15 Best Content Writing Tools to Improve Your Writing in 2024

Are content writing tools the best bet to bring the right balance between creativity and SEO requirements in your content?

Absolutely YES!

No doubt that there is an enormous demand for creative and engaging content.

Don’t believe us?

Then, you need to check out this 2024 content marketing stat: It states that 85% of company decision-makers plan to maintain or increase their content marketing budget.

Interestingly though, not all of them follow the same content marketing strategy. In fact, B2B marketers say that, on average, they use 12 different content marketing tactics to make their content stand out.

But then, how can content writers pace up to meet this mammoth demand without losing their sanity?

To help writers maintain content quality and productivity, content writing tools were invented. These tools can help you improve your writing, create branded marketing content, generate topic ideas, and more.

We understand that the hundreds of content writing tools available out there may make you feel mad as a hatter!

Relax, we've got you covered.

We have put together verified information about the best content writing tools in 2024.

So, are you ready to explore?

Yes?

Then, here we go.

Disclaimer: This content contains some affiliate links for which we will earn a commission (at no additional cost to you). This is to ensure that we can keep creating free content for you.

How We Chose the Best Content Writing Tools?

As you can see in this list of the best content writing tools, there are many options available in the market. Different tools serve a different purpose, such as keyword research, grammar check, or readability check.

So, how do you pick the best content writing tools?

Here are some tips.

• Features: Since there are a wide range of content writing tools in the market, take the time to research and find the one that best suits your business needs. Ensure the tool has necessary features, such as an AI-proofing tool or grammar checker.

• Customization: Go for content writing tools that you can customize according to your brand’s style of writing. This will allow you to personalize the output to fit your desired tone and style. Features like custom dictionaries, synonyms, and formatting controls can be extremely helpful.

• Accuracy: Look for tools that provide accurate spell-checking and automated suggestions for greater accuracy in writing. Try out tools that allow you to quickly search for uncommon words in your work and add them automatically if they are appropriate.

• Ease of use: It is important that the content writing tools you choose have a user-friendly interface. If it’s not intuitive enough to use quickly then it might not be suitable for quick projects. Also make sure the tool is easy to save and export from.

• Customer Support: Ensure all the content writing tools you choose have reliable customer support services and can provide timely assistance when needed. This will ensure any issues can be resolved quickly.

15 Content Writing Tools Every Writer Should Try in 2024

Writing quality content consistently can be a challenge even for the pros. It needs to be full of insights, tips and information that provides some value to the readers.

Content writing tools and AI content checkers can help you iron out the glitches by detecting fluff that will help you publish more insightful and valuable content.

Are you a newbie eager to learn how to start a blog or a seasoned writer looking to monetize your skills? Irrespective of your mastery over the content creation process, this list of best content writing tools is a must-read for you.

So let's get going.

1. ContentShake AI

Image via ContentShake AI

ContentShake AI is a powerful AI writing tool built by Semrush. It’s your all-in-one content assistant that enables you to speed up and scale your content creation efforts.

All you need to do is select a content idea and the tool will start working its magic. You can generate up to 25 content ideas weekly and rewrite content as much as you want. This powerful AI content writing tool has a lot to offer, from finding trending topics and high search volume keywords to writing content.

Let’s take a look at some of its other features.

Key Features

• Real-time data insights from top-ranking pages for content optimization
• Zero prompting brand voice for digital marketing content
• Quick publishing of content through WordPress connection

Pros

• Saves a lot of time in the content publishing process
• Helps overcome creative block
• Integrates easily with WordPress and Google Docs

Cons

• Cap on the number of weekly content ideas

Pricing

You can use the tool for free. The free version includes all basic features of the tool. Paid plan costs $60/month.

Image via ContentShake AI

Tool Level

• Beginner

Usability

• Easy to use

Pro Tip: Leverage this free tool to quickly generate outlines for your articles, saving time in content writing.

2. SE Ranking Content Marketing Tool

Image via SE Ranking

Do you want to beat your competitors and see your articles rank high on search engine results pages? Then you definitely have to give SE Ranking’s content marketing platform a try.

