaction each client has with your site.

And, you can use these insights to refine your content strategy.

Let’s see how Hotfar fares when compared to other content marketing tools.

Key Features

• Behavior heatmaps help you understand how users interact with your content
• Discover what gets ignored and where users drop off
• Compare user behavior pre and post launch as well as across devices
• Recordings and replay features enable you to see the u-turns, moving, scrolling, and rage clicking
• Embed live feedback box on your website to gain user inputs
• Pre-built templates and survey forms help you send surveys as a link or as a pop-up on your site

Pros

• Easy to learn user behavior and compare it across different devices
• Conversion funnels offer insights into where users drop off
• As most content marketing tools do, Hotjar integrates with popular CRM tools including Slack, Zapier, HubSpot, etc.
• Live feedback

Cons

• Unlike many other content marketing tools, Hotjar does not track your content marketing ROI.

Pricing

Hotjar offers four different packages—Hotjar Observe (heatmaps and recordings), Ask (surveys and feedback), Engage (user interviews), and Custom package. These are the pricing plans for Hotjar Observe.

• Basic: $0 per month
• Plus: $39 per month
• Business: $99 per month
• Scale: $213 per month

Image via Hotjar

Tool Level

• Beginner

Usability

• Easy to use

Pro Tip: Get feedback straight to your team by forwarding user replies from Feedback to your emails. You can also use their Slack integration to receive notifications on new feedback in real time.

15. Parse.ly – Content Analysis and Personalization Tool

Image via Parse.ly

If you're looking for a content analysis tool that can help you better understand your audience, you may want to check out Parse.ly.

As one of the content marketing tools focused on content analytics, Parse.ly offers insights that help you create content that converts.

And, like most content marketing tools, it offers a content analysis feature to measure the engagement and impact of your content. This helps you make better decisions about what content to create in the future.

Take a look at how it compares to other content marketing tools.

Key Features

• Automatic tracking and measurement of your content archive
• Predictive content personalization algorithm factors in trending content, relevancy, and visitor behavior to help you create tailored content
• Historic and real-time data on readers, including insights on where they come from, how to engage them, and boost readership
• Data on content performance based on content types across channels including social media, search engines, and content platforms
• A unified dashboard to view performance data and generate email marketing reports
• Tracks 30+ unique attention metrics to help you segment your audience

Pros

• Granular content analytics
• Predictive algorithm to tailor content to each reader
• Segment your audience based on region, content type, or behaviors
• Native iOS app

Cons

• Mobile experience and reports can do with some improvement.

Pricing

Parse.ly has a demo and custom pricing available. It offers three categories of paid plans:

• Content Performance
• Content Value
• Content Advocacy

Image via Parse.ly

Tool Level

• Beginner

Usability

• One of the easiest to use content marketing tools

Pro Tip: Go beyond basic visitor and engagement data. Look at additional metrics like shares to get a richer understanding of your content's performance.

16. ConvertKit: The Comprehensive Email Marketing Tool

Image via ConvertKit 

Did you know that 75% of your clients prefer receiving marketing content from you via email?

Image via Sinch Mailjet 

That’s why our list of content marketing tools includes ConvertKit to help your email marketing efforts. Whether you’re an artist, author, blogger, course creator, musician, or any other creator, ConvertKit can help you grow your audience, automate your marketing workflows, and sell your digital products.

With a 98% delivery rate, this tool can help you create targeted email campaigns, segment your audience, and automate email sequences to nurture leads.

What makes ConvertKit stand out among other content marketing tools is how it goes beyond email marketing with these features.

Key Features

• Drag and drop builder
• Email design tool
• Visual email automation funnel builder
• Landing page and signup form creation
• Tags and segments
• Email stats and A/B testing
• Built-in ecommerce tools
• Integrations
• RSS feeds

Pros

• User-friendly and simple interface
• Powerful automation features to save you time and effort
• Strong focus on helping creators build and monetize their audience
• Excellent deliverability rates

Cons 

• Landing page builder may not be as powerful or flexible as some dedicated landing page creation tools

Pricing

Like most content marketing tools, ConvertKit offers a free plan for up to 1,000 subscribers. Its paid plans are as follows:

• Creator: $29/month
• Pro: $59/month

Image via Vidyard

Tool Level

• Beginner

Usability

• One of the easiest to use content marketing tools

Pro Tip: Leverage the ConvertKit Migration Service in the Creator and Creator Pro plans to seamlessly transition your email marketing efforts from another platform hassle-free.