This AI writing tool will assist you at every stage of the content creation process, from discovering keywords your competitors rank for to creating briefs and writing well-optimized articles. By following the recommendations on text structure and keyword usage, you’ll significantly improve the content score of new and existing articles.

Besides evaluating the article against SERP competitors, the tool checks the quality and readability of the content to make sure that your writing is equally attractive to readers as it is to search engines.

The tool is also valuable when you’re experiencing writer’s block or deadlines are fast approaching. Simply select a paragraph and artificial intelligence will rewrite it for you.

Key Features

• Keyword research tool helps you find the right keywords to create SEO-optimized content.
• The content optimization tool checks your content for On-page SEO elements.
• AI Writer Wizard allows you to customize your tone of voice.
• The content planner helps you plan and organize your content creation efforts.
• Advanced reporting tools track the performance of your content.

Pros

• Speedy creation of high-quality articles from scratch
• Accurate analysis of top-performing SERP competitors’ content
• Intuitive and easy-to-navigate interface with hints
• Easy sharing with a guest link
• Leverages advanced technologies like Open AI’s GPT-4 for content originality

Cons

• Limited amount of articles
• The platform is not mobile-friendly
• Only available as an add-on in SE Ranking’s higher tier plans

Pricing

If you are already subscribed to SE Ranking, you can add Content Marketing to your writing arsenal. You can use the 14-day free trial and access the content writing tool with two free limits.

Here’s what the paid plans are worth:

• Essential: $65/month
• Pro: $119/month
• Business: $259/month

Image via SE Ranking

Increasing your limits require additional costs:

• 15 articles/month: $29
• 30 articles/month: $49
• 120 articles/month: $99

Tool Level

• Intermediate to Advanced

Usability

• SE Ranking’s Content Marketing Tool is a perfect match for everyone working with content. SEO and marketing specialists can research rivals and create competitive content. For copywriters, the content editor is an indispensable tool for creating high-quality posts. Bloggers and website owners can use it to find interesting topics to attract more traffic to their resources.

Pro Tip: Use the content audit feature to identify and update underperforming content, boosting overall site performance

3. ProWritingAid

Image via ProWritingAid

ProWritingAid is one of the advanced content writing tools that offer style editing grammar checks for writers of all kinds.

It is designed to check smaller pieces of content like blog posts, articles, and news to more comprehensive documents like stories with plots and characters.

ProWritingAid is affordable and super easy to use. It is also compatible with Mac and Windows browsers. You can easily access this editing tool while working on Google Docs or Microsoft Word and utilize its live editing suggestions.

Key Features

• Basic grammar checking with 25+ reports to check for readability, overused words, plagiarism, and more.
• The rephrase tool transforms your writing from informal to formal.
• AI Sparks edits articles, expands notes, summarizes, adds new dialogue, and much more.
• The critique report offers custom suggestions for enhancing a story’s plot, narrative, world, and so on.
• Contextual thesaurus and word explorer helps you find the right words for your content.
• It integrates with various writing apps, such as Microsoft Word, Google Docs, and Scrivener.

Pros

• Highly sophisticated content writing tool
• Easy to use
• Detailed insights
• Pocket-friendly pricing

Cons

• The free version has a 500-word count limit

Pricing

ProWritingAid has a free version, but you can get an unlimited word count with the following paid plans:

• Premium: $30/month, billed annually
• Premium Pro: $36/month, billed annually

Image via ProWritingAid

Tool Level

• Intermediate

Usability

• It is best suited for bloggers and business writers. Many of the premium versions feature story and novel writers. Postgraduate students or academicians can also use it to polish their dissertation papers.

Pro Tip: Customize the style settings of this AI writing software to match your brand voice, maintaining consistency across pieces

4. HubSpot's AI Blog Writer

Image via HubSpot

The next one in this list of the top content writing tools needs no introduction. HubSpot, after all, is one of the most sought-after CRM, marketing, content marketing, and AI tools out there.

The AI Blog Writer is among the AI writing tools on HubSpot. It creates compelling blog posts faster than you can say, “AI blog writer.” All you need to do is provide the keywords or topic, and the tool will do the research and writing. Afterward, you can begin the editing process and add your brand voice and audience preferences.

Key Features

• HubSpot’s AI tool removes inefficiencies during research, writing, and editing.
• It creates content outlines and first drafts, allowing you to infuse your brand details.
• It integrates seamlessly with HubSpot’s blog software, keeping all tasks from writing to publishing on one platform.
• Blog reporting offers insight into the best content type for a high return on investment (ROI).
• Advanced natural language processing (NLP) algorithms help generate high-quality blog posts.

Pros

• Saves time on research
• Adapts to different writing styles and tones
• Generates outlines with the click of a button
• Optimizes content for search engines, increasing the chances of ranking higher in search results
• Analyzes data from various sources to provide relevant and up-to-date information for blog posts

Cons

• Limited customizations on HubSpot’s blog software compared to other content management systems
• Switching software (but once you switch, the software integrates seamlessly!)

Pricing

You can get started for free with the HubSpot AI Blog Writer. To unlock advanced features, you will need to upgrade to one of HubSpot’s Content Hub premium plans with flexible pricing options tailored to your needs:

• Free Tools: Up to 5 users
• Content Hub Starter: Starts at $20/month/seat
• Starter Customer Platform: Starts at $20/month/seat
• Content Hub Professional: Starts at $500/month (3 seats included)
• Enterprise: Starts at $1,500/month (5 seats included)

Image via HubSpot Content Hub

Image via HubSpot Content Hub

Tool Level

• Beginner

Usability

• The HubSpot AI Blog Writer generates blog posts instantly for all types of content writing projects. The minimalistic and user-friendly design makes it one of the simplest content writing tools.

Pro Tip: Use HubSpot's AI Blog Writer to brainstorm topics and create SEO-optimized content, ensuring it resonates with your audience and drives traffic.

5. Grammarly

Image via Grammarly

Grammarly is every writer's staple!

Since this content writing tool was integrated with Google Docs, almost everyone uses it subconsciously to elevate the quality of their content.

While typing, the writing app runs in the background, providing real-time suggestions for grammar, punctuation, and spelling.

Whether you’re using Grammarly for business writing or academics, you can set writing goals and receive tailored suggestions according to your target audience and writing style.

For academic writing, Grammarly can identify the main ideas in your paper and suggest ways to improve it. Also, if you use the AI writing tool for school essays, Grammarly enables you to insert an acknowledgment that you used the tool for integrity.

The premium version even has a plagiarism checker, ensuring the originality of your write-up.

How does it compare with other content writing tools?

Find out.

Key Features

• It provides personalized suggestions, rewrites paragraphs, proofreads text, and adjusts your tone to match your brand voice.
• App actions enable you to access workplace apps from wherever you’re writing.
• Analytics track individual and team performance.
• Get automated APA, MLA, and Chicago-style citations for academic writing when you access an online journal.
• It’s available as a mobile app, desktop app, and Chrome extension.
• It integrates seamlessly with various platforms, such as Google Docs, Microsoft Word, social media platforms, Gmail, and so on.

Pros

• Suggestions and explanations are easy to understand
• Allows you to customize reports
• One of the most accessible content editing tools

Cons

• The free account has minimal features
• The plagiarism checker may not catch all instances of matching texts

Pricing

Grammarly offers a free plan with limited checks for grammar, spelling, and punctuation. For more advanced features like tone check and word choice options, they offer two paid plans:

• Free
• Pro: $30/month
• Enterprise: Contact Sales

Image via Grammarly

Tool Level

• Beginner to Intermediate

Usability

• This tool is meant for every kind of writer who wants to scale up the quality of their content. From bloggers to students, authors, and web content writers, everyone can use Grammarly with ease.

Pro Tip: Enable the Chrome extension to improve your writing across all platforms, from emails to social media posts

6. Evernote

Image via Evernote

Evernote is a notes app that helps you remember everything from your everyday life.

But, what is it doing in the list of content writing tools?

You can use it for different purposes, such as taking notes, making to-do lists, and writing blog posts or articles.