17. PathFactory – Content Intelligence and Marketing Tool

Image via PathFactory

Want complete transparency over how your content is consumed?

For this, you need content marketing tools like PathFactory.

Designed to give you granular content consumption metrics, Pathfactory goes a step above many content marketing tools. You can understand the reading length, types, and formats of content that drive consumption across your content channels.

This helps you create highly personalized content that your readers will love.

But is this one of the suitable content marketing tools for your business?

Find out.

Key Features

• Centralized dashboard to understand content performance including the reading length, formats, type, and topics that drive the most engagement
• Path Analytics analyzes the ROI and revenue influence of content
• Content recommendations to help readers discover valuable content
• Integrates with popular CRM, marketing automation, video, and business tools
• Create and share engagement-based forms

Pros

• Proprietary content intelligence
• In-depth content consumption analytics
• CRM and sales integration
• Simple interface

Cons

• Unlike most content marketing tools, Pathfactory does not offer SEO insights

Pricing

• Demo available
• Custom pricing

Image via PathFactory

Tool Level

• Beginner

Usability

• One of the most user-friendly content marketing tools

Pro Tip: Use clear tags to make it a breeze to find the perfect content for prospects. This will save you time building personalized tracks and stay focused on closing deals.

Honorable Mentions: Bonus Tools for Added Content Marketing Functionalities

These are other content marketing tools we believe marketers should include in their arsenal.

Grammarly – Content Writing Tool

Image via Grammarly

Content marketing tools like Grammarly allow you to create content completely free of plagiarism. You can also use it to correct writing mistakes and find the perfect words to express yourself.

Planable – Social Media Management Tool

Image via Planable

Content marketers use this content marketing tool to plan social media posts, and manage, and scale their content strategy.

Google Analytics – Digital Analytics Tool

Image via Google Analytics

Despite being a free tool, this content measurement tool helps content marketers track marketing efforts, understand user behavior, and prove ROI.

FAQ

Q1. What are the best tools to use for content marketing?

A. The best content marketing tools include:

• Keywords Everywhere
• Upfluence
• Asana
• HubSpot
• Semrush
• Grammarly
• Planable
• Google Analytics
• BuzzSumo
• Hotjar
• …and others.

Q2. What are the best ways to do content marketing?

A. To carry out content marketing tasks effectively, leverage the following tips:

• Have a plan
• Know the target audience
• Identify channels and the best time to post on them
• Focus on quality and search intent
• Share different content types
• Use a content marketing tool
• Test, analyze, and optimize

For more on this, check out this post on building the perfect content marketing strategy.

Q3. What's your best content marketing tip?

A. Focus on providing value to your audience at each step of their customer journey, ensure each content piece helps you achieve a goal, and leverage the right content marketing tools.

Q4. What are the most effective tools for developing quality content?

A. Content marketing tools you can leverage for quality content development include:

• Keywords Everywhere
• Semrush
• Grammarly

Q5. What is the best tool to check unique and quality content?

A. The best content marketing tools that help you ensure unique and quality content include:

• Grammarly
• Copyscape
• Unicheck
• PlagScan
• Duplichecker

Q6. Why is content marketing important?

A. Benefits you get from content marketing include:

• Improved brand reputation
• Boosted SEO efforts
• Ability to stand out from competitors
• Increased conversions
• Better return on investment
• Trust with audiences

Q7. How can I use content marketing for my business?

A. Content marketing helps your business create and distribute valuable content that attracts potential buyers to your business. With it, your business can:

• Grow audience trust so that you become their go-to source for information
• Connect with customers where they spend time
• Generate leads
• Develop your brand voice
• Grow your email list
• Improve conversions

Q8. What is the core benefit of using content marketing tools?

A. Content marketing tools help you run a better, more efficient content marketing strategy.

Q9. What are the objectives and advantages of content marketing?

A. Content marketing objectives and benefits include:

• Lead generation and nurturing
• Improved customer retention
• Increased customer loyalty
• Stronger brand authority
• Improved retention
• Better conversion rates
• Increased brand awareness
• Enhanced reach

Q10. What tools do content strategists use?

A. Content marketing tools you can use to strategize include:

• Asana
• Trello
• Semrush

Ready to Choose Content Marketing Tools That Drive Success?

Content marketing tools mentioned above will help your team become more efficient and get tasks done faster.

So, test these content marketing tools out, then tell us below what you thought of their functionalities and whether they helped you improve your strategy.

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