As a content writer, you can use tags to categorize notes based on topics, projects, or clients. The app also offers multiple note templates, such as story premise and character profile, which is great for creative writers.

This powerful tool comes in handy when handling large writing projects, as it allows you to create structured content for outlines, scripts, or plans. Because Evernote can be accessed offline, you can write anywhere and anytime you feel inspired.

Then, when you’re back online, Evernote automatically saves all your notes and syncs them on your devices.

Key Features

• Task customization allows you to turn to-do lists into tasks and prioritize them.
• AI-powered search allows you to quickly find specific information across your notes by understanding natural language queries.
• Advanced search makes it easier to locate specific words or ideas in various types of content, including handwritten notes, post-it notes, and images.
• AI edit summarizes, checks spelling, and translates notes into your preferred language.
• Group collaboration allows you to share notes with team members even if those who don’t use Evernote.
• Web Clipper saves articles, web pages, and PDFs directly to Evernote.
• Document scanner creates digital copies of your important documents, from business cards and receipts to handwritten notes.

Pros

• Customizable templates on multiple content categories
• Captures and stores ideas
• Syncs with Google Calendar
• Easy to find notes based on content types, keywords, or dates

Cons

• Lacks the comprehensive features that most content writing tools offer including SEO and keyword analysis
• Does not offer content ideas

Pricing

Like most content writing tools, Evernote offers a free plan with limited storage and uploads. The paid plans are in three categories:

• Personal: $14.99/month
• Professional: $17.99/month
• Teams: $24.99/user/month

Image via Evernote

Tool Level

• Beginner

Usability

• Evernote is one of the simplest content writing tools to use and is easy to get started with. It can help you boost your productivity and get more organized. Evernote is available on all major platforms, including Windows, Mac, iOS, and Android. You can use it on your computer, your phone, or your tablet.

Pro Tip: Pair this awesome tool with keyword research to create a swipe file of related keywords for creating SEO-friendly content

7. Rapide.ly

Image via Rapide.ly

Looking to turbocharge your social media content creation? Then Rapide.ly is your best bet. This AI-powered platform simplifies the process of writing social media posts.

All you need to do is write an idea, and the tool will generate compelling posts for you. The tool is perfect for busy entrepreneurs or community managers juggling multiple social media accounts.

Rapide.ly analyzes your posts, enabling you to create data-driven content ideas. You can also collaborate with team members and get client approval on content — all on the same app.

Let’s check out more Rapide.ly features you can use to improve your writing in 2024.

Key Features

• The content strategy tool instantly develops a 30-day content plan based on your preferences.

• AI-assisted copywriting generates captions and hashtags and suggests visual content for posts.

• The idea generator reviews the previous performance of posts, adjusts your strategy, and generates a month’s worth of ideas.

• Audio curation explores trending audios that you can add to Reels, increasing your visibility on Instagram.

• The AI carousel maker generates customizable slides starting from scratch or your content strategy.

• A built-in messaging system enables your team to communicate and collaborate in real time.

Pros

• Intuitive interface for managing and organizing projects
• Easy ideation for social media topics
• Text content creation is a breeze with AI writing the captions
• Schedules posts across different social media platforms

Cons

• AI-generated content requires personalization, so you’ll need to edit it a little

Pricing

Rapide.ly doesn’t offer a free account, but you get a 5-day free trial for its lowest plan and a 15-day free trial for the higher tiers. You don’t need a credit card.

• Lite: $9/month, billed every month
• Creator: $29/month, billed every month
• Social Pro: $69/month, billed every month
• Agency: $129/month, billed every month
• Business: Price upon request, billed annually

Image via rapide.ly

Tool Level

• Beginner/Intermediate/Expert

Usability

• Easy to use

Pro Tip: Utilize its real-time collaboration features to get instant feedback from team members, speeding up content creation.

8. Hemingway Editor

Image via Hemingway

Hemingway Editor is an advanced editing tool to help you stay on top of your game as a professional writer in 2024.

It flags passive voice, hard-to-read sentences, and grammar mistakes, among others. With these features, you can surely create content that’s clear, concise, and easy to understand.

You can shuffle between the writing and editing modes to instantly incorporate the suggestions into the write-up.

What's more, once you have finished writing, you can push your blog post directly on WordPress or Medium right away.

Hemingway Editor offers a free online version, but with the paid desktop app, you can write anywhere without internet connectivity.

Key Features

• Color-coded text analysis highlights any potential issues, such as long sentences and complex words, and suggests better alternatives.

• The readability score indicates the reading level required to understand your text. The lower the score, the easier it is to read.

• Format your text by adding headings and bold and italic formatting.

• Export your text as HTML, markdown, or plain text, which makes it easy to transfer your work to other platforms.

• Download your edits as PDF or Word and share them with fellow writers, with the Hemingway highlights remaining visible in the exported document.

• Use AI to rewrite sentences according to suggestions from Hemingway highlights.

Pros

• Free content writing platform with very good editing features
• Points out common to advanced grammatical errors using visual markers
• Helps streamline your content writing style
• Designed to assess the reading level of your blog content
• The desktop app provides flexibility for writers on the go

Cons

• You need to buy the desktop app so you can save your work online
• No Chrome extension or mobile app that allows you to work with other content writing tools like Google Docs
• The AI rewrite feature is limited
• Not a suitable content writing tool for long-form content

Pricing

Hemingway Editor offers a paid desktop app that runs on Windows and Mac. It also has a premium online version with a 14-day free trial and up to 200 sentence corrections.

Here are the pricing for each version:

• Hemingway Editor 3: $19.99/month

Image via Hemingway

Hemingway Editor Plus:

• Individual 5k plan: $10/month
• Individual 10k plan: $15/month
• Team 10k plan: $15/user/month

Image via Hemingway Editor

Tool Level

• Beginner to Intermediate

Usability

• Hemingway Editor's writing and editing features are appealing to a large variety of writers. From bloggers to copywriters, social media influencers, and ghostwriters, all can polish their written material with the help of this great tool.

Pro Tip: Focus on reducing hard-to-read sentences and using active voice to get an excellent readability score.

9. Readability Test by WebFX

Image via WebFX

How would you like content writing tools with a readability score checker?

Readability Test by WebFX is an innovative tool that helps you gauge the readability of a piece of creative content and make it more engaging.

It uses the Flesch-Kincaid test, a widely recognized tool that evaluates the ease of reading and determines the appropriate grade level of the text.

It’s also powered by a set of specific readability algorithms, such as SMOG index and Gunning Fog score. These algorithms score your content based on sentence length, sentence complexity, average word length, familiarity, relevant keywords, and much more.

What makes Readability Test one of the unique content writing tools is its ability for text analysis, URL analysis, advanced highlighting engine, and comprehensive readability analysis.

Key Features

• It’s a simple and user-friendly tool that allows you to paste your text or URL and quickly get a readability score.

• The tool offers various scoring systems, including Flesch-Kincaid Grade Level, Flesch Reading Ease, and more.

• It can be integrated with other tools and platforms, such as Google Docs and WordPress, making it easy to check the readability score without leaving the platform.

• The tool provides a breakdown of your readability score, highlighting areas that you need to improve upon.

Pros

• Doesn't require any technical expertise, simply paste the text and click a button
• Provides immediate feedback on overall readability in minutes, including suggestions for improvement
• Powered by proprietary ReadablePro algorithm
• An economically-priced content writing tool

Cons

• Data seems complicated to analyze
• It may not be suitable for larger pieces of content like scripts and books
• It doesn’t consider text context, such as target audience or purpose of the writing, which affects the accuracy of the readability score

Pricing

• It’s free for everyone.

Tool Level

• Intermediate

Usability

• It is best suited for digital marketing copywriters. The tool makes a piece more SEO-friendly by boosting readability, grammar, and keyword analysis. Readable can also be pretty useful for researchers, journalists, and university students.

Pro Tip: Aim for a readability score that matches the comprehension level of your target audience

10. Thesaurus

Image via Thesaurus

Thesaurus is one the most widely trusted productivity tools brought to you by Dictionary.com.

Being operational for over two decades, Thesaurus is one of the earliest online content writing tools used by writers from all walks of life.

It offers grammar and writing tips to elevate your content quality. It also provides antonyms and synonyms of words, allowing writers to write more precise and engaging language.

With its help, writers can expand their vocabulary and improve their writing style.

Key Features

• Thesaurus allows you to look up synonyms, antonyms, and related words for any given word.
• The audio pronunciation feature helps you learn how to pronounce a specific word properly.
• Example sentences demonstrate how you can use a particular word, making it easier to understand and use it.
• You can save the words that you use frequently as “favorite” words.
• The blogs section provides helpful tips on writing and language usage.

Pros

• Thesaurus has a simple interface
• Checks plagiarism, synonyms, and definitions
• Helps avoid word repetition or overuse for a more varied and interesting writing
• Works for entry-level writers

Cons

• May not have essential features like keyword analysis, readability check, and so on
• It does not offer live checking
• It cannot be integrated into Google Docs or WordPress

Pricing

• Thesaurus is free for all.

Tool Level

• Beginner

Usability

• Anyone and everyone who wants to write refined English content can utilize Thesaurus. As the features are more inclined towards improving the quality of the language of your content and less towards its SEO elements, Thesaurus may be an appropriate tool for writing academic content.

Pro Tip: Use this free tool to identify more precise words instead of just synonyms, enhancing the clarity of your content

11. Yoast SEO

Image via Yoast SEO

If you own a self-hosted WordPress site, Yoast SEO is one of the must-have content writing tools.

It is pretty popular among WordPress users owing to the variety of advanced features it packs in.

That's no surprise considering that the company has helped more than 300,000 users master website content until now.

Although Yoast SEO offers writing tips, it’s more focused on optimizing content for search engines. The tool ensures you’re inserting the right keywords to increase organic traffic to your website.

Key Features

• Yoast SEO provides a content analysis tool that helps you optimize your content for search engines by checking your content for readability, keyword density, and other factors.

• You may optimize your content for specific keywords by suggesting the right number of times to use it in your content.

• Easily highlight and replace complex words and non-inclusive phrases, making your content relatable and easy to read.

• The page analysis feature checks the overall SEO health of your page. It looks for factors like title tags, meta descriptions, headings, and internal links, and provides suggestions for improvement.

• Generative AI helps you create compelling meta descriptions that entice users to click on your content.

• It creates XML sitemaps of your website, which makes it easier for search engines to index your website and find your content.

• The tool integrates easily with popular platforms, such as Semrush, Wincher, Elementor, and WordPress.

Pros

• Focuses on increasing page ranking
• Streamlines the content optimization process, saving you time and effort
• Manages technical configurations for better SEO
• The internal link building suggestions improve navigation and SEO on your website
• Quality content insight

Cons

• It is mainly a web optimization tool so content writing is just an add-on
• Valid only for WordPress websites

Pricing

Like most content writing tools, Yoast SEO offers a free WordPress plugin. However, its paid plan includes:

• Yoast SEO Premium: $99 + VAT (for one site)

Additional discounts are available when you go for more websites.

Image via Yoast

Tool Level

• Beginner to Intermediate

Usability

• WordPress website owners can benefit the most from Yoast SEO. The free version of the plugin contains all the essential features to get you started.

Pro Tip: Pay attention to the tool’s SEO tips to create SEO-friendly content

12. Reedsy

Image via Reedsy

Self-publishing is picking up in popularity among authors. Reedsy is one of the unique content writing tools designed to assist writers in this endeavor.

This online author service marketplace allows book writers to collaborate with professionals for editing, design, illustration, marketing, and ghostwriting services.

It's an entire ecosystem of crafting refined books where you can hire freelancers for just about any service related to self-publishing books.

Besides finding an expert to work with, Reedsy offers a thriving online community of writers who provide support and advice. It also runs a weekly writing competition, challenging writers to form a routine.

Key Features

• Reedsy provides a network of professional editors, designers, and marketers who can help authors create and publish their books.

• It offers a variety of tools for file sharing, communication, and project tracking to help authors and professionals collaborate and manage their projects more efficiently.

• The tool offers a suite of book creation tools that help authors write, format, and design their books.

• The marketplace helps authors find and purchase publishing services and tools, such as editing, design, and marketing services.

• The platform provides a range of learning resources for authors, including articles, webinars, and courses on writing.

• The weekly writing prompts help you build your own unique story ideas.

Pros

• A marketplace of professional freelancers for all services related to book writing
• You can choose the professional you want to collaborate with
• Ensures pricing transparency so you’ll know what to expect upfront
• Reedsy Book Editor to simplify the content-creation process
• Reedsy Learning courses to help authors transverse self-publishing

Cons

• More focused on creative writing; not an excellent choice for bloggers and content writers.
• Still a limited pool of service providers
• No audiobook services

Pricing

• Authors and freelancers decide on the cost based on the service provided. Reedsy charges a service fee.

Tool Level

• Intermediate

Usability

• Reedsy is a perfect marketplace for self-publishing authors. As one of the leading content writing tools, it not only helps you get connected with top-notch service providers but also gives access to a vast collection of resources to help you craft a wonderful book.

Pro Tip: Leverage its book writing template to structure long-form content or ebooks more effectively.

13. AnswerThePublic

Image via AnswerThePublic

The goal of every content marketer is to create highly personalized content to drive engagement, downloads, and conversions.

One of the content writing tools that helps you here is AnswerThePublic.

As a search listening tool, it allows you to discover your audience's questions on a topic. It's a great way to generate ideas for blog posts, infographics, video content, and more.

The tool works by collating autocomplete data from Google and other search engines. It then lists every useful phrase around your keyword that people are using to do their online searches.

With AnswerThePublic, it’s easy to see what questions your competitors are answering and find opportunities to differentiate yourself.

Read about its pros and cons to know if it is one of the suitable content writing tools for you.

Key Features

• AnswerThePublic helps you conduct keyword research by providing data on the search queries people are using in your niche.

• You can set up Search Listening Alerts and receive emails about new questions that people are asking about a particular topic.

• The search queries and content ideas are presented in a visual format that makes it easy to understand and analyze them.

• You may hide or remove individual results that aren't relevant to your research.

• You can compare changes in search volume over time and organize keywords into collections to stay organized.

• Priority customer support helps you make the most of the tool.

Pros

• Unlimited daily searches with paid plans
• Data is presented in a unique visual format
• You can get keyword ideas and compare keyword data
• Location and language-based search results

Cons

• It’s not a comprehensive content tool
• No content improvement suggestions

Pricing

Similar to most content writing tools, you get a free plan with a limited number of daily searches. The paid plans have three categories, each offering a 7-day free trial:

• Individual: $5/month
• Pro: $49/month
• Expert: $99/month

Image via AnswerThePublic

Tool Level

• Beginner

Usability

• AnswerThePublic is a valuable tool for content marketers, SEOs, and anyone else looking to create content that is relevant and engaging to their audience. The feature-rich tool allows you to better understand the needs and wants of your customers. This information can be used to create content that addresses the needs of your customers, or even to come up with new product or service ideas.

Pro Tip: Use this tool to find real search queries for your marketing campaigns

14. Ideaflip

Image via Ideaflip

Content writing tools like Ideaflip make brainstorming, collaborating, and organizing ideas incredibly simple. With its virtual sticky notes, Ideaflip is one of the most flexible tools creative teams can leverage during the content planning process.

This web app allows distributed teams to come together and capture ideas in real-time. It can help you break through writer's block by collating new perspectives and ideas from team members.

Its intuitive interface lets you quickly add colorful sticky notes and draw connections. You can also vote on favorites and export finalized ideas.

Whether you're drafting content outlines, ideating topics, or building editorial calendars, Ideaflip seamlessly combines the convenience of virtual sticky notes with the power of real-time team collaboration.

Key Features

• Unlimited virtual sticky notes are available for brainstorming sessions.
• You can organize notes into groups and themes.
• It allows real-time collaboration with remote team members.
• It offers diverse and custom templates for agendas like retrospectives, SWOT analysis, content calendars, and more.
• Voting mechanisms help prioritize top ideas.
• You can export boards in various formats, such as PDF, CSV, XLSX, and PNG.

Pros

• Easy to use
• Helps spark new ideas, enabling you to think outside the box
• Allows you to plan your content strategy with teammates

Cons

• Lacks analytics tools

Pricing

If you want to try Ideaflip, sign up for the free plan, which allows you to invite two guests. The paid plans offer more features and comes with a 14-day free trial:

• Professional: $16/user/month
• Basic: $9/user/month

Image via Ideaflip

Tool Level

• Beginner

Usability

• Extremely easy to learn and use. It has a drag and drop functionality, and supports Zoom in and out to view the whole board or focus on details.

Pro Tip: Use its virtual sticky note to brainstorm ideas, which is especially useful for remote content teams

15. StackEdit

Image via StackEdit

StackEdit is a powerful, open-source Markdown editor with a wide range of features for content production.

As one of the useful content writing tools designed for web writers, StackEdit offers a live preview that automatically updates as you type.

With built-in file storage and seamless synchronization with Dropbox, Google Drive, and GitHub, it’s easy to create and publish your content on Blogger, WordPress, and ZenDesk.

Key Features

• Rich markdown editor allows you to visualize the final look of your written content.
• Formatting shortcuts and buttons make it easier for users to apply common text styles and structures.
• Smart layout allows you to write, review, and edit without opening too many tabs.
• Embed inline comments on files and collaborate with multiple users.

Pros

• Smart layout, live preview, and formatting options
• Support for Markdown Extra and other Markdown variants
• Allows you to write content offline

Cons

• Lacks an integrated spell-checker
• Does not offer keyword research, topic ideas, or SEO analytics

Pricing

• Free for all

Tool Level

• Beginner

Usability

• StackEdit is a powerful online editor that lets you write and format text, collaborate with others in real-time, publish your work to the web, and more. A fully customizable interface and live preview make content writing a seamless experience for web writers.

Pro Tip: Utilize StackEdit’s Markdown support to create formatted content that’s easily transferable to publishing platforms

FAQ

Q1. What are content writing tools?

A. Quality content is mandatory to engage your audience. But we know for a fact that ideas sometimes fail, taglines fall flat, and content fails to impress.

Content writing tools are software programs designed to assist bloggers, journalists, storytellers, and all kinds of content creators in churning out highly engaging content day after day.

These online writing tools help elevate the quality of a written piece and make it SEO-friendly.

Q2. Which app is used for content writing?

A. Currently, Grammarly is one of the most extensively used content writing tools by writers.

Why is it so popular? One apparent reason is that Google owns this writing tool. The edits it suggests will make your content more suitable for all search engines.

The ease of use is yet another reason why Grammarly is so popular. And then, of course, Grammarly is free!

Q3. Why are content marketing tools necessary?

A. The content writing process isn't always a cakewalk; it's a back-bending exhausting task. Content creation tools are specifically designed to make the task of writers a lot easier and stress-free.

Content writing tools help make your blog post readable, engaging, and SEO-friendly. While most tools have free versions to extensive usage, paid versions come packed with premium features to make your content exceptional.

Q4. Do content writing tools impact your SEO strategy?

A. Well-optimized content is an essential pillar of any SEO strategy. Google's complex algorithm throws a massive challenge at content writers in writing blog posts that engage the readers and impress the search engines.

That's where content writing tools work their magic. Developers build this writing software based on Google's expectations; thus helping writers produce content for search engine optimization.

Q5. How to choose an appropriate content writing tool?

A. There are plenty of good content writing tools in the market. Here’s what you need to consider while choosing a tool that helps you create content that matters:

• What is the purpose of your writing
• The writing process you follow
• The features offered by the content writing tools
• Ease of use and accessibility
• How much does it cost

Concluding Thoughts

There you have it, the fifteen best content writing tools you should consider in 2024.

Each of the above-mentioned editing tools focuses on elevating the overall quality of a given piece of content.

Based on the kind of content creation tasks you handle, choose the most appropriate tool and try it yourself.

Have we missed any great content writing tools in this post? Share your favorite editing tools in the comments below and help the writers community!

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